燕麥市場規模、佔有率及成長分析（按類型、應用、通路和地區分類）－2026-2033年產業預測

預計到 2024 年，全球燕麥市場規模將達到 79.7 億美元，到 2025 年將達到 84.1 億美元，到 2033 年將達到 129 億美元，預測期（2026-2033 年）的複合年成長率為 5.5%。

全球燕麥市場正經歷強勁成長，這主要得益於消費者對燕麥促進消化和提升能量水平益處的認知不斷提高。燕麥片、格蘭諾拉麥片棒和燕麥飲料等燕麥產品的需求不斷成長，進一步推動了市場擴張，尤其是在歐洲，有機和無麩質燕麥產品的需求很高。在亞太地區，健康意識的增強和西方飲食文化的影響也促進了市場顯著成長。拉丁美洲和中東及非洲地區飲食習慣的改變也激發了人們對燕麥的興趣，展現出巨大的市場潛力。主要市場趨勢包括燕麥奶和植物性零食等產品的持續創新，以及透過超級市場和線上平台拓展分銷管道，確保更多消費者能夠購買燕麥產品。

全球燕麥市場促進因素

全球燕麥市場的成長主要得益於消費者健康意識的提升，這使得人們對營養價值高的食品格外關注。燕麥因其卓越的營養價值和多種健康益處而脫穎而出，例如改善消化器官系統健康和降低膽固醇。這種日益成長的健康意識正推動著注重健康的消費者將燕麥視為一種營養豐富、天然健康的食品，有助於提升整體健康水平。因此，燕麥作為均衡飲食的重要組成部分，其市場需求和受歡迎程度也隨之提升。

限制全球燕麥市場的因素

由於燕麥的地理分佈範圍有限，且受某些氣候條件的影響，全球燕麥市場面臨許多限制。這種地理限制可能阻礙燕麥的供應，因為惡劣天氣和農業挑戰會擾亂燕麥的種植和收割。這會導致供應鏈波動，進而推高價格，並限制本地產量不足地區的燕麥供應。此外，嚴重依賴進口來滿足需求的地區還面臨額外的物流挑戰。這增加了成本，進一步加劇了市場動態的複雜性，最終影響消費者獲得這種重要穀物的機會。

全球燕麥市場趨勢

全球燕麥市場正呈現出一股顯著趨勢，這主要得益於消費者對有機種植和永續來源產品需求的激增。隨著注重健康的消費者將環境永續性置於首位，他們開始青睞不使用農藥、合成肥料和基因改造作物種植的燕麥。這種偏好不僅體現了消費者對安全營養食品的追求，也凸顯了他們致力於透過永續農業實踐來維護土壤健康和生物多樣性保護的決心。此外，有機燕麥通常被認為具有更佳的風味和營養價值，因此更受消費者青睞。這一日益壯大的趨勢也反映了食品產業正向更永續的消費模式轉變。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

全球燕麥市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 全穀穀物燕麥
• 燕麥軋延
• 鋼切燕麥
• 即食燕麥片
• 其他

全球燕麥市場規模（按應用領域分類）及複合年成長率（2026-2033 年）

• 飲食
• 飼料
• 個人護理和化妝品
• 其他

全球燕麥市場規模（依分銷通路分類）及複合年成長率（2026-2033 年）

• 超級市場/大賣場
• 便利商店
• 雜貨店
• 線上
• 其他

全球燕麥市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Kellogg's（United States）
• General Mills（United States）
• Nestle（Switzerland）
• PepsiCo（United States）
• Post Holdings（United States）
• Archer Daniels Midland（United States）
• Associated British Foods（United Kingdom）
• Conagra Brands（United States）
• Bunge Limited（United States）
• Glanbia（Ireland）
• Kerry Group（Ireland）
• The Hain Celestial Group（United States）
• Oatly Group AB（Sweden）
• Marico Limited（India）
• GrainCorp（Australia）
• Wilmar International（Singapore）
• SunOpta（Canada）
• Seaboard Corporation（United States）
• Ingredion Incorporated（United States）
• Tate & Lyle（United Kingdom）

結論與建議

Global Oats Market size was valued at USD 7.97 Billion in 2024 and is poised to grow from USD 8.41 Billion in 2025 to USD 12.9 Billion by 2033, growing at a CAGR of 5.5% during the forecast period (2026-2033).

The global oats market is witnessing robust growth, driven by increasing consumer awareness of oats' benefits on digestion and energy levels. The rising demand for oat-based products like oatmeal, granola bars, and beverages is further fueling this expansion, particularly in Europe, where the appetite for organic and gluten-free options is high. In the Asia Pacific, heightened health consciousness and Western dietary influences are contributing to significant market increases. Untapped potential exists in Latin America and the Middle East and Africa, where changing diets are leading to greater interest in oats. Key market trends include continuous product innovation, such as oat milk and plant-based snacks, alongside expanded distribution through supermarkets and online platforms, ensuring broader access to oat products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Oats market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Oats Market Segments Analysis

Global Oats Market is segmented by Type, Application, Distribution Channel and region. Based on Type, the market is segmented into Whole Oats, Rolled Oats, Steel Cut, Instant Oats and Others. Based on Application, the market is segmented into Food & Beverage, Animal Feed, Personal Care and Cosmetics and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Grocery Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Oats Market

The Global Oats market is being propelled by a rising consumer consciousness surrounding healthy living, leading to a significant focus on foods that offer substantial nutritional advantages. Oats stand out due to their exceptional nutritional value and various health benefits, including enhanced digestive health and cholesterol reduction. This growing awareness is fostering a trend among health-focused consumers who view oats as a nutritious and natural option that contributes to overall health and wellness. As a result, oats are increasingly recognized as a vital component of a balanced diet, prompting greater demand and popularity in the marketplace.

Restraints in the Global Oats Market

The global oats market faces several restraints due to the concentrated regions where oats thrive, influenced by specific climatic conditions. This geographical limitation can hinder the consistent availability and supply of oats, as adverse weather and agricultural challenges can disrupt both cultivation and harvest. Consequently, fluctuations may occur in the supply chain, leading to increased prices and restricted access to oats in areas lacking substantial local production. Additionally, regions that rely heavily on imports to satisfy demand face additional logistical hurdles, which can elevate costs and further complicate market dynamics, ultimately impacting consumer access to this essential grain.

Market Trends of the Global Oats Market

The global oats market is experiencing a notable trend driven by the surging demand for organic and sustainably sourced products. As health-conscious consumers prioritize environmental sustainability, there is an increasing shift towards oats that are grown without pesticides, synthetic fertilizers, or GMOs. This preference not only reflects a desire for safe and nutritious food but also emphasizes a commitment to preserving soil health and biodiversity through sustainable farming practices. Moreover, organic oats are often perceived to offer enhanced flavor and nutritional benefits, making them a favored choice among consumers. This growing movement underscores the broader shift toward mindful consumption in the food industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Oats Market Size by Type & CAGR (2026-2033)

• Market Overview
• Whole Oats
• Rolled Oats
• Steel Cut
• Instant Oats
• Others

Global Oats Market Size by Application & CAGR (2026-2033)

• Market Overview
• Food & Beverage
• Animal Feed
• Personal Care and Cosmetics
• Others

Global Oats Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Grocery Stores
• Online
• Others

Global Oats Market Size & CAGR (2026-2033)

• North America (Type, Application, Distribution Channel)
  • US
  • Canada
• Europe (Type, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Kellogg's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Holdings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conagra Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bunge Limited (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oatly Group AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GrainCorp (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilmar International (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SunOpta (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seaboard Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingredion Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tate & Lyle (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations