飲料用具市場－全球產業規模、佔有率、趨勢、機會、預測：按類型、應用、銷售管道、地區和競爭格局分類，2021-2031年

全球飲具市場預計將從 2025 年的 44.1 億美元成長到 2031 年的 57.6 億美元，複合年成長率為 4.54%。

該行業涵蓋種類繁多的飲料容器，從一次性產品到可重複使用的物品，例如玻璃杯、陶瓷杯、旅行杯和不銹鋼水瓶。推動這一行業成長的主要因素是全球對永續性關注，這加速了消費者從一次性塑膠製品轉向耐用環保替代品的趨勢。此外，人們對個人健康和補水意識的提高，以及戶外休閒活動的日益普及，持續刺激著住宅和商業領域對功能性便攜補水解決方案的需求。

儘管市場環境有利，但飲料器具產業仍面臨產品同質化和市場飽和等重大挑戰，這給品牌差異化和定價策略帶來了相當大的壓力。製造商還必須應對原料成本的波動，這使得生產計畫和庫存管理變得更加複雜。然而，該行業仍具有重要的經濟意義。根據廣告特產協會（ASI）預測，到2024年，飲料器具產品將佔促銷品產業總銷售額的10.7%，市價約28億美元。這些數據表明，飲料器具類別將保持強勁的地位，並在競爭激烈的消費品市場中繼續發揮重要作用。

市場促進因素

隨著企業和消費者都在努力減少對環境的影響，對永續、環保和可重複使用產品的需求日益成長，市場格局正在發生根本性的轉變。主要企業推出旨在以耐用替代品取代一次性塑膠的政策，這清楚地體現了這一轉變。一個重要的進展是，2024年1月，星巴克成為美國和加拿大首家接受顧客自備可重複使用杯子進行行動點餐和得來速服務的全國性咖啡零售商。這項策略性措施旨在支持公司在2030年將廢棄物減少50%的目標。這些努力正迫使製造商優先考慮符合循環經濟原則的材料，從而刺激產品創新，並提高具有環保意識的消費者對可重複使用飲料容器的接受度，因為他們將飲料容器視為減少廢棄物的重要工具。

同時，全球茶飲和咖啡文化的傳播是推動產業擴張的重要催化劑，也催生了對便於攜帶飲用的保溫容器的需求。根據美國咖啡協會2024年4月發布的數據，美國均咖啡日消費量達到20年來的最高水平，67%的成年人表示在過去24小時內飲用過咖啡。這種已形成的日常習慣正為迎合行動生活方式的高階品牌帶來顯著的收入成長。例如，Yeti Holdings在2024年11月宣布，其季度飲料容器銷售額成長9%至2.75億美元，主要得益於消費者對可靠的攜帶式飲水和咖啡解決方案的持續需求。這些趨勢表明，生活方式和環保價值觀正在相互作用，共同推動市場成長。

市場挑戰

市場飽和和產品同質化的雙重挑戰是全球飲具產業獲利成長的主要障礙。隨著耐用、可重複使用的容器充斥市場，競爭產品之間的差異化日益縮小，消費者逐漸將高品質的飲水解決方案視為標準配置而非高階產品。這種供過於求的局面削弱了製造商的定價權，迫使他們大幅降價以維持銷售量。價格競爭降低了利潤率，減少了必要創新的資金，並形成了一個惡性循環：在競爭激烈的商業環境中，品牌難以僅憑功能性脫穎而出。

這種商品化趨勢在近期消費者興趣的變化中得到了經驗性的體現，即對特異性用途實用商品的需求顯著下降。根據廣告特產協會（ASI）的數據顯示，與前一年相比，2024年「旅行杯」和「不鏽鋼保溫杯」等通用產品詞的行業搜尋分別下降了30%和25%。這種急劇下降表明，市場已經發展到這樣一個階段：標準、平庸的功能不再能吸引消費者，市場飽和正在積極阻礙無差異化製造商的成長機會。

市場趨勢

隨著飲料容器演變為時尚生活配件，消費者的購買行為正在發生根本性的改變。容器不再只是實用必需品，而是令人夢寐以求的身份象徵。社群媒體的病毒式傳播效應和「限量版發售」的稀缺性模式加速了這一轉變。品牌紛紛推出限量版配色和與名人聯名款，以製造話題和提升收藏價值。如今，消費者會根據自己的服裝搭配飲水容器，不再只是將其視為容器，而是視為衣櫃中不可或缺的單品。這種轉變為那些成功轉型為「美學優先」策略的老牌品牌帶來了爆炸性的利潤成長。根據CNBC Make It在2024年12月報道，該品牌的Quencher保溫杯銷量年增275%，證實了病毒式行銷和潮流主導的設計如今已成為高階市場收入成長的主要驅動力。

同時，向再生不銹鋼和循環經濟材料的轉型代表著供應鏈的關鍵變革，製造商不再僅僅關注可重複使用性，而是著眼於原料的影響。各大品牌正在加速生產線的改造，以充分利用經認證的消費後再生金屬（PCR），從而顯著減少與新鋼開採相關的範圍3排放。這一趨勢吸引了那些重視材料循環性和透明度，並要求檢驗的環境管理的消費者。近期產業報告便是這項製造業轉型的顯著例證。根據Klean Kanteen發布的《2024年品牌影響總結報告》（2025年2月），其86%的產品線採用18/8不銹鋼製造，其中90%的材料為消費後再生材料，這凸顯了行業在實現生產閉迴路和減少耐用品碳足跡方面所做的切實努力。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球飲品市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 按類型（瓶子、葡萄酒杯、啤酒杯、咖啡杯和茶杯、日常玻璃杯、雞尾酒杯、烈酒杯、其他）
  • 按用途（住宅、商用）
  • 銷售管道（超級市場/大賣場、專賣店、線上通路、其他）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美飲料餐具市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國別分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲飲品市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國別分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區飲品市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國別分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲飲料菜餚市場展望

• 市場規模及預測
• 市佔率及預測
• 中東與非洲：國別分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美飲料飲品市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國別分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進因素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 近期趨勢

第13章：全球飲料餐具市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的議價能力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Newell Brands Inc.
• Amcor Group GmbH
• Mizu, Inc.
• Pacific Market International, LLC
• Thermos LLC
• Bormioli Luigi SpA
• Steel Technology LLC
• Klean Kanteen, Inc.
• The Boelter Companies, Inc.
• Vista Outdoor Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Drinkware Market is projected to expand from USD 4.41 Billion in 2025 to USD 5.76 Billion by 2031, reflecting a CAGR of 4.54%. This sector encompasses a wide variety of vessels designed for beverage consumption, ranging from disposable options to reusable items such as glass tumblers, ceramic mugs, travel cups, and stainless steel bottles. The primary catalyst for this growth is the increasing global focus on sustainability, which is accelerating the consumer shift away from single-use plastics toward durable, eco-friendly alternatives. Furthermore, heightened awareness regarding personal health and hydration, alongside the growing popularity of outdoor recreational activities, continues to stimulate the demand for functional and portable hydration solutions across both residential and commercial sectors.

Despite these positive conditions, the industry faces significant challenges related to product commoditization and market saturation, which exert intense pressure on brand differentiation and pricing strategies. Manufacturers must also contend with fluctuating raw material costs that complicate production planning and inventory management. However, the sector remains economically significant; according to the Advertising Specialty Institute, in 2024, drinkware products accounted for 10.7% of total promotional industry sales, amounting to a market value of approximately $2.8 billion. This data underscores the category's robust standing and continued relevance within the competitive landscape of consumer goods.

Market Driver

The escalating demand for sustainable and eco-friendly reusable products is fundamentally reshaping the market as both corporations and consumers strive to minimize their environmental impact. This shift is highlighted by major corporate policies aimed at replacing single-use plastics with durable alternatives. A key development occurred in January 2024 when, according to Starbucks, the company became the first national coffee retailer in the U.S. and Canada to accept personal reusable cups for mobile and drive-thru orders, a strategic move supporting their goal to reduce waste by 50% by 2030. Such initiatives force manufacturers to prioritize materials that align with circular economy principles, thereby fueling product innovation and increasing adoption rates among eco-conscious demographics who view drinkware as a necessary tool for waste reduction.

Simultaneously, the global proliferation of tea and coffee culture serves as a major catalyst for industry expansion, creating a need for temperature-retaining vessels suitable for on-the-go consumption. Data from the National Coffee Association in April 2024 reveals that daily coffee consumption in the United States reached a two-decade high, with 67% of adults reporting coffee intake in the past day. This entrenched daily habit translates into substantial revenue growth for premium brands catering to mobile lifestyles. For instance, according to Yeti Holdings in November 2024, the company reported that its quarterly drinkware sales increased by 9% to reach $275 million, driven largely by continued consumer demand for reliable, portable hydration and coffee solutions. These trends collectively underscore how lifestyle habits and environmental values are interlocked in propelling the market trajectory.

Market Challenge

The twin challenges of saturation and product commoditization act as substantial barriers to revenue expansion within the global drinkware industry. As durable, reusable vessels flood the marketplace, the distinction between competing products diminishes, creating an environment where consumers perceive high-quality hydration solutions as standard rather than premium. This oversupply strips manufacturers of pricing power, forcing them to engage in aggressive discounting to maintain sales volume. Such price wars erode profit margins and reduce the capital available for necessary innovation, creating a cycle where brands struggle to differentiate themselves solely on functionality in a crowded commercial landscape.

This trend toward commoditization is empirically evident in recent shifts in buyer interest, which show a marked decline in demand for non-specific utility items. According to the Advertising Specialty Institute, in 2024, industry searches for generic product terms such as "travel mug" and "stainless steel tumbler" declined by 30% and 25% respectively compared to the previous year. This sharp decrease indicates that the market has reached a point where standard, unbranded functionality no longer drives consumer engagement, confirming that saturation is actively suppressing growth opportunities for non-differentiated manufacturers.

Market Trends

The evolution of drinkware into high-fashion lifestyle accessories is fundamentally altering consumer purchasing behavior, shifting vessels from utilitarian necessities to coveted status symbols. This transformation is fueled by social media virality and the scarcity model of "limited edition drops," where brands release exclusive colors and celebrity collaborations to drive hype and collectibility. Consumers now coordinate their hydration vessels with personal attire, treating them as essential wardrobe elements rather than mere containers. This shift has generated explosive financial returns for heritage brands that successfully pivot to this aesthetic-first strategy; illustrating this rapid growth, according to CNBC Make It in December 2024, sales of the brand's Quencher tumblers surged by 275% compared to the previous year, confirming that viral marketing and trend-driven design are now the primary levers for revenue expansion in the premium sector.

Simultaneously, the transition to recycled stainless steel and circular economy materials represents a critical supply chain evolution as manufacturers move beyond simple reusability to address raw material impact. Brands are increasingly re-engineering their production lines to utilize certified post-consumer recycled (PCR) metals, thereby significantly lowering Scope 3 emissions associated with virgin steel extraction. This trend prioritizes material circularity and transparency, appealing to a demographic that demands verifiable environmental stewardship. A prominent example of this manufacturing shift is evident in recent industry reports; according to Klean Kanteen's February 2025 '2024 Brand Impact Summary', the company revealed that 86% of its product range was manufactured using 18/8 stainless steel containing 90% post-consumer recycled material, highlighting the industry's concrete steps toward closing the production loop and reducing the carbon footprint of durable goods.

Key Market Players

• Newell Brands Inc.
• Amcor Group GmbH
• Mizu, Inc.
• Pacific Market International, LLC
• Thermos L.L.C.
• Bormioli Luigi S.p.A.
• Steel Technology LLC
• Klean Kanteen, Inc.
• The Boelter Companies, Inc.
• Vista Outdoor Inc.

Report Scope

In this report, the Global Drinkware Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Drinkware Market, By Type

• Bottles
• Wine Glass
• Beer Glass
• Coffee Mugs & Tea Cups
• Everyday Glass
• Cocktail Glass
• Spirit Glass
• Others

Drinkware Market, By Application

• Residential
• Commercial

Drinkware Market, By Sales Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Others

Drinkware Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Drinkware Market.

Available Customizations:

Global Drinkware Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Drinkware Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Bottles, Wine Glass, Beer Glass, Coffee Mugs & Tea Cups, Everyday Glass, Cocktail Glass, Spirit Glass, Others)
  • 5.2.2. By Application (Residential, Commercial)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Drinkware Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Application
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Drinkware Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Drinkware Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Drinkware Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Sales Channel

7. Europe Drinkware Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Application
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Drinkware Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Drinkware Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Drinkware Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Drinkware Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Drinkware Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Drinkware Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Application
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Drinkware Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Drinkware Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Drinkware Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Drinkware Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Drinkware Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Drinkware Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Application
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Drinkware Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Drinkware Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Drinkware Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Sales Channel

10. South America Drinkware Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Application
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Drinkware Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Drinkware Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Drinkware Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Drinkware Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Newell Brands Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Amcor Group GmbH
• 15.3. Mizu, Inc.
• 15.4. Pacific Market International, LLC
• 15.5. Thermos L.L.C.
• 15.6. Bormioli Luigi S.p.A.
• 15.7. Steel Technology LLC
• 15.8. Klean Kanteen, Inc.
• 15.9. The Boelter Companies, Inc.
• 15.10. Vista Outdoor Inc.

16. Strategic Recommendations

17. About Us & Disclaimer