全球芥末市場：2025-2030 年預測

預計芥末市場在預測期內的年複合成長率為 5.81%，到 2025 年市場規模將從 2019 年的 53.02 億美元達到 74.42 億美元。由於芥菜籽在食品飲料行業、個人護理、化妝品和製藥行業的廣泛使用，該市場目前正經歷更高的成長。此外，由於對芥菜籽用於烹飪和作為其他食用油替代品的需求不斷成長，預計對芥菜籽的需求將顯著成長。目前，食品飲料行業對芥末醬的需求不斷成長，推動了芥末市場的發展；其次是化妝品行業，因為它具有天然特性。蘇丹目前是芥末的主要生產國和出口國。由於需求不斷成長，芥末已成為加拿大和歐洲的主要商業和栽培作物之一。

主要趨勢

芥末製品的益處

全球對芥末的需求不斷成長有多種原因。由於消費者的選擇和偏好不同，口味和飲食習慣也增加了對芥末調味醬的需求。芥末醬對健康有許多好處，因為與其他醬料相比，它的糖和鹽含量較少。它可以添加到任何食物中，例如漢堡、三明治和熱狗。芥末也用作許多食品的香料和防腐劑。黃醬由於其優異的乳化和穩定性能而經常用於食用芥末。芥菜是一種很受歡迎的健康營養產品，可以添加到湯中，即使在冬天也可以食用。它還有助於防止肉品。芥菜籽在化妝品行業中很受歡迎，因為它們可以作為保濕劑，用作天然去角質劑，並有助於頭髮生長和保護。

芥菜籽進口量增加

食品和飲料業對芥菜籽的需求量很大，用於製作蘸醬、蛋黃醬和餐桌芥末。與蜂蜜芥末和辣棕色芥末相比，黃芥末的需求量更高。德國、巴西、波蘭、羅馬尼亞和瑞士是芥菜籽的主要進口國。芥末油和芥末籽在全球市場上需求量大。由於芥末油和芥末草藥具有療效，其進口量也增加。

亞太地區創下最高成長

收入成長以及對各種健康食品的旺盛需求，推動了亞太地區芥末市場的顯著成長。除蘇丹外，印度和中國是芥末籽的主要出口國。芥末在千禧世代中非常受歡迎。由於對芥末醬和芥末油的需求旺盛，歐洲是芥末籽的重要市場。此外，歐洲也是芥末籽的主要生產國，這增加了芥末籽的總收益。加拿大也實現了高速成長。

分銷和使用管道

在芥末市場，整粒芥末籽、芥末粉、芥末油和芥末醬是主要的成長領域，收益可觀。芥末醬和蘸醬用於許多食品中。芥末油用於烹飪和化妝品。分銷分為直接分銷和間接分銷，可進一步細分為零售店、批發市場、農貿市場、糖果甜點店和線上零售。其中，零售店佔了很大的銷售佔有率。由於技術進步和各種社交媒體應用程式的推出，預計線上零售將會增加。目前有許多私人和政府計劃，使小農戶、生產商和零售商能夠直接在線上與消費者聯繫。

芥末市場的挑戰

新興國家對芥菜種植的擔憂日益加重。農民可能會降低種子的品質。害蟲會造成相當大的損失，降低芥菜作物的產量。如果不加以控制，真菌病害和雜草也會造成巨大的損失。由於開發中國家缺乏倉儲設施，收穫的作物在儲存方面面臨挑戰。芥菜產業的主要問題之一是摻假，這會降低產品品質。此外，由於消費者的飲食習慣難以改變，還有其他社會挑戰。儘管如此，芥菜市場仍在持續成長。

競爭考察

該行業有五家舉足輕重的參與者，包括Backwoods Mustard Company、Mustard and Co、Woeber Mustard Manufacturing Company、聯合利華和Boer's Head Brand。他們已經鞏固了市場，很難被超越。全球市場組織混亂，高度分散，因此本土企業佔據主導地位。政府為本土農民和生產者提供了大量獎勵。因此，外部新參與者很難進入市場。

目錄

第1章執行摘要

第2章市場概述

• 市場概覽
• 市場定義
• 研究範圍
• 市場區隔

第3章 商業景氣

• 市場促進因素
• 市場限制
• 市場機會
• 波特五力分析
• 產業價值鏈分析
• 政策法規
• 策略建議

第4章 技術展望

5. 世界芥末市場（按類型）

• 介紹
• 芥菜籽
• 芥末油
• 芥末粉
• 其他

6. 全球芥末市場類型

• 介紹
• 黑芥末
• 棕色芥末
• 其他

7. 全球芥末市場（依行業）

• 介紹
• 食品/飲料
• 化妝品和個人護理
• 製藥
• 其他

8. 全球芥末市場分銷管道

• 介紹
• 線上
• 離線
  • 超級市場/大賣場
  • 零售商
  • 其他

9. 世界芥末市場（按地區）

• 介紹
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 其他
• 中東和非洲
  • 沙烏地阿拉伯
  • 南非
  • 其他
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 印尼
  • 澳洲
  • 其他

第10章競爭格局及分析

• 主要企業和策略分析
• 市場佔有率分析
• 合併、收購、協議和合作
• 競爭儀錶板

第11章 公司簡介

• Backwoods Mustard Company
• Mustard and Co
• Conagra Brand
• McCormick & Company
• Charroux
• Woebar Mustard Manufacturing Company
• Podravka
• Boar's Head Brand
• Kraft Heinz Company
• Unilever

第12章 附錄

• 貨幣
• 先決條件
• 基準年和預測年時間表
• 相關人員的主要利益
• 調查方法
• 簡稱

The global mustard market is expected to grow at a compound annual growth rate of 5.81% over the forecast period to reach a market size of US$7.442 billion in 2025 from US$5.302 billion in 2019. The market is currently witnessing higher growth because of the applications of the mustard seeds that are widely used in the food and beverage industry, personal care, cosmetics, and pharmaceutical industry. Furthermore, the demand for mustard seeds is expected to register significant growth due to its increasing demand for cooking and as a replacement for other cooking oils. The market is currently led by the food and beverage industry because of an increase in the demand for mustard sauce and it is followed by the cosmetics industry because of its natural properties. Sudan currently is the leading producer and exporter of mustard and it is followed by India, Ethiopia, and China. With their increasing demand, mustard has become one of the imperative commercial and cultivated crops in Canada and Europe.

Key Trends

Benefits of Mustard Product

There are a lot of reasons for the increase in the demand for mustard worldwide. With the different consumer choices and preferences, taste and eating behavior are increasing the demand for mustard condiment sauces demand. There are a lot of health benefits that mustard sauce provides because it contains less sugar and salt as compared to other sauces. It can be added to any food products such as Burgers, sandwiches, Hot dogs, and others. Mustard is also used as a flavoring agent and preservative in many food products. Yellow sauce is highly used to make table mustard as it has excellent emulsifying and stabilizing qualities. Mustard greens are highly popular as it is added to soups and makes a healthy nutritious product that can be consumed in winters. It also helps in preventing the spoilage of meat products. Mustard seeds are widely popular in cosmetic industries as they act as a hydrating agent, are used for natural scrubbing, and help in hair growth and preservation.

Increased Imports of Mustard Seeds

There is a huge demand in the food and beverage industry for mustard seeds from which dip sauce, mayonnaise, table mustards can be produced. The yellow mustard sauce has been registering a higher demand as compared to honey mustard, spicy brown because of its use as a flavoring agent in various food dishes. Germany, Brazil, Poland, Romania, and Switzerland are the leading importer of mustard seeds. Mustard oil and Mustard seeds have a substantial demand in the global market. Imports of mustard oil and herbs have also increased because of its therapeutic benefits.

Asia-Pacific Region to Register Highest Growth

With the rising income and a great desire for various healthier food products, Asia- Pacific is seeing impressive growth in the mustard market. India and China are two of the leading exporters of mustard seeds apart from Sudan. Mustard Condiments Sauces are highly popular among millennials. Europe is a significant market for mustard seeds because of a higher demand for mustard paste and oil. Furthermore, Europe is also a leading producer of mustard seeds that is increasing the overall revenue. Canada is also registering a higher growth.

Distribution and Application Channel

Whole seeds, powder, oil, and paste have significant revenue and growth in the mustard market. The mustard sauce and dips are used with a lot of food products. The oil is used for cooking and cosmetic purposes. The distribution is divided into direct and indirect segments. It can be further segmented into retail stores, wholesale markets, farmers market, confectionery stores, and online retail. Retail has a substantial share of revenue among others. Online retail is expected to increase because of the advancement in technology and with the introduction of various social media applications. There are a lot of private and government-based schemes that allow a small farmer, producer, and retailer to connect directly with the consumer online.

Challenges in the Mustard Market

There is a vital concern in developing countries regarding the cultivation of mustard. Farmers sometimes get a lower quality of seeds. Insect pets cause considerable damage which causes a lot of damage and decreases the yield of mustard crops. Fungal diseases and weeds cause a lot of damage if not controlled. The harvest crops have a storage challenge because of the lack of storage facilities in developing countries. One of the considerable concerns in the mustard industry is adulteration which reduces the quality of the product. There are other social challenges as it is difficult to change consumer eating behavior. Despite that, the mustard market continues to grow.

Competitive Insights

The industry has 5 significant and substantial players such as Backwoods Mustard Company, Mustard and Co, Woeber Mustard Manufacturing Company, Unilever, and Boer's Head Brand. They have consolidated the market and it is not easier to overtake them. The global market is highly fragmented as it is unorganized, and the local players are leading the market. There are a lot of incentives that the government provides to local farmers and producers. Due to that, it is not easier for new outside players to penetrate the market.

Market Segmentation:

By Form

• Mustard Seeds
• Mustard Oil
• Mustard Powder
• Others

By Type

• Black mustard
• Brown mustard
• Others

By Industry

• Food and Beverage
• Cosmetics & Personal Care
• Pharmaceuticals
• Others

By Distribution Channels

• Online
• Offline
• Supermarket / Hypermarket
• Retail Stores
• Others

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• United Kingdom
• Germany
• France
• Italy
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• South Africa
• Others
• Asia Pacific
• China
• India
• Japan
• Indonesia
• Australia
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study
• 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL MUSTARD MARKET BY FORM

• 5.1. Introduction
• 5.2. Mustard Seeds
• 5.3. Mustard Oil
• 5.4. Mustard Powder
• 5.5. Others

6. GLOBAL MUSTARD MARKET BY TYPE

• 6.1. Introduction
• 6.2. Black mustard
• 6.3. Brown mustard
• 6.4. Others

7. GLOBAL MUSTARD MARKET BY INDUSTRY

• 7.1. Introduction
• 7.2. Food and Beverage
• 7.3. Cosmetics & Personal Care
• 7.4. Pharmaceuticals
• 7.5. Others

8. GLOBAL MUSTARD MARKET BY DISTRIBUTION CHANNEL

• 8.1. Introduction
• 8.2. Online
• 8.3. Offline
  • 8.3.1. Supermarket / Hypermarket
  • 8.3.2. Retail Stores
  • 8.3.3. Others

9. GLOBAL MUSTARD MARKET BY GEOGRAPHY

• 9.1. Introduction
• 9.2. North America
  • 9.2.1. USA
  • 9.2.2. Canada
  • 9.2.3. Mexico
• 9.3. South America
  • 9.3.1. Brazil
  • 9.3.2. Argentina
  • 9.3.3. Others
• 9.4. Europe
  • 9.4.1. United Kingdom
  • 9.4.2. Germany
  • 9.4.3. France
  • 9.4.4. Italy
  • 9.4.5. Spain
  • 9.4.6. Others
• 9.5. Middle East & Africa
  • 9.5.1. Saudi Arabia
  • 9.5.2. South Africa
  • 9.5.3. Others
• 9.6. Asia Pacific
  • 9.6.1. China
  • 9.6.2. India
  • 9.6.3. Japan
  • 9.6.4. Indonesia
  • 9.6.5. Australia
  • 9.6.6. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 10.1. Major Players and Strategy Analysis
• 10.2. Market Share Analysis
• 10.3. Mergers, Acquisitions, Agreements, and Collaborations
• 10.4. Competitive Dashboard

11. COMPANY PROFILES

• 11.1. Backwoods Mustard Company
• 11.2. Mustard and Co
• 11.3. Conagra Brand
• 11.4. McCormick & Company
• 11.5. Charroux
• 11.6. Woebar Mustard Manufacturing Company
• 11.7. Podravka
• 11.8. Boar's Head Brand
• 11.9. Kraft Heinz Company
• 11.10. Unilever

12. APPENDIX

• 12.1. Currency
• 12.2. Assumptions
• 12.3. Base and Forecast Years Timeline
• 12.4. Key Benefits for the Stakeholders
• 12.5. Research Methodology
• 12.6. Abbreviations