口香糖市場規模、佔有率和成長分析（按糖類型、產品類型、分銷管道和地區分類）－2026-2033年產業預測

預計到 2024 年，全球口香糖市場規模將達到 298.3 億美元，到 2025 年將成長至 311.1 億美元，到 2033 年將成長至 435.7 億美元，在預測期（2026-2033 年）內，複合年成長率為 4.3%。

全球口香糖市場正經歷強勁成長，這主要得益於消費者對無糖產品、創新口味以及口腔衛生改善、能量補充和消化支持等功能性益處的需求不斷成長。消費者口腔衛生意識的提高和對更健康產品的偏好進一步推動了市場動態。此外，電子商務的擴張和便捷零食的普及正在改變消費者的購買行為。包括傳統口香糖、無糖口香糖和有機口香糖在內的多樣化產品形式，滿足了不同地區的消費者偏好。關鍵趨勢包括口味創新、轉向天然成分以及對便利健康產品日益成長的需求，這些都促使市場領導不斷探索獨特的配方和糖替代品。

推動全球口香糖市場發展的因素

全球口香糖市場深受消費者對健康替代品日益成長的偏好影響，推動了無糖口香糖和功能性口香糖需求的成長。注重健康的消費者尤其青睞功能性口香糖，這類口香糖通常含有維生素、礦物質和植物萃取物等有益成分，有助於促進整體健康，並可能有助於緩解壓力、控制體重和改善口腔衛生。這反映了更廣泛的健康意識趨勢。這種對功能性和健康型口香糖的需求不斷成長，正在推動口香糖產業的創新，並帶來巨大的成長機會。

全球口香糖市場限制因素

由於環境問題，傳統口香糖市場面臨嚴峻挑戰。傳統口香糖產品由不可生物分解的合成聚合物製成，會造成污染。這導致製造商面臨越來越大的壓力，需要開發環保替代品，同時也促使監管機構對繼續使用有害材料的公司採取審查和行動。人們對口香糖生態影響的認知不斷提高，促使消費者對既能滿足環境需求又能兼顧消費者利益的永續產品需求日益成長。因此，各公司面臨越來越大的壓力，需要不斷創新並推出綠色解決方案，以保持市場競爭力並展現其社會責任感。

全球口香糖市場趨勢

全球口香糖市場正經歷著向功能性成分和口味創新的重大轉變，製造商正努力提升產品品質，以滿足不斷變化的消費者偏好。添加咖啡因、CBD和益生菌的口香糖的出現引起了廣泛關注，吸引了注重健康、追求多功能性的消費者。這一趨勢反映了市場對產品的更廣泛需求，他們不僅希望產品能解決口臭問題，更希望產品能滿足人們對健康和生活方式的期望。隨著各大品牌不斷探索獨特的口味組合和健康益處，口香糖類別有望吸引更多追求咀嚼樂趣和功能性的消費者群體。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球口香糖市場規模（按糖類型分類）及複合年成長率（2026-2033 年）

• 含糖口香糖
• 無糖口香糖

全球口香糖市場規模（按產品類型和複合年成長率分類）（2026-2033 年）

• 托盤類型
• 黏性/標籤型
• 填充類型
• 切割和包裝型
• 球型

全球口香糖市場規模（依分銷管道分類）及複合年成長率（2026-2033 年）

• 超級市場和大賣場
• 藥局
• 便利商店
• 百貨公司
• 線上

全球口香糖市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Mars Wrigley（USA）
• Mondelez International（USA）
• Perfetti Van Melle（Italy）
• Lotte Corporation（South Korea）
• The Hershey Company（USA）
• Cloetta（Sweden）
• Grupo Arcor SA（Argentina）
• Gumlink（Denmark）
• Continental Confectionery Company（CCC）（Turkey）
• Ferrara Candy Company（USA）
• Ford Gum & Machine（USA）
• Fimcobase（Egypt）
• Cafosa（Spain）
• Zoft（USA）
• GelStat Corporation（USA）
• Arcor Group（Argentina）
• Bazooka Candy Brands（USA）
• Yildiz Holding（Turkey）
• Milliways（UK）

結論與建議

Global Chewing Gum Market size was valued at USD 29.83 Billion in 2024 and is poised to grow from USD 31.11 Billion in 2025 to USD 43.57 Billion by 2033, growing at a CAGR of 4.3% during the forecast period (2026-2033).

The global chewing gum market experiences robust growth driven by rising demand for sugar-free varieties alongside innovative flavors and functional benefits such as oral health enhancement, energy boosts, and digestive support. Increased consumer awareness around oral hygiene and a preference for healthier options further enrich market dynamics. The expansion of e-commerce and the popularity of convenient on-the-go snack options have also reshaped consumer purchasing behavior. A diverse array of product formats, including traditional, sugar-free, and organic gums, caters to a wide range of tastes across different regions. Key trends include flavor innovation, a shift towards natural ingredients, and fulfilling the desire for convenient, health-oriented products, prompting market leaders to continuously explore unique formulations and sugar alternatives.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Chewing Gum market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Chewing Gum Market Segments Analysis

Global Chewing Gum Market is segmented by Sugar Type, Product Type, Distribution Channel and region. Based on Sugar Type, the market is segmented into Sugared Chewing Gum and Sugar-free Chewing Gum. Based on Product Type, the market is segmented into Pallet Type, Stick/Tab Type, Centre-Filled Type, Cut and Wrap Type and Ball Type. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Departmental Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Chewing Gum Market

The Global Chewing Gum market is significantly influenced by the rising consumer preference for healthier alternatives, leading to increased demand for both sugar-free and functional chewing gums. Health-conscious individuals are particularly drawn to functional gums, which often include beneficial ingredients such as vitamins, minerals, and botanicals aimed at promoting overall wellness. These products may help with stress relief, weight management, and enhanced oral health, reflecting a broader trend towards wellness. This growing inclination towards functional and health-oriented chewing gums is driving innovation and presenting substantial growth opportunities within the chewing gum sector.

Restraints in the Global Chewing Gum Market

The conventional chewing gum market faces significant challenges due to environmental concerns, as traditional products are made from synthetic polymers that are not biodegradable, leading to contamination. This has ignited pressure on manufacturers to develop eco-friendly alternatives, prompting scrutiny and regulatory action against those that continue to use harmful materials. As awareness grows about the ecological impact of chewing gum, there is a rising demand for sustainable options that address both environmental and consumer concerns. Consequently, businesses are increasingly compelled to innovate and adopt green solutions to remain competitive and responsible in the market.

Market Trends of the Global Chewing Gum Market

The Global Chewing Gum market is witnessing a significant shift towards innovations in functional ingredients and flavors, as manufacturers strive to enhance product offerings and cater to evolving consumer preferences. The emergence of gum infused with caffeine, CBD, and probiotics is gaining traction, appealing to health-conscious consumers who prioritize multifunctionality. This trend reflects a broader market demand for products that not only provide fresh breath but also align with wellness and lifestyle aspirations. As brands continue to explore unique flavor combinations and health-focused benefits, the chewing gum category is set to capture a more diverse demographic seeking both enjoyment and functionality in their chewing experience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Chewing Gum Market Size by Sugar Type & CAGR (2026-2033)

• Market Overview
• Sugared Chewing Gum
• Sugar-free Chewing Gum

Global Chewing Gum Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Pallet Type
• Stick/Tab Type
• Centre-Filled Type
• Cut and Wrap Type
• Ball Type

Global Chewing Gum Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Departmental Stores
• Online

Global Chewing Gum Market Size & CAGR (2026-2033)

• North America (Sugar Type, Product Type, Distribution Channel)
  • US
  • Canada
• Europe (Sugar Type, Product Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Sugar Type, Product Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Sugar Type, Product Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Sugar Type, Product Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Mars Wrigley (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perfetti Van Melle (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotte Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloetta (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Arcor S.A. (Argentina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gumlink (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Continental Confectionery Company (CCC) (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferrara Candy Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ford Gum & Machine (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fimcobase (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cafosa (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GelStat Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arcor Group (Argentina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bazooka Candy Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yildiz Holding (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Milliways (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations