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市場調查報告書
商品編碼
1970894

網球鞋市場－全球產業規模、佔有率、趨勢、機會、預測：按類型、分銷管道、地區和競爭格局分類，2021-2031年

Tennis Shoes Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球網球鞋市場預計將從 2025 年的 30.1 億美元成長到 2031 年的 37.6 億美元，複合年成長率為 3.77%。

這些專業運動鞋旨在提供橫向穩定性、踝關節支撐以及針對不同場地（例如硬地、紅土和草地）的抓地力。推動這一經濟成長的主要因素是全球對健身日益成長的興趣以及業餘球員數量的顯著增加。這一趨勢導致了對定期更新裝備的需求。根據美國網球協會 (USTA) 發布的 2025 年報告，到 2024 年，美國網球參與者人數將達到 2,570 萬，這凸顯了不斷擴大的消費群正在推動市場需求。

市場概覽
預測期 2027-2031
市場規模：2025年 30.1億美元
市場規模：2031年 37.6億美元
複合年成長率：2026-2031年 3.77%
成長最快的細分市場 線上
最大的市場 北美洲

儘管前景樂觀，但由於原料價格（尤其是橡膠和合成聚合物）的波動，市場仍面臨許多挑戰。製造商既要努力維持具有競爭力的定價模式，又要應對波動的生產成本，這可能會在經濟不穩定時期無意中抑制消費者支出。這種投入成本的不確定性仍是市場穩定成長和企業盈利面臨的一大障礙。

市場促進因素

全球網球運動（包括競技網球和休閒網球）參與人數的激增是市場擴張的主要驅動力，也帶動了各個年齡層對專業網球鞋的持續需求。隨著網球愛好者群體從休閒愛好者發展成為專業選手，比賽頻率的增加直接催生了對耐用、場地專用且能提供必要支撐的網球鞋的需求。不斷成長的參與人數也印證了這個趨勢。美國網球協會（USTA）於2025年2月發布的《網球參與報告》顯示，核心球員群（每年打球10次或以上）人數已達到創紀錄的1,300萬人。如此活躍的參與度透過頻繁更換推動了銷量的成長，這一趨勢在國際上也十分明顯。英國草地網球協會（LTA）於2025年5月報告稱，英國成年人網球參與人數英國達到560萬，進一步印證了不斷擴大的消費群體。

同時，鞋類材料和性能方面的技術進步是推動市場成長的第二個關鍵因素，製造商們積極創新，以滿足現代網球運動嚴苛的標準。各大品牌正大力投資獨特的材料配方和結構改進，以提升橫向穩定性、能量回饋、輕盈度和耐用性，從而打造出差異化的高級產品。這些技術進步支撐了更高的價格，並激勵球員升級裝備以獲得競爭優勢。這項策略的商業性成效在財務表現上顯而易見。 2025年2月，亞瑟士公司公佈，截至2024年12月的會計年度淨銷售額達6,785億日元，年增18.9%。這一顯著成長主要得益於「核心性能運動」類別的強勁需求，顯示產品創新正在推動市場強勁成長。

市場挑戰

原物料價格波動，尤其是橡膠和合成聚合物的價格波動，嚴重阻礙因素全球網球鞋市場的發展。這種不穩定性造成了高風險的金融環境，使製造商難以穩定生產成本。因此，企業往往被迫在承受成本上漲帶來的利潤壓力和轉嫁價格上漲所帶來的景氣衰退需求下降風險之間做出選擇。維持價格競爭力的困難直接阻礙了市場的持續成長，並限制了必要創新的資金。

天然橡膠生產國協會（ANRPC）發布的2025年7月數據顯示，全球天然橡膠產量預計每年僅成長0.5%，遠遠無法滿足預計1.3%的需求成長。這種顯著的供需失衡加劇了成本波動，迫使品牌商採取防禦性策略而非擴張性投資。因此，與投入成本相關的財務不確定性成為盈利的主要障礙，阻礙了市場充分利用日益成長的體育消費需求。

市場趨勢

隨著領先品牌尋求將成長與環境影響脫鉤，向環保和生物基替代品的轉變正在從根本上改變全球網球鞋市場的製造流程。與以性能為導向的創新不同，這一趨勢的重點在於減少對原生塑膠的依賴，將再生聚酯和生物工程聚合物融入中底和鞋面結構中。這種策略調整既滿足了監管要求，也滿足了消費者對循環經濟的需求，同時又不影響球場上橫向移動所需的耐用性。例如，阿迪達斯集團在其2024會計年度年度報告（2025年3月發布）中披露，已成功將其99%的聚酯使用量轉換為再生材料。這正是產業領導者有效拓展永續供應鏈以實現雄心勃勃的環境目標的典範。

同時，直銷（DTC）和數位化優先零售通路的擴張代表著分銷策略的重大變革，使製造商能夠獲得更高的毛利率並更有效地管理客戶體驗。品牌正擴大繞過傳統的批發合作夥伴，透過自有電商網站和基於應用忠誠度計畫直接與消費者互動，從而加快反饋週期並提案更個人化的產品。這種垂直整合既能有效規避第三方零售商的不穩定性，也能加深與社群的互動。 Ong Holding AG 於 2025 年 3 月發布的數據便是這種分銷模式轉變的一個顯著例證。該公司報告稱，2024 年第四季度，其直銷通路的淨銷售額佔比達到創紀錄的 48.8%，這表明該公司越來越依賴自有數位平台而非實體仲介業者。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球網球鞋市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依類型（硬地網球鞋、紅土網球鞋、草地網球鞋）
    • 分銷通路（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美網球鞋市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲網球鞋市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區網球鞋市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲網球鞋市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲網球鞋市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球網球鞋市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Adidas AG
  • FILA Holdings Corp
  • Lotto Sport Italia Spa
  • Nike, Inc.
  • Anta Sports Products Limited
  • Babolat Na Vs
  • XTEP International Holdings Limited
  • New Balance Athletics, Inc.
  • Puma SE
  • ASICS Corporation

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 23035

The Global Tennis Shoes Market is projected to expand from USD 3.01 Billion in 2025 to USD 3.76 Billion by 2031, reflecting a CAGR of 3.77%. These specialized athletic shoes are engineered to deliver essential lateral stability, ankle support, and traction tailored for hard, clay, and grass surfaces. A primary driver for this economic growth is the heightened global focus on physical fitness alongside a tangible rise in the number of amateur players, a trend that necessitates regular equipment updates. As reported by the United States Tennis Association in 2025, participation in the U.S. hit 25.7 million players for the 2024 calendar year, highlighting the widening consumer base that fuels market demand.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 3.01 Billion
Market Size 2031USD 3.76 Billion
CAGR 2026-20313.77%
Fastest Growing SegmentOnline
Largest MarketNorth America

Despite this favorable outlook, the market faces a substantial hurdle due to the volatility of raw material prices, specifically regarding rubber and synthetic polymers. Manufacturers encounter the challenge of sustaining competitive pricing models while managing unstable production costs, which can unintentionally limit consumer spending during periods of economic instability. This financial unpredictability concerning input expenses remains a significant obstacle to steady market growth and operational profitability.

Market Driver

The surge in global participation across both competitive and recreational tennis serves as a major engine for market expansion, fostering continuous demand for specialized footwear among various demographic groups. As the player community grows from casual hobbyists to dedicated amateurs, the frequency of matches creates a direct need for durable, surface-specific shoes providing necessary support. This momentum is supported by rising engagement metrics; the United States Tennis Association (USTA) reported in its 'Tennis Participation Report' from February 2025 that the core player segment-those playing at least ten times a year-expanded to a record 13 million. This intensified engagement drives volume sales through frequent replacements, a trend mirrored internationally as the Lawn Tennis Association (LTA) noted in May 2025 that adult participation in Great Britain reached 5.6 million players, confirming the broad reach of this growing consumer base.

Concurrently, technological progress in footwear materials and performance constitutes a second critical driver, with manufacturers aggressively innovating to satisfy the rigorous standards of modern tennis. Brands are heavily investing in proprietary compounds and structural improvements to enhance lateral stability, energy return, and lightweight durability, thereby distinguishing their premium offerings. These technical advancements warrant higher price points and motivate players to upgrade their equipment to gain a competitive edge. The commercial viability of this approach is evident in financial results; ASICS Corporation reported in February 2025 that net sales climbed 18.9 percent to 678.5 billion Yen for the fiscal year ending December 31, 2024, a rise largely attributed to robust demand in their Core Performance Sports category, proving that product innovation drives strong market performance.

Market Challenge

Price volatility regarding raw materials, specifically rubber and synthetic polymers, acts as a severe constraint on the Global Tennis Shoes Market. This instability generates a risky financial landscape where manufacturers find it difficult to stabilize production expenditures. As a result, companies often face a difficult choice between absorbing these rising costs, which depletes profit margins, or passing them on to buyers, which threatens to reduce demand during economic downturns. This difficulty in sustaining competitive pricing directly impedes consistent market growth and restricts the capital available for necessary innovation.

Data from the Association of Natural Rubber Producing Countries (ANRPC) in July 2025 underscores this issue, projecting that global natural rubber production would rise by merely 0.5% for the year, failing to meet a forecasted 1.3% increase in demand. This marked imbalance between supply and demand intensifies cost instability, compelling brands to adopt defensive strategies rather than investing in expansion. Consequently, financial unpredictability related to input costs remains a major barrier to profitability, hindering the market from fully leveraging the growing interest in the sport.

Market Trends

The shift toward eco-friendly and bio-based material alternatives is fundamentally transforming manufacturing processes within the Global Tennis Shoes Market as leading brands attempt to separate growth from environmental consequences. Distinct from performance-centric innovations, this movement focuses on reducing reliance on virgin plastics by incorporating recycled polyesters and bio-engineered polymers into midsoles and upper constructions. This strategic adjustment addresses both regulatory requirements and consumer desires for circularity without sacrificing the durability needed for lateral movement on the court. For instance, the Adidas Group revealed in its 'Annual Report 2024' (March 2025) that it successfully converted 99 percent of its polyester usage to recycled sources, illustrating how industry leaders are effectively expanding sustainable supply chains to achieve ambitious environmental goals.

Simultaneously, the expansion of Direct-to-Consumer (DTC) and digital-first retail channels marks a crucial evolution in distribution strategies, enabling manufacturers to secure higher gross margins and manage the customer journey more effectively. Brands are increasingly sidestepping traditional wholesale partners to interact with players directly via proprietary e-commerce sites and app-based loyalty programs, which supports faster feedback cycles and tailored product recommendations. This vertical integration acts as a safeguard against third-party retail instability while deepening community engagement. The success of this distribution shift is highlighted by On Holding AG, which reported in March 2025 that its DTC channel captured a record 48.8 percent share of net sales in the fourth quarter of 2024, demonstrating a growing financial dependence on owned digital platforms over brick-and-mortar intermediaries.

Key Market Players

  • Adidas AG
  • FILA Holdings Corp
  • Lotto Sport Italia Spa
  • Nike, Inc.
  • Anta Sports Products Limited
  • Babolat Na Vs
  • XTEP International Holdings Limited
  • New Balance Athletics, Inc.
  • Puma SE
  • ASICS Corporation

Report Scope

In this report, the Global Tennis Shoes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Tennis Shoes Market, By Type

  • Hard court tennis shoes
  • Clay court tennis shoes
  • Grass court tennis shoes

Tennis Shoes Market, By Distribution Channel

  • Online
  • Offline

Tennis Shoes Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Tennis Shoes Market.

Available Customizations:

Global Tennis Shoes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Tennis Shoes Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Hard court tennis shoes, Clay court tennis shoes, Grass court tennis shoes)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Tennis Shoes Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Tennis Shoes Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Tennis Shoes Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Tennis Shoes Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Tennis Shoes Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Tennis Shoes Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Tennis Shoes Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Tennis Shoes Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Tennis Shoes Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Tennis Shoes Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Tennis Shoes Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Tennis Shoes Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Tennis Shoes Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Tennis Shoes Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Tennis Shoes Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Tennis Shoes Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Tennis Shoes Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Tennis Shoes Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Tennis Shoes Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Tennis Shoes Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Tennis Shoes Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Tennis Shoes Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Tennis Shoes Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Tennis Shoes Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Tennis Shoes Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Adidas AG
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. FILA Holdings Corp
  • 15.3. Lotto Sport Italia Spa
  • 15.4. Nike, Inc.
  • 15.5. Anta Sports Products Limited
  • 15.6. Babolat Na Vs
  • 15.7. XTEP International Holdings Limited
  • 15.8. New Balance Athletics, Inc.
  • 15.9. Puma SE
  • 15.10. ASICS Corporation

16. Strategic Recommendations

17. About Us & Disclaimer