2026 年至 2032 年功能水市場類型、通路與地區分佈

功能水市場評估 - 2026-2032

消費者日益追求更健康的生活方式和注重健康的產品，這推動了功能性水的需求不斷成長。隨著人們的健康意識日益增強，他們尋求的飲料不僅能補充水分，還能帶來額外的健康益處。功能性水通常添加了維生素、礦物質、抗氧化劑和其他營養成分，透過提供更好的補水和健康益處來滿足這一需求，預計到2024年，其銷售額將超過67.6388億美元，到2032年，其估值將達到115.9653億美元。

人們對糖尿病和肥胖症等慢性文明病的認知不斷提高，推動了功能性水的需求。消費者擴大選擇能夠促進長期健康、且不含高糖和人工成分有害成分的飲料，預計這將推動功能性水市場在2026年至2032年間以7.69%的複合年成長率成長。

功能水市場定義/概述

功能性水是一種強化水產品，除了簡單的補水功能外，還能提供額外的健康益處。這類飲料通常添加維生素、礦物質、抗氧化劑、胺基酸和電解質，旨在支持多種健康目標，包括增強免疫力、提高消化能力、提升能量水平和運動後恢復。

功能水的其他健康益處使其日益成為適用於各種場合的多功能產品，其主要用途是健身和運動。運動員和健身愛好者經常使用功能水，這種水添加了電解質、維生素和礦物質，有助於補充水分、肌肉復健以及補充運動中流失的營養。

隨著人們健康意識的不斷增強以及對個人化健康解決方案的需求，功能水的未來應用預計將大幅成長。功能水富含維生素、礦物質、抗氧化劑和電解質，將繼續受到那些尋求比普通飲用水更佳補水效果的消費者的青睞。

體育活動的增加會推動功能水市場嗎？

體育活動的增加是功能水市場的主要驅動力。隨著越來越多的人定期進行運動，對具有額外健康益處的補水解決方案的需求也在成長。根據美國勞工統計局的數據，到2021年，美國平均每天將花費0.3小時在體育、運動和休閒，高於2019年的0.27小時。體育活動的增加與功能水產品需求的成長相呼應。根據美國疾病管制與預防中心 (CDC) 的數據，符合有氧運動指引的人口比例從2015年的63.2%上升到2018年的65.2%。

全球健康生活趨勢也推動了功能性水市場的成長。世界衛生組織 (WHO) 指出，缺乏運動是導致非傳染性疾病的主要風險因素，這促使許多政府鼓勵積極的生活方式。例如，美國衛生與公共服務部的「動起來」 (Move Your Way) 計畫旨在提高美國的身體活動能力，這可能會刺激對功能性補水產品的需求。

定價的複雜性是否會阻礙功能水市場的發展？

定價問題可能會阻礙功能水市場的擴張，尤其是考慮到這些產品通常比普通瓶裝水價格更高。添加維生素、礦物質、抗氧化劑和其他功能性添加劑會增加生產成本，而這些成本最終會轉嫁給消費者。在價格敏感地區，或消費者更重視價格而非健康益處的地區，較高的價格可能會阻礙功能水的廣泛普及。

來自低成本替代品（例如調味水、運動飲料，甚至自製功能水）的競爭也可能影響定價能力。不完全了解功能水健康益處的消費者可能難以接受更高的價格，尤其是在市場上有更便宜的補水產品可供選擇的情況下。為了應對這項挑戰，功能水品牌需要有效地闡明其產品的價值提案和健康益處。

目錄

第1章 全球功能水市場介紹

• 市場概覽
• 研究範圍
• 先決條件

第2章執行摘要

第3章：已驗證的市場研究調查方法

• 資料探勘
• 驗證
• 第一手資料
• 資料來源列表

第4章 全球功能水市場展望

• 概述
• 市場動態
  • 驅動程式
  • 限制因素
  • 機會
• 波特五力模型
• 價值鏈分析

第5章 全球功能水市場（按類型）

• 概述
• 維生素和礦物質
• 含草藥
• 搭配水果或蔬菜

第6章 全球功能水市場依通路分類

• 概述
• 超級市場或大賣場
• 專賣店
• 網路商店

第7章 全球功能水市場（按地區）

• 概述
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 其他亞太地區
• 其他
  • 拉丁美洲
  • 中東和非洲

第8章全球功能水市場競爭格局

• 概述
• 各公司市場排名
• 重點發展策略

第9章 公司簡介

• PepsiCo, Inc.
• The Coca-Cola Co.
• Pepper Snapple Group, Inc.
• Balance Water Company
• Trimino Brands Company LLC
• Danone SA
• Unique Foods (Canada)
• Function Drinks
• San Benedetto
• Herbal Water

第10章 附錄

• 相關調查

Functional Water Market Valuation - 2026-2032

The growing consumer shift toward healthier lifestyles and wellness-focused products is driving the increase in demand for functional waters. As individuals become more health-conscious, they look for beverages that not only hydrate but also offer extra health advantages. Functional water which is commonly fortified with vitamins, minerals, antioxidants, and other nutrients caters to this desire by providing improved hydration and health benefits by enabling the market to surpass a revenue of USD 6763.88 Million valued in 2024 and reach a valuation of around USD 11596.53 Million by 2032.

The growing awareness of chronic lifestyle disorders like diabetes and obesity has increased the demand for functional water. Consumers are increasingly interested in beverages that promote long-term health without the harmful effects of high sugar or artificial components by enabling the market to grow at a CAGR of 7.69% from 2026 to 2032.

Functional Water Market: Definition/ Overview

Functional water is a type of enhanced water product that goes beyond simple hydration to provide extra health advantages. These beverages are often fortified with vitamins, minerals, antioxidants, amino acids, or electrolytes, and are intended to assist a variety of wellness goals such as immunity, digestion, energy levels, and post-exercise recovery.

Because of its additional health benefits, functional water has grown in popularity as a multipurpose product in a variety of settings. Its principal applications include fitness and sports. Athletes and fitness enthusiasts frequently use functional water mixed with electrolytes, vitamins, and minerals to help with hydration, muscle rehabilitation, and restoring lost nutrients during physical activity.

The future use of functional water is predicted to grow dramatically driven by rising health awareness and desire for individualized wellness solutions. Functional water packed with vitamins, minerals, antioxidants, and electrolytes will continue to cater to consumers seeking improved hydration advantages beyond normal water.

Will the Increasing Sports Activities Drive the Functional Water Market?

The growing engagement in sporting activities is a crucial driver for the functional water market. As more people engage in regular physical activity and sports, there is a growing demand for hydration solutions with added health advantages. According to the United States Bureau of Labor Statistics, the average American will spend 0.3 hours per day on sports, exercise, and recreation in 2021, up from 0.27 hours in 2019. This rise in physical activity corresponds to a rising need for functional water products. According to the Centers for Disease Control and Prevention (CDC), the percentage of persons who satisfy the Physical Activity Guidelines for aerobic activity rose from 63.2% in 2015 to 65.2% in 2018.

The global trend toward healthy lives is also driving the growth of the functional water market. According to the World Health Organization (WHO), a lack of physical exercise is a major risk factor for noncommunicable illnesses motivating many governments to encourage active lifestyles. For example, the U.S. Department of Health and Human Services' "Move Your Way" program aims to improve physical activity among Americans which could raise demand for functional hydration products.

Will the Price Complexities Hamper the Functional Water Market?

Price issues can stymie the expansion of the functional water market, especially as these products are generally more expensive than ordinary bottled water. The addition of vitamins, minerals, antioxidants, and other functional additives raises production costs which are then passed on to consumers. In price-sensitive areas or regions where customers value affordability over extra health benefits, premium pricing may impede the widespread adoption of functional water.

Competition from lower-cost alternatives such as flavored water, sports drinks, or even homemade infused water may affect pricing dynamics. Consumers who are not completely informed about the health benefits of functional water may find it difficult to justify the increased price, especially when cheaper hydration options are readily available. To solve this challenge, functional water brands must effectively articulate the value proposition and health benefits connected with their products.

Category-Wise Acumens

Is the Vitamins and Minerals Segment Expected to Dominate the Functional Water Market?

Vitamins and minerals have emerged as the most dominant sector in the functional water market due to their widespread appeal and vital role in supporting overall health. Consumers are actively seeking ways to improve their health, and the popularity of vitamin- and mineral-infused beverages originates from their ability to address a wide range of health concerns. The prominence of vitamins and minerals indicates a significant shift in consumer health consciousness.

As the importance of balanced nutrition becomes more widely acknowledged, functional water enriched with essential nutrients provides an easy approach to filling dietary gaps and supporting optimal health. Herb-infused water is the rising star of the functional water industry. This area is expanding the fastest due to its distinct and natural approach to wellness. The variety of herbs used matches individual demands attracting a growing consumer base seeking natural solutions to improve their health.

Can the Expanding Presence of Supermarkets and Hypermarkets Boost the Growth of the Functional Water Market?

In the functional water industry, these retail stores will serve as critical distribution channels giving consumers easy access to a wide range of products including functional water. Supermarkets and hypermarkets are growing their global footprint, particularly in urban areas with high consumer foot traffic providing an ideal platform for functional water brands to showcase their products and attract a bigger audience. Furthermore, strategic positioning and exposure of functional water products in supermarkets and hypermarkets may contribute to increased customer awareness and adoption.

Firms with prominent shelf space and effective marketing tactics can successfully explain their product's unique health benefits to customers resulting in purchase decisions and brand loyalty. However, online stores are anticipated to grow quickly. Furthermore, online subscriptions for functional water delivery give consumers a convenient option, which drives the segment's growth.

Country/Region-wise Acumens

Will the Rising Health Consciousness in North America Boost the Functional Water Market in the Region?

The functional water market is dominated by North America owing to increased consumer awareness and a strong preference for healthy beverage choices. The increased health consciousness in North America is driving the functional water market. According to the Centers for Disease Control and Prevention (CDC), 49.1% of American adults attempted to reduce weight in the previous 12 months in 2017-2018, demonstrating a significant emphasis on health and wellness.

Public health measures and shifting consumer tastes help to drive market expansion. The FDA's (FDA) revised Nutrition Facts label which now includes added sugars has raised consumer awareness of sugar content in beverages, potentially leading more people to functional waters. Furthermore, Health Canada's Healthy Eating Strategy which aims to improve the nutritional quality of foods and promote better eating is expected to increase demand for functional beverages such as enhanced waters. The increasing prevalence of chronic diseases in North America also adds to market growth.

Will the Increase in Disposable Income Drive Growth in the Functional Water Market in the Asia Pacific Region?

The Asia Pacific region is having the greatest development in the functional water market owing to rapidly expanding disposable incomes across the region. This rapid increase is being driven by economic development, urbanization, and shifting consumer preferences toward healthier beverage options. The rise in disposable income in Asia Pacific countries is driving the functional water market. According to the World Bank, the Gross National Income (GNI) per capita in East Asia and the Pacific region went from $7,370 in 2010 to $11,490 in 2020, reflecting a 55.9% rise over ten years.

The region's expanding health consciousness combined with an increase in disposable income is propelling the functional water market forward. According to the World Health Organization (WHO), non-communicable diseases (NCDs) account for 71% of all deaths worldwide with a large proportion occurring in low- and middle-income nations many of which are located in the Asia Pacific area. This health concern is driving customers to seek healthier alternatives to sugary beverages which benefits the functional water industry.

Competitive Landscape

The Functional Water Market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the functional water market include:

PepsiCo, Inc.

The Coca-Cola Co.

Pepper Snapple Group, Inc.

Balance Water Company

Trimino Brands Company LLC

Danone SA

Unique Foods (Canada)

Function Drinks

San Benedetto

Herbal Water

Nestle SA

Disruptive Beverages, Inc.

NYSW Beverage Brands, Inc.

Bridgepoint Group plc

Latest Developments

In February 2023, Kyowa Hakko USA and Centr introduced Centr Enhanced, a sparkling water infused with nootropic and adaptogenic ingredients. Centr Enhanced marks Centr's first entry into an area other than CBD. Center Enhanced sparkling water contains Kyowa Hakko's Cognizin citicoline, a vitamin that supports "comprehensive brain health," according to the company.

In September 2023, UC Berkeley and PepsiCo renewed their cooperation, with PepsiCo being the campus' official beverage partner for the next decade. This extended collaboration with PepsiCo is expected to increase the company's support for Berkeley's sustainability, equity, and health and wellness initiatives.

Functional Water Market, By Category

• Type:
• Vitamins and Minerals
• Herb Infused
• Fruit or Vegetables Infused
• Distribution Channel:
• Supermarket or Hypermarket
• Specialty Store
• Online Store
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL FUNCTIONAL WATER MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL FUNCTIONAL WATER MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL FUNCTIONAL WATER MARKET, BY TYPE

• 5.1 Overview
• 5.2 Vitamins and Minerals
• 5.3 Herb Infused
• 5.4 Fruit or Vegetables Infused

6 GLOBAL FUNCTIONAL WATER MARKET, BY DISTRIBUTION CHANNEL

• 6.1 Overview
• 6.2 Supermarket or Hypermarket
• 6.3 Specialty Store
• 6.4 Online Store

7 GLOBAL FUNCTIONAL WATER MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East & Africa

8 GLOBAL FUNCTIONAL WATER MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 PepsiCo, Inc.
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 The Coca-Cola Co.
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Pepper Snapple Group, Inc.
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Balance Water Company
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Trimino Brands Company LLC
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Danone SA
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Unique Foods (Canada)
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Function Drinks
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 San Benedetto
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Herbal Water
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 Appendix

• 10.1 Related Research