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市場調查報告書
商品編碼
1971015

榛果醬市場－全球產業規模、佔有率、趨勢、機會和預測（按包裝類型、銷售管道、地區和競爭格局分類，2021-2031年）

Hazelnut Paste Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Packaging Type (Jar, Tubes, Pouches, Others), By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online, Others), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球榛果醬市場預計將從 2025 年的 23.9 億美元成長到 2031 年的 43.4 億美元，複合年成長率為 10.45%。

榛果醬是重要的加工原料，由烘焙榛果研磨而成，質地均勻細膩，是烘焙食品、塗抹醬和糖果甜點餡料的主要原料。全球巧克力和糖果甜點產業的強勁需求以及消費者對植物蛋白產品日益成長的偏好，是推動榛果醬市場發展的主要動力。這些經濟因素促使食品生產商將榛果醬應用於從乳製品替代品到手工酥皮點心等各種產品中，從而拓展了榛果醬的商業應用範圍，並維持了其持續的工業需求。

市場概覽
預測期 2027-2031
市場規模：2025年 23.9億美元
市場規模：2031年 43.4億美元
複合年成長率：2026-2031年 10.45%
成長最快的細分市場 線上
最大的市場 北美洲

然而，主要產區的病蟲害問題以及氣候變遷導致的原物料價格波動，是市場穩定成長的主要障礙。這些環境挑戰嚴重影響產量，並可能擾亂供應鏈，迫使加工商應對不可預測的成本。根據黑海榛果及製品出口商協會統計，2024年榛果出口量達323,244噸，出口額達26億美元。這種對集中農業生產的高度依賴凸顯了該產業易受供應衝擊的影響，並對市場的持續發展構成潛在威脅。

市場促進因素

全球榛果醬市場的主要驅動力是巧克力和糖果甜點產業需求的激增。主要生產商將榛果醬作為巧克力醬、果仁糖餡料和塗層糖果甜點的關鍵成分，而充足穩定的加工榛子供應對於維持生產線至關重要。這種行業依賴性從主要市場參與者的財務表現中可見一斑。例如，費列羅集團在其2024年2月發布的「2022/2023會計年度合併財務報表」中報告稱，銷售額達170億歐元，同比成長20.7%，這主要得益於大量依賴榛子原料的成品銷量成長。為了滿足如此龐大的生產需求，維持榛果種植規模至關重要。美國農業部海外農業局預測，土耳其的榛果產量將在2024年達到60萬噸。

全球糕點烘焙業的擴張進一步加速了市場成長，而這又源自於消費者對高品質手工食品原料日益成長的偏好。專業糕點師和工業烘焙企業擴大在餅乾、可頌麵包和蛋糕中使用榛果醬，以增強風味並提升口感，從而在競爭激烈的市場環境中脫穎而出。這一趨勢與向餐飲服務客戶提供高品質榛子醬的供應商數量不斷成長相吻合，百樂嘉利寶（Barry Callebaut）在2024年11月發布的“2023/24會計年度業績報告”中，榛子醬總銷售量228萬噸，便印證了這一點。因此，烘焙業已成為加工商穩定的收入來源，使市場應用範圍從糖果甜點領域擴展到其他領域，並增強了衍生衍生品的商業性可行性。

市場挑戰

全球榛果醬市場成長面臨的主要障礙之一是原物料價格因氣候變遷和蟲害而波動。榛果醬生產高度依賴穩定的農業供應鏈，但當主要產區遭遇極端天氣或蟲害時，收成的不確定性會導致嚴重的供應衝擊。這些中斷迫使加工商應對投入成本的波動，從而增加利潤率管理和財務規劃的困難。因此，無法確保價格穩定可能會阻礙大型糖果甜點製造商簽訂長期契約，並降低對原料的依賴，以最大限度地降低供應風險。

近期產業數據顯示，榛果產量下降，凸顯了問題的嚴重性。根據國際堅果及乾果理事會（INDFC）截至2025年11月的最新預測，受惡劣天氣影響，2025-2026年度土耳其榛果產量預計將降至50萬噸，較上年下降36%。作為全球最大的榛果生產國，如此大幅的減產勢必會推高價格，直接阻礙市場實現永續的商業性成長。

市場趨勢

高階品牌正加速在其供應鏈中採用區塊鏈和先進的溯源技術，以檢驗公平貿易採購和永續農業實踐。這項策略性措施旨在因應消費者日益成長的對榛果種植的社會和環境影響的質疑，尤其是土耳其等主要產區的勞工問題。透過使用數位帳本追蹤從果園到最終榛果醬的整個過程，製造商可以為下游買家提供檢驗的道德合規性和原產地證明。費列羅在2025年7月發布的《永續發展報告》中指出，其採購的榛果中有超過94%可以追溯到農場層面，這反映了其對供應鏈透明度的產業承諾。

同時，產品開發呈現出明顯的趨勢，即滿足消費者對「潔淨標示」的期望，重點在於去除棕櫚油等乳化劑並減少添加糖。製造商正在重新思考榛果醬的配方，利用榛果本身的天然甜味和天然甜味劑，有效地取代了傳統上用於降低成本和穩定質地的工業填充劑。這項轉變的驅動力是消費者健康意識的不斷增強，促使消費者主動查看成分錶，並關注加工糖和人工添加劑的含量。產業數據也印證了這項需求。根據《食品業高管》雜誌於2024年12月開展的「行業洞察」調查，50%的食品業專業人士認為「潔淨標示」是消費者的首要需求，這迫使製造商優先考慮簡化配料，而非僅僅關注延長保存期限。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球榛果醬市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依包裝類型（瓶裝、管裝、袋裝、其他）
    • 銷售管道（超級市場/大賣場、便利商店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美榛果醬市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲榛果醬市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區榛果醬市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲榛果醬市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美榛子醬市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球榛果醬市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Ferrero International SA
  • The Hershey Company
  • Mondelez International, Inc.
  • General Mills Inc.
  • Olam Group Limited
  • Unilever PLC
  • Barry Callebaut AG
  • Post Holdings, Inc.
  • Mars, Incorporated
  • Nestle SA

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 26721

The Global Hazelnut Paste Market is projected to expand from a valuation of USD 2.39 Billion in 2025 to reach USD 4.34 Billion by 2031, progressing at a CAGR of 10.45%. Hazelnut paste serves as a crucial processed ingredient, created by grinding roasted hazelnuts into a homogenized, smooth substance that acts as a foundational element for bakery items, spreads, and confectionery fillings. The market is chiefly driven by substantial demand from the global chocolate and confectionery sectors, coupled with an increasing consumer inclination toward plant-based protein options. These economic factors prompt food manufacturers to incorporate the ingredient into a wide array of products, ranging from dairy substitutes to artisanal pastries, thereby widening commercial applications and maintaining industrial demand.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 2.39 Billion
Market Size 2031USD 4.34 Billion
CAGR 2026-203110.45%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, steady market growth faces a significant hurdle due to the volatility of raw material prices caused by pest issues and climatic instability in key cultivation areas. These environmental challenges can severely impact crop yields and interrupt supply networks, compelling processors to manage unpredictable costs. According to the Black Sea Hazelnut and Products Exporters' Association, hazelnut export volumes totaled 323,244 metric tons with a value of 2.6 billion dollars in 2024. This heavy reliance on concentrated agricultural production underscores the sector's susceptibility to supply shocks, which poses a potential threat to consistent market advancement.

Market Driver

The primary catalyst for the global hazelnut paste market is the surging demand from the chocolate and confectionery industries. Major manufacturers rely on this ingredient as a vital component for chocolate spreads, praline fillings, and coated treats, requiring massive and steady volumes of processed nuts to keep production lines operational. This industrial dependency is highlighted by the financial performance of key market players; for instance, the Ferrero Group reported a turnover of 17 billion Euros in their 'Consolidated Financial Statements 2022/2023' press release in February 2024, marking a 20.7% increase driven by sales of finished products heavily dependent on hazelnut inputs. To meet such extensive manufacturing needs, cultivation volume remains essential, with the USDA Foreign Agricultural Service forecasting hazelnut production in Turkey to reach 600,000 metric tons in 2024.

Market development is further accelerated by the expansion of the global patisserie and bakery sectors, fueled by a growing preference for artisanal and premium food ingredients. Professional pastry chefs and industrial bakeries are increasingly using hazelnut paste in cookies, croissants, and cakes to improve flavor profiles and provide textural differentiation in a competitive retail environment. This trend aligns with suppliers scaling operations to offer high-quality pastes to food service clients, evidenced by Barry Callebaut reporting a total sales volume of 2.28 million tonnes in their 'Full-Year Results 2023/24' in November 2024. Consequently, the bakery segment provides a reliable revenue stream for processors, diversifying the market beyond confectionery applications and strengthening the commercial viability of hazelnut derivatives.

Market Challenge

A major obstacle to the growth of the global hazelnut paste market is the volatility of raw material prices resulting from climatic instability and pest infestations. Hazelnut paste production depends heavily on a stable agricultural supply chain; however, when key cultivation regions experience erratic weather or infestations, the resulting yield uncertainty leads to severe supply shocks. These disruptions force processors to deal with fluctuating input costs, complicating margin management and financial planning. Consequently, the inability to ensure price stability discourages large-scale confectionery manufacturers from entering long-term contracts, potentially leading them to reduce their reliance on the ingredient to minimize supply risks.

The gravity of this issue is underscored by recent industry data regarding harvest reductions. According to the International Nut and Dried Fruit Council, updated projections in November 2025 indicated that the Turkish hazelnut harvest for the 2025-2026 season was expected to drop to 500,000 metric tons, a 36 percent year-on-year decrease caused by adverse climate conditions. Such a significant contraction in output from the world's primary producer inevitably creates an inflationary pricing environment, which directly hinders the market's capacity to sustain consistent commercial growth.

Market Trends

Premium brands are increasingly adopting blockchain and advanced traceability technologies within their supply chains to verify fair trade sourcing and sustainable farming practices. This strategic approach aims to address growing consumer skepticism regarding the social and environmental impact of hazelnut cultivation, particularly concerning labor issues in major producing regions like Turkey. By using digital ledgers to track the nut's journey from orchard to final paste, manufacturers can offer verifiable proof of ethical compliance and origin to downstream buyers. In its 'Sustainability Report' released in July 2025, Ferrero reported achieving over 94% traceability of its sourced hazelnuts to the farm level, demonstrating the industrial scale of this commitment to supply chain transparency.

Concurrently, there is a distinct trend in product development focused on removing emulsifiers such as palm oil and reducing added sugars to meet clean label expectations. Manufacturers are reformulating hazelnut pastes to utilize the nut's natural sweetness or alternative natural sweeteners, effectively replacing industrial fillers traditionally used for cost reduction and texture stabilization. This shift is driven by rising health consciousness among consumers who actively check ingredient lists for processed sugars and artificial additives. This demand is supported by industry data; according to the 'Industry Insights' survey by Food Industry Executive in December 2024, 50% of food industry professionals identified clean label ingredients as the top consumer demand, compelling processors to prioritize ingredient simplicity over preservation-centric formulations.

Key Market Players

  • Ferrero International S.A.
  • The Hershey Company
  • Mondelez International, Inc.
  • General Mills Inc.
  • Olam Group Limited
  • Unilever PLC
  • Barry Callebaut AG
  • Post Holdings, Inc.
  • Mars, Incorporated
  • Nestle S.A.

Report Scope

In this report, the Global Hazelnut Paste Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hazelnut Paste Market, By Packaging Type

  • Jar
  • Tubes
  • Pouches
  • Others

Hazelnut Paste Market, By Sales Channel

  • Supermarket/Hypermarket
  • Convenience Stores
  • Online
  • Others

Hazelnut Paste Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Hazelnut Paste Market.

Available Customizations:

Global Hazelnut Paste Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Hazelnut Paste Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Packaging Type (Jar, Tubes, Pouches, Others)
    • 5.2.2. By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Hazelnut Paste Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Packaging Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Hazelnut Paste Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Packaging Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Hazelnut Paste Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Packaging Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Hazelnut Paste Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Packaging Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Hazelnut Paste Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Packaging Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Hazelnut Paste Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Packaging Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Hazelnut Paste Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Packaging Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Hazelnut Paste Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Packaging Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Hazelnut Paste Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Packaging Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Hazelnut Paste Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Packaging Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Hazelnut Paste Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Packaging Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Hazelnut Paste Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Packaging Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Hazelnut Paste Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Packaging Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Hazelnut Paste Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Packaging Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Hazelnut Paste Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Packaging Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Hazelnut Paste Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Packaging Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Hazelnut Paste Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Packaging Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Hazelnut Paste Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Packaging Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Hazelnut Paste Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Packaging Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Hazelnut Paste Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Packaging Type
        • 9.3.3.2.2. By Sales Channel

10. South America Hazelnut Paste Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Packaging Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Hazelnut Paste Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Packaging Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Hazelnut Paste Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Packaging Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Hazelnut Paste Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Packaging Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Hazelnut Paste Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Ferrero International S.A.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. The Hershey Company
  • 15.3. Mondelez International, Inc.
  • 15.4. General Mills Inc.
  • 15.5. Olam Group Limited
  • 15.6. Unilever PLC
  • 15.7. Barry Callebaut AG
  • 15.8. Post Holdings, Inc.
  • 15.9. Mars, Incorporated
  • 15.10. Nestle S.A.

16. Strategic Recommendations

17. About Us & Disclaimer