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市場調查報告書
商品編碼
1961356
醫療保健領域數位身分市場—全球產業規模、佔有率、趨勢、機會和預測:病患身分、藥房和製藥、醫療服務提供者身分、區域和競爭格局,2021-2031年Digital Identity in Healthcare Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Patient Identity, By Pharmacy & Medication, By Provider Identity, By Region & Competition, 2021-2031F |
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全球醫療保健產業的數位身分市場預計將從 2025 年的 37.5 億美元大幅成長到 2031 年的 87.6 億美元,複合年成長率為 15.19%。
該領域涵蓋用於在整個醫療保健過程中驗證醫護人員、醫療設備和患者身份的檢驗系統和認證框架。推動該領域發展的關鍵因素包括:迫切需要保護電子健康記錄免受未授權存取,以及對防範醫療資訊竊取措施的需求日益成長。此外,嚴格的監管要求(側重於保護患者隱私)以及在複雜的數位環境中簡化存取管理的營運需求,也推動了這些解決方案的普及應用。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 37.5億美元 |
| 市場規模:2031年 | 87.6億美元 |
| 複合年成長率:2026-2031年 | 15.19% |
| 成長最快的細分市場 | 存取控制 |
| 最大的市場 | 北美洲 |
儘管存在這些積極跡象,但持續且複雜的網路安全威脅阻礙了市場發展,這些威脅危及敏感的患者訊息,並削弱了人們對數位基礎設施的信任。這些漏洞的頻繁出現凸顯了在快速的技術變革中,持續努力維護穩健的安全標準的重要性。例如,美國醫院協會 (AHA) 報告稱,到 2024 年,醫療機構將向美國衛生與公眾服務部披露 725 起重大資料外洩事件,影響人數將達到創紀錄的 2.59 億。
醫療保健產業資料外洩和網路攻擊的日益增多,是推動安全數位身分系統普及的主要動力。惡意攻擊者經常攻擊醫療保健資料庫,竊取高度敏感的個人健康資訊 (PHI),迫使各機構以先進的識別及存取管理 (IAM) 解決方案取代傳統的密碼保護。這種轉變對於防止網路內部未經授權的橫向移動以及限制只有經過身份驗證的負責人才能存取至關重要。 Check Point Research 於 2024 年 9 月發布的數據凸顯了這一嚴峻情況。報告指出,全球醫療保健產業平均每週每個機構面臨 2018 次網路攻擊,年增 32%。
同時,一項由政府主導的國家數位健康身分識別計畫正透過財政支持老舊系統的現代化改造,為市場擴張奠定基礎。公共部門的需求正在推動可互通的電子健康記錄 (EHR) 和統一病患識別碼的過渡,這需要複雜的身份驗證系統才能確保跨轄區安全運作。這項基礎設施建設將規範數據訪問,並鼓勵私人投資於合規技術。例如,正如 HTN Health Tech News 在 2024 年 3 月報導的那樣,英國政府已撥款 34 億英鎊用於英國國家醫療服務體系 (NHS) 的技術現代化。此外,該計劃還享有財政誘因。根據 IBM 預測,到 2024 年,醫療資料外洩的平均成本將達到 977 萬美元,在所有行業中最高。
全球醫療保健產業數位身分市場的成長受到日益複雜的網路安全威脅的嚴重阻礙。隨著醫療機構將存取通訊協定和患者記錄數位化,它們面臨更高的攻擊風險,可能導致嚴重的聲譽和經濟損失。這導致原本用於高階身分管理的投資資金被轉移到其他領域。對資料外洩的普遍擔憂導致人們不願部署集中式數位身分系統,因為這些系統通常被視為潛在的單點故障,需要絕對的安全保障。
嚴重的營運中斷進一步加劇了這種猶豫,耗盡了技術進步所需的資金。根據美國醫學會 (AMA) 2024 年的一項調查,在 Change Healthcare 遭受網路攻擊後,80% 的醫生診所經歷了收入損失,85% 的診所需要投入額外的資源和人力進行災後回應。人力和財力資源的消耗迫使各機構優先考慮基本防禦和即時恢復,而不是投資下一代數位身分解決方案,導致市場成長放緩。
先進生成式人工智慧的興起正在推動身分驗證方法發生重大變革,迫使醫療產業採用人工智慧驅動的自適應身分驗證工具。由於傳統的靜態憑證已不足以抵禦合成身分詐騙和深度造假等複雜威脅,各機構正在轉向能夠即時評估情境和使用者行為的動態系統。這種方法利用機器學習在會話期間持續監控風險,在確保可信任用戶無縫存取的同時,突出顯示異常行為。雖然這種轉變對於增強系統韌性至關重要,但各機構的準備程度仍然較低。根據 Ping Identity 2024 年 4 月發布的報告,僅有 27% 的醫療保健機構制定了應對這些人工智慧產生威脅的具體策略。
同時,市場正明顯轉向以行動裝置為中心的醫療保健認證錢包。這主要是由於患者希望以便攜的方式集中管理自己的醫療保健資訊。與分散的醫療服務提供者入口網站不同,這些數位錢包允許個人將保險資訊、檢驗結果和處方箋整合到設備上的安全應用程式中。這一趨勢注重可訪問性和用戶體驗,最大限度地減少了跨多個醫療服務提供者管理醫療服務的行政負擔。消費者的習慣也清楚反映了這種需求。根據 RXNT 於 2025 年 2 月發布的《醫療科技展望報告》,55% 的美國消費者現在更傾向於透過行動應用程式而非傳統方式管理處方箋、病歷和預約。
The Global Digital Identity in Healthcare Market is projected to expand significantly, rising from USD 3.75 Billion in 2025 to USD 8.76 Billion by 2031, representing a CAGR of 15.19%. This sector covers the verification systems and credentialing frameworks used to authenticate practitioners, medical devices, and patients throughout the healthcare continuum. Growth is largely fueled by the urgent necessity to protect electronic health records from unauthorized intrusion and the increasing need to fight medical identity theft. Additionally, the adoption of these solutions is supported by stringent regulatory requirements focused on patient privacy and the operational need to simplify access management within complex digital environments.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 3.75 Billion |
| Market Size 2031 | USD 8.76 Billion |
| CAGR 2026-2031 | 15.19% |
| Fastest Growing Segment | Access Control |
| Largest Market | North America |
Despite these positive indicators, the market's progress is hindered by the persistence of advanced cybersecurity threats that endanger sensitive patient information and diminish confidence in digital infrastructures. The frequency of these vulnerabilities emphasizes the ongoing struggle to uphold strong security standards during rapid technological changes. For example, the American Hospital Association reported that in 2024, healthcare entities disclosed 725 major data breaches to the Department of Health and Human Services, affecting a record-breaking 259 million people.
Market Driver
The rising incidence of data breaches and cyberattacks in the healthcare sector serves as a major accelerator for the implementation of secure digital identity systems. Because malicious actors frequently target medical databases to harvest sensitive personal health information (PHI), organizations are under pressure to replace legacy password defenses with sophisticated identity and access management (IAM) solutions. This transition is essential for blocking unauthorized lateral movement within networks and ensuring access is restricted to verified personnel. The severity of the situation is highlighted by Check Point Research, which noted in September 2024 that the global healthcare sector faced an average of 2,018 weekly cyberattacks per organization, a 32 percent rise over the prior year.
Concurrently, government-backed national digital health identity programs are establishing a foundation for market expansion by financing the updating of outdated systems. Public sector requirements are driving a shift toward interoperable electronic health records (EHR) and unified patient identifiers, necessitating advanced credentialing systems to operate securely across jurisdictions. These infrastructure initiatives standardize data access and encourage private investment in compliant technologies. For example, HTN Health Tech News reported in March 2024 that the UK government designated £3.4 billion for NHS technology modernization. This push is financially motivated as well; according to IBM, the average cost of a healthcare data breach hit $9.77 million in 2024, the highest among all industries.
Market Challenge
The growth of the Global Digital Identity in Healthcare Market is notably obstructed by the continuous rise of complex cybersecurity threats. As medical institutions digitize access protocols and patient records, they increasingly become targets for attackers, leading to significant reputational and financial harm that redirects funds away from advanced identity management investments. The pervasive fear of data breaches causes reluctance to adopt centralized digital identity systems, which are frequently viewed as potential single points of failure demanding flawless security.
This hesitation is reinforced by severe operational disruptions that deplete the capital needed for technological advancement. According to a 2024 survey by the American Medical Association, 80% of physician practices experienced revenue losses following the cyberattack on Change Healthcare, with 85% required to dedicate extra resources and staff time to manage the aftermath. Such exhaustion of workforce capacity and financial reserves compels organizations to prioritize basic defense and immediate recovery over investing in next-generation digital identity solutions, effectively slowing market growth.
Market Trends
The rise of sophisticated generative AI has forced a critical evolution in identity verification, prompting the healthcare industry to adopt AI-driven adaptive authentication tools. With traditional static credentials failing to stop advanced threats like synthetic identity fraud and deepfakes, organizations are moving toward dynamic systems that evaluate context and user behavior in real time. This approach utilizes machine learning to continuously monitor risk during sessions, granting seamless access to trusted users while challenging anomalies. This shift is vital for resilience, yet preparedness remains low; Ping Identity reported in April 2024 that only 27% of healthcare organizations have a specific strategy to counter these AI-generated threats.
At the same time, the market is undergoing a clear shift toward mobile-centric health credential wallets, fueled by patients' desire for portable, unified control over their medical information. In contrast to disjointed provider portals that isolate data, these digital wallets allow individuals to consolidate insurance details, test results, and prescriptions into a secure app on their personal devices. This trend focuses on accessibility and user experience, minimizing the administrative burden of managing care across various providers. This demand is evident in consumer habits; according to the February 2025 RXNT 'Healthtech Perspectives Report', 55% of U.S. consumers now prefer managing their prescriptions, records, and appointments via mobile applications rather than traditional methods.
Report Scope
In this report, the Global Digital Identity in Healthcare Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Digital Identity in Healthcare Market.
Global Digital Identity in Healthcare Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: