薯片市場－全球產業規模、佔有率、趨勢、機會和預測，按類型、口味、銷售通路、地區和競爭格局分類，2020-2030年預測

2024年全球洋芋片市場規模為363.2億美元，預計到2030年將以4.78%的複合年成長率成長至480.6億美元。薯片是將馬鈴薯切成薄片，經過油炸、烘烤或氣炸等方式炸至酥脆，通常作為方便零食食用。全球薯片市場的主要驅動力是消費者對便捷即食食品的需求不斷成長，而快速的城市化和日益快節奏的生活方式進一步加劇了這一需求。

主要市場促進因素

主要市場挑戰

主要市場趨勢

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球洋芋片市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 按類型（油炸、烘烤）
  • 依口味分類（原味/鹹味洋芋片、風味洋芋片）
  • 依銷售管道（百貨公司、大型超市/超市、線上、其他）
  • 按地區
  • 按公司（2024 年）
• 市場地圖

第6章：北美薯片市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲薯片市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區薯片市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲薯片市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洋芋片市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章：市場動態

• 促進要素
• 挑戰

第12章：市場趨勢與發展

• 併購（如有）
• 產品發布（如有）
• 最新進展

第13章：全球洋芋片市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商議價能力
• 顧客的力量
• 替代產品的威脅

第15章：競爭格局

• Burts Snacks Limited
• Calbee, Inc.
• PepsiCo Inc.
• Campbell Soup Company
• Utz Quality Foods, LLC
• Great Lakes Potato Chips LLC
• Lorenz Bahlsen Snack-World GmbH & Co KG Germany
• Intersnacks Group GmbH & Co. KG
• Herr Foods Inc.
• WK Kellogg Company

第16章：策略建議

第17章調查會社について,免責事項

The Global Potato Chips Market, valued at USD 36.32 Billion in 2024, is projected to experience a CAGR of 4.78% to reach USD 48.06 Billion by 2030. Potato chips are thinly sliced potato pieces that have been deep-fried, baked, or air-fried until crisp, commonly consumed as a convenient snack. The global market for these products is primarily driven by increasing consumer demand for accessible, ready-to-eat food options, which is exacerbated by rapid urbanization and evolving busy lifestyles.

Key Market Drivers

The global potato chips market is significantly influenced by the growing demand for convenient and ready-to-eat snacks, a trend driven by evolving consumer lifestyles and increasing time constraints. Modern consumers frequently seek food options that require minimal preparation, seamlessly fitting into busy daily schedules. This preference extends to snacking, where potato chips offer an immediate and satisfying solution. According to Frito-Lay's U. S. Snack Index, in December 2023, 44% of Americans reported being too busy to cook as a primary rationale for integrating snacks into their no-prep meal repertoire, underscoring the vital role of convenience in consumption patterns.

Key Market Challenges

The increasing consumer awareness regarding health and wellness represents a substantial impediment to the growth of the global potato chips market. Concerns over the elevated levels of fat and sodium commonly found in conventional potato chip offerings are prompting a noticeable shift in consumer preferences. This heightened health consciousness directly influences purchasing decisions, as consumers actively seek snack alternatives perceived as more beneficial.

Key Market Trends

The demand for single-serve and portion-controlled packaging is notably influencing the market as consumers increasingly seek convenient and mindful snacking options. This packaging format directly addresses the need for on-the-go consumption and supports dietary management by providing pre-measured portions. According to SNAC International, in May 2025, sales of single-serve snack packages experienced a 1% growth in the past year, indicating a clear consumer emphasis on portion control and convenience. This trend allows manufacturers to cater to busy lifestyles while also appealing to health-conscious consumers managing their intake.

Key Market Players

• Burts Snacks Limited
• Calbee, Inc.
• PepsiCo Inc.
• Campbell Soup Company
• Utz Quality Foods, LLC
• Great Lakes Potato Chips LLC
• Lorenz Bahlsen Snack-World GmbH & Co KG Germany
• Intersnacks Group GmbH & Co. KG
• Herr Foods Inc.
• WK Kellogg Company

Report Scope:

In this report, the Global Potato Chips Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Potato Chips Market, By Type:

• Fried
• Baked

Potato Chips Market, By Flavour:

• Plain/ Salted Potato Chips
• Flavour Potato Chips

Potato Chips Market, By Sales Channel:

• Departmental Stores
• Hypermarkets/Supermarkets
• Online
• Others

Potato Chips Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Potato Chips Market.

Available Customizations:

Global Potato Chips Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Potato Chips Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Fried, Baked)
  • 5.2.2. By Flavour (Plain/ Salted Potato Chips, Flavour Potato Chips)
  • 5.2.3. By Sales Channel (Departmental Stores, Hypermarkets/Supermarkets, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Potato Chips Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Flavour
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Potato Chips Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Flavour
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Potato Chips Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Flavour
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Potato Chips Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Flavour
      • 6.3.3.2.3. By Sales Channel

7. Europe Potato Chips Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Flavour
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Potato Chips Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Flavour
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Potato Chips Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Flavour
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Potato Chips Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Flavour
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Potato Chips Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Flavour
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Potato Chips Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Flavour
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Potato Chips Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Flavour
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Potato Chips Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Flavour
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Potato Chips Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Flavour
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Potato Chips Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Flavour
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Potato Chips Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Flavour
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Potato Chips Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Flavour
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Potato Chips Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Flavour
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Potato Chips Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Flavour
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Potato Chips Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Flavour
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Potato Chips Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Flavour
      • 9.3.3.2.3. By Sales Channel

10. South America Potato Chips Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Flavour
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Potato Chips Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Flavour
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Potato Chips Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Flavour
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Potato Chips Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Flavour
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Potato Chips Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Burts Snacks Limited
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Calbee, Inc.
• 15.3. PepsiCo Inc.
• 15.4. Campbell Soup Company
• 15.5. Utz Quality Foods, LLC
• 15.6. Great Lakes Potato Chips LLC
• 15.7. Lorenz Bahlsen Snack-World GmbH & Co KG Germany
• 15.8. Intersnacks Group GmbH & Co. KG
• 15.9. Herr Foods Inc.
• 15.10. WK Kellogg Company

16. Strategic Recommendations

17. About Us & Disclaimer