奢侈腕錶市場規模、佔有率及成長分析（按產品、通路、性別及地區分類）－2026-2033年產業預測

預計到 2024 年，全球奢侈手錶市場規模將達到 472.3 億美元，到 2025 年將成長至 500.6 億美元，到 2033 年將成長至 797.9 億美元，預測期（2026-2033 年）的複合年成長率為 6%。

全球奢侈腕錶市場由成年人日益成長的需求驅動，他們將奢侈手錶視為身份的象徵。各大品牌紛紛推出新品，包括限量版腕錶，這些產品擁有獨特的功能和設計，並採用策略性定價，以吸引富裕階層和中產階級。歷史悠久的奢侈品牌將品質和客戶回饋放在首位，以此推動品牌發展。口碑宣傳在促銷奢侈手錶方面發揮著重要作用。此外，現代腕錶透過藍牙和NFC技術與智慧型手機連接，功能更加強大。消費者對奢侈品的認知正在改變，尤其是在新興經濟體，隨著可支配收入的成長，奢侈品的社會接受度也不斷提高。女性對奢華手錶的需求不斷成長，她們越來越追求升級換代，這進一步擴大了市場，並推動了黃金和鑽石等材質融入設計的潮流，而黃金和鑽石正是珠寶業的競爭優勢所在。

全球奢侈腕錶市場促進因素

全球奢侈腕錶市場主要由奢華手錶品牌不斷創新和創意驅動，這些品牌力求在吸引消費者的同時，與競爭對手形成差異化競爭。這些品牌不斷嘗試使用陶瓷、碳纖維和鈦金屬等先進材料，讓手錶更耐用輕便。此外，智慧型手錶技術的融入也迎合了日益成長的科技達人群體。獨特的設計元素，例如精美的美學設計和限量版腕錶中稀有材料的運用，在吸引收藏家方面發揮關鍵作用。與知名藝術家和設計師的合作，確保了這些手錶始終備受追捧，進一步擴大了其市場吸引力。

限制全球奢華手錶市場的因素

假冒奢侈手錶對全球奢侈手錶市場構成重大挑戰。這些仿冒品製作精良，旨在欺騙消費者，讓他們誤以為自己購買的是正品。仿冒品以低價吸引注重成本的買家，損害了正規奢侈品牌的信譽和銷售量。不幸的是，假手錶通常品質低劣，功能不可靠，在某些情況下甚至存在安全隱患。銷售此類假冒商品屬於違法行為，知名奢侈手錶品牌正積極應對這一問題，包括增強安全功能、對造假者採取法律行動以及與執法機關合作打擊造假團夥。

全球奢侈手錶市場趨勢

全球奢華腕錶市場正經歷一場重大變革：消費者對古董錶和二手手錶的興趣日益濃厚。這一趨勢源自於消費者對古董錶獨有的傳統工藝、精湛技藝和獨特設計的欣賞。收藏家和愛好者不僅看重這些手錶的內在價值，更將其視為購買全新奢侈品的永續替代方案。此外，線上平台和競標網站的興起，使得這些珍貴手錶更容易取得，也進一步提升了它們的吸引力。因此，古董錶和二手手錶正成為奢華手錶市場的重要組成部分。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球奢華腕錶市場規模（依產品類型分類）及複合年成長率（2026-2033 年）

• 機械的
• 電子的

全球奢華腕錶市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 線上
• 離線

全球奢華腕錶市場規模：依性別分類及複合年成長率（2026-2033 年）

• 男性
• 女士
• 男女通用的
• 孩子們

全球奢侈腕錶市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Rolex SA（Switzerland）
• Patek Philippe SA（Switzerland）
• Audemars Piguet Holding SA（Switzerland）
• LVMH Moet Hennessy Louis Vuitton SE（France）
• Richemont SA（Switzerland）
• The Swatch Group Ltd.（Switzerland）
• Jaeger-LeCoultre（Switzerland）
• Vacheron Constantin SA（Switzerland）
• Breguet SA（Switzerland）
• Omega SA（Switzerland）
• IWC Schaffhausen（Switzerland）
• Breitling SA（Switzerland）
• TAG Heuer SA（Switzerland）

A. Lange & Söhne（德國）

• 公司簡介
• 業務部門概覽
• 財務資訊
• 重大進展
• 理查德·米勒有限公司（瑞士）
  • 公司簡介
  • 業務部門概覽
  • 財務資訊
  • 重大進展
• 芝柏有限公司（瑞士）
  • 公司簡介
  • 業務部門概覽
  • 財務資訊
  • 重大進展
• 帕瑪強尼有限公司（瑞士）
  • 公司簡介
  • 業務部門概覽
  • 財務資訊
  • 重大進展
• 瑞士寶璣有限公司
  • 公司簡介
  • 業務部門概覽
  • 財務資訊
  • 重大進展

結論與建議

Global Luxury Watch Market size was valued at USD 47.23 Billion in 2024 and is poised to grow from USD 50.06 Billion in 2025 to USD 79.79 Billion by 2033, growing at a CAGR of 6% during the forecast period (2026-2033).

The global luxury watch market is increasingly driven by adults viewing high-end timepieces as status symbols, fueling demand. Major brands are introducing new products, including limited-edition watches that boast unique features and designs, appealing to both affluent and middle-class consumers through strategic pricing. Established luxury companies emphasize quality and customer feedback, fostering brand evolution. Word-of-mouth advertising plays a crucial role in the promotion of luxury timepieces. Additionally, modern wristwatches are enhancing functionality by integrating with smartphones via Bluetooth and NFC technologies. Shifting consumer perceptions toward luxury products facilitate greater societal acceptance, especially in emerging economies with rising disposable incomes. The growing demand for luxury watches among women, who are keen on upgrading, further expands the market, with trends favoring gold and diamond pieces competing strongly in the jewelry sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Luxury Watch market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Luxury Watch Market Segments Analysis

Global Luxury Watch Market is segmented by Product, Distribution Channel, Gender and region. Based on Product, the market is segmented into Mechanical and Electronic. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Gender, the market is segmented into Men, Women, Unisex and Kids. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Luxury Watch Market

The Global Luxury Watch market is significantly driven by the ongoing innovation and creativity within luxury watch brands, which seek to distinguish their offerings from the competition while captivating consumers. These brands continually experiment with advanced materials such as ceramic, carbon fiber, and titanium, enhancing the durability and lightweight nature of their timepieces. Additionally, the integration of smartwatch technology caters to a growing demographic of tech-savvy individuals. Unique design elements play a crucial role in attracting collectors, with limited-edition releases featuring elaborate aesthetics or rare materials. Collaborations with renowned artists and designers further broaden their appeal, ensuring these watches remain highly coveted.

Restraints in the Global Luxury Watch Market

The presence of counterfeit luxury watches poses a significant challenge within the global luxury watch market, as these imitations are crafted to mislead consumers into believing they are purchasing genuine high-end products. Counterfeiting undermines the credibility and sales of authentic luxury brands, as these impostors attract cost-conscious buyers due to their lower price points. Unfortunately, counterfeit watches often come with inferior quality, unreliable functionality, and, in some cases, safety risks. The sale of such fraudulent items is illegal, prompting established luxury watch brands to proactively address this issue through the integration of security features, legal actions against counterfeiters, and collaboration with law enforcement to dismantle counterfeit operations.

Market Trends of the Global Luxury Watch Market

The global luxury watch market is experiencing a significant shift, characterized by a burgeoning interest in vintage and pre-owned timepieces. This trend is driven by a growing consumer appreciation for heritage, craftsmanship, and unique designs that only vintage models can offer. Collectors and enthusiasts seek out these watches not only for their intrinsic value but also as a sustainable alternative to new luxury purchases. Additionally, the rise of online platforms and auction sites has facilitated easier access to these exclusive timepieces, further boosting their appeal. As a result, vintage and pre-owned watches are becoming a vital segment within the luxury watch market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Luxury Watch Market Size by Product & CAGR (2026-2033)

• Market Overview
• Mechanical
• Electronic

Global Luxury Watch Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Luxury Watch Market Size by Gender & CAGR (2026-2033)

• Market Overview
• Men
• Women
• Unisex
• Kids

Global Luxury Watch Market Size & CAGR (2026-2033)

• North America (Product, Distribution Channel, Gender)
  • US
  • Canada
• Europe (Product, Distribution Channel, Gender)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Gender)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Gender)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Gender)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Rolex SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patek Philippe SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Audemars Piguet Holding SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Richemont SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Swatch Group Ltd. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jaeger-LeCoultre (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vacheron Constantin SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Breguet SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omega SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IWC Schaffhausen (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Breitling SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TAG Heuer SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Lange & Sohne (Germany)

• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Richard Mille SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Girard-Perregaux SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parmigiani Fleurier SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bovet Fleurier SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations