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市場調查報告書
商品編碼
1716408
寵物濕食市場至2032年的預測:按產品類型、動物類型、原料、品質、分銷管道、最終用戶和地區的全球分析Wet Pet Food Market Forecasts to 2032 - Global Analysis By Product Type (Chunks in Gravy/Jelly, Pate/Loaf, Stews/Casseroles, Other Product Types), Animal Type, Ingredients, Distribution Channel, Nature, End User and By Geography |
根據 Stratistics MRC 的資料,全球寵物濕食市場預計在2025年達到 288億美元,到2032年將達到 447.6億美元,預測期內的年複合成長率為 6.5%。
寵物濕食是一種水分含量較高的寵物食品,通常在70%至85%之間。它有多種形式,包括罐裝、袋裝和托盤裝,目的是為寵物提供含有蛋白質、維生素、礦物質和其他必需營養素的均衡飲食。寵物濕食非常適合有特殊健康需求的寵物,因為它特別有助於補充水分,並且由於其更高品質的成分和便利性,通常被認為是一種優質選擇。
根據美國寵物產品協會(APPA)的資料,90%的寵物飼主在過去 12個月內都曾在網路上購買過某種寵物產品。
提高寵物健康意識
寵物飼主越來越重視寵物的健康,並要求提供營養豐富、高品質的食物。寵物濕食是一種受歡迎的選擇,因為它含有高水分,有助於補充水分和促進消化器官系統健康。隨著人性化運動的興起,人們將寵物視為家庭成員,對優質、客製化營養的需求日益成長。此外,消費者對更健康選擇的需求也反映在向天然和有機產品的轉變。超級食品和功能性營養素因其健康益處而越來越受歡迎。人們對寵物健康的日益關注持續影響著市場擴張和技術創新。
高級產品高成本
優質寵物濕食通常含有更高品質的成分,如真肉、有機農產品和功能性添加劑,這大幅增加了生產成本。此外,特殊包裝和嚴格的品管措施進一步增加了成本。這些較高的成本反映在零售價格上,使得注重價格的消費者無法負擔高檔食品。因此,許多寵物飼主選擇更實惠的替代品,例如乾粗磨食物或標準寵物濕食。生產成本上升會降低製造商的利潤率,尤其是在定價非常重要的競爭市場中。
可支配所得增加
隨著收入水準的提高,寵物飼主願意為優質寵物濕食和其他高品質寵物食品支付更多的費用。消費行為的改變,寵物現在被視為家庭的一部分,是推動這一發展的主要因素。為了保護寵物的健康,有經濟能力的飼主會優先考慮美味、天然且健康的寵物寵物食品。此外,寵物濕食包裝的便利性以及人們對其對寵物營養價值的日益了解也在推動需求。隨著全球可支配收入的增加,預計這一趨勢將持續下去。
消費者偏好的變化
人們對永續性和健康選擇的認知不斷提高,導致植物性和環保寵物食品的選擇增加,這可能會減少對傳統肉類寵物濕食的需求。此外,消費者擴大尋求符合道德採購、有機成分和最低限度加工的選擇,這可能會限制傳統寵物濕食品牌的成長。此外,飼主可能更喜歡乾糧,因為它的保存期限更長、成本更低、更方便,這可能會對寵物濕食產品造成競爭。回應這些不斷變化的偏好對於公司保持市場佔有率非常重要。
COVID-19 疫情對寵物濕食市場產生了多方面的影響。雖然最初供應鏈和製造業的中斷帶來了挑戰,但在家中度過的時間的增加導致寵物擁有量激增,人們對寵物護理的興趣也增加了。因此,隨著飼主希望確保寵物的健康,對優質、營養豐富的寵物寵物食品的需求也隨之增加。然而,一些地區的經濟不確定性和較低的可支配收入限制了高階產品的支出,為市場帶來了複雜的成長軌跡。
預計肉類市場在預測期內將佔最大佔有率
由於狗和貓等動物是專性食肉動物,受寵物自然飲食需求的驅動,預計肉類食品將在預測期內佔據最大的市場佔有率。肉類為寵物提供對其健康和能量非常重要的蛋白質、胺基酸和營養素。此外,寵物飼主認為肉類飲食是一種奢侈品,與植物性飲食相比,其營養更優質。隨著偏好擴大選擇高品質、富含蛋白質的飲食來改善其健康,這種偏好也隨之而來。
預計在預測期內,寵物專賣店領域將以最高的年複合成長率成長。
預計寵物專賣店領域在預測期內將呈現最高的成長率。這些商店通常銷售超級市場中沒有的高階或小眾品牌,以吸引注重健康的寵物飼主。寵物營養方面的專業知識和個人化的客戶服務進一步鼓勵寵物飼主選擇專業寵物濕食,增加了該市場的通路成長。
在預測期內,預計亞太地區將佔據最大的市場佔有率,這得益於寵物擁有量的增加、都市化和可支配收入的增加。隨著消費者健康意識的增強,對優質寵物食品的需求不斷增加,帶來不斷擴大的市場機會。此外,寵物人性化的不斷發展以及包括電子商務在內的零售基礎設施的改善,進一步推動了該地區寵物濕食市場的發展,尤其是在中國和印度等國家。
預計北美地區在預測期內將呈現最高的年複合成長率。這是因為人們對寵物人性化的趨勢日益成長,推動了對優質、營養寵物食品的需求。人們對寵物健康和保健的認知不斷提高,促使飼主選擇具有補水功效和優質成分的寵物濕食。此外,電子商務平台的擴張使得優質寵物濕食更容易獲得。包裝和產品客製化的創新滿足了不同的消費者偏好,進一步推動了市場成長。
According to Stratistics MRC, the Global Wet Pet Food Market is accounted for $28.80 billion in 2025 and is expected to reach $44.76 billion by 2032 growing at a CAGR of 6.5% during the forecast period. Wet pet food is a type of pet food that contains high moisture content, typically ranging from 70% to 85%. It is available in various forms such as cans, pouches, or trays and is designed to provide pets with a balanced diet, offering proteins, vitamins, minerals, and other essential nutrients. Wet pet food is especially beneficial for hydration, making it ideal for pets with specific health needs, and is often considered a premium option due to its higher quality ingredients and convenience.
According to APPA (American Pet Production Association), 90% of pet owners have made some type of online pet product purchase over the last 12 months.
Growing awareness of pet health
Pet owners increasingly prioritize their pets' well-being, seeking nutritious and high-quality food options. Wet pet food is a popular option because of its higher moisture content, which promotes hydration and digestive health. The need for high-end, customized nutrition has increased as a result of the pet humanization movement, which treats pets as members of the family. Furthermore, customer desires for healthier options are reflected in the shift towards natural and organic products. Superfoods and functional nutrients are becoming more and more well-liked due to their alleged health advantages. The increased emphasis on pet health is still influencing the market's expansion and innovation.
High cost of premium products
Premium wet pet food often incorporates high-quality ingredients like real meat, organic produce, and functional additives, which significantly increase production costs. Additionally, specialized packaging and rigorous quality control measures further drive up expenses. These elevated costs are reflected in the retail price, making premium options less accessible to price-sensitive consumers. As a result, many pet owners opt for more affordable alternatives, such as dry kibble or standard wet food. Reduced profit margins for manufacturers may result from high manufacturing costs, particularly in a market with intense competition where pricing is significant.
Rising disposable income
Pet owners are willing to pay more on premium wet formulas and other high-quality pet food when income levels rise. A change in consumer behavior, where pets are increasingly seen as family members, is a major factor driving this development. Pet owners that have more financial flexibility give priority to gourmet, natural, and health-focused wet food options in order to protect their pets' wellbeing. Demand is also increased by the convenience of wet food packaging and the growing understanding of the value of nutrition for pets. This trend is expected to continue as disposable incomes rise globally.
Changing consumer preferences
Growing awareness of sustainability and health-conscious choices has led to a rise in plant-based and environmentally friendly pet food options, which may reduce demand for traditional meat-based wet foods. Additionally, consumers are increasingly seeking options that align with ethical sourcing, organic ingredients, and minimal processing, potentially limiting the growth of conventional wet food brands. Furthermore, some pet owners may prefer dry food due to its longer shelf life, lower cost, and convenience, creating competition for wet food products. Adapting to these shifting preferences is crucial for companies to maintain market share.
The COVID-19 pandemic had a mixed impact on the Wet Pet Food Market. While initial disruptions in supply chains and manufacturing caused challenges, the increased time spent at home led to a surge in pet adoptions and heightened focus on pet care. This boosted demand for premium and nutritious wet pet food, as owners sought to ensure their pets' well-being. However, economic uncertainties and reduced disposable incomes in some regions limited spending on high-cost products, creating a complex dynamic in the market's growth trajectory.
The meat-based segment is expected to be the largest during the forecast period
The meat-based segment is expected to account for the largest market share during the forecast period, driven by pets' natural dietary needs, as animals like dogs and cats are obligate carnivores. Meat provides essential proteins, amino acids, and nutrients crucial for their health and energy. Additionally, pet owners perceive meat-based diets as premium, offering superior nutrition compared to plant-based alternatives. This preference is fuelled by the growing focus on high-quality, protein-rich meals for optimal pet health.
The pet specialty stores segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the pet specialty stores segment is predicted to witness the highest growth rate, due to a wide variety of high-quality, premium products that cater to specific pet health needs. These stores often carry exclusive or niche brands not available in supermarkets, attracting health-conscious pet owners. The personalized customer service and expertise in pet nutrition further encourage pet owners to choose specialized wet food, enhancing the growth of this distribution channel in the market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by rising pet ownership, urbanization, and increasing disposable income. As consumers become more health-conscious, demand for premium, high-quality pet food is rising, leading to greater market opportunities. Additionally, evolving pet humanization trends and improved retail infrastructure, including e-commerce, are further boosting the wet pet food market in the region, particularly in countries like China and India.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to the increasing trend of pet humanization has led to a growing demand for premium and nutritious pet food options. Rising awareness of pet health and wellness encourages owners to choose wet food for its hydration benefits and high-quality ingredients. Additionally, the expansion of e-commerce platforms has made premium wet pet food more accessible. Innovations in packaging and product customization further fuel market growth, catering to diverse consumer preferences.
Key players in the market
Some of the key players in Wet Pet Food Market include Nestle Purina Petcare, Nutro, Mars Petcare, Addiction Foods, Hill's Pet Nutrition, Merrick Pet Care, The J.M. Smucker Company, Nature's Logic, Diamond Pet Foods, Freshpet Inc., General Mills, Mars Petcare, WellPet LLC, Nestle S.A., and Big Heart Pet Brands.
In June 2024, Hill's Pet Nutrition and parent company Colgate-Palmolive announced a new partnership with The Street Dog Coalition, a non-profit organization dedicated to providing free veterinary care and related services to pet parents experiencing or at risk of homelessness.
In April 2024, Mars and FAO extend partnership to help ensure Safe Food for All. Through the agreement they will exchange knowledge and information to support science-based decision-making on food safety.