臉部清潔膏市場－全球產業規模、佔有率、趨勢、機會、預測：按產品類型、最終用途、分銷管道、地區和競爭格局分類，2021-2031年

全球潔顏膏市場預計將從 2025 年的 16.8 億美元成長到 2031 年的 26.3 億美元，複合年成長率為 7.76%。

這些無水油基洗面乳採用獨特的配方，固態膏體接觸肌膚後會轉化為油狀，有效溶解彩妝和污垢，同時不會破壞肌膚的天然保濕屏障。市場成長主要得益於雙重清潔的日益普及，以及消費者對穩定性更佳、更永續性的無水美容產品的需求不斷成長。這些因素表明，這並非曇花一現的潮流，而是消費行為結構性轉變的體現，他們正朝著更溫和、更有效的清潔方式轉變，即使是敏感肌膚也適用。

然而，該市場面臨一個重大障礙：配方成本高昂，這迫使企業採取高階定價策略，並限制了進入大眾市場。根據英國化妝品、盥洗用品及香水協會 (CTPA) 預測，到 2024 年，英國護膚品銷售額預計將成長 12.2%，顯示該產業經濟環境強勁。儘管如此，濃縮型潔面膏與傳統界面活性劑型洗面乳之間仍然存在顯著的價格差距，這仍然是價格敏感型消費者購買的主要障礙，並限制了產品在更廣泛零售管道的滲透。

市場促進因素

受韓國護膚理念的影響，雙重清潔法的廣泛普及是全球潔面膏市場的主要驅動力。此方法先使用油基洗面乳分解親油性雜質，再使用水基洗面乳，使得潔面膏從小眾產品躍升為必備護膚品。隨著消費者越來越追求徹底清潔的同時保護皮膚屏障功能，對這種無水配方的需求也隨之激增。貿易統計數據也印證了這一趨勢，《海峽時報》報道稱，韓國2024年1月的潔面產品出口量將比上年有所成長。

同時，新興經濟體可支配收入的成長和優質化趨勢正在推動市場發展。隨著購買力的提升，消費者正從基礎衛生用品轉向多步驟護膚，包括卸妝膏等高階產品，這使得收入來源在地理上更加多元化。例如，根據食品藥品安全部2025年5月發布的報告，2024年阿拉伯聯合大公國和印尼的化妝品出口分別成長了91%和69%。同時，在成熟市場，對高附加價值產品的需求依然強勁。根據《高階美容新聞》（Premium Beauty News）2025年2月發布的報告顯示，美國奢華美容市場預計將成長7%，消費者對高品質個人保健產品的需求將進一步增強。

市場挑戰

全球潔顏膏市場面臨的一大障礙是配方成本高。這迫使品牌採取高階定價策略，嚴重限制了其在大眾市場的滲透。與傳統的水性洗面乳不同，無水潔面膏需要高濃度的昂貴天然油脂、乳木果油和蠟質。除了這些高價成分外，將固體轉化為油固體的複雜生產流程也顯著增加了生產成本。因此，品牌不得不將這些成本轉嫁給消費者，將產品定位為奢侈品而非日常用品。

這種定價結構在以零售商為主導的大眾市場中設置了很高的進入門檻，因為消費者通常追求性價比。根據歐洲化妝品協會（Cosmetics Europe）預測，2024年，護膚品將成為歐洲市場最大的類別，零售額將達到301億歐元，但卸妝膏細分市場的成長受到其高價位的限制。由於無法與價格親民的界面活性劑類產品有效競爭，卸妝膏未能佔據全球臉部清潔市場的大部分佔有率，主要局限於高階通路。

市場趨勢

活性成分配方的革新正在從根本上改變全球潔面膏市場，使其從簡單的卸妝產品演變為以功效為導向的護膚品。配方師們正擴大將高濃度的活性成分，例如煙醯胺、維生素C和神經醯胺，融入無水基質中，模糊了清潔和精華液級護理之間的界限。這種「護膚化」使得消費者能夠在清潔步驟中解決特定的肌膚問題，例如色素沉著和屏障功能維護，從而在基本清潔之外增添價值。這種注重功效的趨勢也體現在行業業績中；歐萊雅金融公司在2025年2月發布的報告顯示，其皮膚科及化妝品部門實現了9.8%的同店銷售成長，證實了消費者對經臨床驗證、以成分主導的護膚的需求日益成長。

同時，可重複填充和零浪費包裝的普及正推動產品形式向更環保的方向轉變，減少固態洗面乳產品常用的厚重塑膠容器對環境的影響。各大品牌紛紛推出高階填充用裝和可生物分解的包裝盒，讓消費者既能保留優質的外包裝，又能減少重複購買造成的塑膠廢棄物。這種循環設計策略既吸引了具有環保意識的消費者，也符合嚴格的國際包裝循環使用法規。這種轉變的規模在各公司的永續發展活動中得到了充分體現。根據穆迪大衛2024年10月發布的報告，雅詩蘭黛公司2024會計年度71%的包裝為可回收、可重複填充、可重複使用、由再生材料製成或可收藏。這表明，整個美容行業正在迅速採納永續發展原則。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球潔顏膏市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 依產品類型（正常肌膚、敏感肌膚、油性肌膚、乾性肌膚、混合性肌膚）
  • 依最終用途（女性、男性）
  • 分銷通路（超級市場/大賣場、藥局、線上通路、其他）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美潔顏膏市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國別分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲臉部清潔膏市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國別分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區潔顏膏市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國別分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲臉部清潔膏市場展望

• 市場規模及預測
• 市佔率及預測
• 中東與非洲：國別分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲臉部清潔膏市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國別分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進因素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 近期趨勢

第13章：全球潔面膏市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的議價能力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• L'Oreal SA
• Amorepacific US, Inc.
• Unilever PLC
• The Estee Lauder Companies
• Procter & Gamble Ireland
• L'Occitane Group
• Space Brands Limited
• Omorovicza Cosmetics Ltd.
• EQUIP Co., Ltd.
• PIXI-SJOVIK Ltd.

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Facial Cleansing Balm Market is projected to expand from USD 1.68 Billion in 2025 to USD 2.63 Billion by 2031, reflecting a CAGR of 7.76%. These anhydrous, oil-based cleansers are designed to transform from a solid balm into an oil upon application, effectively dissolving makeup and impurities without disrupting the skin's moisture barrier. The market's growth is underpinned by the increasing popularity of the double cleansing method and a rising demand for waterless beauty formulations, which provide superior stability and sustainability. These drivers indicate a structural shift in consumer behavior toward effective yet gentle purification methods suitable for sensitive skin, rather than merely passing trends.

However, the market confronts a substantial obstacle in the form of high formulation costs, which dictate a premium pricing strategy that limits mass market accessibility. According to the Cosmetic, Toiletry and Perfumery Association, skincare sales in Great Britain grew by 12.2 percent in 2024, signaling a strong economic environment for the sector. Despite this growth, the significant price gap between concentrated cleansing balms and traditional surfactant-based cleansers remains a major deterrent for price-sensitive consumers, restricting the product's penetration into broader retail segments.

Market Driver

The widespread adoption of the double cleansing method, heavily influenced by K-Beauty rituals, acts as a primary catalyst for the Global Facial Cleansing Balm Market. This regimen involves using an oil-based cleanser to break down lipophilic impurities followed by a water-based wash, transforming cleansing balms from niche items into essential skincare staples. As consumers increasingly value thorough purification that maintains skin barrier health, the demand for these anhydrous formulations has escalated. This trend is substantiated by trade statistics; the Straits Times reported in January 2025 that South Korea's exports of cleansing products saw a 30.7 percent year-on-year increase in 2024.

Concurrently, the market is propelled by rising disposable incomes and a trend toward premiumization in emerging economies. As purchasing power increases, consumers are upgrading from basic hygiene products to multi-step regimens that include premium formats like cleansing balms, thereby diversifying revenue streams geographically. For instance, the Ministry of Food and Drug Safety reported in May 2025 that cosmetic exports to the United Arab Emirates and Indonesia surged by 91 percent and 69 percent, respectively, in 2024. Meanwhile, established markets continue to favor high-value products, with Premium Beauty News noting in February 2025 that the U.S. prestige beauty segment grew by 7 percent, reinforcing the shift toward high-quality personal care.

Market Challenge

A critical impediment to the Global Facial Cleansing Balm Market is the high cost of formulation, which necessitates a premium retail positioning and severely restricts mass market penetration. Unlike traditional water-based cleansers, anhydrous balms require high concentrations of expensive natural oils, butters, and waxes. These premium ingredients, coupled with the complex manufacturing processes needed to stabilize the solid-to-oil texture, significantly drive up production expenses. Consequently, brands are compelled to pass these costs on to consumers, effectively categorizing the product as a luxury item rather than a daily commodity.

This pricing structure creates a high barrier to entry in the volume-driven mass market, where consumers typically seek value. According to Cosmetics Europe, although skin care products were the largest category in the European sector in 2024 with retail sales of €30.1 billion, the growth of the cleansing balm segment is constrained by its high price point. The inability to compete effectively with affordable, surfactant-based alternatives prevents cleansing balms from capturing a significant share of the broader global demand for facial purification, confining them largely to prestige channels.

Market Trends

The integration of active skincare ingredients is fundamentally reshaping the Global Facial Cleansing Balm Market, evolving these products from simple makeup removers into performance-driven treatments. Formulators are increasingly infusing anhydrous bases with potent actives such as niacinamide, vitamin C, and ceramides, blurring the line between purification and serum-level care. This "skinification" allows consumers to address specific concerns like hyperpigmentation and barrier support during the cleansing step, enhancing value beyond basic hygiene. This shift toward efficacy is reflected in industry performance; L'Oreal Finance reported in February 2025 that their Dermatological Beauty Division achieved a 9.8 percent like-for-like sales growth, confirming the growing consumer appetite for clinically proven, ingredient-led skincare.

Simultaneously, the adoption of refillable and zero-waste packaging is altering product formats to mitigate the environmental impact of heavy plastic jars typically used for solid cleansers. Brands are introducing premium refill pods and biodegradable casings, enabling customers to retain luxury outer vessels while reducing plastic waste from repeat purchases. This circular design strategy appeals to eco-conscious buyers and aligns with strict global regulations regarding packaging circularity. The scale of this transition is evident in corporate sustainability efforts; The Moodie Davitt Report noted in October 2024 that 71 percent of Estee Lauder Companies' packaging in fiscal year 2024 was recyclable, refillable, reusable, recycled, or recoverable, illustrating the rapid implementation of sustainable principles across the beauty sector.

Key Market Players

• L'Oreal SA
• Amorepacific US, Inc.
• Unilever PLC
• The Estee Lauder Companies
• Procter & Gamble Ireland
• L'Occitane Group
• Space Brands Limited
• Omorovicza Cosmetics Ltd.
• EQUIP Co., Ltd.
• PIXI - SJOVIK Ltd.

Report Scope

In this report, the Global Facial Cleansing Balm Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Facial Cleansing Balm Market, By Product Type

• Normal Skin
• Sensitive Skin
• Oily Skin
• Dry Skin
• Combination Skin

Facial Cleansing Balm Market, By End Use

• Women
• Men

Facial Cleansing Balm Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Pharmacy Stores
• Online
• Others

Facial Cleansing Balm Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Facial Cleansing Balm Market.

Available Customizations:

Global Facial Cleansing Balm Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Facial Cleansing Balm Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Normal Skin, Sensitive Skin, Oily Skin, Dry Skin, Combination Skin)
  • 5.2.2. By End Use (Women, Men)
  • 5.2.3. By Distribution Channel (Supermarkets/Hypermarkets, Pharmacy Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Facial Cleansing Balm Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By End Use
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Facial Cleansing Balm Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By End Use
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Facial Cleansing Balm Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By End Use
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Facial Cleansing Balm Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By End Use
      • 6.3.3.2.3. By Distribution Channel

7. Europe Facial Cleansing Balm Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By End Use
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Facial Cleansing Balm Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By End Use
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Facial Cleansing Balm Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By End Use
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Facial Cleansing Balm Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By End Use
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Facial Cleansing Balm Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By End Use
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Facial Cleansing Balm Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By End Use
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Facial Cleansing Balm Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By End Use
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Facial Cleansing Balm Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By End Use
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Facial Cleansing Balm Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By End Use
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Facial Cleansing Balm Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By End Use
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Facial Cleansing Balm Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By End Use
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Facial Cleansing Balm Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By End Use
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Facial Cleansing Balm Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By End Use
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Facial Cleansing Balm Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By End Use
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Facial Cleansing Balm Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By End Use
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Facial Cleansing Balm Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By End Use
      • 9.3.3.2.3. By Distribution Channel

10. South America Facial Cleansing Balm Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By End Use
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Facial Cleansing Balm Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By End Use
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Facial Cleansing Balm Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By End Use
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Facial Cleansing Balm Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By End Use
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Facial Cleansing Balm Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. L'Oreal SA
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Amorepacific US, Inc.
• 15.3. Unilever PLC
• 15.4. The Estee Lauder Companies
• 15.5. Procter & Gamble Ireland
• 15.6. L'Occitane Group
• 15.7. Space Brands Limited
• 15.8. Omorovicza Cosmetics Ltd.
• 15.9. EQUIP Co., Ltd.
• 15.10. PIXI - SJOVIK Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer