B2B空氣清淨市場－全球產業規模、佔有率、趨勢、機會、預測：依產品類型、應用、地區和競爭格局分類，2021-2031年

全球 B2B空氣清淨市場預計將從 2025 年的 149.8 億美元成長到 2031 年的 213.3 億美元，複合年成長率為 6.07%。

該市場專注於用於控制異味和維護公共及商業場所室內空氣品質的產品和系統。該領域的成長主要受以下因素驅動：人們日益關注員工福祉，以及旅館業擴大採用香氛行銷策略來提升顧客滿意度。此外，企業為確保衛生環境而實施的嚴格衛生通訊協定也持續支撐著對專業空氣處理解決方案的穩定需求。

然而，市場在消費品的環境永續性方面面臨嚴峻挑戰，尤其是在氣霧劑噴霧器中所含揮發性有機化合物方面。監管機構正在加強對化學物質排放的嚴格監管，迫使製造商承擔開發環保產品所需的更高成本。根據國際肥皂、清潔劑和維護產品協會 (ISDMP) 的報告，商用清潔和衛生市場規模預計在 2024 年將達到 98 億歐元。如此龐大的市場規模凸顯了空氣清淨產業的巨大經濟價值。

市場促進因素

物聯網賦能的智慧空氣護理技術的普及正在從根本上改變B2B環境，將維護模式從被動響應轉變為主動預測。設施管理人員擴大採用配備感測器的連網香氛分配器，這些感測器可以即時追蹤香氛Rentokil和電池電量，從而減少不必要的維護次數，並確保空氣品質的穩定性。 Rentokil Initial 2024年3月發布的年度報告重點強調了這一趨勢，指出全球已部署超過25萬台連網設備，顯示數位化衛生解決方案的應用規模龐大。這些技術創新即使在經濟波動時期也能支撐產業維持穩定的績效。正如Reckitt 2024年10月發布的2024會計年度第三季財快報所示，其衛生業務部門實現了2.1%的淨銷售額年增，顯示市場需求強勁。

同時，對環保和永續配方日益成長的需求正迫使製造商重新思考其產品生命週期，以符合嚴格的企業環境、社會和管治(ESG) 目標。商業客戶擴大採用使用可生物分解原料、無推進劑分配系統和可回收包裝材料的空氣淨化解決方案，以減少其對生態系統的影響。這種轉變正在推動化學成分的創新，業界正從揮發性有機化合物轉向更安全的水基或天然油基解決方案，這些解決方案在確保安全性的同時，也保證了有效性。根據藝康集團於 2024 年 5 月發布的《2023 年成長與影響報告》，該公司的永續技術可協助客戶避免 380 萬噸溫室氣體排放，充分體現了先進的環保配方在現代設施管理中的關鍵作用。

市場挑戰

對環境永續性的嚴格要求，特別是關於氣霧劑噴霧器中揮發性有機化合物（VOCs）的法規，是全球B2B空氣清淨市場成長的主要障礙。監管機構正在強制執行嚴格的排放標準，迫使製造商投入巨資研發符合標準且環保的耗材。資金的投入增加了生產成本，限制了可用於積極行銷和業務擴張的資源。因此，高成本會波及整個供應鏈，影響採購決策，並降低整體市場流動性。

當前嚴峻的經濟環境因近期整個產業的萎縮而更加凸顯。根據國際清潔衛生協會（ISSA）預測，到2025年，清潔衛生產業的總銷售額預計將年減7%。這項統計數據表明，市場相關人員在維持成長的同時，還要應對不斷上漲的營運成本，以滿足現代法規和衛生標準，這給他們帶來了巨大挑戰。

市場趨勢

空氣淨化和香氛技術的融合正在加速發展。這是因為企業逐漸意識到室內空氣品質 (IAQ) 與員工留任率之間的密切關聯。企業不再將除臭和空氣過濾視為兩個獨立的問題，而是擴大採用混合系統，在淨化空氣的同時散發功能性香氛，從而提升員工的幸福感。這項轉變的主要驅動力是員工對更健康、壓力更小的職場環境日益成長的期望，這使得空氣淨化從一項衛生必需品轉變為提升生產力的工具。 Fellowes 於 2024 年 9 月發布的《2024 年國際清潔空氣日調查》顯示，64% 的美國員工表示，如果室內空氣品質差，他們會考慮離職，這凸顯了先進空氣處理技術在人才招募策略中的重要性。

同時，訂閱式空氣護理管理模式的興起正在重塑籌資策略，使企業能夠從資本密集的設備採購轉向靈活的營運支出模式。這種模式允許設施管理人員將分配器的維護、補貨和電池更換外包，從而確保性能穩定，而無需承擔庫存管理的負擔。這種服務主導型模式的經濟可行性體現在提供整合設施解決方案的關鍵產業參與者的強勁業績上。根據 Cintas 公司於 2024 年 7 月發布的《2024 年第四季及全年財務業績報告》，包括衛生管理和空氣護理解決方案在內的設施服務部門實現了 7.8% 的季度收入成長，這表明商業領域對設施維護外包的依賴程度日益提高。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球B2B空氣清淨機市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 產品類型（電動空氣清新劑、噴霧/氣霧劑空氣清新劑、凝膠空氣清新劑、液體空氣清新劑、其他）
  • 按應用領域（酒店、醫療、企業、教育、其他）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美B2B空氣清淨機市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國別分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲B2B空氣清淨機市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國別分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區B2B空氣清淨機市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國別分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲B2B空氣清淨機市場展望

• 市場規模及預測
• 市佔率及預測
• 中東與非洲：國別分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美B2B空氣清淨機市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國別分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進因素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 近期趨勢

第13章：全球B2B空氣清淨機市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的議價能力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Procter & Gamble Co.
• Reckitt Benckiser Group plc
• SC Johnson & Son, Inc.
• Henkel AG & Co. KGaA
• Church & Dwight Co. Inc.
• The Clorox Company
• Kimberly-Clark Corporation
• Ecolab Inc.
• Newell Brands Inc.
• WD-40 Company Limited

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global B2B Air Care Market is projected to expand from USD 14.98 Billion in 2025 to USD 21.33 Billion by 2031, registering a CAGR of 6.07%. This market encompasses products and systems designed to manage odors and maintain indoor air quality within institutional and commercial facilities. The sector's growth is primarily fueled by a growing emphasis on employee well-being and the increasing adoption of scent marketing strategies to boost customer satisfaction in the hospitality industry. Furthermore, the enforcement of strict hygiene protocols by corporate entities to ensure sanitary environments continues to support a steady demand for professional air treatment solutions.

However, the market encounters significant hurdles regarding the environmental sustainability of consumables, particularly concerning the presence of volatile organic compounds in aerosol dispensers. Regulatory authorities are increasingly enforcing rigorous guidelines on chemical emissions, compelling manufacturers to absorb higher costs for the development of eco-friendly products. As reported by the International Association for Soaps, Detergents and Maintenance Products, the professional cleaning and hygiene sector was valued at €9.8 billion in 2024. This substantial valuation underscores the significant economic scale of the industry segment in which air care serves as a crucial component.

Market Driver

The widespread adoption of IoT-enabled and smart air care technologies is fundamentally transforming the B2B landscape by shifting maintenance from reactive to predictive models. Facility managers are increasingly deploying connected dispensers equipped with sensors to track fragrance levels and battery life in real-time, thereby reducing unnecessary service visits and ensuring consistent air quality. Rentokil Initial's 'Annual Report 2023' from March 2024 highlights this trend, noting the global deployment of over 250,000 connected devices, which illustrates the massive scale of digital hygiene solution implementation. These technological advancements support steady sector performance even during economic fluctuations, as evidenced by Reckitt's October 2024 'Q3 2024 Trading Update', where the Hygiene business unit achieved a like-for-like net revenue growth of 2.1%, demonstrating resilient demand.

Concurrently, the rising demand for eco-friendly and sustainable formulations is forcing manufacturers to overhaul product lifecycles to align with stringent corporate environmental, social, and governance (ESG) goals. Commercial clients are favoring air care solutions that use biodegradable ingredients, propellant-free dispensing systems, and recycled packaging materials to lower their ecological footprint. This shift drives innovation in chemical composition, moving the industry away from volatile organic compounds toward safer water-based or natural oil solutions that ensure safety without sacrificing efficacy. According to Ecolab's '2023 Growth & Impact Report' from May 2024, the company's sustainable technologies enabled customers to avoid 3.8 million metric tons of greenhouse gas emissions, showcasing the vital role of advanced, eco-conscious formulations in modern facility management.

Market Challenge

The strict requirement for environmental sustainability, particularly regarding volatile organic compounds in aerosol dispensers, acts as a major impediment to the growth of the Global B2B Air Care Market. Regulatory bodies are enforcing rigorous emission standards that compel manufacturers to direct substantial investment toward the research and development of compliant, eco-friendly consumables. This financial diversion raises production costs and limits the resources available for aggressive marketing or commercial expansion. Consequently, the high price of compliance is often passed down the supply chain, creating friction in purchasing decisions and reducing overall market liquidity.

This difficult economic environment is further evidenced by recent contractions in broader sector volume. According to the ISSA, the cleaning and hygiene industry experienced a 7% year-over-year decline in total portfolio sales in 2025. This statistical downturn highlights the challenges market players face in sustaining growth while managing the elevated operational expenses associated with meeting modern regulatory and sanitary standards.

Market Trends

The convergence of air purification and scenting technologies is accelerating as businesses acknowledge the link between indoor air quality (IAQ) and workforce stability. Instead of treating odor control and air filtration as separate tasks, facilities are increasingly adopting hybrid systems that purify the air while dispersing functional scents to enhance occupant well-being. This shift is primarily driven by rising employee expectations for healthier, stress-reducing work environments, effectively transforming air care from a sanitary necessity into a productivity tool. In the '2024 International Day of Clean Air Survey' published by Fellowes in September 2024, 64% of U.S. employees indicated they would consider leaving their current job due to poor indoor air quality, highlighting the critical role of advanced air treatment in talent retention strategies.

Simultaneously, the rise of subscription-based air care management models is reshaping procurement strategies, allowing organizations to transition from capital-intensive equipment purchases to flexible operational expenditure models. This approach permits facility managers to outsource the maintenance, refill, and battery replacement of dispensers, ensuring consistent performance without the burden of inventory management. The financial viability of this service-driven model is reflected in the robust performance of major industry players offering bundled facility solutions. As reported in Cintas Corporation's 'Fiscal 2024 Fourth Quarter and Full Year Results' from July 2024, the Facility Services segment, which includes managed hygiene and air care solutions, achieved a revenue increase of 7.8% for the quarter, reflecting the growing commercial reliance on outsourced facility maintenance.

Key Market Players

• Procter & Gamble Co.
• Reckitt Benckiser Group plc
• SC Johnson & Son, Inc.
• Henkel AG & Co. KGaA
• Church & Dwight Co. Inc.
• The Clorox Company
• Kimberly-Clark Corporation
• Ecolab Inc.
• Newell Brands Inc.
• WD-40 Company Limited

Report Scope

In this report, the Global B2B Air Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

B2B Air Care Market, By Product Type

• Electric Air Fresheners
• Spray/Aerosol Air Fresheners
• Gel Air Fresheners
• Liquid Air Fresheners
• Others

B2B Air Care Market, By Application

• Hospitality
• Healthcare
• Corporate
• Education
• Others

B2B Air Care Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global B2B Air Care Market.

Available Customizations:

Global B2B Air Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global B2B Air Care Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Electric Air Fresheners, Spray/Aerosol Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Others)
  • 5.2.2. By Application (Hospitality, Healthcare, Corporate, Education, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America B2B Air Care Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Application
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States B2B Air Care Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Application
  • 6.3.2. Canada B2B Air Care Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Application
  • 6.3.3. Mexico B2B Air Care Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Application

7. Europe B2B Air Care Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Application
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany B2B Air Care Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Application
  • 7.3.2. France B2B Air Care Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Application
  • 7.3.3. United Kingdom B2B Air Care Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Application
  • 7.3.4. Italy B2B Air Care Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Application
  • 7.3.5. Spain B2B Air Care Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Application

8. Asia Pacific B2B Air Care Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Application
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China B2B Air Care Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Application
  • 8.3.2. India B2B Air Care Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Application
  • 8.3.3. Japan B2B Air Care Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Application
  • 8.3.4. South Korea B2B Air Care Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Application
  • 8.3.5. Australia B2B Air Care Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Application

9. Middle East & Africa B2B Air Care Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Application
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia B2B Air Care Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Application
  • 9.3.2. UAE B2B Air Care Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Application
  • 9.3.3. South Africa B2B Air Care Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Application

10. South America B2B Air Care Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Application
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil B2B Air Care Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Application
  • 10.3.2. Colombia B2B Air Care Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Application
  • 10.3.3. Argentina B2B Air Care Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global B2B Air Care Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Procter & Gamble Co.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Reckitt Benckiser Group plc
• 15.3. SC Johnson & Son, Inc.
• 15.4. Henkel AG & Co. KGaA
• 15.5. Church & Dwight Co. Inc.
• 15.6. The Clorox Company
• 15.7. Kimberly-Clark Corporation
• 15.8. Ecolab Inc.
• 15.9. Newell Brands Inc.
• 15.10. WD-40 Company Limited

16. Strategic Recommendations

17. About Us & Disclaimer