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市場調查報告書
商品編碼
1965852

口香糖市場－全球產業規模、佔有率、趨勢、機會和預測：按產品類型、分銷管道、地區和競爭格局分類，2021-2031年

Chewing Gum Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球口香糖市場預計將從 2025 年的 57.3 億美元成長到 2031 年的 77.8 億美元，複合年成長率為 5.23%。

口香糖是一種黏性糖果甜點，設計用於咀嚼而非吞嚥，通常由不溶性基質與香料和甜味劑混合而成。市場成長的主要驅動力是消費者對無糖口香糖牙齒益處的認知不斷提高，以及功能性口香糖在緩解壓力和提高注意力方面的日益普及。這些關鍵因素推動了穩定的需求，並使口香糖區別於普通糖果甜點，因為它除了帶來偏好之外，還提供實際的益處。

市場概覽
預測期 2027-2031
市場規模：2025年 57.3億美元
市場規模：2031年 77.8億美元
複合年成長率：2026-2031年 5.23%
成長最快的細分市場 無糖口香糖
最大的市場 北美洲

然而，合成膠基面臨嚴峻的環境挑戰，包括污染和廢棄物處理問題，這些問題可能會阻礙其未來的發展。根據美國糖果甜點協會的數據，2024年美國口香糖銷售額達44億美元。這項成就展現了該市場的經濟實力，即便製造商正努力應對永續生產和原料採購等挑戰。

市場促進因素

消費者對無糖和口腔衛生產品的日益偏好正在從根本上改變全球口香糖產業，使其從單純的糖果甜點躍升為口腔衛生輔助用品。隨著注重健康的消費者越來越關注糖分攝入，各公司正積極轉向添加木糖醇的產品，以增強其預防蛀牙和強化琺瑯質的功效。這種向健康導向型產品開發的策略轉變，對於在經濟挑戰下維持市場價值至關重要。根據《零食與批發烘焙》雜誌於2025年9月發布的《2025年產業趨勢》報告，截至2025年5月18日的會計年度，美國無糖口香糖市場的銷售額約為30億美元，遠超普通口香糖。瑪氏箭牌等主要企業也印證了這個市場主導地位，該公司2025年的無糖口香糖銷售額達到17億美元，凸顯了口腔衛生產品在維持收入穩定方面的重要作用。

同時，以提升能量、緩解壓力和緊緻臉部為目標的口香糖正在迅速崛起，開闢出一個快速成長的市場區隔。透過在口香糖基底中添加適應原和咖啡因等活性成分，並打造更緊緻的質地以凸顯下顎線條，品牌有效地吸引了那些追求健康而非僅僅清新口氣的消費者。這種策略使其能夠採用高階定價策略，並迅速拓展到傳統零售通路以外的銷售管道。如同2025年9月《零食與批發烘焙》報告所述，Liquid Core Gum的創辦人表示，其旗艦功能性品牌之一的銷售額年增超過1000%。如此驚人的成長表明，在成熟市場中創造新價值的關鍵在於提供專業的功能性產品。

市場挑戰

合成膠基口香糖的環境永續性是限制全球口香糖市場成長的一大障礙。許多傳統口香糖產品依賴性質類似塑膠的不可生物分解聚合物，會產生持久性廢棄物，造成嚴重的污染和處置問題。這種成分與日益注重環保的消費者產生衝突，他們越來越傾向於評估其購買行為對環境的影響。口香糖被視為城市垃圾和塑膠污染源的負面形象疏遠了潛在客戶，導致品牌價值下降，並降低了具有永續性意識的消費者的購買量。

近期數據顯示消費停滯，也反映了市場發展受到的負面影響。根據美國國家糖果甜點協會（NCA）預測，2024年口香糖銷售量將下降2.2%。儘管提價增加了收入，但銷量卻出現下滑，這表明該行業在擴大消費群體方面面臨困境。持續的環境挑戰限制了該品類建立長期客戶忠誠度的能力，並在傳統產品與不斷變化的消費者道德觀念之間造成了鴻溝。這直接阻礙了其自然成長。

市場趨勢

隨著主要企業調整生產系統以符合循環經濟標準，減少塑膠廢棄物，向可堆肥和永續包裝的轉型正在加速。這一趨勢不僅體現在膠基材料上，也反映在外包裝上，各公司正大力投資相關技術，以從供應鏈中去除不可可再生材料。瑪氏箭牌澳洲公司宣布投資650萬美元用於其ASCII工廠的升級改造，並專注於循環包裝解決方案，這就是產業變革的一個顯著例證。根據《包裝新聞》2025年4月報道，這項投資預計將加速向可再生瓦楞紙托盤的轉換，並使塑膠包裝薄膜的市場需求每年減少約13噸。

同時，消費者對植物來源和潔淨標示成分的需求顯著成長。這主要是由於消費者積極尋求不含過敏原和阿斯巴甜的無糖口香糖替代品。這一趨勢使得新興品牌得以搶佔市場佔有率，這些品牌致力於開發天然甜味劑和天然產品，以滿足注重健康的消費者對合成聚合物和人工添加劑的擔憂。 The Par Company 的商業性是最好的例證，該公司秉持「成分精簡」的原則。根據《零食與批發烘焙》雜誌2025年9月的報告，該公司預計銷售額將成長42%，達到1,170萬美元，成長率遠超同類產品的平均水準。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球口香糖市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 產品種類（含糖口香糖、無糖口香糖）
    • 分銷通路（超級市場/大賣場、便利商店、專賣店、線上通路、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美口香糖市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲口香糖市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區口香糖市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲口香糖市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美口香糖市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球口香糖市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Mars Incorpoprated
  • Perfetti Van Melle Group BV
  • Grupo Arcor SA
  • Lotte Corporation
  • Mondelez International Inc.
  • The Hershey company
  • Zed Candy BV
  • The Campbell Soup Company
  • The Kraft Heinz Company
  • Cloetta AB

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 26640

The Global Chewing Gum Market is projected to expand from USD 5.73 Billion in 2025 to USD 7.78 Billion by 2031, registering a CAGR of 5.23%. Defined as a cohesive confection meant for mastication rather than swallowing, gum typically consists of an insoluble base mixed with flavorings and sweeteners. The market is primarily underpinned by growing consumer awareness of the dental advantages linked to sugar-free variants, alongside the rising popularity of functional gums used for stress relief and improved focus. These key factors drive steady demand and distinguish the category from standard confectionery by providing practical utility beyond mere enjoyment.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 5.73 Billion
Market Size 2031USD 7.78 Billion
CAGR 2026-20315.23%
Fastest Growing SegmentSugar-free Chewing Gums
Largest MarketNorth America

However, the sector encounters a major obstacle regarding the environmental impact of synthetic gum bases, which lead to pollution and disposal issues that may impede future expansion. Data from the National Confectioners Association indicates that U.S. gum sales hit $4.4 billion in 2024. This performance highlights the economic strength of the market, even as manufacturers grapple with the difficulties of sustainable manufacturing and the procurement of raw materials.

Market Driver

The increasing preference for sugar-free and oral health-focused products is fundamentally transforming the global chewing gum industry, elevating the category from a simple treat to a dental hygiene aid. As health-aware consumers pay closer attention to their sugar consumption, companies have aggressively shifted towards xylitol-enriched items that offer cavity protection and enamel strengthening. This strategic move towards health-oriented offerings has been crucial for preserving market value amidst economic challenges. According to the 'State of the Industry 2025' report by Snack Food & Wholesale Bakery published in September 2025, the sugar-free gum segment in the U.S. amassed approximately $3 billion in sales for the year ending May 18, 2025, vastly surpassing standard varieties. This dominance is further confirmed by major players; for instance, Mars Wrigley reported $1.7 billion in sugarless gum sales in 2025, underscoring the vital contribution of oral health products to revenue stability.

Concurrently, the emergence of functional gums designed for energy boosting, stress alleviation, and facial toning is carving out rapidly growing market niches. By incorporating active components such as adaptogens and caffeine into gum bases, or engineering firmer textures to aid in jaw definition, brands are effectively attracting wellness-focused consumers seeking benefits beyond fresh breath. This approach enables premium pricing strategies and swift acceptance beyond conventional retail channels. As noted in the September 2025 Snack Food & Wholesale Bakery report, the founder of Liquid Core Gum reported a year-over-year sales surge of over 1000% for one of their leading functional brands. Such dramatic growth demonstrates that specialized functional benefits are becoming a key driver for unlocking new value in an established market.

Market Challenge

The ecological sustainability of synthetic gum bases represents a significant barrier to the growth of the Global Chewing Gum Market. Most traditional gum products depend on non-biodegradable polymers that act like plastics, resulting in lasting waste that generates serious pollution and disposal problems. This composition creates a conflict with environmentally aware shoppers who increasingly evaluate the ecological impact of what they buy. The negative perception of gum as a source of urban litter and plastic pollution discourages potential customers, thereby diminishing brand value and reducing consumption frequency among groups that value sustainability.

This adverse effect on market progress is reflected in recent data indicating a stall in consumption volume. The National Confectioners Association reported a 2.2% decrease in gum unit sales during 2024. This reduction in volume, occurring despite revenue growth driven by higher prices, suggests that the industry faces difficulties in broadening its consumer base. The ongoing issues regarding environmental impact restrict the category's capacity to build long-term loyalty and create a divide between conventional products and shifting consumer ethics, directly inhibiting organic expansion.

Market Trends

The shift towards compostable and sustainable packaging is accelerating as leading manufacturers adapt their production systems to circular economy standards in an effort to reduce plastic waste. This trend encompasses not just the gum base but also the external packaging, with companies investing significantly in technologies to remove non-recyclable materials from their supply chains. A notable instance of this industry evolution is Mars Wrigley Australia's announcement of a $6.5 million upgrade to its Asquith plant, focusing on circular packaging solutions. As reported by Packaging News in April 2025, this investment facilitates the switch to recyclable cardboard trays, which is expected to eliminate approximately 13 tonnes of plastic wrap from the market annually.

At the same time, there is a marked rise in demand for plant-based and clean-label ingredients, fueled by consumers actively searching for allergen-friendly and aspartame-free alternatives to standard sugar-free gums. This movement has enabled challenger brands to gain market share by developing products with natural sweeteners and bases that cater to health-conscious individuals concerned about synthetic polymers and artificial additives. The commercial success of this niche is demonstrated by The Pur Co., which emphasizes a minimal ingredient philosophy. According to the September 2025 report by Snack Food & Wholesale Bakery, The Pur Co. experienced a 42% sales increase, reaching $11.7 million, a rate of growth that significantly exceeds that of the broader category.

Key Market Players

  • Mars Incorpoprated
  • Perfetti Van Melle Group B.V.
  • Grupo Arcor SA
  • Lotte Corporation
  • Mondelez International Inc.
  • The Hershey company
  • Zed Candy BV
  • The Campbell Soup Company
  • The Kraft Heinz Company
  • Cloetta AB

Report Scope

In this report, the Global Chewing Gum Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Chewing Gum Market, By Product Type

  • Sugared Chewing Gums
  • Sugar-free Chewing Gums

Chewing Gum Market, By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others

Chewing Gum Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Chewing Gum Market.

Available Customizations:

Global Chewing Gum Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Chewing Gum Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Sugared Chewing Gums, Sugar-free Chewing Gums)
    • 5.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Chewing Gum Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Chewing Gum Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Chewing Gum Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Chewing Gum Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Chewing Gum Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Chewing Gum Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Chewing Gum Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Chewing Gum Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Chewing Gum Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Chewing Gum Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Chewing Gum Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Chewing Gum Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Chewing Gum Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Chewing Gum Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Chewing Gum Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Chewing Gum Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Chewing Gum Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Chewing Gum Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Chewing Gum Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Chewing Gum Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Chewing Gum Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Chewing Gum Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Chewing Gum Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Chewing Gum Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Chewing Gum Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Mars Incorpoprated
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Perfetti Van Melle Group B.V.
  • 15.3. Grupo Arcor SA
  • 15.4. Lotte Corporation
  • 15.5. Mondelez International Inc.
  • 15.6. The Hershey company
  • 15.7. Zed Candy BV
  • 15.8. The Campbell Soup Company
  • 15.9. The Kraft Heinz Company
  • 15.10. Cloetta AB

16. Strategic Recommendations

17. About Us & Disclaimer