查看購物車
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1965978

寵物濕食市場－全球產業規模、佔有率、趨勢、機會與預測：按產品、分銷通路、地區和競爭格局分類，2021-2031年

Wet Pet Food Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

價格

We offer 8 hour analyst time for an additional research. Please contact us for the details.

簡介目錄

全球寵物濕食市場預計將從 2025 年的 270.3 億美元成長到 2031 年的 358.3 億美元，複合年成長率為 4.81%。

濕寵物食品是指市售的營養產品，其水分含量通常在60%至80%之間，經滅菌處理後儲存在罐頭、袋裝或託盤等密封容器中。這一市場擴張的主要驅動力是寵物主人對寵物日益人性化，飼主要求寵物的營養標準應與自身相符，同時人們也越來越意識到高蛋白、高水分的飲食對寵物健康的益處。根據美國寵物用品協會（APPA）的數據，2024年美國寵物食品和零食的銷售額將達到658億美元，凸顯了寵物飼主在寵物營養方面承擔的巨大經濟負擔。

市場概覽
預測期 2027-2031
市場規模：2025年 270.3億美元
市場規模：2031年 358.3億美元
複合年成長率：2026-2031年 4.81%
成長最快的細分市場 狗糧
最大的市場 北美洲

然而，市場成長也面臨一些障礙。例如，與乾貨相比，濕貨產品使用起來較不方便，而且保存期限更長。它們開封後需要立即冷藏，並且有嚴格的保存期限以防止變質。這給許多家庭帶來了物流方面的挑戰。除了保存期限問題外，每卡路里的高成本也成為注重預算和儲存便利性的消費者的一大障礙。

市場促進因素

隨著寵物人性化和優質化趨勢的日益成長，全球寵物寵物食品市場正在經歷重組，飼主對營養品質的要求也越來越高，希望寵物食品達到人類食用標準。這種情感連結推動了高價值濕食品（如燉菜、湯和砂鍋菜）的銷售，儘管銷售量面臨挑戰，但高價位產品的收入仍保持成長。製造商正利用這一趨勢，透過使用更優質的人類食用級原料來升級產品線，從而提升財務表現。例如，根據寵物食品產業雜誌《寵物食品業》（Petfood Industry）2025年1月的報告，通用磨坊（General Mills）的寵物食品部門在2024會計年度的營業利潤成長了9%，達到4.86億美元。這項成功主要歸功於有效的定價策略和高級產品組合的最佳化。

同時，消費者對功能性和特定營養產品的需求不斷成長，推動了創新，尤其是在促進泌尿系統健康、保濕和皮膚健康的成分研發方面。濕糧因其高水分含量，是提供這些益處的理想選擇，因此，越來越多的製造商開始在配方中添加特殊營養成分，例如ω脂肪酸，以滿足注重健康的消費者的需求。為了支持這種向功能性成分的轉變，飼料教育與研究協會（IFEEDER）在2025年4月出版的《國際寵物食品》雜誌中預測，2024年寵物食品中海洋成分的使用量將增加95%。這種對專業化、高品質營養的關注進一步增強了該行業的經濟實力。根據寵物食品協會2025年4月發布的數據顯示，美國寵物食品製造商在2024年的銷售額達到了517億美元。

市場挑戰

濕寵物食品市場的擴張受到其不便的包裝形式和較短的保存期限的顯著限制。與可在室溫下長期保存的乾糧不同，濕糧開封後必須立即冷藏。為了保持新鮮，必須嚴格設定保存期限以確保安全和質量，這給飼主帶來了許多後勤方面的挑戰。尤其對於忙碌的家庭來說，如何在靈活的餵食時間與容易變質的濕糧之間取得平衡往往十分困難。

這些儲存限制進一步加劇了與該產品相關的經濟障礙。濕糧通常每卡路里價格較高，如果寵物沒有立即吃完，就會因變質而造成經濟損失。這項因素阻礙了注重預算的消費者提升寵物食品的營養等級。根據美國寵物用品協會 (APPA) 發布的《2025 年犬貓報告》，美國有 4,900 萬戶家庭養貓，而貓歷來偏好濕糧。然而，儲存和處理方面的實際困難仍然限制著濕糧在這一不斷成長的消費群體中的普及。

市場趨勢

濕糧作為乾糧的佐料或混合物越來越受歡迎，這表明寵物主人的餵食習慣正在發生顯著變化。這使得飼主能夠在不高成本購買全套濕糧的情況下提升寵物偏好。這種形式起到了一種巧妙的過渡作用，使消費者能夠透過添加富含水分的添加劑來客製化乾糧。這不僅改善了乾糧的水分含量和風味，還能以更實惠的價格滿足人們對優質營養的需求。該領域正經歷著快速成長；根據寵物食品行業雜誌《寵物食品行業》（Petfood Industry）於2025年6月發布的報告《塑造寵物食品行業的四大關鍵趨勢》，自2018年以來，狗糧混合物和佐料的銷量成長了129%，同期貓糧產品的銷量也成長了138%。這種使用模式有效地降低了完全餵食濕糧的經濟門檻，同時也滿足了飼主對飲食多樣性的需求。

同時，為了因應環境問題並緩解一次性廢棄物帶來的困擾，業界正積極推廣可回收環保的濕糧包裝。製造商正從複雜的多層薄膜轉向能夠承受高溫消毒並符合標準回收流程的先進單層聚合物材料。這種生產流程的轉變與日益關注寵物照護產品生態影響的環保意識消費者的價值觀不謀而合。例如，瑪氏公司在2025年7月發布的「永續發展世代」計畫新聞稿中宣布，其旗下偉嘉品牌的新型單層包裝袋與傳統的多層包裝相比，碳足跡減少了46%。這項創新使生產商能夠在保持包裝袋便利性的同時，有效緩解濕糧包裝經常受到的環境批評。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球寵物濕食市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品（貓糧、狗糧、其他）
    • 分銷通路（寵物店/獸醫診所、超級市場/大型超市、便利商店、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美寵物濕食市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲寵物濕食市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區濕寵物食品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲濕寵物食品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲濕寵物食品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球寵物食品市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Beaphar Beheer BV
  • Champion Petfoods
  • Colgate Palmolive Co.
  • De Haan Petfood
  • FirstMate Pet Foods
  • Harringtons Pet Food
  • Mars Inc.
  • Nestle SA
  • Phelps Pet Products
  • Schell and Kampeter Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 23719

The Global Wet Pet Food Market is projected to expand from USD 27.03 Billion in 2025 to USD 35.83 Billion by 2031, registering a CAGR of 4.81%. Wet pet food consists of commercial nutritional products with a moisture content typically ranging between 60% and 80%, preserved via sterilization in sealed containers like cans, pouches, or trays. This market expansion is primarily driven by the humanization of pets, leading owners to seek nutrition standards comparable to their own, alongside a growing appreciation for the health advantages of high-protein, moisture-rich diets. Data from the American Pet Products Association (APPA) indicates that U.S. sales of pet food and treats reached $65.8 billion in 2024, highlighting the substantial financial commitment pet owners are making toward animal nutrition.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 27.03 Billion
Market Size 2031USD 35.83 Billion
CAGR 2026-20314.81%
Fastest Growing SegmentDog food
Largest MarketNorth America

However, market growth faces obstacles due to the reduced convenience and shelf stability of wet formats relative to dry options. Once unsealed, these products necessitate immediate refrigeration and must be consumed within a strict timeframe to avoid spoilage, creating logistical hurdles for numerous households. This issue of perishability, coupled with a higher cost per calorie, creates a significant barrier for budget-conscious consumers and those who value the storage ease of dry food.

Market Driver

The escalating trend of pet humanization and premiumization is reshaping the global wet pet food sector, as owners increasingly demand nutrition that meets human quality benchmarks. This emotional connection fosters the purchase of high-value wet products, such as stews, broths, and casseroles, which maintain revenue growth through higher price points despite volume challenges. Manufacturers are leveraging this trend by upgrading their portfolios with superior, human-grade ingredients to improve financial results. For instance, Petfood Industry reported in January 2025 that General Mills' pet segment saw a 9% rise in operating profit to $486 million in fiscal 2024, a result largely attributed to effective pricing and mix enhancements within their premium offerings.

Concurrently, the rising demand for functional and specific dietary solutions is spurring innovation, particularly in ingredients promoting urinary health, hydration, and skin vitality. Wet food is ideally suited to provide these benefits given its high moisture content, prompting producers to fortify recipes with specialized nutrients like omega fatty acids for health-oriented consumers. Underscoring this shift toward functional ingredients, International Pet Food noted in April 2025 that the Institute for Feed Education and Research (IFEEDER) found a 95% increase in the use of marine ingredients in pet food during 2024. This emphasis on specialized, high-quality nutrition reinforces the industry's economic strength, with the Pet Food Institute revealing in April 2025 that U.S. pet food manufacturers achieved $51.7 billion in sales in 2024.

Market Challenge

The expansion of the wet pet food market is notably hindered by the format's reduced convenience and shelf stability. In contrast to dry kibble, which remains stable at room temperature for long durations, wet food demands immediate refrigeration upon opening. This perishability dictates a strict consumption window to maintain safety and quality, creating logistical difficulties for pet owners. For households with active schedules, this requirement often conflicts with the need for flexible feeding routines, as wet food cannot be left out for grazing without quickly spoiling.

This storage limitation further compounds the economic obstacles linked to the product. Because wet formats typically have a higher price per calorie, the potential for spoilage creates a risk of financial waste if the pet fails to eat the full portion immediately. This factor discourages budget-sensitive consumers who might otherwise upgrade their pet's nutrition. According to the American Pet Products Association (APPA) 2025 Dog & Cat Report, 49 million U.S. households own a cat, a demographic that traditionally prefers wet formulations. Nevertheless, the practical difficulties regarding storage and waste continue to restrict the frequency of wet food adoption among this growing consumer base.

Market Trends

The growing popularity of wet food as meal toppers and mixers marks a significant shift in feeding habits, enabling owners to improve palatability without incurring the high cost of a complete wet diet. This format acts as a strategic bridge, allowing consumers to customize dry kibble with moisture-rich additives that enhance hydration and flavor, fulfilling the desire for premium nutrition at a more affordable price. This segment is witnessing rapid growth; as noted by Petfood Industry in their June 2025 report '4 Key Trends Shaping the Pet Food Industry', the volume of dog food mixers and toppers has risen by 129% since 2018, while cat food equivalents have surged by 138% in the same timeframe. This usage model effectively lowers the economic hurdles of exclusive wet feeding while satisfying owners' wish for dietary variety.

Simultaneously, the industry is actively implementing recyclable and eco-friendly wet food packaging to address environmental concerns related to single-serve waste. Manufacturers are shifting from complex multi-layered films to advanced mono-material polymers that withstand sterilization heat yet remain compatible with standard recycling processes. This operational change aligns production with the values of environmentally conscious consumers who are increasingly critical of the ecological impact of pet care products. Illustrating this progress, Mars, Incorporated stated in a July 2025 press release for its 'Sustainable in a Generation Plan' that the new mono-material pouch for its Whiskas brand achieved a 46% reduction in carbon footprint compared to traditional multi-layer packaging. This innovation allows producers to preserve the convenience of pouches while mitigating the environmental criticism frequently associated with wet pet food packaging.

Key Market Players

  • Beaphar Beheer BV
  • Champion Petfoods
  • Colgate Palmolive Co.
  • De Haan Petfood
  • FirstMate Pet Foods
  • Harringtons Pet Food
  • Mars Inc.
  • Nestle S.A
  • Phelps Pet Products
  • Schell and Kampeter Inc.

Report Scope

In this report, the Global Wet Pet Food Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Wet Pet Food Market, By Product

  • Cat food
  • Dog food
  • Others

Wet Pet Food Market, By Distribution Channel

  • Pet-specialty stores and vet clinics
  • Supermarkets and hypermarkets
  • Convenience stores
  • Others

Wet Pet Food Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Wet Pet Food Market.

Available Customizations:

Global Wet Pet Food Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Wet Pet Food Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Cat food, Dog food, Others)
    • 5.2.2. By Distribution Channel (Pet-specialty stores and vet clinics, Supermarkets and hypermarkets, Convenience stores, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Wet Pet Food Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Wet Pet Food Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Wet Pet Food Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Wet Pet Food Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Distribution Channel

7. Europe Wet Pet Food Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Wet Pet Food Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Wet Pet Food Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Wet Pet Food Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Wet Pet Food Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Wet Pet Food Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Wet Pet Food Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Wet Pet Food Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Wet Pet Food Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Wet Pet Food Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Wet Pet Food Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Wet Pet Food Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Wet Pet Food Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Wet Pet Food Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Wet Pet Food Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Wet Pet Food Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Distribution Channel

10. South America Wet Pet Food Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Wet Pet Food Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Wet Pet Food Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Wet Pet Food Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Wet Pet Food Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Beaphar Beheer BV
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Champion Petfoods
  • 15.3. Colgate Palmolive Co.
  • 15.4. De Haan Petfood
  • 15.5. FirstMate Pet Foods
  • 15.6. Harringtons Pet Food
  • 15.7. Mars Inc.
  • 15.8. Nestle S.A
  • 15.9. Phelps Pet Products
  • 15.10. Schell and Kampeter Inc.

16. Strategic Recommendations

17. About Us & Disclaimer