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市場調查報告書
商品編碼
1971057

芥末市場－全球產業規模、佔有率、趨勢、機會和預測（按形式、銷售管道、地區和競爭格局分類），2021-2031年

Mustard Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Form (Seed, Powder, Oil, Paste), By Sales Channel (Hypermarkets/Supermarkets, Convenience Store/Grocery Stores, Online, Others), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球芥末市場預計將從 2025 年的 69.8 億美元成長到 2031 年的 98.9 億美元，複合年成長率為 5.98%。

該市場主要包括從十字花科植物種子中提取的辛辣調味品的生產和供應，這些調味品以油、粉、膏等多種形式銷售。推動這一市場成長的關鍵因素是消費者對潔淨標示和有機食品日益成長的偏好，這促使生產商採用芥菜作為天然乳化劑和防腐劑。此外，芥菜油因其強大的抗發炎和抗菌特性，在治療領域的應用日益廣泛，這也成為其傳統烹飪用途之外的獨特成長動力。

市場概覽
預測期 2027-2031
市場規模：2025年 69.8億美元
市場規模：2031年 98.9億美元
複合年成長率：2026-2031年 5.98%
成長最快的細分市場 線上
最大的市場 北美洲

另一方面，由於主要產區氣候模式不穩定導致原物料價格劇烈波動，該產業面臨嚴峻挑戰。這種環境不確定性經常擾亂供應鏈，阻礙穩定生產，並增加加工商的庫存管理難度。例如，印度溶劑萃取協會（SEAI）預測，印度芥菜產量將在2024年達到創紀錄的1,200萬噸。這種對特定產地的依賴凸顯了全球市場對區域農業風險和氣候異常的脆弱性。

市場促進因素

全球芥末市場的主要驅動力是消費者對植物來源和機能性食品配料日益成長的需求。隨著消費者積極尋求動物性蛋白質替代品和功能性添加劑，芥末因其高蛋白質含量和健康益處而廣受歡迎。這一趨勢在植物來源替代品和強化食品的生產中尤其明顯，芥末籽衍生在這些產品中可有效用作粘合劑和強化劑。近期農業調查強調了作物質量，也印證了這一向功能性方向發展的趨勢。加拿大穀物委員會2025年5月發布的報告《2024年加拿大西部芥末籽品質》指出，黃芥末籽樣本的平均蛋白質含量為36.5%，顯示其非常適合用於高蛋白食品。

同時，消費者對有機和潔淨標示調味品的需求日益成長，正在改變整個行業的籌資策略。食品生產商為了獲得潔淨標示認證，擴大用芥菜衍生成分取代合成添加劑，而這種轉變對高品質原料的穩定供應提出了更高的要求。為了滿足這一行業需求，主要生產商正在提高產量以確保市場平衡。根據加拿大統計局2024年12月發布的《主要田間作物產量報告》，加拿大國內芥菜籽產量預計為192,297公噸，顯示加拿大政府已採取策略性措施來應對不斷成長的市場需求。然而，其他一些主要地區仍然存在供應短缺的問題。美國農業部2025年1月發布的《作物概要》證實，2024年美國芥菜籽產量僅1.02億磅（約45,500噸），凸顯了各地區在滿足全球需求方面存在的差距。

市場挑戰

主要產區氣候條件難以預測，導致原料成本劇烈波動，對全球芥菜市場構成重大挑戰。這種環境不穩定性擾亂了供應鏈，使加工商對所需原料的成本和供應感到極度不確定性。當惡劣天氣影響收成時，製造商將面臨投入成本的急劇上升，難以在不影響需求的情況下將這些成本轉嫁給消費者。因此，這種不確定性降低了利潤率，迫使企業將重點放在短期庫存管理上，而非長期市場成長或產品創新。

此外，對特定地理中心的依賴加劇了這種脆弱性，因為單一區域性天氣事件可能引發全球供不應求。根據印度溶劑萃取協會的數據，預計2025年油菜籽和芥菜籽的產量將達到1,152萬噸，比上年度下降13%。這種顯著的波動不僅削弱了該行業向國際買家保證可靠供應的能力，直接阻礙了其成長，而且還使滿足日益成長的天然防腐劑需求所需的籌資策略變得更加複雜。

市場趨勢

在消費者對能夠提升家庭烹飪體驗的精緻高階調味品的需求推動下，異國風味和融合風味的興起正成為主流趨勢。製造商們積極響應這項需求，推出添加辣椒、蜂蜜和松露等食材的改良版高級芥末醬，成功地將芥末醬品類拓展到傳統黃芥末和棕芥末之外。這種向高價值、高風味產品的轉變也體現在產業領導企業的業績中。例如，根據味好美公司於2025年1月發布的2024會計年度財報，第四季度消費者業務銷售額成長4%至10.85億美元，這主要得益於強勁的銷量和產品組合，反映了市場對獨特風味日益成長的需求。

同時，向靈活環保包裝解決方案的轉變正在改變產品的物流和展示方式，以符合嚴格的永續性目標。各大品牌正積極以可回收包裝袋和再生塑膠製成的材料取代硬質塑膠容器，以最大限度地減少對環境的影響，並吸引具有環保意識的消費者。雖然這一轉變需要對營運進行重大調整，但它在品牌價值和合規性方面具有長遠的益處。正如卡夫亨氏在2024年12月發布的《2024年ESG報告》中所詳述的那樣，該公司已成功在歐洲推出了一種新型小袋設計，其中包含35%的再生材料。這是一項策略性舉措，旨在支持2030年將原生塑膠消耗量減少20%的更廣泛目標。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球芥末市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依形態（種子、粉末、油、糊狀物）
    • 銷售管道（大型超級市場/超級市場、便利商店/雜貨店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美芥末市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲芥末市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太芥菜市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲芥菜市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美芥末市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球芥末市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Woeber Mustard Manufacturing Company
  • Unilever Plc
  • Boar's Head Brand
  • Wisconsin Spice, Inc.
  • Bertman Foods Co.
  • McCormick & Company, Incorporated
  • Conagra Brands, Inc.
  • The Kraft Heinz Company
  • MK Agrotech Private Limited
  • Emami Agrotech Ltd.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 26656

The Global Mustard Market is projected to expand from USD 6.98 Billion in 2025 to USD 9.89 Billion by 2031, exhibiting a CAGR of 5.98%. This market comprises the manufacturing and supply of pungent condiments extracted from Brassica plant seeds, marketed in various formats including oil, powder, and paste. A significant factor propelling this growth is the rising consumer preference for clean-label and organic food items, which drives manufacturers to employ mustard as a natural emulsifier and preservative. Additionally, the increasing application of mustard oil in therapeutic contexts, owing to its potent anti-inflammatory and antimicrobial characteristics, acts as a unique growth stimulant extending beyond traditional culinary uses.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 6.98 Billion
Market Size 2031USD 9.89 Billion
CAGR 2026-20315.98%
Fastest Growing SegmentOnline
Largest MarketNorth America

Conversely, the industry encounters substantial hurdles due to the extreme volatility of raw material prices associated with erratic weather patterns in key cultivation areas. This environmental unpredictability frequently interrupts supply chains and hinders steady production, complicating inventory control for processors. For instance, the Solvent Extractors' Association of India estimated that mustard production in India would achieve a record 12 million tonnes in 2024. Such dependence on specific production centers emphasizes the global market's susceptibility to regional agricultural risks and climatic anomalies.

Market Driver

The escalating inclination toward plant-based and functional food ingredients acts as a major catalyst for the Global Mustard Market. As consumers actively search for non-animal protein alternatives and functional additives, mustard is becoming increasingly popular due to its substantial protein levels and therapeutic benefits. This tendency is especially apparent in the creation of plant-based meat substitutes and fortified foods, where derivatives of mustard seeds function effectively as binders and nutritional boosters. Corroborating this functional transition, recent agricultural findings underscore the crop's quality; the Canadian Grain Commission's May 2025 report, titled 'Quality of western Canadian mustard seed 2024', noted that yellow mustard seed samples possessed a mean protein content of 36.5%, highlighting their applicability for protein-dense food products.

Concurrently, the rising request for organic and clean-label condiments is transforming sourcing tactics throughout the sector. Food producers are increasingly substituting synthetic additives with mustard-derived ingredients to secure clean-label certifications, a shift that demands a steady supply of premium raw materials. This industrial necessity has prompted leading producers to increase output to guarantee market equilibrium. According to Statistics Canada's December 2024 'Production of Principal Field Crops' report, national mustard seed production was estimated at 192,297 metric tonnes, signaling a strategic adjustment to these growing market demands. Nevertheless, supply difficulties remain in other significant areas; the USDA's 'Crop Production 2024 Summary' from January 2025 confirmed United States mustard seed production at merely 102 million pounds for 2024, emphasizing the regional variations in meeting global needs.

Market Challenge

The intense volatility of raw material costs, stemming from erratic climatic conditions in primary cultivation zones, represents a critical obstacle for the Global Mustard Market. This environmental instability causes disruptions within the supply chain, generating considerable uncertainty for processors concerning the cost and availability of necessary feedstock. When unfavorable weather affects crop yields, manufacturers encounter sudden increases in input costs that are challenging to transfer to consumers without negatively impacting demand. As a result, this unpredictability diminishes profit margins and compels companies to focus on immediate inventory preservation rather than long-term market growth or product innovation.

Furthermore, reliance on distinct geographic centers exacerbates this fragility, as a solitary regional weather event can precipitate global scarcities. Data from the Solvent Extractors' Association of India indicates that in 2025, rapeseed-mustard production is projected to reach 11.52 million tonnes, marking a 13% decrease from the prior year attributed to adverse field conditions. Such drastic variations impede the industry's capacity to assure reliable delivery to international purchasers, thereby directly hindering growth and adding complexity to the sourcing strategies needed to satisfy the escalating demand for natural preservatives.

Market Trends

The expansion of exotic and fusion flavor profiles has emerged as a prevailing trend, driven by consumer demand for sophisticated, premium condiments that enhance home-cooked meals. Manufacturers are addressing this by introducing gourmet mustard variants incorporating ingredients such as hot peppers, honey, and truffles, successfully expanding the category beyond traditional yellow and brown types. This transition toward value-added, flavorful products is reflected financially in the results of leading industry entities. For instance, McCormick & Company's '2024 Financial Results' from January 2025 reported a 4% increase in Consumer segment sales to $1,085 million during the fourth quarter, growth attributed largely to favorable volume and product mix that mirrors the growing market desire for distinct flavor experiences.

At the same time, the shift toward flexible and eco-friendly packaging solutions is transforming product logistics and presentation to align with rigorous sustainability objectives. Brands are actively substituting rigid plastic containers with recyclable pouches and materials utilizing post-consumer resin to minimize environmental footprints and attract eco-aware consumers. Although this conversion necessitates substantial operational modifications, it provides long-term benefits in brand equity and compliance. As detailed in The Kraft Heinz Company's '2024 ESG Report' from December 2024, the corporation successfully launched a new sachet design in Europe containing 35% recycled content, a strategic initiative supporting its wider goal of decreasing virgin plastic consumption by 20% by 2030.

Key Market Players

  • Woeber Mustard Manufacturing Company
  • Unilever Plc
  • Boar's Head Brand
  • Wisconsin Spice, Inc.
  • Bertman Foods Co.
  • McCormick & Company, Incorporated
  • Conagra Brands, Inc.
  • The Kraft Heinz Company
  • M K Agrotech Private Limited
  • Emami Agrotech Ltd.

Report Scope

In this report, the Global Mustard Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mustard Market, By Form

  • Seed
  • Powder
  • Oil
  • Paste

Mustard Market, By Sales Channel

  • Hypermarkets/Supermarkets
  • Convenience Store/Grocery Stores
  • Online
  • Others

Mustard Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mustard Market.

Available Customizations:

Global Mustard Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mustard Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Form (Seed, Powder, Oil, Paste)
    • 5.2.2. By Sales Channel (Hypermarkets/Supermarkets, Convenience Store/Grocery Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Mustard Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Form
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Mustard Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Form
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Mustard Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Form
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Mustard Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Form
        • 6.3.3.2.2. By Sales Channel

7. Europe Mustard Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Form
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Mustard Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Form
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Mustard Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Form
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Mustard Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Form
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Mustard Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Form
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Mustard Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Form
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Mustard Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Form
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Mustard Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Form
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Mustard Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Form
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Mustard Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Form
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Mustard Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Form
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Mustard Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Form
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Mustard Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Form
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Mustard Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Form
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Mustard Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Form
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Mustard Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Form
        • 9.3.3.2.2. By Sales Channel

10. South America Mustard Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Form
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Mustard Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Form
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Mustard Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Form
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Mustard Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Form
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Mustard Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Woeber Mustard Manufacturing Company
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Unilever Plc
  • 15.3. Boar's Head Brand
  • 15.4. Wisconsin Spice, Inc.
  • 15.5. Bertman Foods Co.
  • 15.6. McCormick & Company, Incorporated
  • 15.7. Conagra Brands, Inc.
  • 15.8. The Kraft Heinz Company
  • 15.9. M K Agrotech Private Limited
  • 15.10. Emami Agrotech Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer