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市場調查報告書
商品編碼
1971471

二手奢華腕錶市場－全球產業規模、佔有率、趨勢、機會及預測：按類型、通路、地區和競爭格局分類，2021-2031年

Pre-owned Luxury Watches Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Automatic, Manual), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球二手奢侈手錶市場預計將從 2025 年的 278.4 億美元成長到 2031 年的 478.7 億美元，複合年成長率為 9.45%。

該行業作為奢侈手錶的二級市場生態系統，透過競標行、數位平台和專業經銷商，促進二手腕錶的交易，涵蓋從古董收藏品到現代新款式的各種款式。該行業的成長主要歸功於消費者對循環經濟日益成長的興趣，以及手錶作為一種保值投資工具的認可。因此，次市場的流動性仍然高度依賴一級市場的產量。根據瑞士手錶工業聯合會的報告，預計到2024年，腕錶出口總額將達到259億瑞士法郎，從而確保高價值庫存穩定流入轉售管道。

市場概覽
預測期 2027-2031
市場規模：2025年 278.4億美元
市場規模：2031年 478.7億美元
複合年成長率：2026-2031年 9.45%
成長最快的細分市場 線上
最大的市場 北美洲

然而，由於高仿冒品的廣泛流通，市場發展面臨許多重大障礙。這削弱了消費者信心，並迫使人們實施嚴格且成本高昂的鑑定通訊協定。缺乏行業統一的手錶歷史和狀況檢驗標準，導致交易效率低下，並有效限制了機構投資者進入此資產類別的速度。

市場促進因素

授權零售通路的供不應求和漫長的等待時間是全球二手奢華手錶市場的主要驅動力。授權經銷商往往難以滿足熱門品牌錶款的持續需求，迫使消費者依賴二手通路以避免長達數年的等待。庫存短缺使得二手市場成為即時購買的主要途徑，加快了周轉率，也為高價提供了合理的基礎。瑞士鐘錶集團（Watches of Switzerland Group PLC）在其截至2024年4月28日的會計年度中期財務報告中指出，其二手業務收入在第四季度較去年同期加倍，這印證了採購管道的這種結構性轉變。

同時，隨著手錶逐漸被視為一種另類投資資產，該行業的財務基礎也日益穩固。投資人越來越將手錶視為一種有形的價值儲存手段，其提供的投資組合多元化效果與傳統股票有所不同。高階競標會的高流動性也印證了這個趨勢。例如，2024年5月，富藝斯宣布其「日內瓦手錶競標：第十九屆」的總成交額達到約3,600萬瑞士法郎，凸顯了投資合格手錶市場資金的持續流入。此外，彭博社Subdial腕錶指數（2024）的數據顯示，卡地亞腕錶的成交額年增2.4%，顯示買家正在傳統市場領導以外的領域尋求價值，以實現收益最大化。

市場挑戰

假冒商品氾濫以及缺乏統一的鑑定標準，是全球二手奢華手錶市場成長的重大障礙。這個普遍存在的問題造成了市場相當大的摩擦，加上非法資產的持續威脅，經銷商和交易平台被迫對每筆交易實施嚴格且成本高昂的檢驗流程。這些增加的營運成本直接降低了利潤率，減緩了交易速度，從而疏遠了那些將效率和資產歷史絕對保障作為投資前提條件的機構投資者。

這種非法活動的規模從根本上削弱了消費者信心，並扭曲了二級市場生態系統內的評估機制。大量高品質仿製品的湧入導致處理時間延長，從而限制了市場流動性。據瑞士手錶工業聯合會稱，在需求旺盛的地區加強仿冒品措施，使得2024年查獲了超過13萬枚瑞士假手錶。這凸顯了大量非法庫存試圖流入供應鏈。在這一不確定性消除之前，市場在從小眾收藏發展成為成熟的金融資產類別的過程中，將繼續面臨重重困難。

市場趨勢

認證二手(CPO) 專案的快速擴張正在從根本上改變市場格局，將信任和收益管理權重新交還給製造商。奢華手錶越來越直接銷售認證庫存，繞過第三方經銷商。這滿足了消費者對可靠產地證明的需求，而長期以來，該行業一直飽受認證風險的困擾。這種垂直整合使品牌能夠利用官方保固和服務體系，制定遠高於灰色市場的價格，從而有效地將市場分類為「認證二手」和「標準二手」。根據 WatchPro 2025 年 1 月發布的關於勞力士 CPO 項目成長的報告，該品牌的認證零售合作夥伴網路從全球 25 家門店成長到 2024 年的 107 家，成長了四倍，這證明了製造商主導的二手銷售模式的商業性成功，並為投資合格資產樹立了新定價的標準。

同時，Z世代和千禧世代消費者湧入市場的步伐正在加快，這正在改變市場需求動態。偏好正從傳統的運動腕錶轉向更小巧、更注重設計的手錶。這些年輕一代不再僅僅將手錶視為身份的象徵，而是將其視為自我表達的一種方式，並且他們大量利用數位管道進行腕錶的發現和購買。這種轉變正推動某些非傳統腕錶類別的快速成長，例如正裝腕錶和新復古風格腕錶，這些類別此前一直被偏愛大型工具腕錶的老一輩收藏家所忽視。根據Chrono24在2025年10月發布的報告，卡地亞在Z世代消費者中的購買佔有率在過去七年中成長了四倍，從1.7%成長到6.8%，這表明這一代人的購買力已經非常強大，正在影響更廣泛的資產表現趨勢，並迫使供應商實現產品多元化。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：二手奢華腕錶全球市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按類型（自動繞線、手動繞線）
    • 分銷通路（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美二手奢華腕錶市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲二手奢華腕錶市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區二手奢華腕錶市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲二手奢華手錶市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲二手奢華腕錶市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球二手奢華腕錶市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Chrono24 GmbH
  • WatchBox Holdings US, Inc.
  • eBay Inc.
  • CME International, LLC dba
  • Crown & Caliber LLC
  • Watchfinder.co.uk Limited
  • TrueFacet, LLC
  • Govberg LLC
  • The Watch Club Limited
  • Watches of Switzerland Group

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 21714

The Global Pre-owned Luxury Watches Market is projected to expand from USD 27.84 Billion in 2025 to USD 47.87 Billion by 2031, registering a compound annual growth rate of 9.45%. This sector functions as the secondary trading ecosystem for high-end timepieces, facilitating the exchange of previously owned items, from vintage collectibles to contemporary releases, through auction houses, digital platforms, and specialized dealers. Growth in this domain is primarily driven by an increasing consumer focus on the circular economy and the acceptance of horological items as investment vehicles that retain financial value. Consequently, secondary liquidity remains heavily dependent on primary market output; the Federation of the Swiss Watch Industry reported a total export value of 25.9 billion Swiss francs in 2024, ensuring a steady stream of high-value inventory enters the resale circuit.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 27.84 Billion
Market Size 2031USD 47.87 Billion
CAGR 2026-20319.45%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, market progression faces a substantial hurdle due to the widespread availability of sophisticated counterfeit products, which erodes consumer confidence and necessitates the implementation of rigorous, expensive authentication protocols. The absence of a unified, industry-wide standard for verifying the history and condition of timepieces introduces friction into transaction efficiency, effectively restricting the pace at which institutional capital can penetrate this asset class.

Market Driver

Supply shortages and prolonged waiting periods within the primary retail sector serve as the principal catalyst driving the global pre-owned luxury watches market. Because authorized dealers often struggle to meet sustained demand for popular models from leading brands, consumers are forced to turn to pre-owned channels to avoid multi-year delays. This scarcity of inventory effectively positions the secondary ecosystem as the main avenue for immediate acquisition, thereby accelerating turnover rates and justifying premium pricing. As evidence of this structural shift in procurement channels, the Watches of Switzerland Group PLC reported in its preliminary results for the year ended April 28, 2024, that revenue from its pre-owned segment doubled year-on-year during the fourth quarter.

Concurrently, the growing recognition of watches as alternative investment assets has reinforced the sector's financial standing. Investors are increasingly treating high-provenance timepieces as tangible stores of value that offer portfolio diversification separate from traditional equities. This sentiment is supported by strong liquidity in high-value auctions; for instance, Phillips announced in May 2024 that 'The Geneva Watch Auction: XIX' achieved total sales of approximately 36 million Swiss francs, underscoring continued capital allocation to investment-grade horology. Furthermore, buyers are tactically seeking value outside of traditional market leaders to maximize returns, as shown by Bloomberg data from the Subdial Watch Index in 2024 indicating that Cartier models appreciated by 2.4% over the previous year.

Market Challenge

The widespread presence of counterfeit merchandise and the lack of consistent authentication standards pose a significant barrier to the growth of the global pre-owned luxury watches market. This pervasive issue introduces considerable market friction, as the persistent threat of fraudulent assets forces dealers and trading platforms to enforce strict, costly verification processes for every exchange. These increased operational expenses directly diminish profit margins and slow the speed of trade, effectively deterring institutional investors who require efficiency and absolute assurance regarding asset history before committing funds.

The scale of this illicit activity fundamentally damages consumer trust and skews valuation dynamics within the secondary ecosystem. The influx of high-quality replicas necessitates extended processing times, which in turn restricts market liquidity. According to the Federation of the Swiss Watch Industry, targeted anti-counterfeiting efforts in high-demand regions led to the seizure of over 130,000 fake Swiss watches in 2024, highlighting the immense volume of fraudulent stock attempting to enter the supply chain. Until this uncertainty is resolved, the market will face difficulties in evolving from a niche collector pursuit into a fully matured financial asset class.

Market Trends

The rapid expansion of Brand-Authorized Certified Pre-Owned (CPO) Programs is fundamentally reshaping the market landscape by redirecting trust and revenue control back to manufacturers. Luxury watchmakers are increasingly bypassing third-party dealers to retail authenticated inventory directly, fulfilling the consumer demand for verified provenance in a sector historically challenged by authentication risks. This vertical integration enables brands to charge significant premiums compared to the grey market by utilizing their official warranty and servicing infrastructure, effectively splitting the market into certified and standard pre-owned segments. As reported by WatchPro in January 2025 regarding the growth of the Rolex CPO Programme, the brand's network of approved retail partners expanded fourfold from 25 to 107 globally during 2024, validating the commercial success of manufacturer-led resale and establishing a new pricing benchmark for investment-grade assets.

Simultaneously, the accelerating market participation of Gen Z and Millennial consumers is altering demand dynamics, moving preference away from traditional sports models toward smaller, design-focused timepieces. These younger demographics regard watches as means of individual expression rather than mere status symbols, relying heavily on digital channels for discovery and purchasing. This shift is swiftly boosting specific non-traditional categories, such as dress watches and neo-vintage styles, which were previously neglected by older collectors in favor of larger tool watches. According to a Chrono24 report from October 2025, Cartier's share of total purchases among Gen Z buyers rose fourfold from 1.7% to 6.8% over the past seven years, demonstrating that the purchasing power of this cohort is now strong enough to influence broader asset performance trends and compel vendors to diversify their stock.

Key Market Players

  • Chrono24 GmbH
  • WatchBox Holdings US, Inc.
  • eBay Inc.
  • CME International, LLC dba
  • Crown & Caliber LLC
  • Watchfinder.co.uk Limited
  • TrueFacet, LLC
  • Govberg LLC
  • The Watch Club Limited
  • Watches of Switzerland Group

Report Scope

In this report, the Global Pre-owned Luxury Watches Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Pre-owned Luxury Watches Market, By Type

  • Automatic
  • Manual

Pre-owned Luxury Watches Market, By Distribution Channel

  • Online
  • Offline

Pre-owned Luxury Watches Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Pre-owned Luxury Watches Market.

Available Customizations:

Global Pre-owned Luxury Watches Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Pre-owned Luxury Watches Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Automatic, Manual)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Pre-owned Luxury Watches Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Pre-owned Luxury Watches Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Pre-owned Luxury Watches Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Pre-owned Luxury Watches Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Pre-owned Luxury Watches Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Pre-owned Luxury Watches Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Pre-owned Luxury Watches Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Pre-owned Luxury Watches Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Pre-owned Luxury Watches Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Pre-owned Luxury Watches Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Pre-owned Luxury Watches Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Pre-owned Luxury Watches Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Pre-owned Luxury Watches Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Pre-owned Luxury Watches Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Pre-owned Luxury Watches Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Pre-owned Luxury Watches Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Pre-owned Luxury Watches Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Pre-owned Luxury Watches Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Pre-owned Luxury Watches Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Pre-owned Luxury Watches Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Pre-owned Luxury Watches Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Pre-owned Luxury Watches Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Pre-owned Luxury Watches Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Pre-owned Luxury Watches Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Pre-owned Luxury Watches Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Chrono24 GmbH
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. WatchBox Holdings US, Inc.
  • 15.3. eBay Inc.
  • 15.4. CME International, LLC dba
  • 15.5. Crown & Caliber LLC
  • 15.6. Watchfinder.co.uk Limited
  • 15.7. TrueFacet, LLC
  • 15.8. Govberg LLC
  • 15.9. The Watch Club Limited
  • 15.10. Watches of Switzerland Group

16. Strategic Recommendations

17. About Us & Disclaimer