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市場調查報告書
商品編碼
2030314

電動雞尾酒機市場 - 全球產業規模、佔有率、趨勢、機會、預測：按類型、最終用戶、分銷管道、地區和競爭格局分類，2021-2031年

Electric Cocktail Maker Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By End User, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球電動雞尾酒機市場預計將從 2025 年的 98.1 億美元成長到 2031 年的 142.4 億美元，複合年成長率為 6.41%。

這些自動化設備旨在精準計量、混合併供應各種雞尾酒，無需調酒師的專業技能。市場成長的主要驅動力是消費者日益成長的對便利家庭娛樂、穩定飲品品質和個人化居家飲品偏好的需求。然而，市場也面臨一些挑戰，例如高階機型較高的初始購買價格可能會讓注重預算的消費者望而卻步，以及消費者對產品功能的認知度整體較低。儘管有這些挑戰，在家調配飲品的趨勢依然強勁。國際家用物品協會 (IHA) 2024 年 9 月的一項調查顯示，26% 的 18 至 44 歲年輕人對在家中打造一個完整的酒吧表現出濃厚的興趣，這凸顯了這些自動化設備的目標客戶群。

市場概覽
預測期 2027-2031
市場規模：2025年 98.1億美元
市場規模：2031年 142.4億美元
複合年成長率：2026-2031年 6.41%
成長最快的細分市場 線上
最大的市場 北美洲

市場促進因素

全球電動雞尾酒機市場的主要驅動力在於其為消費者帶來的無與倫比的便利性和高效性。這些設備透過自動化計量和混合過程，免去了專業調酒師的技能和耗時的準備工作，完美契合了現代人偏好輕鬆便捷的家庭娛樂方式。為了支持這種家庭烹飪和娛樂的趨勢，國際家用電器協會 (IHA) 在 2025 年 5 月發布的行業趨勢報告中指出，2024 年廚房電器市場成長了 0.5%。此外，人們對家庭調酒術的興趣日益濃厚，也對市場擴張起到了重要作用。在社群媒體趨勢和高昂酒吧消費之外的實惠選擇所吸引的推動下，消費者越來越渴望在家自製飲品，而電動雞尾酒機則簡化了這一過程。美國蒸餾酒協會的報告也印證了這個趨勢。 2026年2月，該協會宣布，2025年即飲雞尾酒的銷售量將達到8,560萬箱，較上年成長17.1%。同時，消費科技協會預測，2025年美國消費科技市場整體規模將達5,270億美元，成長4.4%。

市場挑戰

高性能電動雞尾酒機需要大量的初始投資，這成為其全球市場擴張的一大障礙。這種經濟壓力直接阻礙了注重預算的消費者，他們會仔細權衡這些電器的成本與自身實際需求和可支配所得之間的關係。高昂的初始成本往往使這些設備被視為奢侈品，限制了其在更廣泛市場的吸引力，並減緩了其整體普及速度。此外，限制消費者在非必需品上支出的嚴峻宏觀經濟因素進一步加劇了這一障礙。例如，美國消費科技協會（CTA）在2025年5月預測，對進口消費科技產品徵收關稅將使美國購買力下降約1,230億美元。此類經濟壓力迫使消費者更加謹慎地支配可支配收入，導致相當一部分潛在客戶推遲甚至放棄購買電動雞尾酒機等奢侈品。

市場趨勢

塑造市場格局的關鍵趨勢之一是將電動雞尾酒機無縫整合到智慧家庭生態系統中，以滿足消費者對連網功能的需求。具備語音助理相容性和智慧平台連接功能的設備，使用戶能夠透過統一的數位介面遠端控制飲品調製，從而提升便利性。這種演變正在將雞尾酒機從獨立的電器轉變為連網家庭不可或缺的一部分。美國消費科技協會 (CTA) 2025 年 5 月的一項調查也印證了這一轉變，該調查顯示，20% 的美國家庭擁有三台或更多智慧家庭設備。另一個值得關注的趨勢是，受現代生活方式對節省空間和多功能設計的需求驅動，消費者對緊湊型一體化家庭酒吧解決方案的需求日益成長。都市區和居住者在小戶型住宅的人們越來越傾向於選擇兼具足夠功能和美觀性，且面積最小的雞尾酒機，這促使製造商專注於設計功能齊全、用途廣泛的產品。惠而浦公司 2026 年 2 月的年度報告進一步證實了這種對節省空間設計的偏好，該報告強調其「全球小型消費性電子產品」部門的淨銷售額同比成長了 9%。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球電動雞尾酒機市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按類型（半自動、全自動）
    • 按最終用戶（住宅、商用）分類
    • 銷售管道（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美電動雞尾酒機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲電動雞尾酒機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區電動雞尾酒機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲電動雞尾酒機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲電動雞尾酒機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球電動雞尾酒機市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Bartesian
  • Keurig Drinkworks
  • Hamilton Beach Brands Inc.
  • Margaritaville
  • Barsys
  • Alchema
  • MixStik
  • Mixologiq
  • Somabar
  • Breville

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 28387

The Global Electric Cocktail Maker Market is anticipated to expand from USD 9.81 billion in 2025 to USD 14.24 billion by 2031, reflecting a compound annual growth rate (CAGR) of 6.41%. These automated household appliances are designed to accurately measure, blend, and dispense a variety of mixed beverages without requiring expert bartending skills. Market growth is primarily fueled by a rising consumer preference for effortless home entertaining, consistent drink quality, and customized at-home beverage experiences. However, the market faces obstacles such as the steep initial purchase price of premium models, which can discourage budget-conscious shoppers, alongside a general lack of consumer awareness regarding the product's features. Despite these hurdles, there is a strong inclination toward domestic beverage preparation; a September 2024 survey by the International Housewares Association revealed that 26% of young adults aged 18 to 44 are highly inclined to host a full bar at home, underscoring the target demographic for these automated machines.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 9.81 Billion
Market Size 2031USD 14.24 Billion
CAGR 2026-20316.41%
Fastest Growing SegmentOnline
Largest MarketNorth America

Market Driver

The Global market for electric cocktail makers is significantly propelled by the unparalleled convenience and efficiency these devices bring to consumers. By automating the measuring and blending stages, these machines eliminate the need for specialized bartending skills or time-consuming preparation, perfectly aligning with modern preferences for effortless home entertaining. Highlighting this shift toward domestic dining and hosting, the International Housewares Association's May 2025 State of the Industry report noted a 0.5% growth in kitchen electrics during 2024. Additionally, the growing enthusiasm for home mixology plays a crucial role in driving market expansion. Motivated by social media trends and the appeal of budget-friendly alternatives to expensive bar tabs, consumers are increasingly eager to craft customized drinks at home, a process simplified by electric cocktail makers. This trend is supported by the Distilled Spirits Council of the United States, which reported in February 2026 a 17.1% year-over-year increase in ready-to-drink cocktail sales for 2025, reaching 85.6 million cases, while the Consumer Technology Association projected a 4.4% growth in overall U.S. consumer technology revenues to $527 billion for 2025.

Market Challenge

The substantial initial investment required for advanced electric cocktail makers poses a primary hurdle to the market's global expansion. This financial constraint directly discourages budget-conscious shoppers, who carefully weigh the cost of these appliances against their actual necessity and available disposable income. Because of their high upfront price tags, these machines are often perceived as luxury items, which restricts their appeal to a wider audience and decelerates overall adoption rates. This obstacle is further exacerbated by challenging macroeconomic factors that limit consumer spending on non-essential items. For example, the Consumer Technology Association projected in May 2025 that tariffs on imported consumer technology would decrease American purchasing power by an estimated $123 billion. Such economic strain forces shoppers to be far more conservative with their discretionary income, leading a significant portion of potential customers to delay or completely abandon the purchase of premium home appliances like electric cocktail makers.

Market Trends

A major trend shaping the market is the seamless integration of electric cocktail makers into smart home ecosystems, fulfilling consumer demand for interconnected functionality. Devices equipped with voice assistant compatibility and smart platform connectivity elevate convenience by allowing users to control beverage creation remotely through unified digital interfaces. This evolution transforms cocktail makers from isolated gadgets into essential parts of a connected home, a shift supported by a May 2025 Consumer Technology Association study revealing that 20% of U.S. households possess three or more smart home devices. Another prominent trend is the rising demand for compact and unified home bar solutions, driven by modern living situations that necessitate space-efficient and versatile designs. Urban dwellers and those in smaller residences are increasingly searching for cocktail makers that deliver full functionality and aesthetic appeal within a minimal footprint, prompting manufacturers to design sleek, multi-purpose units. This preference for space-saving designs is evidenced by Whirlpool Corporation's February 2026 Annual Report, which highlighted a 9% net sales increase in its Small Domestic Appliances Global segment over the previous year.

Key Market Players

  • Bartesian
  • Keurig Drinkworks
  • Hamilton Beach Brands Inc.
  • Margaritaville
  • Barsys
  • Alchema
  • MixStik
  • Mixologiq
  • Somabar
  • Breville

Report Scope

In this report, the Global Electric Cocktail Maker Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Electric Cocktail Maker Market , By Type

  • Semi-Automatic
  • Fully Automatic

Electric Cocktail Maker Market , By End User

  • Residential
  • Commercial

Electric Cocktail Maker Market , By Distribution Channel

  • Online
  • Offline

Electric Cocktail Maker Market , By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Electric Cocktail Maker Market .

Available Customizations:

Global Electric Cocktail Maker Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Electric Cocktail Maker Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Semi-Automatic, Fully Automatic)
    • 5.2.2. By End User (Residential, Commercial)
    • 5.2.3. By Distribution Channel (Online, Offline)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Electric Cocktail Maker Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By End User
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Electric Cocktail Maker Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By End User
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Electric Cocktail Maker Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By End User
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Electric Cocktail Maker Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By End User
        • 6.3.3.2.3. By Distribution Channel

7. Europe Electric Cocktail Maker Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By End User
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Electric Cocktail Maker Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By End User
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. France Electric Cocktail Maker Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By End User
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. United Kingdom Electric Cocktail Maker Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By End User
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Electric Cocktail Maker Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By End User
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. Spain Electric Cocktail Maker Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By End User
        • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Electric Cocktail Maker Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By End User
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Electric Cocktail Maker Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By End User
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. India Electric Cocktail Maker Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By End User
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. Japan Electric Cocktail Maker Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By End User
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Electric Cocktail Maker Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By End User
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Australia Electric Cocktail Maker Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By End User
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Electric Cocktail Maker Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By End User
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Electric Cocktail Maker Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By End User
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. UAE Electric Cocktail Maker Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By End User
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. South Africa Electric Cocktail Maker Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By End User
        • 9.3.3.2.3. By Distribution Channel

10. South America Electric Cocktail Maker Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By End User
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Electric Cocktail Maker Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By End User
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Colombia Electric Cocktail Maker Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By End User
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Argentina Electric Cocktail Maker Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By End User
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Electric Cocktail Maker Market : SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Bartesian
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Keurig Drinkworks
  • 15.3. Hamilton Beach Brands Inc.
  • 15.4. Margaritaville
  • 15.5. Barsys
  • 15.6. Alchema
  • 15.7. MixStik
  • 15.8. Mixologiq
  • 15.9. Somabar
  • 15.10. Breville

16. Strategic Recommendations

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