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市場調查報告書
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2030270

風味及功能性水市場－全球產業規模、佔有率、趨勢、機會及預測：按產品、銷售管道、地區及競爭對手分類，2021-2031年

Flavored and Functional Water Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 188 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球風味機能水市場預計將從 2025 年的 533.3 億美元成長到 2031 年的 954.6 億美元，複合年成長率為 10.19%。

這些飲料添加了天然或人工香料、維生素、礦物質和甜味劑，是白開水的健康替代品。其成長主要得益於人們健康意識的提高、消費者從含糖碳酸飲料轉向低熱量補水飲料，以及對抗氧化劑和電解質等功能性成分益處的日益了解。此外，這些飲料的便利性和豐富的口味也顯著提升了其在注重健康的消費者中的受歡迎程度。

市場概覽
預測期 2027-2031
市場規模：2025年 533.3億美元
市場規模：2031年 954.6億美元
複合年成長率：2026-2031年 10.19%
成長最快的細分市場 功能水
最大的市場 亞太地區

另一方面，市場成長的主要障礙包括與天然香料和功能性成分採購相關的價格波動和供應鏈不穩定，這會對生產成本和零售價格產生負面影響。儘管如此，消費依然強勁。根據國際瓶裝水協會（IBWA）的數據，預計到2025年，美國瓶裝水消費量將達到168億加侖，比2024年增加2.5%。這一穩步成長的趨勢凸顯了整個飲料行業的持續擴張，包括具有這些功能和風味的產品。

市場促進因素

受消費者對強化飲料和功能性成分需求不斷成長的推動，全球風味水和機能水市場正經歷顯著成長。現今的消費者不僅追求簡單的補水，更渴望獲得具有健康益處的飲品，這促使各大品牌開發富含維生素、電解質和礦物質的特色水。百事公司在2025年第四季及全年業績報告中指出，旗下功能性補水品牌Propel的零售額預計將在2025年超過10億美元，顯示消費者對強化產品的強勁需求。這一趨勢也凸顯了消費者積極主動地重視預防性健康措施的更大趨勢。

此外，消費者從碳酸飲料轉向更健康飲品的趨勢是市場成長的關鍵驅動力。注重健康的消費者越來越傾向於避免人工甜味劑和高糖飲料，轉而選擇無糖和低卡路里飲品，這直接推動了機能水市場的發展。 2026年4月，MediaPost通報稱，百事公司2025年下半年在北美的飲料銷售量下降了3%，顯示消費者正整體退出傳統飲料市場。同時，風味飲料和機能飲料市場則呈現強勁成長動能。飲料產業數據顯示，2025年7月，風味瓶裝純淨水的銷售額成長了8.1%，達到28億美元。

市場挑戰

功能性原料和天然香料採購成本的波動以及供應鏈中斷，對全球風味水和機能水市場的成長構成重大障礙。由於這些特殊原料通常依賴特定的自然資源和複雜的加工工藝，其價格極易受到農業產量、運輸問題和地緣政治變化的影響。這種不穩定性導致生產成本上升，而這些成本往往會透過更高的零售價格轉嫁給消費者。因此，與價格更實惠、更穩定的飲料相比，風味水和機能水的競爭力可能會下降，從而抑制消費者需求。

產業報告明確指出，這些原料帶來的財務壓力造成了嚴重影響。例如，美國國家天然產品協會 (NPA) 報告稱，對關鍵膳食補充劑成分（其中許多是飲料中使用的功能性成分）的關稅豁免，僅在 69 天內就為補充劑行業節省了 2.18 億至 2.47 億美元的直接成本。這些巨額數字凸顯了不可預測的進口成本和供應鏈不穩定性給依賴這些特殊成分的行業帶來的巨大財務負擔，最終限制了風味水和機能水的市場成長。

市場趨勢

全球風味機能水市場的一大趨勢是口味選擇的多樣化。除了傳統的標準水果口味外，消費者也開始接受更具冒險精神和精緻感的混合口味。這種轉變既滿足了消費者對獨特感官體驗日益成長的需求，也使品牌能夠在競爭激烈的市場中脫穎而出。近期推出的新品除了包含異國水果、草本植物植物來源口味外，還囊括了各種令人懷舊的經典口味。例如，2026年2月，Keurig Dr Pepper宣布推出超過35款全新飲品，主打濃郁和懷舊的口味，以滿足不斷變化的消費者偏好。這種策略性的多元化提升了市場的整體吸引力，吸引了那些既追求獨特口味又注重健康功效的消費者。

向永續包裝的轉變也是產業發展的重要趨勢，其驅動力來自日益嚴格的法規和消費者不斷增強的環保意識。飲料製造商越來越注重透過輕量化包裝設計、植物來源材料和再生材料來最大限度地減少其對環境的影響。採用這些做法可以提升品牌形象，並與企業社會責任 (CSR) 活動相契合，從而帶來明顯的競爭優勢。正如 SIPA Solutions 所指出的那樣，雀巢水業已承諾在 2025 年底將其歐洲品牌（包括 Levissima 和 Acqua Panna）的再生 PET 含量提高到 50%。此類投資凸顯了飲料產業向循環經濟轉型的趨勢，也反映了對消費者環保產品需求的實質反應。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球風味水與功能水市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 產品類別（風味水、機能水）
    • 銷售管道（超級市場/大賣場、便利商店、百貨公司、線上通路、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美風味及功能性飲用水市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲風味水與功能水市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區風味水與功能水市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲風味水和功能水市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美風味及功能性飲用水市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球風味及功能性水市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Balance Water Company
  • Sunny Delight Beverages Company
  • Hint Inc.
  • NYSW Beverage Brands, Inc.
  • Kraft Foods Group, Inc.
  • Danone SA
  • Nestle SA
  • The Coca-Cola Company
  • PepsiCo Inc.
  • Bai Brands, LLC

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 3679

The Global market for flavored and functional water is anticipated to expand from USD 53.33 billion in 2025 to USD 95.46 billion by 2031, reflecting a compound annual growth rate (CAGR) of 10.19%. These beverages offer a beneficial alternative to standard still water by incorporating natural or artificial flavors, vitamins, minerals, and sweeteners. Growth is predominantly fueled by an escalating consumer focus on health, a shift away from sugary carbonated drinks toward low-calorie hydration, and a heightened understanding of the advantages provided by functional ingredients like antioxidants and electrolytes. Furthermore, the convenience and wide variety of available flavors significantly boost their popularity among health-conscious buyers.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 53.33 Billion
Market Size 2031USD 95.46 Billion
CAGR 2026-203110.19%
Fastest Growing SegmentFunctional Water
Largest MarketAsia Pacific

Conversely, a major hurdle to market growth involves the volatile pricing and supply chain instability linked to procuring natural flavors and functional components, which can adversely affect manufacturing expenses and retail prices. Nevertheless, consumption remains strong; according to the International Bottled Water Association (IBWA), U.S. bottled water consumption hit 16.8 billion gallons in 2025, a 2.5% rise from 2024. This steady upward trajectory highlights ongoing expansion within the broader beverage sector that encompasses these functional and flavored options.

Market Driver

The Global flavored and functional water market is experiencing substantial growth due to the increasing demand for fortified beverages and functional ingredients. Today's consumers are looking for drinks that deliver health advantages beyond simple hydration, prompting brands to create specialized waters enriched with vitamins, electrolytes, and minerals. PepsiCo noted in its Fourth Quarter/Full Year 2025 Earnings Prepared Management Remarks that retail sales for its functional hydration brand, Propel, surpassed $1 billion in estimated annual retail sales in 2025, demonstrating massive consumer acceptance of fortified products. This development highlights a larger trend wherein consumers are actively prioritizing preventative health measures.

Additionally, the continuous transition away from carbonated soft drinks (CSDs) toward more wholesome choices serves as a crucial catalyst for market growth. Buyers focused on their well-being are abandoning artificially flavored, high-sugar drinks in favor of sugar-free and low-calorie alternatives, which directly boosts the functional water sector. In April 2026, MediaPost noted that PepsiCo experienced a 3% decline in North American beverage volumes during the latter half of 2025, signaling a general retreat from conventional beverage categories. Meanwhile, the flavored and functional segment shows strong momentum, highlighted by Beverage Industry data indicating that flavored convenience bottled still water sales grew by 8.1% to reach USD 2.8 billion in July 2025.

Market Challenge

The volatile costs and supply chain disruptions associated with sourcing functional ingredients and natural flavors present a considerable barrier to the growth of the global flavored and functional water market. Because these specialized components often rely on specific natural sources or intricate processing methods, their prices are highly sensitive to agricultural output, transportation issues, and geopolitical shifts. This instability leads to elevated production costs, which are frequently transferred to consumers through higher retail prices. Consequently, the competitive edge of flavored and functional waters may weaken when compared to more affordable or price-stable beverage options, which could suppress consumer demand.

Industry reports clearly highlight the severe consequences of these ingredient-driven financial pressures. For instance, the Natural Products Association (NPA) noted in 2025 that tariff exemptions on vital dietary supplement ingredients-many of which are functional components utilized in beverages-yielded USD 218 million to USD 247 million in direct cost savings for the supplement sector over a mere 69-day period. This substantial figure underscores the heavy financial strain that unpredictable import expenses and supply chain unreliability can place on industries depending on these unique ingredients, ultimately restricting the broader market expansion of flavored and functional water products.

Market Trends

A prominent trend within the global flavored and functional water market is the diversification of flavor options, moving past standard fruit tastes to include adventurous and sophisticated blends. This shift meets the growing consumer demand for unique sensory experiences while enabling brands to stand out in a highly competitive arena. Recent product launches feature an expansive variety of nostalgic flavors, alongside exotic fruit, herbal, and botanical infusions. For example, Keurig Dr Pepper announced in February 2026 the rollout of over 35 new beverage products, emphasizing bold and nostalgic taste profiles to satisfy evolving consumer preferences. This strategic variety enhances the market's overall appeal, drawing in shoppers who want both distinct flavors and functional health benefits.

The transition toward sustainable packaging is another major industry trend, motivated by stricter regulatory frameworks and heightened eco-consciousness among consumers. Beverage manufacturers are increasingly focused on minimizing their environmental footprint through lighter packaging designs, plant-based materials, and recycled content. Embracing these practices strengthens brand image and aligns with corporate social responsibility initiatives, providing a distinct competitive advantage. As noted by SIPA Solutions, Nestle Waters committed to increasing the recycled PET content to 50% for its European brands, such as Levissima and Acqua Panna, by the close of 2025. Such investments emphasize the sector's progression toward a more circular economy and reflect a concrete response to consumer demand for eco-friendly products.

Key Market Players

  • Balance Water Company
  • Sunny Delight Beverages Company
  • Hint Inc.
  • NYSW Beverage Brands, Inc.
  • Kraft Foods Group, Inc.
  • Danone SA
  • Nestle SA
  • The Coca-Cola Company
  • PepsiCo Inc.
  • Bai Brands, LLC

Report Scope

In this report, the Global Flavored and Functional Water Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Flavored and Functional Water Market, By Product

  • Flavored Water
  • Functional Water

Flavored and Functional Water Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Departmental Stores
  • Online
  • Others

Flavored and Functional Water Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Flavored and Functional Water Market.

Available Customizations:

Global Flavored and Functional Water Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Flavored and Functional Water Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Flavored Water, Functional Water)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Departmental Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Flavored and Functional Water Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Flavored and Functional Water Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Flavored and Functional Water Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Flavored and Functional Water Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Sales Channel

7. Europe Flavored and Functional Water Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Flavored and Functional Water Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Flavored and Functional Water Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Flavored and Functional Water Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Flavored and Functional Water Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Flavored and Functional Water Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Flavored and Functional Water Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Flavored and Functional Water Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Flavored and Functional Water Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Flavored and Functional Water Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Flavored and Functional Water Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Flavored and Functional Water Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Flavored and Functional Water Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Flavored and Functional Water Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Flavored and Functional Water Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Flavored and Functional Water Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Sales Channel

10. South America Flavored and Functional Water Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Flavored and Functional Water Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Flavored and Functional Water Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Flavored and Functional Water Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Flavored and Functional Water Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Balance Water Company
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Sunny Delight Beverages Company
  • 15.3. Hint Inc.
  • 15.4. NYSW Beverage Brands, Inc.
  • 15.5. Kraft Foods Group, Inc.
  • 15.6. Danone SA
  • 15.7. Nestle SA
  • 15.8. The Coca-Cola Company
  • 15.9. PepsiCo Inc.
  • 15.10. Bai Brands, LLC

16. Strategic Recommendations

17. About Us & Disclaimer