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市場調查報告書
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1968501

電熱水壺市場 - 全球產業規模、佔有率、趨勢、機會、預測：按產品類型、應用、分銷管道、地區和競爭格局分類，2021-2031年

Electric Kettle Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Application, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球電水壺市場預計將從 2025 年的 239.9 億美元大幅成長至 2031 年的 367.8 億美元，複合年成長率為 7.38%。

電水壺是利用內置加熱器快速燒開水的家用電器，由於全球都市化加快，人們對緊湊型廚房的需求日益成長，以及對茶、咖啡等熱飲的文化偏好不斷提高，電水壺的需求量也隨之增加。此外，現代消費者更加重視能源效率和便利性，推動了配備自動安全功能和精確溫度控制的高級型號的普及。

市場概覽
預測期 2027-2031
市場規模：2025年 239.9億美元
市場規模：2031年 367.8億美元
複合年成長率：2026-2031年 7.38%
成長最快的細分市場 線上
最大的市場 亞太地區

儘管市場環境有利，但家用電器產業仍面臨來自不銹鋼和塑膠等關鍵原料價格波動的重大挑戰。這些波動可能導致製造成本大幅上漲，擠壓利潤空間，難以維持具競爭力的零售價格。儘管如此，該行業的強勁勢頭依然顯而易見。根據中國家用電器協會統計，2024年1月至7月，家用電器產業出口額飆升至660.5億美元，較去年同期成長13.2%。

市場促進因素

專業茶飲和咖啡文化的蓬勃發展是推動市場成長的主要動力，從根本上改變了消費者對沖泡精度和頻率的需求。隨著愛好者追求對水溫有特定要求的優質熱飲，電水壺正從基本工具轉變為日常生活中不可或缺的一部分，推動著成熟市場的更換。英國茶葉及草藥茶協會於2024年5月發布的《2024年茶葉消費調查》充分印證了這種依賴程度。調查顯示，98%的英國成年人每天都喝茶，保證了對快速燒水技術穩定的市場需求。

伴隨這一文化轉變，技術創新和智慧電水壺的興起，透過滿足消費者對互聯性和節能性的需求，進一步提升了市場價值。製造商正積極將Wi-Fi連接和溫度控制等功能融入產品，鼓勵消費者更換到更高階的型號。這項策略也帶來了顯著的財務成效；在2024年2月發布的「2023年全年財務表現」報告中，Gru-Sev指出，積極的產品創新是其實現80.06億歐元銷售額的關鍵因素。從更廣闊的觀點來看，根據中國機械電子產品進出口商會2024年5月發布的報告，2023年中國製造的廚房小家電出口額年增14.3%。

市場挑戰

全球電水壺市場面臨的主要障礙之一是原物料價格的不可預測的波動，尤其是不銹鋼和塑膠原料的價格。這種不穩定性給製造商帶來了高風險，迫使他們應對飆升的生產成本，威脅其財務生存。因此，企業被迫做出艱難的選擇：要麼自行承擔這些增加的成本，從而降低利潤率；要麼將成本轉嫁給消費者。在競爭激烈且價格敏感的零售市場中，後者可能導致銷售下降。

這些財務限制迫使製造商優先考慮降低成本而非研發，導致創新停滯不前，新功能推出有限。這些經濟壓力的具體影響已在近期市場數據中反映出來。根據中國用電器協會統計，2024年前第三季廚房小家電零售額較去年同期下降4.6%。這一降幅清晰地表明，在投入成本波動的情況下，行業相關人員為維持盈利而面臨嚴峻的利潤壓力。

市場趨勢

隨著混合型「健康水壺」的興起，市場功能不斷擴展。這類水壺將普通水壺轉變為多功能烹飪電器，能夠製作湯、甜點和花草茶。這些產品採用硼矽酸玻璃製成，並具備可編程加熱功能，主要針對生活空間有限的學生和都市區消費者，他們尤其需要多樣化的烹飪解決方案。該細分市場取得了顯著的商業性成功。 Bare Electric 在 2024 年 12 月的新聞稿中宣布，其 2015 年至 2023 年的累計全通路銷量已超過 3,300 萬台。

同時，為了回應監管標準和消費者對無毒環保產品的偏好，整個產業正向永續生產方式轉型。各大品牌正加速採用生物基塑膠、高等級不銹鋼和模組化設計，以提高產品耐用性並支持循環經濟原則。這種對產品耐用性的承諾正成為關鍵的差異化因素。 Groove SEB於2024年12月發布的「2024-2030年ESG目標新藍圖」指出，超過90%的小型消費性電子產品在設計時都考慮到了15年的維修週期。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球電熱水壺市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品類型（不鏽鋼、塑膠、玻璃、其他）
    • 按用途（住宅、商用）
    • 分銷通路（線下、線上）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美電水壺市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲電水壺市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區電熱水壺市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲電熱水壺市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲電熱水壺市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球電熱水壺市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Bajaj Electricals Limited
  • Koninklijke Philips NV
  • Xiaomi Corporation
  • Breville Pty Ltd
  • Robert Bosch GmbH
  • Whirlpool Corporation
  • AB Electrolux
  • Panasonic Corporation
  • SEB SA
  • Spectrum Brands Holdings, Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 24620

The Global Electric Kettle Market is projected to expand significantly, rising from a valuation of USD 23.99 Billion in 2025 to USD 36.78 Billion by 2031, reflecting a CAGR of 7.38%. As a specialized appliance engineered for rapid water boiling via integrated heating elements, the kettle is seeing increased demand driven by accelerating global urbanization, which favors compact kitchen solutions, and a growing cultural preference for hot beverages such as tea and coffee. Additionally, modern consumers are prioritizing energy conservation and convenience, fueling a transition toward advanced models that offer automatic safety features and precise temperature controls.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 23.99 Billion
Market Size 2031USD 36.78 Billion
CAGR 2026-20317.38%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Despite these favorable growth conditions, the market confronts substantial hurdles stemming from the price volatility of essential raw materials like stainless steel and plastic. This fluctuation can abruptly inflate manufacturing expenses, compressing profit margins and complicating the maintenance of competitive retail pricing. The sector's robust activity remains evident, however; according to the China Household Electrical Appliances Association, the export value of the home appliance industry surged to USD 66.05 billion from January to July 2024, marking a 13.2 percent increase over the previous year.

Market Driver

The global expansion of specialty tea and coffee culture serves as a primary engine for market growth, fundamentally reshaping consumer needs regarding brewing precision and frequency. As enthusiasts gravitate toward premium hot drinks that demand specific water temperatures, the electric kettle has transitioned from a basic utility to an indispensable component of daily rituals, driving replacement cycles in mature markets. The extent of this reliance is highlighted by the UK Tea & Infusions Association's '2024 Tea Census Study' from May 2024, which revealed that 98 percent of British adults drink tea daily, ensuring a consistent demand for rapid boiling technology.

Complementing this cultural shift, technological advancements and the rise of smart kettles are further boosting market value by catering to desires for connectivity and energy efficiency. Manufacturers are actively incorporating features like Wi-Fi integration and variable temperature settings to entice consumers toward higher-end upgrades. This strategy is yielding financial results, as evidenced by Groupe SEB's '2023 Full-Year Results' released in February 2024, which credited an €8,006 million sales performance to intensive product innovation. On a wider scale, the China Chamber of Commerce for Import and Export of Machinery and Electronic Products reported in May 2024 that exports of Chinese small kitchen appliances grew by 14.3 percent year-on-year in 2023.

Market Challenge

A critical obstacle hindering the Global Electric Kettle Market is the unpredictable volatility of raw material prices, specifically regarding stainless steel and plastic inputs. This instability creates a high-risk environment for manufacturers, who must navigate sudden spikes in production costs that threaten their financial viability. Consequently, companies face a difficult choice: they must either absorb these higher expenses, thereby reducing their profit margins, or pass the costs onto consumers, which risks dampening sales volumes in a retail market that is both competitive and sensitive to price changes.

These financial constraints often compel manufacturers to prioritize cost reduction over research and development, effectively stalling innovation and limiting the introduction of new features. The tangible impact of these economic pressures is reflected in recent market data; according to the China Household Electrical Appliances Association, the retail sales value of the small kitchen appliance sector fell by 4.6 percent year-on-year during the first three quarters of 2024. This decline illustrates the severe revenue compression industry players face as they attempt to sustain profitability amidst fluctuating input costs.

Market Trends

The market is witnessing a functional expansion through the rise of hybrid "health pots," which transform the standard kettle into a versatile culinary tool capable of cooking soups, desserts, and herbal teas. These devices, often constructed with borosilicate glass and equipped with programmed heating curves, specifically target students and space-constrained urban dwellers seeking multi-use dietary solutions. The commercial success of this segment is substantial; in a December 2024 press release, Bear Electric announced that cumulative omni-channel sales of its health pots surpassed 33 million units between 2015 and 2023.

Simultaneously, the industry is shifting toward sustainable manufacturing practices in response to regulatory standards and consumer preferences for non-toxic, eco-friendly products. Brands are increasingly adopting bio-based plastics, high-grade stainless steel, and modular designs to enhance product longevity and support circular economy principles. This commitment to durability is becoming a key differentiator, as highlighted by Groupe SEB's 'New 2024-2030 ESG Ambition' roadmap from December 2024, which stated that over 90 percent of its small domestic appliances are now designed to be repairable for 15 years.

Key Market Players

  • Bajaj Electricals Limited
  • Koninklijke Philips N.V.
  • Xiaomi Corporation
  • Breville Pty Ltd
  • Robert Bosch GmbH
  • Whirlpool Corporation
  • AB Electrolux
  • Panasonic Corporation
  • SEB SA
  • Spectrum Brands Holdings, Inc.

Report Scope

In this report, the Global Electric Kettle Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Electric Kettle Market, By Product Type

  • Stainless Steel
  • Plastic
  • Glass
  • Others

Electric Kettle Market, By Application

  • Residential
  • Commercial

Electric Kettle Market, By Distribution Channel

  • Offline
  • Online

Electric Kettle Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Electric Kettle Market.

Available Customizations:

Global Electric Kettle Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Electric Kettle Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Stainless Steel, Plastic, Glass, Others)
    • 5.2.2. By Application (Residential, Commercial)
    • 5.2.3. By Distribution Channel (Offline, Online)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Electric Kettle Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Application
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Electric Kettle Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Electric Kettle Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Electric Kettle Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Distribution Channel

7. Europe Electric Kettle Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Application
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Electric Kettle Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. France Electric Kettle Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. United Kingdom Electric Kettle Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Electric Kettle Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. Spain Electric Kettle Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Electric Kettle Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Application
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Electric Kettle Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. India Electric Kettle Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. Japan Electric Kettle Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Electric Kettle Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Australia Electric Kettle Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Electric Kettle Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Application
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Electric Kettle Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. UAE Electric Kettle Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. South Africa Electric Kettle Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Distribution Channel

10. South America Electric Kettle Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Application
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Electric Kettle Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Colombia Electric Kettle Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Argentina Electric Kettle Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Electric Kettle Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Bajaj Electricals Limited
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Koninklijke Philips N.V.
  • 15.3. Xiaomi Corporation
  • 15.4. Breville Pty Ltd
  • 15.5. Robert Bosch GmbH
  • 15.6. Whirlpool Corporation
  • 15.7. AB Electrolux
  • 15.8. Panasonic Corporation
  • 15.9. SEB SA
  • 15.10. Spectrum Brands Holdings, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer