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市場調查報告書
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1970883

遊戲和拼圖市場－全球產業規模、佔有率、趨勢、機會、預測：按類型、授權、分銷管道、地區和競爭格局分類，2021-2031年

Games and Puzzle Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Licensing, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球遊戲和拼圖市場預計將從 2025 年的 196 億美元成長到 2031 年的 520.5 億美元，複合年成長率為 17.68%。

此領域涵蓋種類繁多的桌上娛樂產品，兼具教育和娛樂功能，包括拼圖、圖板遊戲和卡牌遊戲。市場成長的主要促進因素包括人們對社交互動的興趣日益濃厚，以及消費者趨勢從依賴電子設備轉向參與線下協作活動。此外，不斷成長的成年消費者群體以及這些產品在促進心理健康和認知發展方面日益受到認可的價值，也推動了該行業的發展。

市場概覽
預測期 2027-2031
市場規模：2025年 196億美元
市場規模：2031年 520.5億美元
複合年成長率：2026-2031年 17.68%
成長最快的細分市場 線上
最大的市場 亞太地區

然而，來自行動娛樂和數位遊戲的激烈競爭給市場帶來了巨大挑戰，因為傳統遊戲在爭奪消費者支出和注意力方面舉步維艱。數位媒體的飽和迫使製造商不斷強調實體遊戲的獨特優勢。根據玩具協會預測，2024年美國遊戲和拼圖類產品的零售額約為35億美元。這一數字凸顯了傳統遊戲在更廣泛的娛樂領域中既重要又充滿挑戰的地位。

市場促進因素

群眾集資平台的普及推動了創新民主化，從根本上改變了市場進入門檻，使獨立創作者檢驗其創意並直接從消費者資金籌措。這種直接面對消費者的模式降低了生產風險，並支持了一個多元化的小眾桌上遊戲生態系統，而這些遊戲原本可能被傳統發行商所忽視。這種轉變是可以量化的。根據 Dicebreaker 在 2024 年 2 月報道，群眾集資平台 Gamefound 在 2023 年實現了 5,600 萬美元的計劃總收入，年增 98%。這種快速成長表明，消費者越來越願意為傳統零售通路之外的、由社群驅動的創新遊戲體驗提供資金，從而有效地分散了產業內的權力。

同時，流行文化改編和授權智慧財產權的擴張是推動主流市場滲透和銷售成長的強勁動力。製造商經常利用成熟的IP，例如電子遊戲、電影和文學作品，來確保零售貨架空間並吸引更廣泛的客戶群體，這種策略尤其受到收藏家的青睞。例如，孩之寶公司於2024年2月發布的年度財務報告顯示，《萬智牌》品牌累計了超過10億美元的收入，這主要得益於授權的《魔戒》擴充包的成功。此外，雷文斯堡公司於2024年6月發布的2023年財務報告顯示，收入淨額為6.69億歐元，這進一步印證了傳統產業參與者的持續強勁經濟實力。

市場挑戰

全球遊戲和益智遊戲市場面臨一個重大挑戰：來自行動娛樂平台和數位遊戲的激烈競爭。這種競爭直接阻礙了市場成長，因為消費者的可支配收入和休閒時間被吸引到提供沉浸式體驗和即時訪問的螢幕活動中。隨著數位介面的日益複雜，其便利性越來越超過實體桌上遊戲（後者需要設定時間和多名玩家的協調配合）。因此，傳統遊戲開發商面臨嚴峻的挑戰，他們必須在數位領域無處不在的「注意力經濟」中保持消費者的興趣。

這種競爭壓力帶來的影響在近期數據顯示傳統遊戲產業績效指標下滑的情況下顯而易見。數位替代品的強勢地位導致實體銷售停滯不前，因為線下娛樂的目標客戶群正在萎縮。更廣泛的市場數據也反映了這一趨勢，顯示傳統品類正努力維持成長動能。例如，根據英國玩具和愛好協會發布的2024年報告，英國玩具市場總額下降了3.7%，至34億英鎊。這一萎縮凸顯了實體遊戲供應商在不斷湧現的數位娛樂選擇中，為獲取市場佔有率而面臨的特殊挑戰。

市場趨勢

「童心未泯的成年人」和成年興趣愛好者群體的成長正在從根本上重塑市場的人口結構，迫使製造商將重心從傳統的兒童消費者轉向更成熟的消費群體。這種策略轉變使公司能夠吸引那些擁有高可支配收入、追求懷舊情懷的人群，從而抵消了家庭導向型銷售的波動性。近期的銷售數據充分體現了這項變化的規模。根據Kidscreen 2024年6月發表的一篇報導《報告：童心未泯的成年人推動美國玩具市場低迷》，18歲及以上的消費者在第一季創造了超過15億美元的銷售額，超過了學齡前兒童群體，成為該行業最大的客戶群體。

同時，採用環保永續的製造材料正從一種小眾策略演變為源自於環境考量的核心營運要求。產業相關人員正迅速從石油基塑膠轉向可生物分解的替代品，例如經FSC認證的木材，並致力於採用能夠消除一次性廢棄物的包裝設計。這種轉變與消費者需求直接相關。美國玩具協會2024年2月發布的新聞稿引述研究數據稱，45%的40歲以下家長認為產品的環境影響是其購買決策的關鍵因素。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球遊戲與益智玩具市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按類型（圖板遊戲、卡片遊戲、拼圖）
    • 許可證狀態（已獲許可，未獲許可）
    • 分銷通路（線下、線上）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美遊戲與拼圖市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲遊戲與拼圖市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太遊戲及益智玩具市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲遊戲及拼圖市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美遊戲與拼圖市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球遊戲與拼圖市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Buffalo Games, LLC
  • Hasbro, Inc.
  • Asmodee Holding
  • Blue Orange Games, Inc.
  • Mattel, Inc.
  • Ravensburger AG
  • Schmidt Spiele GmbH
  • Revoba LLC
  • Spin Master Ltd
  • PlayMonster LLC

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 24635

The Global Games and Puzzle Market is projected to expand from USD 19.60 Billion in 2025 to USD 52.05 Billion by 2031, registering a CAGR of 17.68%. This sector encompasses a wide variety of tabletop entertainment products, including jigsaw puzzles, board games, and card games, which serve both educational and amusement purposes. Market growth is primarily driven by a renewed interest in social interaction and a shift among consumers to disconnect from digital devices in favor of communal offline activities. Additionally, the industry benefits from an expanding adult consumer base and the recognized value of these products in supporting mental health and cognitive development.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 19.60 Billion
Market Size 2031USD 52.05 Billion
CAGR 2026-203117.68%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

However, the market faces significant hurdles due to intense competition from mobile entertainment and digital gaming, which vie for consumer spending and attention. This saturation of digital media compels manufacturers to continually emphasize the unique benefits of physical play. According to The Toy Association, the games and puzzles supercategory in the United States generated approximately $3.5 billion in retail sales in 2024. This figure illustrates the substantial yet challenged position of traditional gaming within the broader entertainment landscape.

Market Driver

The democratization of innovation via crowdfunding platforms has fundamentally transformed market entry barriers, enabling independent creators to validate ideas and secure capital directly from consumers. This direct-to-consumer approach reduces manufacturing risks and supports a diverse ecosystem of niche tabletop games that might otherwise be ignored by traditional publishers. This shift is clearly quantifiable; Dicebreaker reported in February 2024 that the crowdfunding platform Gamefound achieved a total project revenue of $56 million in 2023, marking a 98% year-over-year increase. This surge underscores a growing willingness among consumers to fund novel, community-backed gaming experiences outside of standard retail channels, effectively decentralizing power within the industry.

Simultaneously, the expansion of pop culture adaptations and licensed intellectual property serves as a powerful driver for mainstream market penetration and sales volume. Manufacturers frequently utilize established franchises from video games, movies, and literature to secure retail shelf space and attract a wider audience, a strategy that resonates strongly with collectors. For example, Hasbro's annual financial results in February 2024 revealed that the Magic: The Gathering brand generated over $1 billion in revenue, a performance significantly aided by the success of its licensed The Lord of the Rings expansion. Additionally, Ravensburger reported net revenue of EUR 669 million for the fiscal year 2023 in June 2024, reinforcing the enduring economic strength of traditional industry players.

Market Challenge

The Global Games and Puzzle Market encounters a major obstacle in the form of fierce competition from mobile entertainment platforms and digital gaming. This rivalry directly impedes market growth by diverting consumer discretionary income and leisure time toward screen-based activities that provide highly immersive experiences and immediate accessibility. As digital interfaces become increasingly sophisticated, they offer a level of convenience that often outweighs physical tabletop games, which require setup time and the coordination of multiple players. Consequently, traditional game manufacturers face a difficult environment as they struggle to maintain engagement against the pervasive "attention economy" of the digital sector.

The impact of this competitive pressure is evident in recent performance metrics, which show a softening in traditional play sectors. The dominance of digital alternatives contributes to stagnation in physical sales as the addressable audience for offline entertainment shrinks. This trend is reflected in broader market data where traditional categories are finding it hard to sustain momentum. For instance, the British Toy & Hobby Association reported in 2024 that the total value of the United Kingdom's toy market declined by 3.7 percent to £3.4 billion. This contraction highlights the tangible difficulties physical game providers face in securing market share amidst the relentless expansion of digital entertainment options.

Market Trends

The growth of the "kidult" and adult hobbyist consumer segments is fundamentally reshaping the market's demographic structure, prompting manufacturers to prioritize mature buyers over traditional child audiences. This strategic pivot enables companies to appeal to high-disposable-income individuals seeking nostalgia, thereby balancing the volatility associated with family-oriented sales. The scale of this shift is evident in recent sales figures; according to a June 2024 Kidscreen article titled "REPORT: Kidults lift up a softer US toy market," consumers aged 18 and older generated over $1.5 billion in sales during the first quarter, surpassing the preschool category to become the industry's largest demographic.

At the same time, the adoption of eco-friendly and sustainable manufacturing materials has evolved from a niche tactic to a core operational requirement driven by environmental concerns. Industry stakeholders are rapidly replacing petroleum-based plastics with biodegradable alternatives, such as FSC-certified wood, and redesigning packaging to eliminate single-use waste. This transformation correlates directly with consumer demand; a February 2024 press release from The Toy Association cited a survey indicating that 45 percent of parents under the age of 40 now view a product's environmental impact as a decisive factor when making purchasing decisions.

Key Market Players

  • Buffalo Games, LLC
  • Hasbro, Inc.
  • Asmodee Holding
  • Blue Orange Games, Inc.
  • Mattel, Inc.
  • Ravensburger AG
  • Schmidt Spiele GmbH
  • Revoba LLC
  • Spin Master Ltd
  • PlayMonster LLC

Report Scope

In this report, the Global Games and Puzzle Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Games and Puzzle Market, By Type

  • Board Games
  • Card Games
  • Puzzles

Games and Puzzle Market, By Licensing

  • Licensed
  • Non-licensed

Games and Puzzle Market, By Distribution Channel

  • Offline
  • Online

Games and Puzzle Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Games and Puzzle Market.

Available Customizations:

Global Games and Puzzle Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Games and Puzzle Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Board Games, Card Games, Puzzles)
    • 5.2.2. By Licensing (Licensed, Non-licensed)
    • 5.2.3. By Distribution Channel (Offline, Online)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Games and Puzzle Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Licensing
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Games and Puzzle Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Licensing
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Games and Puzzle Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Licensing
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Games and Puzzle Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Licensing
        • 6.3.3.2.3. By Distribution Channel

7. Europe Games and Puzzle Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Licensing
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Games and Puzzle Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Licensing
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. France Games and Puzzle Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Licensing
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. United Kingdom Games and Puzzle Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Licensing
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Games and Puzzle Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Licensing
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. Spain Games and Puzzle Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Licensing
        • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Games and Puzzle Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Licensing
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Games and Puzzle Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Licensing
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. India Games and Puzzle Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Licensing
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. Japan Games and Puzzle Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Licensing
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Games and Puzzle Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Licensing
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Australia Games and Puzzle Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Licensing
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Games and Puzzle Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Licensing
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Games and Puzzle Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Licensing
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. UAE Games and Puzzle Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Licensing
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. South Africa Games and Puzzle Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Licensing
        • 9.3.3.2.3. By Distribution Channel

10. South America Games and Puzzle Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Licensing
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Games and Puzzle Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Licensing
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Colombia Games and Puzzle Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Licensing
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Argentina Games and Puzzle Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Licensing
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Games and Puzzle Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Buffalo Games, LLC
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Hasbro, Inc.
  • 15.3. Asmodee Holding
  • 15.4. Blue Orange Games, Inc.
  • 15.5. Mattel, Inc.
  • 15.6. Ravensburger AG
  • 15.7. Schmidt Spiele GmbH
  • 15.8. Revoba LLC
  • 15.9. Spin Master Ltd
  • 15.10. PlayMonster LLC

16. Strategic Recommendations

17. About Us & Disclaimer