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市場調查報告書
商品編碼
1970978

凍乾狗糧市場－全球產業規模、佔有率、趨勢、機會及預測：天然成分、銷售管道、區域及競爭格局（2021-2031年）

Freeze Dried Dog Food Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Nature, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球凍乾狗糧市場預計將從 2025 年的 29.8 億美元成長到 2031 年的 41.1 億美元，複合年成長率為 5.50%。

這類產品類型採用昇華法生產，營養豐富。昇華法是指利用真空蒸發技術從冷凍原料中去除水分。其優點在於無需加熱處理即可保留必需營養成分。推動其成長的主要因素是寵物人性化以及人們對符合生物學原理且加工最少的飲食方式的偏好。這種飲食方式兼俱生食的健康益處和保存期限長的便利性，代表著犬類營養向原始飲食方式的重大轉變，而非曇花一現的潮流。

市場概覽
預測期 2027-2031
市場規模：2025年 29.8億美元
市場規模：2031年 41.1億美元
複合年成長率：2026-2031年 5.5%
成長最快的細分市場 線上
最大的市場 北美洲

然而，市場擴張的一大障礙是高昂的生產成本。這導致產品必須以高價出售，使得注重預算的寵物飼主難以負擔。與傳統乾糧相比，這種價格差異阻礙了冷凍乾燥產品的廣泛普及。儘管寵物營養經濟狀況良好（美國寵物用品協會 (APPA) 報告稱，到 2024 年，美國寵物食品和零食的銷售額將達到 658 億美元），且消費者普遍願意投資於動物健康，但凍乾產品的價格仍然是限制該領域整體成長的重要因素。

市場促進因素

寵物日益擬人化以及對人類食用級原料需求的成長是推動市場擴張的主要因素。這是因為飼主越來越將寵物視為家庭成員，並認知到為它們提供高品質營養的重要性。這種深厚的情感紐帶正促使人們從普通乾糧轉向符合人類安全和品質標準的凍乾產品。為了支持這項轉變，人類與動物關係研究所（HABRI）在其2024年影響報告中指出，全球94%的寵物飼主現在將寵物視為家庭成員。這種意識與更高的購買意願有關，並促使製造商開發使用有機農產品和完整肉類的透明配方。

同時，隨著消費者對生食營養價值的認知不斷提高，兼具保存期限長和生食生物益處的凍乾產品也迅速走紅。飼主主人積極尋找未經熱處理的、高蛋白的、符合原始飲食習慣的食品，以確保愛犬的活力和長壽。例如，PetfoodIndustry.com網站在2025年8月報道稱，生食品牌「Instinct」在2024年的銷售額達到了2億美元，這便是該細分市場商業性的一個例證。此外，英國寵物食品協會（UK Pet Food）在2024年4月發布的報告顯示，英國寵物食品市場規模在2024年達到了41億英鎊，顯示凍乾食品等高價值細分市場擁有強勁的經濟前景。

市場挑戰

全球凍乾狗糧市場擴張的主要障礙在於其高昂的生產成本，而這正是昇華製程的弊端所在。凍乾製程耗時耗力，需要在真空環境下維持極低的溫度，因此成品價格較高，這對一般消費者而言是一大障礙。儘管冷凍乾燥食品作為一種符合生物學原理的膳食具有明顯的營養優勢，但其高成本大多數寵物飼主只能偶爾將其作為輔食或補充劑，而非主食，從而限制了銷售量成長，使其僅限於富裕的小眾群體。

近期消費趨勢凸顯了凍乾產品價格與大眾市場所期望的實惠價格之間的差距。根據美國寵物用品協會（APPA）2024年全國寵物飼主調查，狗主人上年度平均花費287美元購買寵物食品，遠低於全年購買全套冷凍乾燥狗糧的成本。這種顯著的差異表明，價格敏感度仍然是阻礙主流消費者轉向冷凍乾燥產品的重要障礙，儘管寵物營養產業整體發展良好，但冷凍乾燥產品仍然牢牢佔據著高階市場的地位。

市場趨勢

冷凍乾燥食品混合物和輔料的出現，是對純生食餵養方式所帶來的經濟障礙的一種策略性回應。透過將這些產品設計為營養補充品，製造商幫助寵物飼主在不增加過多成本的情況下，彌合普通乾糧和優質生食之間的差距。這種方法擴大了消費群體，使寵物主人能夠根據寵物的生物學特性量身定做飲食，同時控制成本。美國寵物用品協會於2025年6月發布的《2025年犬貓報告》也印證了這種混合餵食方式的快速成長。報告指出，2024年有16%的犬飼主購買了食品輔料或混合物，顯示該品類的滲透率將顯著提高。

同時，益生菌和功能性超級食品的添加，正使冷凍乾燥產品從單純的肉品轉變為全面的健康解決方案。各大品牌透過在配方中添加特定益生菌菌株和發酵蔬菜等成分來增強免疫力和消化系統健康，從而滿足現代寵物飼主重視的預防保健需求，實現差異化競爭。這一趨勢將價值提案從單純的成分純度擴展到經證實的功能性效果。根據寵物食品產業雜誌《寵物食品產業》（Petfood Industry）2025年6月發表的題為《塑造寵物食品產業的四大關鍵趨勢》的報導，含有益生元和益生菌的犬用功能性食品在2024年成長了18%，這表明消費者明顯轉向了高附加價值的營養產品。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球凍乾狗糧市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按性質（有機、常規）
    • 銷售管道（大型超級市場/超級市場、專賣店、線上通路、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美凍乾狗糧市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲凍乾狗糧市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區凍乾狗糧市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲凍乾狗糧市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲凍乾狗糧市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球凍乾狗糧市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Mars, Incorporated
  • Stella & Chewy's LLC
  • Primal Pet Group, Inc.
  • Merrick Pet Care, Inc.
  • MI Industries, Incorporated
  • Dr. Harvey's
  • Open Farm Inc.
  • The Honest Kitchen, Inc.
  • Carnivore Meat Company, LLC
  • Fromm Family Foods, LLC

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 25048

The Global Freeze Dried Dog Food Market is projected to expand from USD 2.98 Billion in 2025 to USD 4.11 Billion by 2031, reflecting a CAGR of 5.50%. This product category offers nutritionally dense food created through sublimation, a vacuum-based process that removes moisture from frozen raw ingredients to retain vital nutrients without the need for thermal processing. Growth is primarily fueled by the trend of pet humanization and a rising preference for minimally processed, biologically appropriate diets that combine the health advantages of raw feeding with the convenience of shelf stability, marking a substantial pivot toward ancestral canine nutrition rather than fleeting fads.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 2.98 Billion
Market Size 2031USD 4.11 Billion
CAGR 2026-20315.5%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, a significant hurdle impeding broader market expansion is the high cost of production, which necessitates a premium retail price point that limits accessibility for budget-conscious pet owners. This price disparity creates a barrier to mass adoption compared to traditional kibble. Although the economic landscape for pet nutrition is strong-evidenced by the American Pet Products Association (APPA) reporting 2024 U.S. pet food and treat sales of $65.8 billion-the specific affordability of freeze-dried options remains a critical limitation for broader segment growth, even as consumers demonstrate a general willingness to invest in animal health.

Market Driver

Rising pet humanization and the demand for human-grade ingredients act as the main engines for market expansion, as owners increasingly treat their animals as family members worthy of high-quality nutrition. This deep emotional connection motivates the shift from standard kibble to freeze-dried alternatives that meet human safety and quality standards. Supporting this shift, the Human Animal Bond Research Institute (HABRI) noted in its '2024 Impact Report' that 94% of pet owners worldwide view their pets as family, a mindset that correlates with a greater propensity to purchase superior food products and drives manufacturers to create transparent recipes using organic produce and whole meats.

Concurrently, growing consumer awareness regarding the nutritional value of raw diets is speeding up the uptake of freeze-dried options, which provide the biological benefits of raw feeding alongside the convenience of shelf stability. Pet parents are actively pursuing protein-rich, ancestral diets devoid of thermal processing to ensure canine vitality and longevity. Highlighting the commercial viability of this niche, PetfoodIndustry.com reported in August 2025 that the raw-focused brand Instinct achieved $200 million in revenue in 2024. Additionally, UK Pet Food reported in April 2024 that the UK pet food market reached £4.1 billion in 2024, indicating a robust economic environment for high-value segments like freeze-dried foods.

Market Challenge

The primary obstacle restricting the wider growth of the Global Freeze Dried Dog Food Market is the high production cost associated with the sublimation process. Because freeze-drying is an energy-intensive and time-consuming method that requires maintaining extremely low temperatures under a vacuum, the resulting products command a premium retail price that serves as a significant deterrent for the average consumer. Consequently, despite the clear nutritional benefits of these biologically appropriate diets, the prohibitive costs compel most pet owners to utilize freeze-dried products merely as occasional toppers or supplements rather than a primary diet, thereby confining volume growth to a niche, affluent demographic.

This economic gap between the price of freeze-dried formulations and mass-market affordability is highlighted by recent spending trends. According to the American Pet Products Association's 2024 National Pet Owners Survey, dog owners spent an average of 287 dollars on food over the preceding year, a figure that falls significantly short of the annualized cost of a complete freeze-dried diet. This stark disparity underscores that price sensitivity remains the crucial friction point hindering the conversion of mainstream buyers, keeping the category entrenched as a luxury segment despite the broader enthusiasm within the pet nutrition industry.

Market Trends

The emergence of freeze-dried meal mixers and toppers has developed as a strategic response to the financial hurdles associated with feeding a complete raw diet. By designing products as supplemental enhancers, manufacturers allow pet owners to bridge the divide between standard kibble and premium raw feeding without requiring a massive financial commitment. This approach broadens the consumer base, enabling owners to customize meals with biologically appropriate protein while keeping costs manageable. The rapid uptake of this hybrid method is confirmed by the American Pet Products Association's '2025 Dog & Cat Report' from June 2025, which noted that 16% of dog owners purchased food toppers or mixers in 2024, indicating a notable rise in category penetration.

At the same time, the incorporation of probiotics and functional superfoods is elevating freeze-dried formulations from simple meat products into holistic wellness solutions. Brands are distinguishing their offerings by enriching recipes with ingredients like targeted probiotic strains and fermented vegetables to bolster immunity and digestive health, catering to the preventative healthcare focus of modern pet owners. This trend moves the value proposition beyond mere ingredient purity to proven functional efficacy. As reported by Petfood Industry in June 2025 within their '4 key trends shaping the pet food industry' article, functional diets containing prebiotics and probiotics for dogs expanded by 18% in 2024, demonstrating a distinct consumer shift toward value-added nutrition.

Key Market Players

  • Mars, Incorporated
  • Stella & Chewy's LLC
  • Primal Pet Group, Inc.
  • Merrick Pet Care, Inc.
  • M.I. Industries, Incorporated
  • Dr. Harvey's
  • Open Farm Inc.
  • The Honest Kitchen, Inc.
  • Carnivore Meat Company, LLC
  • Fromm Family Foods, LLC

Report Scope

In this report, the Global Freeze Dried Dog Food Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Freeze Dried Dog Food Market, By Nature

  • Organic
  • Conventional

Freeze Dried Dog Food Market, By Sales Channel

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Online
  • Others

Freeze Dried Dog Food Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Freeze Dried Dog Food Market.

Available Customizations:

Global Freeze Dried Dog Food Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Freeze Dried Dog Food Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Nature (Organic, Conventional)
    • 5.2.2. By Sales Channel (Hypermarkets/Supermarkets, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Freeze Dried Dog Food Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Nature
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Freeze Dried Dog Food Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Nature
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Freeze Dried Dog Food Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Nature
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Freeze Dried Dog Food Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Nature
        • 6.3.3.2.2. By Sales Channel

7. Europe Freeze Dried Dog Food Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Nature
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Freeze Dried Dog Food Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Nature
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Freeze Dried Dog Food Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Nature
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Freeze Dried Dog Food Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Nature
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Freeze Dried Dog Food Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Nature
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Freeze Dried Dog Food Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Nature
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Freeze Dried Dog Food Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Nature
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Freeze Dried Dog Food Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Nature
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Freeze Dried Dog Food Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Nature
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Freeze Dried Dog Food Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Nature
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Freeze Dried Dog Food Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Nature
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Freeze Dried Dog Food Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Nature
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Freeze Dried Dog Food Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Nature
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Freeze Dried Dog Food Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Nature
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Freeze Dried Dog Food Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Nature
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Freeze Dried Dog Food Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Nature
        • 9.3.3.2.2. By Sales Channel

10. South America Freeze Dried Dog Food Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Nature
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Freeze Dried Dog Food Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Nature
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Freeze Dried Dog Food Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Nature
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Freeze Dried Dog Food Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Nature
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Freeze Dried Dog Food Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Mars, Incorporated
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Stella & Chewy's LLC
  • 15.3. Primal Pet Group, Inc.
  • 15.4. Merrick Pet Care, Inc.
  • 15.5. M.I. Industries, Incorporated
  • 15.6. Dr. Harvey's
  • 15.7. Open Farm Inc.
  • 15.8. The Honest Kitchen, Inc.
  • 15.9. Carnivore Meat Company, LLC
  • 15.10. Fromm Family Foods, LLC

16. Strategic Recommendations

17. About Us & Disclaimer