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市場調查報告書
商品編碼
1615140
自行車旅遊市場:現況與預測(2024-2032)Cycle Tourism Market: Current Analysis and Forecast (2024-2032) |
自行車旅遊市場預計將出現約8.7%的成長率。這是因為 Instagram 等平台展示了風景優美的自行車路線,鼓勵更多旅客嘗試自行車旅遊並體驗相同的事物。此外,不斷增加的研發、投資、產品進步和產業合作正在推動自行車旅遊市場的發展。例如,2021 年9 月,英國自行車協會宣佈推出西科諾路(West Kernow Way),這是一條位於康沃爾郡的新150 英里自行車道,設計為從彭贊斯(Penzance) 開始的越野環路。該路線旨在展示康沃爾的風景和文化遺產,採用安靜的道路、馬道和小徑,預計需要 3-4 天才能完成。作為促進淡季旅遊業發展的措施之一,英國自行車運動協會正在與當地政府合作,確保某些路線的長期通行。
市場區隔分為團體/朋友、夫妻、家庭和個人。預計團體/朋友旅遊類別將佔據自行車旅遊市場的最大佔有率。團體和朋友更有可能在自行車旅遊市場上花錢,因為他們是一個喜歡一起騎自行車的社會實體。我們更喜歡結伴而行,因為這樣可以讓冒險更加刺激,每個人都會感覺更安全,尤其是當你選擇大膽的路線和美麗的小徑時。大多數組織透過設計團體套餐來解決此類問題,這些套餐不僅適合人們的喜好,而且使旅行更經濟。
依預訂方式,市場分為直接預訂、旅行社預訂及市集預訂。其中,直接預訂是自行車旅遊市場的主要動力。直接預訂模式因便利、經濟、可客製化等因素而受到自行車旅客的青睞。直接預訂允許旅行者將自己的想法告訴服務提供者,從而使一切都變得非常個性化。這種方法很受年輕人的歡迎,尤其是那些喜歡反應並想瞭解有關自行車的一切的人。
依年齡層劃分,市場分為 18-30 歲、31-50 歲和 50+ 歲。其中,18-30歲年齡層是自行車旅遊市場的主要動力。 30 歲以下的年輕族群對市場至關重要,因為他們注重健康並選擇可持續的、非同尋常的旅遊體驗。生態旅遊意味著這個群體會對騎自行車感興趣,因為它提供了一種探索目的地的直接而積極的方式。公民希望在社交網路上分享這樣的經歷,這將增加他們與朋友進行類似旅行的興趣,從而促進自行車旅遊的成長。
為了更瞭解自行車旅遊的市場滲透率,市場分為北美(美國、加拿大和北美其他地區)、歐洲(德國、英國、法國、西班牙、義大利和歐洲其他地區),亞太地區(中國、日本、韓國、印度和東南亞)以及中東和非洲(沙烏地阿拉伯、阿聯酋、埃及、奈及利亞和南非)。特別是北美的自行車旅遊市場在未來幾年可能會擴大。北美洲擁有許多美麗的自行車路線,包括沿海公路、自行車道、國家公園和其他歷史路線,為休閒和探險騎行提供機會。許多城市都開發了自行車設施,包括自行車道和安全的自行車路線,使騎自行車作為休閒活動對遊客更具吸引力。此外,共享自行車服務的進步和隨時可用的自行車租賃意味著任何遊客都可以騎上一輛自行車,將他們的自行車假期融入該地區的自行車旅遊潮流中。
在市場上營運的主要公司包括 SpiceRoads、World Expeditions Travel Group Pty Ltd 和 Travel+Leisure Co.
The cycle tourism market is rapidly expanding due to the growing interest in sustainable travel, fitness, and experiential tourism, and it is expected to grow even more in the future because of the maturity of the cycle tourism market, greater environmental awareness, physical benefits, and the trend in buying retail tourism services with an emphasis on living local experiences. Cycle tourism is a versatile product offering services for groups and individual tourists and coming as a package tour for bicycle enthusiasts. Market leaders are diversifying their products to fit different population types and preferences of younger generations, families, single travelers, and others. Of course, this market growth is positively influenced by direct-booking web applications and social networks that enhance cycling holidays for users of any age.
The cycle tourism market is set to show a growth rate of about 8.7%. This is due to platforms like Instagram showcasing scenic cycling routes, inspiring more travelers to try cycling tourism to capture similar experiences. Also, increasing R&D, investment, product advancements, and collaborations in this industry drive the Cycle Tourism market. For instance, in September 2021, Cycling UK announced the launch of the West Kernow Way, a new 150-mile cycling route in Cornwall designed as an off-road loop starting from Penzance. Created to showcase Cornwall's landscapes and cultural heritage, the route uses quiet roads, bridleways, and trails and is estimated to take three to four days to complete. As part of an initiative to promote off-season tourism, Cycling UK has worked with local authorities to ensure long-term access to certain paths.
Based on group, the market is segmented into groups/friends, couples, family, and solo. The groups/friends category is expected to have the largest market share of the cycle tourism market. Groups and Friends are the ones that tend to spend money on the cycle tourism market because they are social beings who enjoy cycling together. People love to travel in groups because it makes the adventure more exciting as well and everyone feels safe especially when they are choosing those daring routes or beautiful trails. Most organizations address such issues by designing group packages that not only suit people's tastes but also make journeys more economical.
Based on the booking mode, the market is segmented into direct, travel agent, and marketplace booking. Among these, the direct segment is a key driver of the cycle tourism market. Direct booking mode is preferred by cycle tourists because of factors such as convenience, cost-effectiveness, and customization. Direct booking enables the travelers to put their word to the service provider, which makes everything very personal. This method is liked by the young population, especially those who prefer to use reactions, and like to know everything on their bikes.
Based on the age group, the market is segmented into 18 to 30 years, 31 to 50 years, and above 50 years. Among these, the 18 to 30 years segment is a key driver of the cycle tourism market. The Young Adults segment under 30 years is crucial for the market since young people are conscious about their health and choose sustainable, and extraordinary travel experiences. An eco-tourism means that this group would be interested in cycling because it affords a direct and active means of exploring destinations. The desire of citizens to share such experiences on social networks increases interest in similar trips with friends and thus growth in cycle tourism.
For a better understanding of the market adoption of cycle tourism, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Among these, the North American cycle tourism market is likely to expand in the coming years. North America has numerous beautiful routes for cycling which include coastal roads and bike paths, national parks, and other historic routes for country biking for both leisure and adventure cycling. Many cities are coming up with bicycle facilities including bike lanes and safe cycling tracks thus improving the attractiveness of cycling as a leisure activity to tourists. Moreover, with advancements in bike-sharing services and readily available rentable bicycles, any tourist can pick up a bicycle and integrate cycling vacations into the trend of cycle tourism in the region.
Some major players running in the market include SpiceRoads; World Expeditions Travel Group Pty Ltd; Travel + Leisure Co.; Exodus Travels Limited; Intrepid Group; G Adventures; Arbutus Routes; Austin Adventures; Himalayan Glacier; Backroads