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市場調查報告書
商品編碼
1917970

狗糧市場－2026-2031年預測

Dog Food Market - Forecast from 2026 to 2031
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 141 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計狗糧市場將以 4.52% 的複合年成長率成長，從 2025 年的 820.8 億美元成長到 2031 年的 1,070.14 億美元。

犬糧包括全價和補充型食品，其配方旨在滿足犬（Canis lupus familiaris）在不同生命階段、活動水平和健康狀況下的營養需求。市售犬糧主要包括乾糧（水分含量8-12%）、罐裝/袋裝濕糧（水分含量70-82%）、半濕糧、新鮮/冷藏食品、冷凍乾燥生肉、處方藥。蛋白質來源包括新鮮和加工肉品、肉粉、植物蛋白以及新型成分，其粗蛋白含量保證在18-30%以乾物質計，脂肪含量保證在5-15%以乾物質計。

全球犬隻數量現已超過5億隻，其中亞太和拉丁美洲的都市化進程最為迅速，成為推動犬隻數量成長的主要動力。疫情後養犬趨勢持續成長，尤其Z世代和千禧世代家庭將犬隻視為「孩子的替代品」和「生活伴侶」。這種人口結構的變化顯著提高了消費者對高階、超高階和人用級犬糧的需求，發達市場每隻寵物的平均支出較2020年以前成長了50%至100%。

電子商務和直接面對消費者 (DTC) 管道已成為關鍵的成長引擎。北美和西歐的線上滲透率已穩定在 25% 至 35%，而印度、巴西和東南亞的線上滲透率正加速向 20% 邁進。訂閱模式推動客戶維繫率達到 40% 至 60%，終身價值達到 25% 至 35%，同時還能達到精準的個人化（依品種、體型、年齡、過敏史、活動量等因素），這在實體店中難以實現。純電商和全通路公司在利潤率高的生鮮食品、冷凍乾燥食品和慢煮食品領域取得了尤為強勁的市場佔有率成長。

濕/生食是成長最快的品類，這主要得益於其偏好、含水量高（有益於泌尿系統和腎臟健康）以及人們認為其與祖先飲食習慣相似。單份包裝（80-100克）因其方便性和便於控制份量，已成為主流產品，而冷藏捲和慢燉托盤也在大型高階商店中佔據了越來越多的貨架空間。

寵物食品日益“人性化”，持續引領創新潮流。飼主越來越注重成分的可辨識性、加工最少的原料、功能性成分（如葡萄糖胺/軟骨素、益生菌、CBD、適應原）以及透明的原料來源。獸醫分銷管道和電建議引擎支援按治療用途和生命階段（幼犬、成犬、7歲以上老年犬、11歲以上老年犬、體重管理、敏感皮膚/腸胃、整形外科和腫瘤支持）進行細分。

永續性正逐漸成為年輕消費者重要的購買促進因素。植物性和素食營養全餐、昆蟲蛋白混合物以及升級再造原料系列產品正從利基市場走向主流市場，尤其是在歐洲和彈性素食家庭中。領先品牌越來越重視碳足跡和再生採購，可生物分解和可回收包裝也越來越受歡迎。

在主要市場中，印度的成長速度最快，但目前正規狗糧消費量僅佔印度約2,500萬至3,000萬隻犬總數的不到15%。可支配收入的增加、核心家庭的興起以及社交媒體的影響，正推動著人們的飲食習慣從自製和不常見的食物迅速轉向市售的、營養全面的狗糧。政府透過1500億盧比的畜牧業基礎設施發展基金提供支持，正在提升國內生產能力，降低進口依賴，並幫助當地企業拓展其高階和超高級產品。

功能性營養的範疇已從關節和消化系統健康擴展到認知支持、緩解焦慮和免疫調節——這些都是疫情後飼主特別關注的領域。益生元、後生元、核苷酸、初乳和蘑菇BETA-葡聚醣現在已成為中高階產品的標準成分。

總之，狗糧類別正經歷與寵物照護領域高階消費品相同的演進過程。其特點是高度情緒化的購買促進因素、產品種類快速成長以及通路向數位化優先分銷模式的顯著轉變。成功越來越依賴與終端消費者建立直接聯繫、在新鮮且功能性產品創新方面保持敏捷，以及建立可擴展的供應鏈，從而以具有競爭力的成本結構提供新鮮度和透明度。這種成本結構對擁有強大獸醫資格和完善電商基礎設施的一體化製造商極為有利。

本報告的主要優勢：

  • 深入分析：取得以客戶群、政府政策和社會經濟因素、消費者偏好、垂直產業和其他細分市場為重點的深入市場洞察，涵蓋主要地區和新興地區。
  • 競爭格局：了解主要企業採取的策略舉措，並了解透過正確的策略打入市場的潛力。
  • 市場促進因素與未來趨勢：探索動態因素和關鍵市場趨勢，以及它們將如何塑造未來的市場發展。
  • 可執行的建議：利用洞察力為策略決策提供訊息，從而在動態環境中開拓新的業務管道和收入來源。
  • 受眾範圍廣：對新興企業、研究機構、顧問公司、中小企業和大型企業都有益處且經濟高效。

它是用來做什麼的？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法律規範及其影響、新產品開發、競爭影響

分析範圍

  • 歷史資料（2021-2025 年）和預測資料（2026-2031 年）
  • 成長機會、挑戰、供應鏈前景、法規結構、客戶行為和趨勢分析
  • 競爭對手定位、策略和市場佔有率分析
  • 按業務板塊和地區（國家）分類的收入成長和預測分析
  • 公司概況（策略、產品、財務資訊、關鍵趨勢等）

目錄

第1章執行摘要

第2章市場概述

  • 市場概覽
  • 市場定義
  • 分析範圍
  • 市場區隔

第3章 商業情境

  • 市場促進因素
  • 市場限制
  • 市場機遇
  • 波特五力分析
  • 產業價值鏈分析
  • 政策和法規
  • 策略建議

第4章 技術展望

第5章：依產品類型分類的狗糧市場

  • 介紹
  • 乾糧
  • 濕糧
  • 半濕食物
  • 冷凍和冷凍乾燥食品

第6章：以犬齡分類的狗糧市場

  • 介紹
  • 幼犬（1歲以下）
  • 成年犬（1歲以上）

第7章 依價格範圍分類的狗糧市場

  • 介紹
  • 低價位
  • 中價位
  • 高價位範圍

第8章：依分銷通路分類的狗糧市場

  • 介紹
  • 線上
  • 離線

第9章：各地區狗糧市場

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 西班牙
    • 其他
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 其他
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 印尼
    • 泰國
    • 其他

第10章 競爭格局與分析

  • 主要企業和策略分析
  • 市佔率分析
  • 企業合併、協議、商業合作
  • 競爭對手儀錶板

第11章：公司簡介

  • Mars Petcare Inc.
  • General Mills Inc
  • Nestle Purina Petcare
  • Deuerer Gnbh
  • The JM Smucker Company
  • Hill's Pet Nutrition
  • Diamond Pet Foods
  • Simmons Pet Food
  • Agrolimen SA

第12章附錄

  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要收益
  • 分析方法
  • 簡稱
簡介目錄
Product Code: KSI061615336

Dog Food Market, growing at a 4.52% CAGR, is expected to grow to USD 107.014 billion in 2031 from USD 82.080 billion in 2025.

Dog food encompasses complete and complementary diets formulated to meet the nutritional requirements of Canis lupus familiaris across life stages, activity levels, and health conditions. Commercial portfolios are dominated by dry kibble (8-12 % moisture), wet canned/pouched formats (70-82 % moisture), semi-moist, fresh/refrigerated, freeze-dried raw, and therapeutic prescription lines. Protein sources span fresh and rendered meats, meat meals, plant proteins, and novel ingredients, with minimum guarantees of 18-30 % crude protein and 5-15 % fat on a dry-matter basis.

Global dog ownership remains the foundational growth driver, with canine populations now exceeding 500 million worldwide and still rising fastest in urbanizing Asia-Pacific and Latin America. The post-pandemic surge in dog adoptions has largely persisted, particularly among Gen-Z and millennial households where dogs are positioned as surrogate children or lifestyle companions. This demographic shift has dramatically increased willingness to trade up to premium, super-premium, and human-grade diets, with average spend per dog now 50-100 % higher than pre-2020 levels in developed markets.

E-commerce and direct-to-consumer channels have become the primary growth engine. Online penetration has stabilized at 25-35 % in North America and Western Europe and is accelerating toward 20 % in India, Brazil, and Southeast Asia. Subscription auto-ship models deliver 40-60 % customer retention and 25-35 % higher lifetime value, while enabling precise personalization (breed size, age, allergies, activity level) that physical retail cannot match economically. Pure-play and omnichannel players have captured disproportionate share gains in high-margin fresh, freeze-dried, and gently cooked categories.

Wet and fresh formats are expanding fastest, driven by superior palatability, higher moisture content (supporting urinary and renal health), and the perception of closer alignment with ancestral diets. Single-serve pouches (80-100 g) have become the dominant SKU for convenience and portion control, while refrigerated rolls and gently cooked trays are gaining shelf space in mass premium banners.

Humanization continues to reshape innovation pipelines. Owners increasingly demand recognizable, minimally processed ingredients, functional actives (glucosamine/chondroitin, probiotics, CBD, adaptogens), and transparent sourcing. Therapeutic and life-stage segmentation is now granular-puppy, adult, senior 7+, senior 11+, weight management, sensitive skin/stomach, orthopedic, oncology support-supported by veterinary-channel distribution and e-commerce recommendation engines.

Sustainability is emerging as a meaningful purchase driver among younger demographics. Plant-based and vegetarian complete diets, insect-protein formulations, and upcycled ingredient lines are moving from fringe to mainstream, particularly in Europe and among flexitarian households. Carbon-footprint labeling and regenerative agriculture sourcing claims are appearing on leading brands, while biodegradable and recyclable packaging formats gain share.

India represents the highest-growth major market, with organized dog food consumption still below 15 % of the estimated 25-30 million canine population. Rising disposable income, nuclear family structures, and social media influence are rapidly converting home-prepared and unbranded feeding to commercial complete diets. Government support via the ₹15,000 crore Animal Husbandry Infrastructure Development Fund is catalyzing domestic manufacturing capacity, reducing reliance on imports, and enabling local players to scale premium and super-premium offerings.

Functional nutrition is expanding beyond joint and digestive health into cognitive support, anxiety reduction, and immune modulation-areas where post-pandemic owners report heightened concern. Prebiotics, postbiotics, nucleotides, colostrum, and mushroom-derived beta-glucans are now standard inclusions in mid-tier and above formulations.

In conclusion, the dog food category has evolved into a sophisticated, consumer-packaged-goods equivalent within pet care, characterized by high emotional purchase drivers, rapid SKU proliferation, and intense channel shift toward digital-first distribution. Success increasingly depends on owning direct relationships with end consumers, maintaining agility in fresh and functional innovation, and building scalable supply chains capable of delivering freshness and transparency at competitive cost-dynamics that strongly favor integrated manufacturers with strong veterinary credibility and robust e-commerce infrastructure.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2021 to 2025 & forecast data from 2026 to 2031
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information), and Key Developments among others.

Dog Food Market Segmentation:

  • By Product Type
  • Kibble
  • Wet Food
  • Semi-moist Food
  • Frozen and Freeze-dried Food
  • By Dog Age
  • Puppy (under one year)
  • Senior (one and above)
  • By Price Type
  • Economic Segment
  • Mid-range Segment
  • Premium Segment
  • By Distribution Channel
  • Online
  • Offline
  • By Geography
  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. DOG FOOD MARKET BY PRODUCT TYPE

  • 5.1. Introduction
  • 5.2. Kibble
  • 5.3. Wet Food
  • 5.4. Semi-moist Food
  • 5.5. Frozen and Freeze-dried Food

6. DOG FOOD MARKET BY DOG AGE

  • 6.1. Introduction
  • 6.2. Puppy (under one year)
  • 6.3. Senior (one and above)

7. DOG FOOD MARKET BY PRICE TYPE

  • 7.1. Introduction
  • 7.2. Economic Segment
  • 7.3. Mid-range Segment
  • 7.4. Premium Segment

8. DOG FOOD MARKET BY DISTRIBUTION CHANNEL

  • 8.1. Introduction
  • 8.2. Online
  • 8.3. Offline

9. DOG FOOD MARKET BY GEOGRAPHY

  • 9.1. Introduction
  • 9.2. North America
    • 9.2.1. USA
    • 9.2.2. Canada
    • 9.2.3. Mexico
  • 9.3. South America
    • 9.3.1. Brazil
    • 9.3.2. Argentina
    • 9.3.3. Others
  • 9.4. Europe
    • 9.4.1. Germany
    • 9.4.2. France
    • 9.4.3. United Kingdom
    • 9.4.4. Spain
    • 9.4.5. Others
  • 9.5. Middle East and Africa
    • 9.5.1. Saudi Arabia
    • 9.5.2. UAE
    • 9.5.3. Others
  • 9.6. Asia Pacific
    • 9.6.1. China
    • 9.6.2. India
    • 9.6.3. Japan
    • 9.6.4. South Korea
    • 9.6.5. Indonesia
    • 9.6.6. Thailand
    • 9.6.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 10.1. Major Players and Strategy Analysis
  • 10.2. Market Share Analysis
  • 10.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 10.4. Competitive Dashboard

11. COMPANY PROFILES

  • 11.1. Mars Petcare Inc.
  • 11.2. General Mills Inc
  • 11.3. Nestle Purina Petcare
  • 11.4. Deuerer Gnbh
  • 11.5. The J.M. Smucker Company
  • 11.6. Hill's Pet Nutrition
  • 11.7. Diamond Pet Foods
  • 11.8. Simmons Pet Food
  • 11.9. Agrolimen SA

12. APPENDIX

  • 12.1. Currency
  • 12.2. Assumptions
  • 12.3. Base and Forecast Years Timeline
  • 12.4. Key Benefits for the Stakeholders
  • 12.5. Research Methodology
  • 12.6. Abbreviations