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1971468

浴室家具市場－全球產業規模、佔有率、趨勢、機會、預測：按類型、分銷管道、地區和競爭格局分類，2021-2031年

Bath Furnishing Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Furniture, Fittings, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球衛浴產品市場預計將從 2025 年的 444.3 億美元成長到 2031 年的 597.8 億美元，複合年成長率為 5.07%。

此領域涵蓋各式各樣的浴室產品，兼具功能性和美觀性，從床單、浴簾到附收納功能的淋浴設備台及配件，應有盡有。市場成長的主要驅動力是快速的都市化，這促進了住宅建設，同時也帶動了住宅可支配收入的增加，使他們能夠投資於維修計劃。這些核心結構性因素確保了對新房屋初始安裝和現有住宅更換的穩定需求，為市場擴張奠定了堅實的基礎，使其能夠抵禦瞬息萬變​​的設計趨勢。

市場概覽
預測期 2027-2031
市場規模：2025年 444.3億美元
市場規模：2031年 597.8億美元
複合年成長率：2026-2031年 5.07%
成長最快的細分市場 線上
最大的市場 北美洲

儘管存在這些積極因素，但高利率和通貨膨脹仍給該行業帶來了巨大挑戰。這些因素限制了消費者的借貸能力，並延緩了資本密集的翻新項目。儘管面臨這些經濟逆風，該行業仍保持著巨大的經濟影響力。根據美國國家廚房衛浴協會（NKBA）預測，到2024年，住宅廚房和浴室的支出預計將達到1,750億美元。雖然如此龐大的估值表明市場具有潛在的韌性，但製造商必須不斷應對原料成本的波動和供應鏈的複雜性，才能在動盪的經濟環境中確保長期盈利。

市場促進因素

住宅維修和改造活動的激增是全球衛浴設備市場的主要驅動力。這源自於住宅希望更新老舊的衛浴設備，提升浴室的美感價值。這一趨勢的特徵是結構性的變化，例如功能性的提升和水療式設施的融入，這需要頻繁更換盥洗台、水龍頭、毛巾和其他衛浴設備。儘管經濟波動普遍，但對這些計劃的投資依然強勁，支撐了中高階產品市場的收入。根據Houzz公司於2024年7月發布的《2024年美國Houzz家居調查》，2023年主要浴室翻新的支出中位數上升至15,000美元，表明消費者仍然願意投入大量資金來改善住宅空間。

同時，住宅房地產行業的成長也帶動了對新衛浴設備的穩定需求。住宅竣工後，人們需要即時購買必要的設備和裝飾元素，這為製造商帶來了可預測的銷售量，使其與替換市場區分開來。建築產出與家具銷售之間的這種直接關聯凸顯了該行業對住宅供應和新建工程的依賴。例如，美國人口普查局在2024年6月發布的數據顯示，2024年4月住宅建設支出經季節性已調整的年化率為8,904億美元，這也反映了這項因素的規模。為了滿足這一大規模的需求（包括維修和新建），各大零售商都維持著龐大的庫存。例如，家得寶僅在2024年第一季就實現了364億美元的淨銷售額。

市場挑戰

全球衛浴設備市場的主要限制因素是高利率和持續通膨的雙重壓力。這些經濟因素直接削弱了消費者的購買力，降低了他們進行住宅維修的投資意願。隨著借貸成本的上升，住宅在進行大規模浴室維修時面臨著更沉重的還款壓力，這往往迫使他們優先考慮緊急維修而非美觀改造，並推遲或縮減維修計劃。這種猶豫不決導致高階衛浴設備的銷售放緩，而該市場自由裁量權依賴消費者對現代設備和盥洗台等高價值商品的非必需支出。

此外，通膨壓力也對新建築業造成了負面影響，而新建建築業是產品初期推廣的關鍵銷售管道。面對不斷上漲的材料和資本成本，建築商和開發商往往被迫減少住宅開工量並採取成本削減措施。這種建築項目的萎縮直接影響了製造商的利潤。根據美國國家廚房衛浴協會（NKBA）預測，到2024年，新建廚房和浴室的支出預計將下降4%，至1,060億美元。這一降幅表明，住宅市場對櫥櫃、水槽和配件的需求大幅下降，迫使業內相關人員對其庫存進行策略性調整。

市場趨勢

全球衛浴設備市場正經歷一場清晰的結構性轉型，朝著物聯網智慧衛浴設備的方向發展，這主要受消費者對個人化家居生態系統和以衛生為中心的科技的需求所驅動。這一趨勢超越了單純的創新，透過語音控制淋浴設備系統、智慧水龍頭以及具備精準用戶自訂設定和用水量控制的自清潔衛浴設備等創新技術，將功能智慧融入日常生活。製造商正迅速回應這項需求，開發兼顧便利性和健康性的互聯衛浴設備。根據美國國家衛浴協會（NKBA）於2024年11月發布的《2025年衛浴趨勢報告》，57%的行業專家表示對智慧馬桶的需求將會增加，這顯示消費者對自動化衛生解決方案有著強烈的偏好。

同時，隨著環保因素成為現代裝修計劃的基本要求，永續和可回收材料的普及正在改變整個產業。這一趨勢正在影響整個供應鏈的產品開發，促使品牌使用再生玻璃製作檯面，使用再生木材製作盥洗台，以及使用先進聚合物製作環保地板材料，從而有效地將市場成長與資源密集型開採方式脫鉤。住宅積極選擇這些環保的替代方案，以減少對環境的影響並實現長期的能源成本節約。 Houzz Inc.於2025年1月發布的《浴室裝修新趨勢》報告的數據突顯了這種行為轉變，報告顯示，84%的住宅在維修浴室時選擇了永續的元素，強調了環保理念在推動當前市場銷售方面發揮著至關重要的作用。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球衛浴家具市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依類型（家具、設備、其他）
    • 分銷通路（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美浴室家具市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲浴室家具市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區浴室家具市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲浴室家具市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲浴室家具市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球浴室家具市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Toto Ltd.
  • Kohler Co.
  • Grohe AG
  • Ideal Standard International NV
  • Hansgrohe SE
  • Moen Incorporated
  • Roca Sanitario, SA
  • Villeroy & Boch AG
  • Masco Corporation
  • LIXIL Group Corporation

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 22875

The Global Bath Furnishing Market is projected to expand from USD 44.43 Billion in 2025 to USD 59.78 Billion by 2031, registering a CAGR of 5.07%. This sector comprises a wide array of both functional and decorative products tailored for the bathroom environment, ranging from textile linens and shower curtains to storage vanities and accessory fixtures. The market's growth is primarily underpinned by rapid urbanization, which drives new residential construction, alongside increasing disposable incomes that enable homeowners to invest in renovation projects. These core structural dynamics ensure consistent demand for both initial installations in new builds and replacement goods for existing homes, establishing a solid foundation for expansion that transcends fleeting design trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 44.43 Billion
Market Size 2031USD 59.78 Billion
CAGR 2026-20315.07%
Fastest Growing SegmentOnline
Largest MarketNorth America

Despite these positive indicators, the industry confronts significant obstacles in the form of high interest rates and inflation, factors that restrict consumer borrowing capacity and often delay capital-intensive remodeling initiatives. Even with these economic headwinds, the sector maintains a massive economic footprint; according to the National Kitchen & Bath Association, residential kitchen and bath spending was projected to reach $175 billion in 2024. This significant valuation highlights the market's underlying resilience, although manufacturers must persistently manage volatile raw material costs and supply chain intricacies to secure long-term profitability in a fluctuating economic landscape.

Market Driver

A surge in home renovation and remodeling activities acts as a primary catalyst for the Global Bath Furnishing Market, driven by homeowners' desires to modernize aging infrastructure and elevate bathroom aesthetics. This momentum is characterized by a structural shift toward functional upgrades and the incorporation of spa-inspired features, necessitating the frequent replacement of items such as vanities, fixtures, and textile linens. Investment in these projects remains strong despite broader economic shifts, fueling revenue for mid-range and premium product tiers. According to Houzz Inc., in the '2024 U.S. Houzz & Home Study' released in July 2024, the median expenditure for primary bathroom remodels rose to $15,000 in 2023, demonstrating a sustained consumer willingness to dedicate significant capital to improving these residential spaces.

Concurrently, growth in the residential real estate sector generates consistent demand for initial bath furnishing installations. The completion of new housing units mandates the immediate purchase of essential fixtures and decorative elements, providing manufacturers with a predictable sales volume separate from the replacement market. This direct link between construction output and furnishing sales highlights the industry's reliance on housing availability and new starts. Underscoring the scale of this driver, the U.S. Census Bureau reported in June 2024 that residential construction spending hit a seasonally adjusted annual rate of $890.4 billion in April 2024. To meet this massive demand across both renovation and new build sectors, major retailers maintain extensive stock; illustrating this magnitude, according to The Home Depot, the company reported net sales of $36.4 billion in the first quarter of 2024 alone.

Market Challenge

The principal obstacle restricting the Global Bath Furnishing Market is the combined pressure of high interest rates and persistent inflation. These economic forces directly erode consumer purchasing power and discourage investment in residential improvements. As borrowing costs escalate, homeowners encounter more burdensome repayment terms for financing extensive bathroom renovations, leading many to postpone or scale down their remodeling plans by favoring urgent repairs over aesthetic enhancements. This hesitation results in a deceleration of sales for premium bath furnishings, as the market depends significantly on discretionary spending for high-value items such as modern fixtures and vanities.

Additionally, inflationary pressures negatively affect the new construction sector, which is a crucial channel for initial product installations. Builders and developers, facing rising costs for materials and capital, are often forced to reduce housing starts or adopt value-engineered alternatives. This contraction within the construction pipeline has a direct impact on manufacturer revenues. According to the National Kitchen & Bath Association, spending on new construction for kitchens and baths was forecasted to decrease by 4 percent to $106 billion in 2024. This decline represents a tangible reduction in demand for cabinetry, sinks, and hardware in the new housing market, necessitating strategic inventory adjustments by industry stakeholders.

Market Trends

The Global Bath Furnishing Market is undergoing a definitive structural transition toward the integration of IoT-enabled smart bathroom fixtures, fueled by consumer desires for personalized home ecosystems and hygiene-focused technology. This movement transcends mere novelty, embedding functional intelligence into everyday routines through innovations such as voice-activated shower systems, digital faucets, and self-cleaning sanitary ware that provide precise control over user settings and water consumption. Manufacturers are swiftly responding to this demand by creating connected fixtures that improve convenience while addressing health considerations. Validating this rapid technological adoption, according to the National Kitchen & Bath Association's '2025 Bath Trends Report' from November 2024, 57 percent of industry professionals noted that smart toilets are seeing increased demand, signaling a robust consumer preference for automated hygiene solutions.

In parallel, the industry is being transformed by the widespread adoption of sustainable and recycled materials, as environmental stewardship becomes an essential requirement for modern renovation projects. This trend shapes product development throughout the supply chain, pushing brands to use recycled glass for countertops, reclaimed wood for vanities, and advanced polymers for eco-friendly flooring, effectively separating market growth from resource-heavy extraction methods. Homeowners are actively choosing these green alternatives to lower their ecological impact and realize long-term savings on utility costs. Highlighting this shift in behavior, according to Houzz Inc.'s 'What's In for Bathrooms Right Now' report from January 2025, 84 percent of homeowners selected sustainable features during their bathroom renovations, emphasizing the pivotal role of eco-conscious specifications in driving current market sales.

Key Market Players

  • Toto Ltd.
  • Kohler Co.
  • Grohe AG
  • Ideal Standard International NV
  • Hansgrohe SE
  • Moen Incorporated
  • Roca Sanitario, S.A.
  • Villeroy & Boch AG
  • Masco Corporation
  • LIXIL Group Corporation

Report Scope

In this report, the Global Bath Furnishing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Bath Furnishing Market, By Type

  • Furniture
  • Fittings
  • Others

Bath Furnishing Market, By Distribution Channel

  • Online
  • Offline

Bath Furnishing Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Bath Furnishing Market.

Available Customizations:

Global Bath Furnishing Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Bath Furnishing Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Furniture, Fittings, Others)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Bath Furnishing Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Bath Furnishing Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Bath Furnishing Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Bath Furnishing Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Bath Furnishing Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Bath Furnishing Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Bath Furnishing Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Bath Furnishing Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Bath Furnishing Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Bath Furnishing Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Bath Furnishing Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Bath Furnishing Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Bath Furnishing Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Bath Furnishing Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Bath Furnishing Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Bath Furnishing Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Bath Furnishing Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Bath Furnishing Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Bath Furnishing Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Bath Furnishing Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Bath Furnishing Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Bath Furnishing Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Bath Furnishing Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Bath Furnishing Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Bath Furnishing Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Toto Ltd.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Kohler Co.
  • 15.3. Grohe AG
  • 15.4. Ideal Standard International NV
  • 15.5. Hansgrohe SE
  • 15.6. Moen Incorporated
  • 15.7. Roca Sanitario, S.A.
  • 15.8. Villeroy & Boch AG
  • 15.9. Masco Corporation
  • 15.10. LIXIL Group Corporation

16. Strategic Recommendations

17. About Us & Disclaimer