自行車旅遊市場－全球產業規模、佔有率、趨勢、機會、預測：按類型、預訂方式、年齡層、地區和競爭格局分類，2021-2031年

全球自行車旅遊市場預計將從 2025 年的 1,310.3 億美元大幅成長到 2031 年的 2,207.2 億美元，複合年成長率為 9.08%。

在休閒、運動和探險旅行中，自行車是主要的交通工具，這得益於全球範圍內對身體健康的重視以及各國政府為減少碳排放而對永續交通基礎設施的大規模投資。產業需求前景非常樂觀，歐洲自行車聯盟 (ECF) 88% 的成員預計，到 2024 年，自行車使用者數量將達到或超過前一年的水平。

然而，市場面臨一項重大挑戰：基礎設施品質和安全標準存在區域差異。成熟市場擁有完善且相互連接的路線網路，而許多新興目的地則面臨路線分散和安全措施不足的問題，這阻礙了經驗不足的騎乘者參與。缺乏標準化且安全的騎乘環境阻礙了無縫跨境行程的開發，也限制了該行業充分利用大眾市場對積極出行方式的需求的能力。

市場促進因素

電動自行車的普及顯著提升了市場准入度，克服了身體上的限制，使騎行旅遊對老年人和不常運動的人更具吸引力。這項技術進步使營運商能夠設計覆蓋更長距離和更多樣化地形的行程，有效地讓更多人能夠前往以往只有體能極佳的騎行者才能到達的挑戰性目的地，並促成了多代同堂的旅行團。這項變化的影響在消費者行為中得到了清楚的體現；德國自行車協會（ADFC）在其2024年3月發布的《2024年騎行分析》報告中指出，約44.7%的騎行者使用電動自行車，這表明騎行裝備偏好發生了顯著的結構性轉變。

同時，政府的支持和專用自行車基礎設施的擴建，透過建立安全互聯的網路，促進了市場擴張的潛力，為大規模普及奠定了基礎。公共部門正日益重視在低流量綠道和廢棄鐵路沿線開發自行車道，旨在振興當地經濟並推廣永續交通途徑。這些努力已初見成效。 2024年11月，Sustrans報告稱，在2023/24會計年度，蘇格蘭完成了20個旨在提升安全性的大型基礎設施計劃。同樣在2024年11月，Eco-Counter證實，EuroVelo 1（大西洋路線）的自行車流量增加了6%，顯示路線狀況的改善直接推動了騎乘者數量的成長。

市場挑戰

全球自行車旅遊市場發展的主要障礙在於各地區基礎設施品質和安全標準有顯著差異。這種差異導致旅行體驗支離破碎，阻礙了該行業從小眾活動發展成為大眾旅遊產品。經驗豐富的騎乘者可以應付未鋪設路面的道路，但更廣泛的休閒市場需要的是便捷安全的路線。因此，如果目的地缺乏標準化的安全措施，潛在遊客會認為這項活動風險過高，導致業者失去盈利的家庭和休閒旅遊市場。

這種連結性的不足也限制了高價值多目的地行程的創建，而這些行程對於收入成長至關重要。根據2024年歐洲自行車道協會（Eurovelo）發布的《路線發展報告》，歐洲長途自行車網路仍有33%需要進一步開發才能達到基本的品質和安全標準。這種基礎設施缺口迫使旅行社提供零散的路線，導致許多地區無法實現無縫的跨境旅行。此外，實際環境與主流安全預期之間的不匹配也阻礙了市場充分利用消費者對積極旅行日益成長的興趣。

市場趨勢

隨著遊客越來越傾向於選擇偏遠、人跡罕至的環境而非傳統的鋪裝道路，礫石路和混合地形探險旅遊的普及正在從根本上改變市場動態。這一趨勢迫使旅遊業者設計將非鋪裝道路與身臨其境型自然體驗相結合的行程，以滿足那些更注重探索而非純粹競技的遊客的需求。這種向體驗式旅遊的轉變正在推動產業成長。根據探險旅遊貿易協會於2025年9月發布的《2025年探險旅遊市場規模報告》，核心的「探險至上型遊客」群體預計將從佔國際遊客總數的30%成長到40%，凸顯了越野旅遊的商業性。

同時，以女性為中心的騎行團體和單人騎行團體的興起，正推動旅遊業者進行策略重組，朝著整體性和社區建設的方向發展。供應商正在著手解決安全問題，並增加僅限女性參加的旅行團和單人旅行套餐，以創造互助的社交環境，從而開拓此前被以男性為中心的行銷模式所忽視的高成長細分市場。這種性別包容性策略正在帶來顯著的成長。根據Strava於2024年12月發布的《2024年度運動趨勢報告》，該平台上的女性騎乘者數量成長了11%，這一成長率遠超整體用戶群的成長率（以數以金額為準計），凸顯了女性騎乘者對市場需求日益成長的影響力。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球自行車旅遊市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 按類型（團體/朋友、情侶、家庭、獨自旅行）
  • 預訂方式（直接預訂、旅行社預訂、市集預訂）
  • 依年齡層（18-30歲、31-50歲、50歲以上）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美自行車旅遊市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國別分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲自行車旅遊市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國別分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區自行車旅遊市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國別分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲自行車旅遊市場展望

• 市場規模及預測
• 市佔率及預測
• 中東與非洲：國別分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲自行車旅遊市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國別分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進因素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 近期趨勢

第13章：全球自行車旅遊市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的議價能力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• SpiceRoads Cycling
• World Expeditions Travel Group Pty Ltd
• Travel+Leisure Co.
• Exodus Travels Limited
• Intrepid Group Pty Limited
• G Adventures Inc.
• Himalayan Glacier Adventures, LLC
• OST.travel Inc.
• Roswell Park Alliance Foundation
• Active Adventures Limited Partnership

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Cycle Tourism Market is projected to experience substantial growth, increasing from USD 131.03 Billion in 2025 to USD 220.72 Billion by 2031, with a CAGR of 9.08%. This sector, defined by travel where cycling is the primary mode for leisure, sport, or exploration, is bolstered by a global shift toward prioritizing physical health and significant government investment in sustainable mobility infrastructure aimed at reducing carbon emissions. Industry sentiment remains highly positive regarding this demand; the European Cyclists' Federation reported in 2024 that 88% of surveyed cycling tour operators expected guest volumes to match or exceed the previous year's levels.

However, the market faces a major hurdle regarding the inconsistency of infrastructure quality and safety standards across different regions. While mature markets enjoy interconnected route networks, many emerging destinations struggle with fragmented pathways and inadequate safety measures, which discourages less experienced cyclists from participating. This lack of standardized, secure cycling environments hinders the development of seamless cross-border itineraries and limits the industry's capacity to fully capitalize on the mass-market interest in active travel.

Market Driver

The widespread adoption of Electric Bicycles (E-bikes) is significantly improving market accessibility by overcoming physical limitations, thereby extending the appeal of cycle tourism to older and less active demographics. This technological advancement allows operators to create itineraries covering longer distances and diverse terrains, effectively democratizing access to challenging destinations once reserved for athletic cyclists and enabling multi-generational travel groups. The impact of this shift is evident in consumer behavior; the ADFC (German Cyclists' Association) noted in its 'Radreiseanalyse 2024' from March 2024 that approximately 44.7% of cycle tourists used an e-bike, indicating a major structural change in equipment preferences.

Simultaneously, government support and the expansion of dedicated cycling infrastructure are driving market scalability by creating the safe, connected networks necessary for mass adoption. Public sector initiatives are increasingly focusing on developing traffic-free greenways and rail-trails to boost rural economies and facilitate sustainable transport. These efforts are yielding tangible results; Sustrans reported in November 2024 that 20 major infrastructure projects were completed in Scotland during the 2023/24 period to enhance safety, while Eco-Counter observed in November 2024 that cycling traffic on the EuroVelo 1 Atlantic Coast Route rose by 6%, confirming that improved route conditions directly stimulate visitor growth.

Market Challenge

The primary obstacle hindering the Global Cycle Tourism Market is the significant disparity in infrastructure quality and safety standards between regions. This inconsistency leads to a fragmented travel experience that prevents the industry from evolving from a niche activity into a mass-market tourism product. While experienced cyclists may navigate broken pathways, the broader leisure market requires seamless, protected routes; consequently, when destinations lack standardized safety measures, potential tourists view the activity as too risky, causing operators to lose access to the lucrative family and casual travel segments.

This lack of connectivity also restricts the creation of high-value, multi-destination itineraries that are essential for revenue growth. According to the EuroVelo Route Development Status Report in 2024, 33% of the European long-distance cycle network still required further development to meet essential quality and safety criteria. This infrastructure gap forces tour operators to offer fragmented routes, making seamless cross-border travel impossible in many areas and preventing the market from fully monetizing growing consumer interest in active travel due to the incompatibility between the physical environment and mainstream safety expectations.

Market Trends

The mainstreaming of gravel and mixed-terrain adventure tours is fundamentally shifting market dynamics as travelers increasingly favor remote, low-traffic environments over traditional paved routes. This trend compels operators to design itineraries that combine unpaved paths with immersive nature experiences, catering to a demographic focused on exploration rather than pure athletic performance. This transition toward experience-based travel is expanding the industry's reach; the Adventure Travel Trade Association's '2025 Adventure Travel Market Sizing Report', released in September 2025, indicates that the core adventure-first traveler base has grown from 30% to 40% of all international travelers, highlighting the commercial viability of off-road tourism.

Concurrently, the rise of women-centric and solo-traveler cycling groups is driving a strategic reorientation in tour operations toward inclusivity and community building. Providers are increasingly curating women-only departures and solo-friendly packages that address safety concerns and foster supportive social environments, unlocking a high-growth segment previously underserved by male-dominated marketing. This focus on gender-inclusive engagement is generating significant growth; Strava's 'Year In Sport Trend Report 2024' from December 2024 revealed an 11% increase in female cyclists on the platform, a rate significantly outpacing the broader user base and underscoring the rising influence of female cyclists on market demand.

Key Market Players

• SpiceRoads Cycling
• World Expeditions Travel Group Pty Ltd
• Travel + Leisure Co.
• Exodus Travels Limited
• Intrepid Group Pty Limited
• G Adventures Inc.
• Himalayan Glacier Adventures, LLC
• OST.travel Inc.
• Roswell Park Alliance Foundation
• Active Adventures Limited Partnership

Report Scope

In this report, the Global Cycle Tourism Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Cycle Tourism Market, By Type

• Groups/Friends
• Couples
• Family
• Solo

Cycle Tourism Market, By Booking Mode

• Direct
• Travel Agent
• Marketplace Booking

Cycle Tourism Market, By Age Group

• 18 to 30 Years
• 31 to 50 Years
• More than 50 Years

Cycle Tourism Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Cycle Tourism Market.

Available Customizations:

Global Cycle Tourism Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Cycle Tourism Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Groups/Friends, Couples, Family, Solo)
  • 5.2.2. By Booking Mode (Direct, Travel Agent, Marketplace Booking)
  • 5.2.3. By Age Group (18 to 30 Years, 31 to 50 Years, More than 50 Years)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Cycle Tourism Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Booking Mode
  • 6.2.3. By Age Group
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Cycle Tourism Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Booking Mode
      • 6.3.1.2.3. By Age Group
  • 6.3.2. Canada Cycle Tourism Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Booking Mode
      • 6.3.2.2.3. By Age Group
  • 6.3.3. Mexico Cycle Tourism Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Booking Mode
      • 6.3.3.2.3. By Age Group

7. Europe Cycle Tourism Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Booking Mode
  • 7.2.3. By Age Group
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Cycle Tourism Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Booking Mode
      • 7.3.1.2.3. By Age Group
  • 7.3.2. France Cycle Tourism Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Booking Mode
      • 7.3.2.2.3. By Age Group
  • 7.3.3. United Kingdom Cycle Tourism Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Booking Mode
      • 7.3.3.2.3. By Age Group
  • 7.3.4. Italy Cycle Tourism Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Booking Mode
      • 7.3.4.2.3. By Age Group
  • 7.3.5. Spain Cycle Tourism Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Booking Mode
      • 7.3.5.2.3. By Age Group

8. Asia Pacific Cycle Tourism Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Booking Mode
  • 8.2.3. By Age Group
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Cycle Tourism Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Booking Mode
      • 8.3.1.2.3. By Age Group
  • 8.3.2. India Cycle Tourism Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Booking Mode
      • 8.3.2.2.3. By Age Group
  • 8.3.3. Japan Cycle Tourism Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Booking Mode
      • 8.3.3.2.3. By Age Group
  • 8.3.4. South Korea Cycle Tourism Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Booking Mode
      • 8.3.4.2.3. By Age Group
  • 8.3.5. Australia Cycle Tourism Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Booking Mode
      • 8.3.5.2.3. By Age Group

9. Middle East & Africa Cycle Tourism Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Booking Mode
  • 9.2.3. By Age Group
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Cycle Tourism Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Booking Mode
      • 9.3.1.2.3. By Age Group
  • 9.3.2. UAE Cycle Tourism Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Booking Mode
      • 9.3.2.2.3. By Age Group
  • 9.3.3. South Africa Cycle Tourism Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Booking Mode
      • 9.3.3.2.3. By Age Group

10. South America Cycle Tourism Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Booking Mode
  • 10.2.3. By Age Group
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Cycle Tourism Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Booking Mode
      • 10.3.1.2.3. By Age Group
  • 10.3.2. Colombia Cycle Tourism Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Booking Mode
      • 10.3.2.2.3. By Age Group
  • 10.3.3. Argentina Cycle Tourism Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Booking Mode
      • 10.3.3.2.3. By Age Group

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Cycle Tourism Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. SpiceRoads Cycling
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. World Expeditions Travel Group Pty Ltd
• 15.3. Travel + Leisure Co.
• 15.4. Exodus Travels Limited
• 15.5. Intrepid Group Pty Limited
• 15.6. G Adventures Inc.
• 15.7. Himalayan Glacier Adventures, LLC
• 15.8. OST.travel Inc.
• 15.9. Roswell Park Alliance Foundation
• 15.10. Active Adventures Limited Partnership

16. Strategic Recommendations

17. About Us & Disclaimer