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市場調查報告書
商品編碼
1738243
電動洗臉器的全球市場:刷子類別,各用途,各種價格,各流通管道,各地區,機會,預測,2018年~2032年Global Electric Facial Cleansers Market Assessment, By Brush Type, By Application, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2018-2032F |
全球電動潔面儀市場規模預計將從2024年的28.5億美元成長至2032年的45.2億美元,預測期內(2025-2032年)的複合年增長率為5.94%。這主要得益於消費者對高端護膚解決方案的需求不斷增長、技術進步以及人們日益增長的美容意識。其中一個關鍵推動因素是人們日益增長的護膚意識和對高端清潔產品的需求。皮膚科醫師和美妝達人的推薦,透過深層去角質和促進產品吸收,電動潔面儀的受歡迎程度不斷提升。這些技術,包括人工智慧驅動的個人化、智慧感測器和支援應用程式的設備,正在提升消費者體驗,並吸引精通科技的消費者。
此外,社群媒體和美妝潮流(例如 "玻璃肌肉" 等熱門話題和明星合作)在提升市場知名度和滲透率方面發揮了重要作用。可支配收入的增加,尤其是在新興國家,增加了高端護膚設備的供應,而電商平台的蓬勃發展也使得購物更加便利。此外,男性美容市場的興起為企業開發中性甚至男性專用產品開闢了新的途徑。電動潔面儀的醫療認證以及在術後護膚方案中的應用進一步證明了其功效。永續性是另一個重要的考慮因素,注重環保的消費者更喜歡可重複使用的矽膠頭刷和節能設計。綜合來看,這些因素表明,電動潔面儀市場未來將繼續成長,個人化、創新和永續性將成為品牌尋求滿足消費者不斷變化的需求的口號。
本報告提供全球電動洗臉器市場相關調查,提供市場概要,以及刷子類別,各用途,各種價格,各流通管道,各地區趨勢,及加入此市場的主要企業簡介等資訊。
Global electric facial cleansers market is projected to witness a CAGR of 5.94% during the forecast period 2025-2032, growing from USD 2.85 billion in 2024 to USD 4.52 billion in 2032F, owing to increasing consumer demand for advanced skincare solutions, technological advancements, and rising awareness about personal grooming. One of the major drivers is heightening awareness of skin care and the need for sophisticated cleansing products, whereby consumers are looking for better means of tackling skin issues. Electrical facial cleansers, through deep exfoliation and product absorption, are increasingly popular, further supported by dermatologists' and beauty influencers' endorsements. These technologies, including AI-driven personalization, intelligent sensors, and app-enabled devices, are improving consumer experience and drawing technology-savvy customers.
The role of social media and beauty trends, such as viral routines like "glass skin" and celebrity tie-ups, has also played a major role in increasing market visibility and adoption. Increasing disposable incomes, especially in the emerging economies, have increased premium skincare device availability, and the growth in e-commerce platforms has eased shopping. Furthermore, the increase in the male grooming market is opening new avenues, with companies creating gender-neutral or male-specific products. Medical approvals and employment of electric cleansers within post-treatment skincare regimes further authenticate their effectiveness. Sustainability is another primary consideration, with environmentally aware customers favoring reusable, silicone-tipped brushes and power-efficient designs. Taken together, these forces are driving the electric facial cleansers market ahead, with growth set to continue as personalization, innovation, and sustainability become watchwords for brands seeking to address changing consumer needs.
Rising Skincare Awareness Drives the Global Electric Facial Cleansers Market
The global electric facial cleansers market is experiencing high growth, as consumer knowledge about skincare and the requirement for higher-end cleansing solutions are on the rise. As consumers increasingly recognize skin health, concerns such as acne, pollution damage, and aging before their time have caused a boom in demand for efficient cleansing solutions. Electric face cleansers, which enjoy deep-cleansing and exfoliating features, are becoming increasingly popular as they provide better results than conventional manual procedures. Additionally, dermatologists and skin specialists widely endorse these products, further enhancing consumer confidence. For instance, in June 2024, Estee Lauder Inc. hosted a scientific board advisory meeting in Seoul, South Korea, to share insights on dermatology. The convention focused on recent trends in dermatological procedures in China and South Korea, and the positive impact of skin care products in dermatological procedures. With consumers giving increasing importance to skincare as a part of their daily lives, the market for electric facial cleansers is set for long-term growth, fueled by innovation, endorsements, and increasing focus on preventive skincare.
Influence of Social Media and Beauty Trends Drives the Global Electric Facial Cleansers Market
The market for electric facial cleansers is growing at a rapid pace, largely driven by the strong power of social media as well as changing trends in beauty. Social media giants such as Instagram, TikTok, and YouTube have become major drivers of purchase demand, with dermatologists and beauty influencers promoting the advantages of the use of electric cleansing devices in attaining smooth, "glass skin" and deep pore cleaning. Viral trends such as the 10-step Korean skincare routine and SkinTok guides have raised awareness and usage, making these devices a required component of contemporary skincare routines. Endorsements by celebrities and partnerships with beauty companies further increase visibility, while user-generated content and before-and-after reviews create trust and social proof, driving the global electric facial cleansers market demand in the forecast period. For instance, in July 2024, Secrets, ceramides, and a few double-crossing dermatologists-CeraVe, a skincare brand recommended by dermatologists and operated by L'Oreal USA S/D, Inc., backed with its latest campaign, "Cleanse Like a Derm, - a CeraVe Soap Opera." This soap opera-inspired drama is designed to help consumers learn the right way to cleanse their skin. The growth of skin care entertainment, with skincare routines blending into fun, shareable content, has also increased the popularity of electric cleansers among the younger population. With beauty trends still focusing on home-based, professional-level treatments, the market for electric facial cleansers is poised to continue its upward growth, driven by the exciting synergy between social media influence and changing consumer habits.
Household Application Dominates Market Growth Globally
The global electric facial cleansers market is experiencing notable growth, with household usage proving to be the prevailing and driving force in this growth. The shift from professional salon visits to widespread home adoption reflects changing consumer preferences, as people increasingly seek convenient, salon-quality skincare solutions in the comfort of their own homes. The high-speed growth of the household segment is driven by various reasons, such as technological innovations that have reduced the cost and accessibility of devices, increased hygiene consciousness following the pandemic, and the rising demand among consumers for tailored skincare solutions. To meet this trend, manufacturers have been launching innovative products specifically suited for in-home use, with compact designs, customizable settings, waterproof features, and even smart technology integration. This shift towards at-home skincare remedies is not merely a trend in the market, but rather an overall change in how consumers tend to their everyday beauty routines.
For instance, in May 2024, LG Electronics Inc., launched its Pra.L home beauty care lineup globally, starting in Hong Kong. The series includes three innovative products, the Dermathera facial-lifting device, Intensive Multicare all-in-one facial care device, and WashPop ultrasound facial cleanser.
North America Leads in the Global Electric Facial Cleansers Market
North America is a leading region in the global electric facial cleansers market, holding the biggest revenue share. In addition, the United States and Canada have uniquely high rates of adoption, which are propelled by high consumer consciousness regarding sophisticated skincare options as well as by cultural narratives that place high emphasis on grooming and anti-aging routines. The area is supported by strong distribution networks, and big retailers make gadgets widely available to consumers. Consumers in North America show higher readiness to spend on high-end beauty gadgets, and most of them see electric facial cleansers as a necessary part of daily skincare routines instead of a luxury. In addition, the advanced e-commerce platform in the region, coupled with high social media following, has spurred product awareness and uptake. The intersection of technological advancements, consumer literacy, and sound retail channels put North America on the trajectory to retain its market leadership in the coming years.
Impact of the U.S. Tariff on the Global Electric Facial Cleansers Market
The imposition of U.S. tariffs on imported electric facial cleansers has created significant ripple effects across the global market, influencing pricing, supply chains, and competitive dynamics.
As a key consumer of premium skincare devices, the U.S. relies heavily on imports from manufacturing hubs such as China, South Korea, and Europe.
Brands importing devices (especially from China), forcing them to either absorb costs or pass them to consumers.
Some consumers may shift to manual alternatives or delay upgrades, slowing market growth.
Key Players Landscape and Outlook
The global electric facial cleansers market is witnessing robust growth, driven by increasing consumer awareness of skincare, rising disposable incomes, and ongoing technological advancements in beauty devices. Urban populations are key consumers, using these devices to address common skin concerns such as dryness, acne, and roughness, while also benefiting from features such as exfoliation, massage, and wrinkle reduction. The convenience and time-saving aspects of electric face cleansers, along with their easy availability on e-commerce platforms, have further propelled market growth. Leading companies are driving innovation by introducing advanced features such as massaging functions, interchangeable brush heads, wireless charging, and AI-powered skin analysis to address diverse skin types and consumer preferences. Overall, the outlook for the electric facial cleansers market remains positive, with continued innovation, digital transformation, and growing consumer demand expected to drive sustained growth in the coming years.
For instance, in December 2024, L'Oreal S.A. announced to sign an agreement with the Swiss retail giant Migros Group to acquire Gowoonsesang Cosmetics Co., Ltd, which includes the popular Korean skincare brand Dr.G. This move is all about tapping into the booming K-Beauty trend and providing effective, scientifically backed skincare solutions that are both affordable and high-quality.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.