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市場調查報告書
商品編碼
2033001
網球鞋市場規模、佔有率、趨勢和預測:按場地類型、應用、分銷管道和地區分類(2026-2034 年)Tennis Shoes Market Size, Share, Trends and Forecast by Playing Surface, Application, Distribution Channel, and Region, 2026-2034 |
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2025年全球網球鞋市場規模達25億美元。展望未來,IMARC Group預測,到2034年,該市場規模將達到32億美元,2026年至2034年的複合年成長率(CAGR)為2.36%。北美目前引領市場,預計2025年將佔據24%的市場。推動該市場成長的因素包括網球運動參與度的提高、體育基礎設施投資的增加以及政府的支持措施。目前,北美佔據最大的市場佔有率,這得益於全部區域體育運動參與度的不斷提高以及注重健康和健身的文化趨勢。
運動鞋市場的主要驅動力是日益增強的健康意識和健身生活方式的普及,這反過來又導致了對高性能運動鞋需求的成長。此外,網球運動(無論是作為一項職業運動還是休閒)的日益流行,擴大了消費群體,從而推動了運動鞋市場的成長。同時,技術的不斷進步使製造商能夠開發出輕巧、耐用且環保的創新材料和設計,從而吸引具有環保意識的消費者。例如,ASICS 於 2025 年 1 月 9 日發布了 GEL-RESOLUTION™ X 運動鞋,強調其在舒適性、穩定性和永續性方面的提升。其主要特點包括:FF BLAST™ PLUS ECO 泡棉提供卓越的緩震性能;DYNAWALL™ 技術增強側向穩定性;以及可調節的 DYNALACING™ 系統可實現貼合舒適。此外,「休閒風」的日益普及(運動服飾被視為日常時尚的一部分)也進一步促進了市場的擴張。
在美國,由於人們對戶外休閒和社區運動項目的興趣日益濃厚,網球鞋市場呈現顯著成長。此外,客製化高階網球鞋,兼具個人化貼合度和高性能,正受到富裕消費者的青睞。同時,職業網球賽事、知名運動員代言以及與各大品牌的合作,也提升了消費者對網球鞋作為時尚單品的追求。例如,2024年12月24日,全球排名第三的網球選手科科·高芙發布了兩款愛國主題配色的New Balance“Coco CG2”網球鞋。這兩款鞋採用紅、白、藍三色設計,鞋跟處印有「USA」字樣。這兩款特別版球鞋是為她參加美國聯合盃比賽而特別設計的。此外,消費者對永續和符合道德規範的生產流程的日益關注,也促使製造商紛紛採取環保舉措,這也是推動市場成長的關鍵因素之一。
網球運動員人數增加
網球參與人數顯著成長,主要得益於疫情限制措施放鬆後人們對戶外和個人運動興趣的重新燃起。過去五年,網球參與人數已達1.06億人。根據國際網球總會(ITF)發布的一項調查,全球網球運動員人數首次突破1億大關。在美國和歐洲等體育文化底蘊深厚的地區,這復興趨勢尤其明顯。此外,網球運動員人數的成長也帶動了網球鞋的需求。這是因為新舊愛好者都在尋找能夠提供必要支撐和提升運動表現的合適球鞋。網球運動的日益普及也帶動了整個產業的發展,從器材製造商到服裝和鞋類公司,都從中受益。這凸顯了體育參與率與運動相關消費品之間的關聯性,而這種關聯性正積極推動網球鞋市場的成長。
增加對體育基礎設施的投資
世界各國政府都認知到體育運動對促進健康和社區建設的重要性,因此增加了對體育基礎設施的投資。這是影響網球鞋市場前景的重要因素。此外,在印度,「印度運動會」(Khelo India)舉措就是政府推廣運動的典範,該計畫包括建造新的網球場和相關設施。體育基礎設施的建設加深了社區對體育運動的參與,並為人們提供了更多參與網球的機會。這些措施的連鎖效應顯著,帶動了包括網球鞋在內的運動裝備的需求。體育經濟學家近期估計,1970年至2020年間,美國和加拿大的州和地方政府共投入330億美元公共資金用於建設美國職棒大聯盟的體育場館,其中公共資金覆蓋了場館建設成本的73%。尤其是在新興市場,隨著新設施的建設和網球等運動的普及,運動服裝和裝備市場也不斷成長。隨著越來越多的政府將體育運動視為改善公眾健康和發展當地社區的策略進行投資,這一趨勢預計將會持續下去,這也影響了網球鞋的市場佔有率。
政府對體育活動的支持
澳洲的《國家體育計畫》和英國的類似計畫等多項國家級措施旨在促進整體參與運動。這些政府主導的計劃通常會設定具體目標以提高參與率,從而促進包括網球在內的各種運動的發展。例如,澳洲的《國家體育計畫》旨在鼓勵更多人鍛鍊身體,並支持網球等運動所需的基礎設施和俱樂部體系。同樣,根據印度政府官方數據,青年和體育部在2023-24會計年度獲得了33.9732億印度盧比(約3.9324億美元)的撥款,比2022-23會計年度成長了11%。有消息稱,中國政府的目標是到2025年將體育產業規模擴大到5兆元(約6,995.2億美元)。政府的此類支持對於提供必要的資源和設施至關重要,有助於鼓勵人們開始並堅持參與體育運動。隨著越來越多的人開始打網球,對網球裝備和服裝,尤其是網球鞋的需求自然也跟著成長。這一趨勢凸顯了公共政策和支持在促進積極生活方式和扶持相關產業方面發揮的關鍵作用,而這正是推動網球鞋市場佔有率擴張的原因。
The global tennis shoes market size reached USD 2.5 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 3.2 Billion by 2034, exhibiting a growth rate (CAGR) of 2.36% during 2026-2034. North America currently dominates the market with a significant share of 24% in 2025. The market is being driven by the increased participation in tennis, growing investment in sports infrastructure, and supportive government initiatives. At present, North America holds the largest market share driven by the rising sports engagement and a cultural emphasis on health and fitness across the region.
The market is primarily driven by rising health consciousness and the increasing adoption of fitness-oriented lifestyles, which is leading to a higher demand for high-performance athletic footwear. Moreover, the growing popularity of tennis as both a professional sport and a recreational activity is expanding the consumer base, which is providing a boost to the tennis shoe market growth. Furthermore, continual advancements in technology are enabling manufacturers to develop innovative materials and designs, such as lightweight, durable, and eco-friendly options, thereby appealing to environmentally conscious consumers. For example, on January 9, 2025, ASICS launched the GEL-RESOLUTION(TM) X tennis shoe, emphasizing enhanced comfort, stability, and sustainability. The key features include FF BLAST(TM) PLUS ECO foam for superior cushioning, DYNAWALL(TM) technology for lateral stability, and the adjustable DYNALACING(TM) system for a tailored fit. In addition to this, the rising influence of athleisure trends, where sportswear is embraced as everyday fashion, further facilitates market expansion.
The market in the United States is experiencing significant growth due to the increasing emphasis on outdoor recreational activities and community sports programs. Additionally, the growing trend of customized and premium tennis shoes, offering personalized fit and enhanced performance features, is gaining popularity among affluent consumers. Besides this, the influence of professional tennis tournaments, endorsements by high-profile athletes, and collaborations with major brands are increasing the consumer interest in tennis shoes as aspirational products. For instance, on December 24, 2024, World No. 3 tennis player Coco Gauff unveiled two patriotic colorways of her New Balance Coco CG2 tennis shoes, featuring red, white, and blue designs with "USA" detailing on the heels. These special editions are intended for her participation in the United Cup. Also, a shift in consumer focus toward sustainable and ethically manufactured footwear is increasing the adoption of eco-friendly practices among manufacturers, which is also a significant growth-inducing factor for the market.
Increasing Participation in Tennis
Tennis is witnessing a remarkable uptick in participation, which is largely attributed to a renewed interest in outdoor and individual sports following the easing of pandemic restrictions. In five years, there are 106 million participants. According to a survey released by the International Tennis Federation (ITF), the number of tennis players worldwide has surpassed 100 million for the first time. In regions like the U.S. and Europe, where sports culture is deeply ingrained, this revival is particularly pronounced. Additionally, the increase in tennis players is escalating tennis shoes market demand, as enthusiasts, new and returning, seek proper footwear that offers the necessary support and performance enhancements for playing. Moreover, the sport's growing popularity supports an entire industry, from equipment manufacturers to apparel and footwear companies, highlighting the interconnection between sports participation rates and sports-related consumer goods, thus positively influencing tennis shoes market growth.
Rising Investments in Sports Infrastructure
Governments globally are recognizing the importance of sports for health and community building, leading to increased investments in sports infrastructure, which is significantly shaping the tennis shoes market outlook. Additionally, in India, the Khelo India initiative is a prime example of governmental efforts to promote sports, which includes the development of new tennis courts and facilities. This push toward creating better sports infrastructure facilitates greater community engagement in sports and provides more opportunities for people to participate in tennis. The ripple effect of such initiatives is significant, increasing the demand for sports-specific gear, including tennis shoes. In the United States and Canada, state and local governments spent USD 33 Billion in public funds to build major-league sports stadiums and arenas between 1970 and 2020, with the median public contribution covering 73 percent of venue construction costs, according to recent estimates by sports economists. As new facilities become available, and access to sports like tennis expands, especially in emerging markets, the market for sports apparel and equipment also grows. This trend is expected to continue as more governments invest in sports as a strategy for enhancing public health and community development, which is influencing the tennis shoes market share.
Government Support for Sports Activities
Various national initiatives, such as Australia's National Sports Plan and similar programs in the UK, aim to boost sports participation across the board. These government-backed plans often set concrete targets for increasing participation, which in turn catalyzes greater engagement in various sports, including tennis. For instance, in Australia, the National Sports Plan aims to get more people moving and supports the infrastructure and club systems necessary for sports like tennis. Similarly, the Ministry of Youth Affairs and Sports has been allocated INR 3397.32 crore (USD 393.24 Million) for FY 2023-24, an 11% increase over FY 2022-23, according to official government data from India. By 2025, the Chinese government wants the sports sector to reach RMB 5 trillion (USD 699.52 billion), according to sources. This governmental backing is crucial as it provides the necessary resources and facilities that encourage people to start and continue participating in sports. As more individuals take up tennis, the demand for equipment and apparel, specifically tennis shoes, sees a natural uplift. This effect underscores the vital role that public policy and support play in fostering active lifestyles and supporting related industries, which is surging the tennis shoes market share.
Hard court tennis shoes lead the market with around 51.0% of market share in 2025. Hard courts are the most common playing surface worldwide. They are famous for their durability and are highly used in professional tournaments and for recreational play. Hard-court tennis shoes are designed to provide improved performance. They deliver cushioning, support, and durability to bear the abrasiveness of the hard court. These shoes often feature robust outsoles with modified herringbone patterns for grip and wear resistance, making them suitable for high-impact movements. The continued rise in tennis participation and the popularity of hard-court tournaments worldwide contribute to steady demand for this category. Innovations in new material and technological innovations, like light yet durable soles and shock-absorbing midsoles, contribute to increased comfort and better performance by players, thereby reinforcing the need for hard-court tennis shoes in the market.
Men leads the market with around 55.6% of market share in 2025. Men account for the majority part of the market due to large participation levels among professionals and leisure tennis players. This category is increased by interest in the game at a global level, along with male icons in sports endorsement and growing penetration of sportswear and fitness within people's lifestyles. Men's tennis shoes are designed to be durable, comfortable, and performative, meeting the specific biomechanical needs and playing styles of men. Features such as enhanced lateral support, cushioning for high-impact movements, and durable outsoles tailored to various playing surfaces meet the needs of competitive and casual players. Moreover, male consumers often prioritize functionality alongside aesthetics, prompting manufacturers to innovate with trendy designs and advanced materials. This strong requirement establishes the significant influence that men have on the trend of the tennis shoe market and in its revenue generation.
Specialty stores lead the market with around 64% of market share in 2025. These stores play a significant role in the market by providing exclusive product offerings and personalized customer experiences. These retailers focus on niche demands, offering designs that appeal to specific consumer preferences and fostering a sense of exclusivity. Their staff often possess specialized knowledge, enabling them to guide customers effectively in selecting products that meet their unique needs. Additionally, these stores frequently collaborate with premium brands, ensuring access to limited-edition releases and high-quality items. This approach not only strengthens their market position but also cultivates strong customer loyalty, setting them apart from mass-market retailers.
In 2025, North America accounted for the largest market share of over 24%. North America is an important region for the global tennis shoe market. The strong tennis culture, inflating disposable incomes, and wide participation in sports drive the market growth in the region. Major professional tennis tournaments and training facilities are located within the region, which fuels the consistent demand for high-performance footwear. Consumers in North America are majorly concerned about quality, technology, and style, which leads manufacturers to make innovations with modern cushioning systems, lightweight materials, and a design that looks good while keeping functionality. An increased focus on health and fitness further accelerates the rise of tennis shoes for sports and casual and athleisure wear. Well-entrenched specialty stores, e-commerce portals, and larger retail chains that provide easy market access, combined with the sustainable orientation of the region, add to North America's importance in the market.
UNITED STATES TENNIS SHOES MARKET ANALYSIS
Based on the reports presented by the Tennis Industry Association, there were above 23 million tennis players recorded in 2022, which is driving this demand for tennis shoes in the United States of America. But all age categories are experiencing such development, whereby young people, and especially millennials, take the lead by driving the craving for fashionable but functional footwear. The athleisure trend has further boosted the popularity of tennis shoes off the court as manufacturers use partnerships with athletes and celebrities. According to an industry report, e-commerce accounts for more than 20% of sportswear sales, thereby increasing accessibility and customer reach. The performance-conscious consumer is attracted by innovations in sport technology such as light weight and cushioning technologies. The sport also benefits tennis shoemakers through community tennis initiatives and corporate wellness programs. As sustainability trends are fueling innovation, many consumers prefer eco-friendly and recyclable materials for footwear, making this the significant percentage in buyers.
EUROPE TENNIS SHOES MARKET ANALYSIS
The region's rich tradition of tennis and well-known events such as Wimbledon, the French Open, and the ATP World Tour are added advantages for the tennis shoe industry in Europe. Interest in tennis was also fueled by the fact that a significant number of the world's tennis event viewers in 2023 came from Europe. According to reports, 77% of Europeans watched sports on television, 52% of them played sports in the previous 12 months, and tennis is the second most popular sport in the region. Tennis Europe is the largest regional association of the International Tennis Federation, with over 20,000 youth players and 50 member countries in Europe. As for the engagement in tennis, it has grown since the pandemic, primarily among women who represent nearly 40% of the new entrants according to reports, who engage in it because of a greater awareness towards fitness and sporting outdoors. Therefore, with such a large majority of European customers seeking eco-friendly products, this increasing demand for environmentally friendly sports footwear has pushed companies to focus more on recyclable material usage and reduced carbon emission while manufacturing tennis shoes. The market is also fueled by the robust retail infrastructure of Europe, which is further supported by internet channels and makes tennis shoes easily accessible.
ASIA PACIFIC TENNIS SHOES MARKET ANALYSIS
The market for tennis shoes is growing rapidly in the Asia-Pacific region due to increasing popularity of tennis and growing disposable incomes. Tennis participation has increased in countries like China, Japan, and India due to public and private expenditures in sports facilities. As quoted by iQiyi, which are the broadcasting partners of Women's Tennis Association for China, it has reportedly reached four million in 2014 and hit 39 million in 2017. Meanwhile, the market is also gaining ground as many around the globe follow the championship games held within the region. For example, the 2020 Australian Open Men's Final between Novak Djokovic and Dominic Thiem was viewed by a national peak of 2.668 million people with an average viewership of 2.043. Consumer interest in the sport and related merchandise has increased because of the increased importance of regional and international tournaments such as China Open and Japan Open. The athleisure movement is also gaining ground in cities. Tennis shoes have become a casual wear option for many, especially in this area. Some key distribution channels are e-commerce sites, where much of the area's footwear sales occur. Sport is becoming increasingly popular as a recreational activity among young populations, hence more market demand is being developed.
LATIN AMERICA TENNIS SHOES MARKET ANALYSIS
There has been a surge in tennis participation in Latin America, particularly in Brazil and Argentina, who together have more than 50% of the region's tennis courts according to reports, which is fueling the demand for tennis shoes. Performance tennis footwear is witnessing high demand owing to the rising popularity of the sport due to events such as the Argentina Open and the Rio Open. Tennis is becoming an increasingly popular sport among the region's youth, who constitute more than 30% of the population according to reports. Urbanization has also contributed to increased demand for tennis shoes as a popular choice for athleisure and casual wear. Tennis shoes are now more widely available in Latin American nations due to the growing e-commerce penetration, which is growing at a significant rate annually. Moreover, marketing campaigns and sponsorship agreements by worldwide brands have increased awareness of high-performance tennis footwear.
MIDDLE EAST AND AFRICA TENNIS SHOES MARKET ANALYSIS
Growing investments in sports infrastructure and increased participation in sports are fueling the tennis shoe market in the Middle East and Africa (MEA). International tennis tournaments, such as the Dubai Duty-Free Tennis Championships, are hosted in countries like the United Arab Emirates, Saudi Arabia, and South Africa, and the sport is gaining interest globally. These tournaments have enhanced tennis involvement, especially among young people and foreigners. Premium tennis shoes have also become more costly due to growing disposable incomes, especially in Gulf Cooperation Council (GCC) countries. The increase in organized retail and e-commerce is also supporting wider product availability, which will be nearly USD 50 Billion for the Middle East as reported. With this awareness, there has been a rise in the market for tennis shoes, mainly in cities, where tennis is considered a form of fitness activity.
The market is highly competitive driven by innovation, consumer preference, and technology upgradation. The key focus of leading players is integrating performance-enhancing features like lightweight materials, superior grip, and shock absorption for professional and recreational players. The research and development (R&D) investments in the creation of sustainable and eco-friendly product lines are another important feature, as rising demands are witnessed in environmentally conscious footwear. Marketing strategies focus on athlete endorsements and various collaborations to enhance brand credibility. E-commerce amplifies the competition as it increases the avenues for smaller brands to reach people across various regions. Regional preferences for different designs and functionalities further shape the dynamic market landscape.