燕麥飲料市場－全球產業規模、佔有率、趨勢、機會和預測：按成分、特色、分銷管道、地區和競爭格局分類，2021-2031年

全球燕麥飲料市場預計將從 2025 年的 19 億美元成長到 2031 年的 28.4 億美元，複合年成長率為 6.93%。

這些飲品是以燕麥為原料，以水萃取法製成的植物來源乳製品替代品，通常會添加營養強化劑，使其營養價值與傳統牛奶相當。該市場的成長主要受乳糖不耐症患者人數不斷增加以及消費者生活方式向純素食主義和彈性素食主義等轉變的推動。此外，該行業因其永續性方面的良好聲譽而享有明顯的優勢。與乳牛或杏仁種植相比，燕麥種植通常需要更少的水和土地，因此吸引了環保意識的消費者。

根據良好食品研究所預測，到2024年，燕麥奶將佔據植物奶市場25%的佔有率，鞏固其在該類別中的領先地位。儘管市場基礎雄厚，但該行業面臨的主要成長障礙是供應鏈不穩定和通膨壓力。這些經濟因素會增加生產成本，導致零售價格高於傳統乳製品，阻礙了價格敏感型消費者的廣泛接受。

市場促進因素

餐飲服務業和高檔咖啡店的快速成長是全球燕麥奶飲料市場的主要驅動力。與其他植物奶飲料不同，燕麥奶具有獨特的質地，可以像牛奶一樣打發和蒸煮，使其成為咖啡師和專門食品咖啡供應商的最佳非乳製品選擇。餐飲服務業也是一個重要的產品發現平台，讓消費者在決定在零售店購買前就能體驗到產品的卓越口感。近期交易統計數據也印證了這一細分市場的強勁勢頭。根據良好食品研究所（Good Food Institute，2024年5月）發布的《2023年產業趨勢報告》，2023年美國餐飲服務業的植物乳銷售額成長了21%，達到2.22億美元。這一成長率顯著高於其他通路。

同時，隨著全球飲食習慣朝著更環保的方向發展，燕麥飲品因其顯著更低的用水量和碳排放，在消費者中取代杏仁奶和豆奶等替代品，成為市場主導力量。消費者價值觀的這種轉變使燕麥飲品免受整個植物性食品行業普遍存在的停滯不前的影響，使其成為一種具有韌性的必需品。例如，根據《飲料業》雜誌2024年7月刊發表的題為「2024年飲料業展望」的報導，燕麥奶是2024年5月季度唯一銷售量成長的乳製品替代品，而杏仁奶等競爭產品的銷量則呈下降趨勢。為了佐證這一正面趨勢，Oattree公司於2024年11月發布的2024年第三季財報顯示，這家產業領軍企業的銷售量達到1.413億升，年增13%。

市場挑戰

供應鏈不穩定及其導致的通膨壓力是全球燕麥飲料市場成長的重大障礙。不斷上漲的生產和物流成本迫使生產商提高零售價格以保障利潤，從而擴大了燕麥飲料與傳統乳製品之間的價格差距。這一價格差距是消費者選擇植物性替代品的關鍵因素。在家庭預算緊張的經濟環境下，燕麥奶的高成本阻礙了其普及，而普及是實現永續市場擴張所必需的，因此燕麥奶目前僅是一種在特定小眾市場具有吸引力的產品。因此，對價格敏感的消費者可能會選擇更便宜的傳統牛奶，這可能導致銷售量下降。

這些經濟挑戰的影響已反映在近期的市場表現數據中。根據植物性食品協會預測，由於平均零售價格持續高於動物性乳製品，預計2024年美國植物性乳汁的銷售量將下降約5%。這一降幅表明，儘管消費行為的主要因素。只要供應鏈的不穩定性導致生產成本居高不下，植物性奶在價格上就難以與乳製品競爭，這將阻礙該行業在主流飲料市場中佔據更大佔有率。

市場趨勢

自有品牌和零售商自有品牌的崛起已成為一大趨勢，隨著零售商適應通貨膨脹和價格敏感型消費者的消費習慣，競爭格局也發生了顯著變化。雖然該品類最初以全國性品牌為主，但如今大型超級市場超市和量販店正積極拓展自有燕麥奶產品線，提供口感和性能可與高階品牌媲美，但價格卻低得多的產品。這種商品化趨勢正推動冷藏區銷售量發生顯著變化，有效地將燕麥奶的受眾群體從富裕階層擴展到更廣泛的消費群體。近期品類表現凸顯了這項轉變的規模。根據《乳製品》雜誌2025年1月刊的報導“自有品牌銷售額在2024年創下新紀錄”，2024年冷藏區自有品牌（包括新鮮植物奶替代品）的銷售額成長了7.5%，顯著優於品牌競爭對手。

同時，植物奶市場正逐漸融入速食連鎖店，不再侷限於精品咖啡店，而是成為高客流量快餐和咖啡連鎖店的標配。這種融入快餐體系標誌著植物奶從小眾的「僅限咖啡師」產品邁向了標準營運模式的重大轉變，也確保了生產商能夠獲得大額契約，從而抵禦零售市場的不穩定性。這一通路的持續強勁與常溫食品零售領域的停滯不前形成了鮮明對比。根據AgFunderNews 2025年5月報導《植物肉的數值分析》，2024年餐飲服務業的植物奶銷量成長了9%，這表明即使在經濟挑戰普遍存在的情況下，即食消費仍然是該行業的主要驅動力。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球燕麥飲料市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 依原料（有機種植、常規種植）分類
  • 依用途分類（無麩質、乳製品替代品、有益心臟健康、其他）
  • 分銷通路（線上、線下）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美燕麥飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國別分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲燕麥飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國別分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區燕麥飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國別分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲燕麥飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 中東與非洲：國別分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美燕麥飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國別分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進因素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 近期趨勢

第13章：全球燕麥飲料市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的議價能力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Oatly AB
• Califia Farms, LLC
• Danone SA
• PepsiCo, Inc.
• Campbell Soup Company
• Rude Health Foods Limited
• Elmhurst Milked Direct, LLC
• Happy Planet Foods, Inc.
• Nature's Path Foods, Inc.
• Minor Figures Ltd.

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Oat Based Beverages Market is projected to expand from USD 1.90 Billion in 2025 to USD 2.84 Billion by 2031, reflecting a compound annual growth rate of 6.93%. These beverages are plant-based dairy alternatives created through the aqueous extraction of oats and are usually fortified to provide a nutritional value similar to that of conventional milk. Growth in this market is largely fueled by the increasing rate of lactose intolerance and a fundamental change in consumer habits toward vegan and flexitarian lifestyles. Furthermore, the sector gains a distinct advantage from its positive sustainability reputation, as growing oats typically demands less water and land compared to dairy or almond farming, which attracts environmentally aware consumers.

According to the Good Food Institute, in 2024, oat milk secured 25% of the plant-based milk market share, confirming its status as a top contender in the category. Despite this strong market foothold, a major obstacle hindering further growth is the industry's exposure to supply chain instability and inflationary pressures. These economic forces lead to increased production costs and higher retail prices relative to traditional dairy, creating a hurdle that prevents wider adoption among consumers who are sensitive to price differences.

Market Driver

The rapid growth of the foodservice industry and premium coffee shops acts as the main catalyst for the global oat-based beverages market. Distinct from other plant-based options, oat milk offers a unique texture that enables it to froth and steam much like cow's milk, making it the top non-dairy choice for baristas and specialty coffee vendors. This sector functions as a vital discovery mechanism, allowing customers to experience the product's superior taste before deciding to buy it at retail. The strength of this segment is highlighted in recent trade figures; according to The Good Food Institute, May 2024, in the '2023 State of the Industry Report', dollar sales for plant-based milk in the U.S. foodservice sector rose by 21% to hit $222 million in 2023, growing significantly faster than other distribution channels.

At the same time, the market is driven by the rising global shift toward environmentally friendly diets, with oat beverages becoming preferred over almond or soy alternatives due to their notably lower water usage and carbon emissions. This evolution in consumer values has shielded the category from the general stagnation seen in the broader plant-based industry, establishing it as a resilient essential. For example, according to Beverage Industry, July 2024, in the '2024 State of the Beverage Industry' article, oat milk was the sole dairy alternative to achieve volume growth in the year ending May 2024, whereas rivals like almond milk experienced declines. Underscoring this positive trend, according to Oatly, November 2024, in the 'Third Quarter 2024 Financial Results', the leading producer saw a 13% increase in sold volume, reaching 141.3 million liters compared to the same period the previous year.

Market Challenge

Supply chain instability and consequent inflationary pressures act as a significant impediment to the growth of the Global Oat Based Beverages Market. As production and logistics expenses climb, manufacturers are forced to raise retail prices to protect their profit margins, which expands the price difference between oat drinks and standard dairy. This cost disparity is a crucial determinant for average consumers who might otherwise switch to plant-based alternatives. In an economic environment where household budgets are constrained, the higher cost of oat milk restricts its attractiveness to a dedicated niche rather than enabling the mass adoption necessary for sustained market expansion, resulting in potential volume losses as price-conscious shoppers choose cheaper traditional milk.

The effect of these economic challenges is reflected in recent market performance data. According to the Plant Based Foods Association, in 2024, unit sales of plant-based milks in the United States fell by roughly 5% as average retail prices stayed high relative to animal-based dairy. This decline indicates that despite health or environmental incentives, price continues to be a major driver of consumer behavior. As long as supply chain volatility maintains high production costs, the failure to reach price parity with dairy will persist in hindering the industry's capacity to secure a larger portion of the mainstream beverage market.

Market Trends

The rise of private label and retailer-owned brands has become a major trend, significantly reshaping the competitive environment as retailers adapt to inflation and price-wary consumer habits. Although national brands originally built the category, large supermarket chains and mass retailers are now vigorously growing their own proprietary oat milk offerings, delivering products that match premium brands in texture and performance but at much lower prices. This shift toward commoditization is causing notable volume transfers within the refrigerated section, effectively making the beverage accessible to a wider demographic beyond just affluent buyers. The magnitude of this transition is highlighted by recent category results; according to Dairy Foods, January 2025, in the 'Private-label sales set new record in 2024' article, dollar sales for the private-label refrigerated segment, which includes fresh plant-based milk alternatives, rose by 7.5% in 2024, significantly outpacing branded rivals.

Concurrently, the market is experiencing mainstream penetration into Quick-Service Restaurant chains, expanding beyond its origins in specialty coffee houses to become a standard menu item in high-volume fast-food and coffee franchises. This incorporation into the quick-service framework marks a crucial progression from a niche "barista-specialty" option to a standard operational default, securing large-scale contracts that protect manufacturers from retail instability. The ongoing strength of this channel contrasts with the stagnation observed in shelf-stable retail areas; according to AgFunderNews, May 2025, in the 'Plant-based meat by numbers' article, dollar sales of plant-based milk in the foodservice sector grew by 9% in 2024, affirming that out-of-home consumption continues to be a key growth driver for the industry despite wider economic challenges.

Key Market Players

• Oatly AB
• Califia Farms, LLC
• Danone SA
• PepsiCo, Inc.
• Campbell Soup Company
• Rude Health Foods Limited
• Elmhurst Milked Direct, LLC
• Happy Planet Foods, Inc.
• Nature's Path Foods, Inc.
• Minor Figures Ltd.

Report Scope

In this report, the Global Oat Based Beverages Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Oat Based Beverages Market, By Source

• Organic
• Conventional

Oat Based Beverages Market, By Specialty

• Gluten-Free
• Dairy Alternative
• Heart-Healthy
• Others

Oat Based Beverages Market, By Distribution Channel

• Online
• Offline

Oat Based Beverages Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Oat Based Beverages Market.

Available Customizations:

Global Oat Based Beverages Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Oat Based Beverages Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Source (Organic, Conventional)
  • 5.2.2. By Specialty (Gluten-Free, Dairy Alternative, Heart-Healthy, Others)
  • 5.2.3. By Distribution Channel (Online, Offline)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Oat Based Beverages Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Source
  • 6.2.2. By Specialty
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Oat Based Beverages Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Source
      • 6.3.1.2.2. By Specialty
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Oat Based Beverages Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Source
      • 6.3.2.2.2. By Specialty
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Oat Based Beverages Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Source
      • 6.3.3.2.2. By Specialty
      • 6.3.3.2.3. By Distribution Channel

7. Europe Oat Based Beverages Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Source
  • 7.2.2. By Specialty
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Oat Based Beverages Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Source
      • 7.3.1.2.2. By Specialty
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Oat Based Beverages Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Source
      • 7.3.2.2.2. By Specialty
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Oat Based Beverages Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Source
      • 7.3.3.2.2. By Specialty
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Oat Based Beverages Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Source
      • 7.3.4.2.2. By Specialty
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Oat Based Beverages Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Source
      • 7.3.5.2.2. By Specialty
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Oat Based Beverages Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Source
  • 8.2.2. By Specialty
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Oat Based Beverages Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Source
      • 8.3.1.2.2. By Specialty
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Oat Based Beverages Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Source
      • 8.3.2.2.2. By Specialty
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Oat Based Beverages Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Source
      • 8.3.3.2.2. By Specialty
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Oat Based Beverages Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Source
      • 8.3.4.2.2. By Specialty
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Oat Based Beverages Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Source
      • 8.3.5.2.2. By Specialty
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Oat Based Beverages Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Source
  • 9.2.2. By Specialty
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Oat Based Beverages Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Source
      • 9.3.1.2.2. By Specialty
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Oat Based Beverages Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Source
      • 9.3.2.2.2. By Specialty
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Oat Based Beverages Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Source
      • 9.3.3.2.2. By Specialty
      • 9.3.3.2.3. By Distribution Channel

10. South America Oat Based Beverages Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Source
  • 10.2.2. By Specialty
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Oat Based Beverages Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Source
      • 10.3.1.2.2. By Specialty
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Oat Based Beverages Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Source
      • 10.3.2.2.2. By Specialty
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Oat Based Beverages Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Source
      • 10.3.3.2.2. By Specialty
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Oat Based Beverages Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Oatly AB
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Califia Farms, LLC
• 15.3. Danone SA
• 15.4. PepsiCo, Inc.
• 15.5. Campbell Soup Company
• 15.6. Rude Health Foods Limited
• 15.7. Elmhurst Milked Direct, LLC
• 15.8. Happy Planet Foods, Inc.
• 15.9. Nature's Path Foods, Inc.
• 15.10. Minor Figures Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer