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市場調查報告書
商品編碼
1970773

馬克杯市場－全球產業規模、佔有率、趨勢、機會和預測：按材質、分銷管道、地區和競爭格局分類，2021-2031年

Mug Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Material, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球馬克盃市場預計將從 2025 年的 274 億美元成長到 2031 年的 427.4 億美元，複合年成長率為 7.69%。

該行業主要涉及耐用型帶把手飲料容器的貿易，這些容器採用陶瓷、瓷器和玻璃等材料製成，用於盛裝熱飲。推動成長的關鍵因素包括全球咖啡和茶消費量的成長，以及消費者對高階家居用餐環境日益成長的偏好，而這種偏好需要高品質的餐具。此外，為減少廢棄物，人們普遍轉向使用可重複使用的容器，這極大地促進了該行業的銷售，使其成為一次性容器的替代品。根據美國咖啡協會預測，到2024年，67%的美國成年人將在過去24小時內飲用咖啡，這將是20年來的最高水平，這直接凸顯了對各種飲料容器產品的持續需求。

市場概覽
預測期 2027-2031
市場規模：2025年 274億美元
市場規模：2031年 427.4億美元
複合年成長率：2026-2031年 7.69%
成長最快的細分市場 線上
最大的市場 北美洲

同時，原料成本和能源價格波動是市場面臨的重大挑戰。生產商需要應對黏土和燃料等關鍵投入品成本的不可預測性，這往往迫使他們在經濟低迷時期提高價格，從而降低消費者的購買力。已開發地區產品飽和進一步加劇了這種財務壓力，因為馬克杯固有的耐用性延長了其更換週期，限制了銷售快速成長的潛力。

市場促進因素

消費者對高階、手工設計的偏好日益成長，正從根本上重塑全球馬克杯市場。他們的購買行為不再只關注低價實用性，而是更重視產品的耐用性、保溫性和美觀性。這一趨勢在真空隔熱不銹鋼容器和設計師陶瓷產品的銷售成長中尤其明顯，這些產品既是實用工具，也是生活方式的裝飾。消費者對高品質品牌飲料容器的需求仍然強勁，他們願意投資購買具有卓越保溫性和防漏性能的產品。根據 Yeti Holdings（2025 年 2 月）發布的“2024 會計年度第四季度及全年財務業績報告”，該公司 2024 會計年度飲料容器類別的淨銷售額成長了 7%。這一轉變與消費者從一次性產品轉向高階可重複使用產品以及更廣泛的環保目標密切相關。根據《墨西哥商業新聞》報道，在 2025 年，星巴克墨西哥在全國範圍內推廣其永續發展舉措後不久，就售出了超過 50 萬杯使用可重複使用杯子的飲品。

企業禮品和促銷品市場的成長進一步推動了市場擴張，越來越多的企業使用品牌馬克杯來客戶維繫並提升員工敬業度。飲具憑藉其極高的實用價值以及在辦公室和遠距辦公環境中反覆展示品牌的能力，繼續保持著該領域的主要品類地位。企業選擇以金額為準較高的客製化馬克杯，以提升品牌形象並契合其永續發展目標。根據廣告專業產品協會 (ASI) 於 2025 年 2 月發布的年度業績分析新聞稿，促銷品產業在 2024 年實現了創紀錄的 266 億美元銷售額。這一強勁的財務表現表明，企業仍依賴有形行銷產品，而高檔馬克杯正成為加強業務關係和提升企業知名度的重要工具。

市場挑戰

目前，全球馬克杯市場面臨嚴峻挑戰：原料和能源成本的快速波動嚴重阻礙因素產業的擴張。陶瓷和玻璃馬克杯的生產是一個高能耗過程，高溫燒製需要窯爐消耗大量天然氣，同時也需要黏土和二氧化矽等關鍵原料。當這些原物料價格出現不可預測的波動時，製造商將面臨營運成本的即時上升，而這在不影響利潤率的情況下難以承受。

這種金融不穩定可能直接阻礙市場成長，迫使生產商提高產品價格，進而導致消費者需求下降，削弱其與低成本進口產品的競爭力。近期產業數據顯示，這問題的嚴重性不容忽視。英國陶瓷協會指出，到2025年，能源和碳排放成本將佔到業界許多製造商總生產成本的三分之一。這種不平衡的成本負擔限制了可用於創新和產能擴張的資金，在經濟不穩定時期有效地抑制了市場規模成長的潛力。

市場趨勢

隨著製造商致力於實現化學永續生命週期，向可生物分解和植物來源製造材料的轉變正在徹底改變生產方式。企業正在使用源自竹纖維等可再生資源的生物聚合物來生產可堆肥馬克杯，這不僅關乎可重複使用性，更著眼於解決容器本身對環境的影響。工業產能的擴張為這一轉變提供了支持。根據歐洲生質塑膠協會於2024年12月發布的《2024年生質塑膠市場發展更新報告》，全球生質塑膠產能預計將從2024年的247萬噸增加到2029年的573萬噸。這一成長將使品牌能夠擴大植物來源杯的生產，並滿足消費者對不含石油衍生塑膠產品的需求。

高度個人化和按需印刷服務的擴展正在改變人們的購買模式，使客製化獨一無二的飲具成為可能。與大量生產的企業禮品不同，這一趨勢允許個人透過數位市場委託客製化獨特的藝術品，將馬克杯定位為一種自我表達的媒介。這種模式降低了庫存風險，同時滿足了小眾的美學需求，並體現在平台的績效上。根據 Articor 集團於 2024 年 8 月發布的 2024 會計年度年度報告，其 TeePublic 市場由於最佳化了按需印刷網路，毛利成長了 13%。這凸顯了客製化生產的商業性可行性，這種生產方式創造了與批量生產商品截然不同的價值。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球馬克杯市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依材質（強化玻璃、純瓷、搪瓷、不銹鋼、塑膠、其他）
    • 分銷通路（線下、線上）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美馬克杯市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲馬克杯市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區馬克杯市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲馬克杯市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美馬克杯市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球馬克杯市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Hamilton Housewares Pvt. Ltd
  • Thermos LLC
  • Tervis Tumbler Company
  • Newell Brands Inc.
  • YETI Coolers, LLC
  • Steel Technology LLC
  • Pacific Market International, LLC
  • Vista Outdoor Inc.
  • Lifetime Brands, Inc.
  • Zojirushi America Corporation

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 21599

The Global Mug Market is projected to expand from USD 27.40 Billion in 2025 to USD 42.74 Billion by 2031, reflecting a CAGR of 7.69%. This sector encompasses the trade of durable drinking vessels, typically characterized by a handle and constructed from materials like ceramic, porcelain, or glass for hot beverage consumption. Growth is primarily driven by rising global coffee and tea intake, coupled with a growing consumer inclination towards premium home dining aesthetics that demand high-quality tableware. Furthermore, the widespread transition toward reusable containers to mitigate environmental waste significantly supports industry sales by replacing single-use alternatives. According to the National Coffee Association, in 2024, 67% of American adults consumed coffee within the past day, representing a twenty-year peak that directly reinforces the sustained demand for diverse drinkware products.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 27.40 Billion
Market Size 2031USD 42.74 Billion
CAGR 2026-20317.69%
Fastest Growing SegmentOnline
Largest MarketNorth America

Conversely, the market faces significant headwinds regarding the volatility of raw material costs and energy prices. Producers encounter unpredictable expenses for essential inputs like clay and fuel, which often necessitates price increases that can reduce consumer spending leverage during economic downturns. This financial pressure is further aggravated by product saturation in developed regions, where the inherent durability of mugs extends replacement cycles and limits the potential for rapid volume growth.

Market Driver

The increasing consumer preference for premium and artisanal designs is fundamentally reshaping the Global Mug Market, as buyers prioritize durability, thermal performance, and aesthetic appeal over low-cost utility. This trend is particularly evident in the growing sales of vacuum-insulated stainless steel vessels and designer ceramics that serve as both functional tools and lifestyle accessories. The demand for high-quality, branded drinkware has proven resilient, with customers willing to invest in superior products that offer extended temperature retention and spill-proof features. According to Yeti Holdings, February 2025, in the 'Fourth Quarter and Fiscal Year 2024 Results' report, net sales for the company's Drinkware category increased by 7% for the fiscal year 2024. This shift is often intertwined with broader environmental goals, as consumers replace disposable options with high-end reusables; according to Mexico Business News, in 2025, Starbucks Mexico served over 500,000 beverages in reusable cups shortly after expanding its nationwide sustainability initiative.

The growth of the corporate gifting and promotional products sector further propels market expansion, as organizations increasingly utilize branded mugs for client retention and employee engagement. Drinkware remains a dominant category in this space due to its high practical value and potential for repeated brand exposure in both office and remote work environments. Companies are selecting higher-value, customized mugs to align with corporate sustainability goals and elevate their brand image. According to the Advertising Specialty Institute, February 2025, in a press release analyzing annual performance, the promotional products industry achieved a record $26.6 billion in sales in 2024. This robust financial performance indicates a sustained corporate reliance on tangible marketing merchandise, with premium mugs serving as a staple instrument for strengthening business relationships and enhancing organizational visibility.

Market Challenge

The Global Mug Market is currently grappling with the severe challenge of volatile raw material and energy costs, which acts as a primary restraint on industry expansion. Producing ceramic and glass mugs is an energy-intensive process that relies heavily on natural gas for firing kilns at high temperatures, alongside essential raw inputs like clay and silica. When the prices of these commodities fluctuate unpredictably, manufacturers face immediate and sharp increases in operating expenses that are difficult to absorb without eroding profit margins.

This financial instability directly hampers market growth by forcing producers to raise product prices, which can dampen consumer demand and reduce competitiveness against lower-cost imports. The severity of this issue is highlighted by recent industry data. According to the British Ceramic Confederation, in 2025, energy and carbon costs accounted for up to one-third of total production costs for many manufacturers within the sector. Such a disproportionate cost burden limits the capital available for innovation or capacity expansion, effectively stalling the market's potential for volume growth during periods of economic instability.

Market Trends

The Transition to Biodegradable and Plant-Based Manufacturing Materials is revolutionizing production as manufacturers move toward chemically sustainable lifecycles. Companies are utilizing biopolymers derived from renewable resources like bamboo fibers to fabricate compostable mugs, addressing the vessel's environmental footprint beyond simple reusability. This shift is supported by expanding industrial capabilities; according to European Bioplastics, December 2024, in the 'Bioplastics Market Development Update 2024', global bioplastics production capacity is projected to increase from 2.47 million tonnes in 2024 to 5.73 million tonnes in 2029. This growth enables brands to scale plant-based mug production, catering to buyers demanding products free from petroleum-based plastics.

The Expansion of Hyper-Personalized and Print-on-Demand Services is altering purchasing patterns by enabling bespoke, one-off drinkware creation. Unlike bulk corporate gifting, this trend empowers individuals to commission unique artwork through digital marketplaces, positioning mugs as mediums for self-expression. This model reduces inventory risk while satisfying demands for niche aesthetics, a dynamic reflected in platform performance. According to Articore Group, August 2024, in the 'FY24 Annual Report', the company's TeePublic marketplace delivered a 13% increase in gross profit, driven by its optimized print-on-demand network. This highlights the commercial viability of manufacturing where customization drives value distinct from mass-produced options.

Key Market Players

  • Hamilton Housewares Pvt. Ltd
  • Thermos L.L.C.
  • Tervis Tumbler Company
  • Newell Brands Inc.
  • YETI Coolers, LLC
  • Steel Technology LLC
  • Pacific Market International, LLC
  • Vista Outdoor Inc.
  • Lifetime Brands, Inc.
  • Zojirushi America Corporation

Report Scope

In this report, the Global Mug Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mug Market, By Material

  • Strengthened Glass
  • True Porcelain
  • Vitreous Enamel
  • Stainless Steel
  • Plastic
  • Others

Mug Market, By Distribution Channel

  • Offline
  • Online

Mug Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mug Market.

Available Customizations:

Global Mug Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mug Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Material (Strengthened Glass, True Porcelain, Vitreous Enamel, Stainless Steel, Plastic, Others)
    • 5.2.2. By Distribution Channel (Offline, Online)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Mug Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Material
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Mug Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Material
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Mug Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Material
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Mug Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Material
        • 6.3.3.2.2. By Distribution Channel

7. Europe Mug Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Material
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Mug Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Material
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Mug Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Material
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Mug Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Material
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Mug Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Material
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Mug Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Material
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Mug Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Material
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Mug Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Material
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Mug Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Material
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Mug Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Material
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Mug Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Material
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Mug Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Material
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Mug Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Material
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Mug Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Material
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Mug Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Material
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Mug Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Material
        • 9.3.3.2.2. By Distribution Channel

10. South America Mug Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Material
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Mug Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Material
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Mug Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Material
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Mug Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Material
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Mug Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Hamilton Housewares Pvt. Ltd
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Thermos L.L.C.
  • 15.3. Tervis Tumbler Company
  • 15.4. Newell Brands Inc.
  • 15.5. YETI Coolers, LLC
  • 15.6. Steel Technology LLC
  • 15.7. Pacific Market International, LLC
  • 15.8. Vista Outdoor Inc.
  • 15.9. Lifetime Brands, Inc.
  • 15.10. Zojirushi America Corporation

16. Strategic Recommendations

17. About Us & Disclaimer