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市場調查報告書
商品編碼
1813274
榛果市場預測(至 2032 年):按品種、形態、品質等級、包裝類型、分銷管道、應用和地區進行的全球分析Hazelnut Market Forecasts to 2032 - Global Analysis By Type, Form, Quality Grade, Packaging Type, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,全球榛果市場規模預計在 2025 年達到 128 億美元,到 2032 年將達到 229 億美元,預測期內的複合年成長率為 8.7%。
榛果是一種可食用的堅果,主要產自歐洲榛樹(Corylus avellana)。榛果外殼堅硬,果仁風味濃郁,富含健康脂肪、蛋白質、維生素和礦物質。榛果可以生吃、烤著吃,也可以加工成醬料、糖果甜點和食用油等產品。榛果以其獨特的風味而聞名,在世界各地都扮演著重要的烹飪和營養角色。種植榛果需要排水良好的土壤和溫暖的氣候。
據國際堅果和乾果理事會 (INC) 稱,主要種植區因天氣原因導致的供應不穩定以及糖果甜點和植物性乳製品行業不斷成長的需求對全球價格和供應產生了重大影響。
烘焙和零食產業的需求不斷成長
榛果市場在烘焙、糖果甜點和零食產品中的應用日益廣泛,其獨特的風味和營養成分為其增添了價值。消費者對高階烘焙產品、巧克力和植物來源零食的日益偏好,大大推動了榛果的需求。全球食品製造商正在將榛果融入各種配方中,從傳統產品到創新產品,不一而足。此外,人們越來越注重健康,青睞富含蛋白質和抗氧化劑的堅果,也進一步刺激了榛果的應用。因此,烘焙和零食產業仍然是榛果市場成長的關鍵驅動力。
極易受到天氣相關作物損失的影響
榛子市場的主要限制因素是其易受天氣影響。榛果種植極易受到霜凍、乾旱和冰雹的影響,尤其是在土耳其和義大利等主要產區。氣候變遷加劇了這些風險,為供應和定價帶來了不確定性。對穩定天氣模式的依賴對穩定供應構成了挑戰。因此,產量波動會影響全球貿易,限制成長潛力,並為製造商和經銷商帶來供應方面的不確定性。
全球對榛果醬的需求不斷成長
在能多益 (Nutella) 等標誌性品牌和不斷擴張的自有品牌產品的推動下,全球對榛果醬的需求正在飆升,創造了巨大的商機。消費者對美味又健康的塗抹醬的偏好正強勁推動市場發展,尤其是在年輕消費者群體中。此外,多樣化的早餐選擇和便利的零食趨勢也推動了塗抹醬的消費。新興經濟體零售分銷的擴張進一步拓寬了塗抹醬的供應。榛果醬在塗抹醬、乳製品、甜點和飲料中的應用日益廣泛,使其具備推動長期成長的潛力。
地緣政治不穩定影響供應鏈
地緣政治不確定性對榛果市場構成重大威脅,尤其考慮到頂級榛果生產商集中在易受政治和貿易動盪影響的地區。出口限制、關稅和地區衝突等問題可能會擾亂供應的連續性。主要生產國的貨幣波動進一步影響了國際買家的定價。這種波動給依賴穩定原料供應的全球製造商帶來了挑戰。因此,地緣政治不穩定仍然是一個重大威脅,它會破壞供應鏈的順暢,並對市場穩定構成風險。
新冠疫情對榛果市場產生了多重影響。最初,物流和出口管道的中斷阻礙了榛果的分銷,尤其是在歐洲和亞洲。然而,烘焙產品、巧克力和塗抹醬等居家消費的增加顯著提振了需求。電商通路成為主要的促銷驅動力,抵銷了傳統零售業的放緩。此外,消費者對營養食品的興趣日益濃厚,也支撐了榛果消費。疫情過後,供應鏈的韌性和數位零售的擴張保持了強勁勢頭,全球食品產業對榛果的需求仍然強勁。
預計全穀榛果市場在預測期內將達到最大
由於榛子在糖果甜點、烘焙和零嘴零食領域的廣泛應用,預計在預測期內,榛果將佔據最大的市場佔有率。榛果在高階巧克力、果仁糖和能量棒中備受青睞,鞏固了其在加值產品中的主導地位。榛子的視覺吸引力、質地和營養價值增強了產品的差異化,尤其是在手工和美食產品中。此外,榛果在直接面對消費者的零售包裝中越來越受歡迎,推動了全球市場的持續成長。
在預測期內,未烘烤的榛果將見證最高的複合年成長率。
預計在預測期內,未烘焙榛果市場將迎來最高成長率,這得益於消費者對低加工和健康食品需求的不斷成長。未烘焙榛果保留了其天然的抗氧化劑和營養成分,對注重健康的消費者極具吸引力。它們在乳製品替代品、植物性飲料和潔淨標示產品中的應用日益廣泛,進一步推動了其普及。此外,消費者對客製化烘焙的工業配方的日益偏好也推動了需求成長。因此,未烘焙榛果在全球市場中正成為一個充滿活力的成長領域。
在預測期內,亞太地區預計將佔據最大的市場佔有率,這得益於烘焙、零食和糖果甜點行業消費的成長。中國、印度和東南亞的快速都市化和不斷成長的可支配收入正在刺激對高階食品的需求。不斷壯大的中產階級消費者群體對美味又營養的產品的偏好,也正在增強市場擴張。此外,該地區對食品加工產業的投資也正在提高利用率。亞太地區強勁的零售和餐飲服務業正在鞏固其在榛果市場的領先地位。
受植物性飲食和堅果創新日益普及的推動,北美地區預計將在預測期內實現最高的複合年成長率。在美國和加拿大,零食、乳製品替代品、塗抹醬和飲料中對榛果的需求正在上升。消費者對潔淨標示和有機產品的強烈偏好推動了榛果的應用。此外,食品製造商和零售連鎖店之間的策略合作夥伴關係正在擴大榛果供應。在高購買力和不斷變化的飲食趨勢的推動下,北美是榛果市場成長最快的地區。
According to Stratistics MRC, the Global Hazelnut Market is accounted for $12.8 billion in 2025 and is expected to reach $22.9 billion by 2032 growing at a CAGR of 8.7% during the forecast period. Hazelnuts are edible tree nuts produced by the hazel tree, primarily from the species Corylus avellana. They are characterized by a hard outer shell and a flavorful kernel rich in healthy fats, protein, vitamins, and minerals. Hazelnuts are consumed raw, roasted, or processed into products such as spreads, confectionery, and oils. Known for their distinct taste, they hold culinary and nutritional significance worldwide. Their cultivation requires temperate climates with well-drained soils.
According to the International Nut and Dried Fruit Council (INC), climate-related supply volatility in key producing regions and rising demand from the confectionery and plant-based dairy industries are significantly impacting global prices and availability.
Growing demand from bakery and snack industries
The hazelnut market is propelled by increasing utilization in bakery, confectionery, and snack products, where their distinct flavor and nutritional profile enhance value. Rising consumer preference for premium bakery goods, chocolates, and plant-based snacks boosts demand significantly. Global food manufacturers are incorporating hazelnuts into diverse formulations, expanding usage across both traditional and innovative offerings. Additionally, health-conscious trends favoring nuts for protein and antioxidants further stimulate adoption. Thus, the bakery and snack industry remains a vital driver of hazelnut market growth.
High vulnerability to weather-driven crop losses
A key restraint for the hazelnut market lies in its sensitivity to weather conditions, which often leads to unpredictable crop yields. Hazelnut cultivation is highly vulnerable to frost, drought, and hailstorms, particularly in dominant producing regions like Turkey and Italy. Climate change exacerbates risks, creating volatility in supply and pricing. This dependency on stable weather patterns challenges consistent availability. Consequently, production fluctuations can impact global trade, limiting growth potential and creating supply-side uncertainty for both manufacturers and distributors.
Rising demand for hazelnut-based spreads globally
The market presents robust opportunities with surging global demand for hazelnut-based spreads, led by iconic brands like Nutella and expanding private labels. Consumer preference for indulgent yet healthier spreads drives strong market traction, especially among younger demographics. Additionally, the trend toward versatile breakfast options and on-the-go snacking reinforces spread consumption. Expanding retail distribution across emerging economies further broadens accessibility. With increasing applications beyond spreads into dairy, desserts, and beverages, hazelnut spreads represent a lucrative avenue fueling long-term growth opportunities.
Geopolitical instability affecting supply chains
Geopolitical uncertainties present significant threats to the hazelnut market, particularly as top producers are concentrated in regions susceptible to political and trade disruptions. Issues such as export restrictions, tariffs, and regional conflicts can disrupt supply continuity. Currency fluctuations in major producing countries further destabilize pricing for international buyers. This volatility creates challenges for global manufacturers relying on consistent raw material flows. Hence, geopolitical instability remains a critical threat, undermining smooth supply chains and posing risks to market stability.
The COVID-19 pandemic created mixed implications for the hazelnut market. Initial disruptions in logistics and export channels hindered distribution, particularly across Europe and Asia. However, rising at-home consumption of bakery products, chocolates, and spreads significantly boosted demand. E-commerce channels emerged as critical sales enablers, offsetting traditional retail slowdowns. Moreover, heightened consumer interest in nutrient-rich foods supported nut consumption. Post-pandemic, renewed supply chain resilience and digital retail expansion have sustained momentum, keeping hazelnuts in strong demand within global food sectors.
The whole hazelnut segment is expected to be the largest during the forecast period
The whole hazelnut segment is expected to account for the largest market share during the period, forecast propelled by its widespread use in confectionery, bakery, and snack applications. Whole hazelnuts are preferred for premium chocolates, pralines, and energy bars, reinforcing their dominance in value-added products. Their visual appeal, texture, and nutritional richness enhance product differentiation, especially in artisanal and gourmet offerings. Additionally, whole hazelnuts are gaining traction in retail packs for direct consumption, driving consistent growth across global markets.
The unroasted segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the unroasted segment is predicted to witness the highest growth rate, influenced by rising consumer demand for minimally processed and health-focused foods. Unroasted hazelnuts retain natural antioxidants and nutrients, making them attractive to health-conscious buyers. Expanding applications in dairy alternatives, plant-based beverages, and clean-label products further enhance adoption. Moreover, growing preference in industrial formulations where customized roasting is performed boosts demand. Consequently, unroasted hazelnuts are positioned as a dynamic growth segment within global markets.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, fuelled by rising consumption in bakery, snacks, and confectionery industries. Rapid urbanization and growing disposable incomes in China, India, and Southeast Asia elevate demand for premium food products. Expanding middle-class consumer bases favor indulgent yet nutritious nut-based products, strengthening market expansion. Additionally, regional investments in food processing industries bolster utilization. Asia Pacific's strong retail and foodservice sector reinforces its leadership in the hazelnut market.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by increasing popularity of plant-based diets and nut-based innovations. The U.S. and Canada are witnessing rising demand for hazelnuts in snacks, dairy alternatives, spreads, and beverages. Strong consumer preference for clean-label and organic products amplifies adoption. Furthermore, strategic collaborations between food manufacturers and retail chains broaden availability. Supported by high purchasing power and evolving dietary trends, North America emerges as the fastest-growing hazelnut market.
Key players in the market
Some of the key players in Hazelnut Market include Ferrero International S.A., Olam International Ltd., Balsu Gida Sanayi ve Tic. A.S., Barry Callebaut AG, Nestle S.A., Gerbs, LLC, Intersnack Group GmbH & Co. KG, Kerry Group plc, American Hazelnut Company, B&G Foods, Inc., Mondelez International, Inc., John B. Sanfilippo & Son, Inc., The Hershey Company, Callebaut, Nutkao S.r.l., Agrimontana, Valrhona, Olam Cocoa, Daarnhouwer Group, and Alpavit.
In August 2025, Ferrero International S.A. expanded its sustainable hazelnut sourcing initiatives, partnering with growers in Turkey to improve yield and quality while supporting local communities through training and resource investment.
In July 2025, Olam International Ltd. launched a digital platform for hazelnut supply chain transparency, allowing traceability from farm to consumer to enhance quality control and sustainability.
In June 2025, Balsu Gida Sanayi ve Tic. A.S. introduced new hazelnut processing technologies to increase nut shelf life and product consistency for international export markets.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.