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市場調查報告書
商品編碼
1970751

法國薯片市場－全球產業規模、佔有率、趨勢、機會和預測（按類型、分銷管道、地區和競爭格局分類，2021-2031年）

Fried Potato Chips Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球法國薯片市場預計將從 2025 年的 363.2 億美元成長到 2031 年的 557.1 億美元，複合年成長率達到 7.39%。

這些由切成薄片的馬鈴薯炸至金黃酥脆，通常還會調味的糖果甜點，由於快速的都市化以及人們對方便快捷、即食食品日益成長的需求，正受到市場的強勁追捧。有組織的零售基礎設施的擴張和零食文化的深入滲透進一步推動了這一成長。根據SNAC International報告，到2025年，美國薯片銷售額將達到88億美元，凸顯了這個品類龐大的經濟規模。

市場概覽
預測期 2027-2031
市場規模：2025年 363.2億美元
市場規模：2031年 557.1億美元
複合年成長率：2026-2031年 7.39%
成長最快的細分市場 飛機
最大的市場 北美洲

儘管市場呈現上升趨勢，但消費者日益增強的健康意識和日益嚴格的法規環境仍構成市場成長的重大障礙。傳統法式薯片的高油高鈉含量一直受到注重健康的消費者和致力於減少文明病的政府的批評。因此，製造商不得不進行複雜的改良，在不影響消費者所期望的獨特風味的前提下，降低產品的脂肪和鹽含量，這給成熟市場地區的銷售量成長帶來了巨大挑戰。

市場促進因素

產品創新和口味多元化是推動全球法國薯片市場擴張的關鍵因素。製造商正加速推出融合國際風味、更受年輕消費者青睞的複雜口味，力求突破傳統鹹味洋芋片的限制。這種策略轉變旨在防止口味飽和，並透過提供獨特的感官體驗來支撐高價策略。事實上，康尼格拉食品公司（Conagra Brands）宣布，到2025年8月，其國際風味零食的零售額將達到57億美元，這充分展現了透過調整產品以滿足不斷變化的消費者偏好而獲得的巨大收益潛力。

同時，加強全球供應鏈和分銷網路對於維持穩定的銷售量至關重要。隨著企業拓展市場，它們正在最佳化物流，以確保產品能夠透過實體和數位零售通路供應，尤其是在基礎設施尚未完善的開發中國家。這種營運效率的提升正在增強財務業績，凱蘭諾瓦(Kelanova)的報告顯示，其2025年初的有機淨銷售額將達到34億美元。此外，康尼格拉食品公司(Conagra Brands)預測，到2027年，即食零食的消費機會將成長39%，這進一步凸顯了敏捷且強大的供應鏈能力的重要性。

市場挑戰

消費者對零食營養缺陷的認知不斷提高，尤其是其高鈉和高飽和脂肪含量，已成為全球法國洋芋片市場的主要阻礙因素。隨著大眾對文明病之間關聯的認知不斷加深，許多消費者正在積極減少油炸食品的攝取量。這種轉變正在改變人們對薯片的認知，使其從日常食品變為偶爾的零食，從而抑制了成熟市場的銷量，並促使注重健康的消費者轉向營養價值更高的替代品，例如烘焙薯片和空氣爆米花薯片。

監管壓力進一步加劇了這項挑戰，強制要求嚴格遵守成分標籤和營養資訊規定，給製造商帶來了沉重的財務和營運負擔。企業被迫投入資金進行複雜的配方改良以滿足健康標準，導致生產效率下降和利潤率降低。 SNAC International 發布的 2025 年數據顯示，「低鈉」和「有機」零食的銷量增加了 12%，清晰地反映了這一趨勢的影響。這顯示消費者需求正明顯從傳統的高鈉薯片產品轉向符合更嚴格健康標準的產品。

市場趨勢

向可生物分解和可堆肥包裝的轉變正在重塑製造商的市場策略，以應對日益嚴格的環境審查和不斷擴大的生產者責任法規。主要企業正積極以紙膜和植物來源材料等可再生資源取代化石衍生原生塑膠，以符合循環經濟的原則。這種轉變有助於留住具有環保意識的消費者群體，他們將永續性視為產品的重要特性。百事公司於2025年9月發布的報告（到2024年，主要市場93%的包裝將可重複使用、可回收和可堆肥）便是這一轉變的例證。

使用酪梨油、橄欖油和葵花籽油作為煎炸油也正成為一種快速成長的趨勢，這使得製造商能夠在保持傳統煎炸工藝的同時，解決消費者的健康問題。透過用這些高品質、營養豐富的替代品取代傳統的植物油，企業正在將炸薯片重新定義為一種「更健康」的偏好，並提供諸如有益心臟健康的單元不飽和脂肪酸等功能性益處。這項策略在維持產品感官吸引力的同時，也使其價格定位更加合理。 Utz Brands 2025年2月發布的報告證實了這一成功，該報告指出，2024年，透過天然食品分銷管道銷售的用牛油果油烹製的Boulder Canyon薯片銷量成長了32.7%。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球法國薯片市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按類型（原味、鹹味、調味）
    • 分銷通路（超級市場/大賣場、便利商店、專賣店、線上通路、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美法式薯片市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：法國薯片在歐洲的市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區法國薯片市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：法國薯片在中東和非洲的市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：法國洋芋片在南美洲的市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球法國洋芋片市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Campbell's Company
  • PepsiCo, Inc
  • Orkla Eesti AS
  • Intersnack Group GmbH & Co. KG
  • ITC Limited
  • Shivoham Foods Private Limited
  • Maverick Bakes
  • Kiwi Food
  • Priniti Foods Pvt. Ltd
  • Aajfoods & Co

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 27868

The Global Fried Potato Chips Market is projected to expand from USD 36.32 Billion in 2025 to USD 55.71 Billion by 2031, achieving a Compound Annual Growth Rate of 7.39%. These snacks, characterized as thin potato slices deep-fried to a crisp golden finish and typically seasoned, are witnessing robust demand driven by rapid urbanization and the growing need for convenient, ready-to-eat foods that suit busy modern lifestyles. This growth is further supported by the broadening of organized retail infrastructure and the deep cultural integration of snacking, with SNAC International reporting that potato chips accounted for $8.8 billion in U.S. sales in 2025, highlighting the immense economic scale of this category.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 36.32 Billion
Market Size 2031USD 55.71 Billion
CAGR 2026-20317.39%
Fastest Growing SegmentPlain
Largest MarketNorth America

Despite this upward momentum, the market encounters significant obstacles stemming from increasing consumer health consciousness and stricter regulatory environments. The high oil and sodium levels associated with traditional fried chips have attracted criticism from health-aware individuals and governments seeking to reduce lifestyle-related diseases. Consequently, manufacturers are compelled to navigate difficult reformulation processes to lower fat and salt content without sacrificing the distinctive flavor consumers expect, presenting a substantial barrier to maintaining volume growth in mature market regions.

Market Driver

Product innovation and flavor diversification act as primary catalysts for the expansion of the Global Fried Potato Chips Market. Manufacturers are increasingly moving beyond standard salted varieties to introduce complex, globally influenced flavor profiles that resonate with younger demographics and adventurous eaters. This strategic pivot helps prevent flavor fatigue and justifies premium pricing by providing unique sensory experiences; indeed, Conagra Brands noted in August 2025 that retail sales for globally inspired snacks reached $5.7 billion, underscoring the revenue potential found in aligning product offerings with evolving consumer tastes.

Simultaneously, the strengthening of global supply chains and distribution networks is vital for sustaining consistent sales volumes. As companies broaden their market reach, they are optimizing logistics to ensure product availability across both physical and digital retail channels, particularly in developing nations where infrastructure is still maturing. This operational efficiency bolsters financial performance, as evidenced by Kellanova's report of $3.40 billion in organic net sales in early 2025, while Conagra Brands projects a 39% rise in away-from-home snacking occasions by 2027, further emphasizing the need for agile and robust supply chain capabilities.

Market Challenge

Heightened consumer awareness regarding the nutritional drawbacks of snacks, specifically high sodium and saturated fat content, serves as a major restraint on the Global Fried Potato Chips Market. As public knowledge grows concerning the link between diet and lifestyle diseases like hypertension and obesity, many consumers are actively reducing their intake of deep-fried foods. This shift hampers market expansion by transforming chips from a daily staple into an occasional treat, thereby suppressing sales volumes in mature regions and driving health-conscious shoppers toward baked or air-popped alternatives that offer better nutritional profiles.

This challenge is further complicated by regulatory pressures that enforce stricter compliance with ingredient labeling and nutrient composition, creating financial and operational burdens for manufacturers. Companies are forced to divert capital toward complex reformulations to meet health standards, which slows production efficiency and reduces profit margins. The impact of this trend is visible in SNAC International's 2025 data, which showed a 12% increase in sales for "low-sodium" and "organic" snacks, indicating a clear migration of demand away from traditional, high-sodium chip formulations toward products that meet stricter health criteria.

Market Trends

The shift toward biodegradable and compostable packaging is reshaping market strategies as manufacturers respond to intensifying environmental scrutiny and extended producer responsibility regulations. Leading industry players are aggressively replacing virgin fossil-based plastics with renewable materials, such as paper-based films and plant-derived substrates, to align with circular economy principles. This transition allows brands to retain eco-conscious consumers who view sustainability as a mandatory product attribute, a shift exemplified by PepsiCo's September 2025 report stating that 93% of its packaging in key markets was designed to be reusable, recyclable, or compostable in 2024.

The adoption of avocado, olive, and sunflower oils for frying has also emerged as a high-growth trend, enabling manufacturers to address health concerns without abandoning the traditional frying process. By substituting conventional vegetable oils with these premium, nutrient-rich alternatives, companies are repositioning fried chips as "better-for-you" indulgences that offer functional benefits like heart-healthy monounsaturated fats. This strategy preserves the sensory appeal of the product while justifying higher price points, a success validated by Utz Brands' February 2025 report, which noted a 32.7% sales increase for its avocado oil-cooked Boulder Canyon chips within the natural channel in 2024.

Key Market Players

  • Campbell's Company
  • PepsiCo, Inc
  • Orkla Eesti AS
  • Intersnack Group GmbH & Co. KG
  • ITC Limited
  • Shivoham Foods Private Limited
  • Maverick Bakes
  • Kiwi Food
  • Priniti Foods Pvt. Ltd
  • Aajfoods & Co

Report Scope

In this report, the Global Fried Potato Chips Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Fried Potato Chips Market, By Type

  • Plain
  • Salted
  • Flavored

Fried Potato Chips Market, By Distribution Channel

  • Supermarket & Hypermarket
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others

Fried Potato Chips Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Fried Potato Chips Market.

Available Customizations:

Global Fried Potato Chips Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Fried Potato Chips Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Plain, Salted, Flavored)
    • 5.2.2. By Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Fried Potato Chips Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Fried Potato Chips Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Fried Potato Chips Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Fried Potato Chips Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Fried Potato Chips Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Fried Potato Chips Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Fried Potato Chips Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Fried Potato Chips Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Fried Potato Chips Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Fried Potato Chips Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Fried Potato Chips Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Fried Potato Chips Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Fried Potato Chips Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Fried Potato Chips Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Fried Potato Chips Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Fried Potato Chips Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Fried Potato Chips Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Fried Potato Chips Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Fried Potato Chips Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Fried Potato Chips Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Fried Potato Chips Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Fried Potato Chips Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Fried Potato Chips Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Fried Potato Chips Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Fried Potato Chips Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Campbell's Company
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. PepsiCo, Inc
  • 15.3. Orkla Eesti AS
  • 15.4. Intersnack Group GmbH & Co. KG
  • 15.5. ITC Limited
  • 15.6. Shivoham Foods Private Limited
  • 15.7. Maverick Bakes
  • 15.8. Kiwi Food
  • 15.9. Priniti Foods Pvt. Ltd
  • 15.10. Aajfoods & Co

16. Strategic Recommendations

17. About Us & Disclaimer