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市場調查報告書
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1961193

資料管理廣告軟體市場 - 全球產業規模、佔有率、趨勢、機會、預測：按類型、資料來源、最終用戶、地區和競爭對手分類，2021-2031年

Data Management Advertising Software Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Data Source, By End Users, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球數據管理廣告軟體市場預計將從 2025 年的 35 億美元成長到 2031 年的 66.3 億美元，複合年成長率達到 11.23%。

該市場涵蓋集中式技術平台，包括資料管理平台 (DMP) 和客戶資料平台 (CDP)，旨在聚合、組織和利用來自各種來源的受眾數據，從而實現精準行銷。該行業的主要促進因素包括對精準受眾細分日益成長的需求，以及對程序化媒體供應鏈營運效率提升的迫切需求。對自動化、以數據為中心的策略日益依賴，正推動對這些解決方案的投資的顯著成長。例如，根據互動廣告局 (IAB) 的數據，2024 會計年度程序化廣告收入達到 1,348 億美元，年增 18.0%。

市場概覽
預測期 2027-2031
市場規模：2025年 35億美元
市場規模：2031年 66.3億美元
複合年成長率：2026-2031年 11.23%
成長最快的細分市場 行動網頁
最大的市場 北美洲

儘管市場成長勢頭強勁，但在日益嚴格的資料隱私法規和第三方追蹤識別碼的逐步淘汰方面，仍面臨著許多挑戰。諸如GDPR和CCPA等嚴格合規框架的引入，要求企業制定嚴格的資料管治通訊協定。這些要求使傳統的資料收集方法變得複雜，並可能限制廣告主利用第三方受眾洞察的機會，從而對標準資料策略的有效性構成挑戰。

市場促進因素

程序化廣告策略的快速普及正成為全球資料管理廣告軟體市場的主要驅動力，催生了對能夠處理即時競價和自動化庫存購買的強大平台的需求。隨著廣告主從手動下單轉向演算法購買，對能夠處理大量資料集並在毫秒內最佳化宣傳活動效果的複雜軟體的依賴變得至關重要。這一轉變的驅動力在於數位管道的主導地位，在這些管道中，準確性和效率至關重要。根據電通2024年5月發布的《全球廣告支出預測》，預計到2024年，數位廣告投資將佔全球廣告總支出的59.6%，凸顯了在媒體格局分散的情況下，集中式管理系統對於執行複雜的數據驅動型策略的緊迫性。

更嚴格的隱私法規和第三方 Cookie 的逐步淘汰，正透過向第一方資料管理的策略轉型，進一步加速市場成長。廣告主被迫建立並利用自身的受眾資源，這就需要先進的客戶資料平台 (CDP) 來整合和提煉分散的資料點，並將其轉化為可操作的使用者畫像。這種轉變將使他們能夠在確保符合 GDPR 等框架的同時，繼續提供個人化體驗。正如 Twilio 於 2024 年 6 月發布的《2024 年個人化現狀》報告所指出的，72% 的公司正在部署客戶資料平台，以連接其資料倉儲和行銷應用程式。因此，尋求競爭優勢的企業正在大力投資這些技術，這也凸顯了這些解決方案所需的投資規模。 GroupM 預測，到 2024 年，全球廣告收入將成長 7.8%，達到 9,898 億美元。

市場挑戰

嚴格執行資料隱私法規並逐步淘汰第三方識別碼將從根本上擾亂資料管理型廣告軟體的運作機制。這些平台依賴於各種數位觸點無縫聚合用戶數據，以建立可操作的受眾群體。監管壁壘限制了數據訪問，追蹤技術也逐步被淘汰，這將嚴重削弱這些解決方案的核心價值提案。無法在開放網路上追蹤用戶將導致資料集碎片化，嚴重限制受眾定向的準確性以及廣告商衡量宣傳活動效果的能力。

根據互動廣告局 (IAB) 的預測，到 2024 年，57% 的行業領導者將表示，訊號遺失宣傳活動的效果和衡量能力產生了負面影響。這種效果效率的下降導致潛在買家猶豫不決，因為他們依賴高精度數據來證明其軟體支出的合理性。因此，資源正被投入到合規管理而非軟體創新中，這直接減緩了資料管理廣告軟體產業的普及率和收入成長。

市場趨勢

資料潔淨室 (DCR) 的採用正成為促進廣告主和媒體所有者之間符合隱私權保護規定的資料共享的關鍵趨勢。這些安全環境允許使用雜湊標識符來匹配第一方資料集，從而實現受眾重疊分析和歸因，而無需暴露原始個人識別資訊 (PII)。這種架構轉變有效緩解了因逐步淘汰第三方 Cookie 而導致的訊號損失，使品牌能夠在遵守 GDPR 等嚴格法規的同時，保持精準的定向投放。根據互動廣告局 (IAB) 2024 年 3 月發布的《2024 年資料狀況報告》，84% 的廣告主正在增加對以隱私為中心的解決方案（包括資料潔淨室和第一方資料）的投資，以確保永續的定向投放能力。

同時，生成式人工智慧的整合正在革新廣告創新最佳化，它能夠大規模自動產生個人化內容。先進的資料管理平台整合了這些功能，可以動態生成並測試數千種文案和視覺變體，並即時調整特定創新元素以適應不同的受眾群體。這項進步超越了傳統的程式化廣告效率，使軟體能夠根據展示位置數據和效果數據自主最佳化訊息。根據銷售團隊發布的 2024 年 5 月行銷狀況報告，目前 63% 的行銷人員正在使用生成式人工智慧工具，凸顯了業界正迅速向自動化、以內容為中心的最佳化策略轉型。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球資料管理廣告軟體市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按類型（第一方、第二方、第三方）
    • 資料來源（網路分析工具、行動網頁、行動應用程式、CRM 資料、POS 資料、社交網路）
    • 依最終用戶（廣告公司、行銷人員、出版商）分類
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美數據管理廣告軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲資料管理廣告軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區資料管理廣告軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲資料管理和廣告軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲資料管理與廣告軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球資料管理廣告軟體市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Adobe Inc.
  • Oracle Corporation
  • Salesforce Inc.
  • Google LLC
  • SAS Institute Inc.
  • The Nielsen Company, LLC
  • Lotame Solutions, Inc.
  • TransUnion LLC
  • Acxiom LLC
  • Kenshoo Ltd.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 24251

The Global Data Management Advertising Software Market is projected to expand from USD 3.50 Billion in 2025 to USD 6.63 Billion by 2031, achieving a CAGR of 11.23%. This market encompasses centralized technological platforms, including Data Management Platforms and Customer Data Platforms, which are engineered to aggregate, organize, and activate audience data from various sources for targeted marketing initiatives. The primary forces propelling this sector include the increasing requirement for precise audience segmentation and the demand for improved operational efficiency within the programmatic media supply chain. This dependence on automated, data-focused strategies significantly boosts investment in these solutions. For instance, the Interactive Advertising Bureau reported that programmatic advertising revenue reached $134.8 billion in the 2024 fiscal year, representing an 18.0 percent increase from the previous period.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 3.50 Billion
Market Size 2031USD 6.63 Billion
CAGR 2026-203111.23%
Fastest Growing SegmentMobile Web
Largest MarketNorth America

Despite this strong growth trajectory, the market encounters substantial obstacles regarding intensifying data privacy regulations and the gradual elimination of third-party tracking identifiers. The implementation of strict compliance frameworks, such as the GDPR and CCPA, mandates rigorous data governance protocols. These requirements can complicate traditional data collection methods and restrict the availability of third-party audience insights for advertisers, thereby challenging the effectiveness of standard data strategies.

Market Driver

The rapid adoption of programmatic advertising strategies serves as a primary catalyst for the Global Data Management Advertising Software Market, creating a need for robust platforms capable of handling real-time bidding and automated inventory buying. As advertisers increasingly transition from manual insertion orders to algorithmic purchasing, the reliance on sophisticated software to process immense datasets and optimize campaign performance in milliseconds becomes essential. This shift is driven by the dominance of digital channels, where accuracy and efficiency are critical. According to Dentsu's 'Global Ad Spend Forecasts' from May 2024, digital advertising investment is expected to capture 59.6 percent of total global advertising spend in 2024, emphasizing the urgent need for centralized management systems to execute complex, data-driven strategies across fragmented media landscapes.

The strategic move toward first-party data management further accelerates market growth, necessitated by stricter privacy regulations and the deprecation of third-party cookies. Advertisers are compelled to build and utilize their own audience reservoirs, requiring advanced Customer Data Platforms (CDPs) to aggregate, refine, and unify scattered data points into actionable profiles. This pivot ensures compliance with frameworks like GDPR while maintaining the ability to deliver personalized experiences. As noted in Twilio's 'The State of Personalization 2024' report from June 2024, 72 percent of companies have adopted Customer Data Platforms to bridge data warehouses with marketing applications. Consequently, investment in these technologies is surging as organizations seek competitive advantages, with GroupM forecasting global advertising revenue to grow by 7.8 percent to $989.8 billion in 2024, highlighting the scale of investment requiring these solutions.

Market Challenge

The strict enforcement of data privacy frameworks and the removal of third-party identifiers fundamentally disrupt the operational mechanics of data management advertising software. These platforms depend on the seamless aggregation of user data across various digital touchpoints to build actionable audience segments. When regulatory barriers limit data access and tracking technologies are deprecated, the core value proposition of these solutions is significantly diminished. The inability to track users across the open web leads to fragmented datasets, which severely restricts the precision of audience targeting and the ability of advertisers to measure campaign effectiveness.

According to the Interactive Advertising Bureau, 57 percent of industry leaders in 2024 reported that signal loss had negatively impacted their campaign performance and measurement capabilities. This decline in performance efficiency causes hesitation among potential buyers who rely on high-fidelity data to justify software expenditure. As a result, resources are redirected toward compliance management rather than software innovation, directly slowing adoption rates and revenue growth within the data management advertising software sector.

Market Trends

The adoption of Data Clean Rooms (DCRs) has emerged as a pivotal trend for facilitating privacy-compliant data collaboration between advertisers and media owners. These secure environments allow parties to match first-party datasets using hashed identifiers, enabling audience overlap analysis and attribution without exposing raw Personally Identifiable Information (PII). This architectural shift effectively mitigates the signal loss caused by the deprecation of third-party cookies, allowing brands to maintain targeting precision while adhering to stringent regulations like the GDPR. As per the Interactive Advertising Bureau's 'State of Data 2024' report from March 2024, 84 percent of buyers are increasing their investment in privacy-centric solutions, including data clean rooms and first-party data, to ensure sustainable addressability.

Simultaneously, the integration of Generative AI is revolutionizing ad creative optimization by automating the production of personalized content at scale. Advanced data management platforms are embedding these capabilities to dynamically generate and test thousands of copy and visual variations, aligning specific creative elements with distinct audience segments in real-time. This advancement moves beyond traditional programmatic efficiency, allowing software to autonomously refine messaging based on performance data rather than just placement data. According to Salesforce's 'State of Marketing' report from May 2024, 63 percent of marketers are currently using generative AI tools, underscoring the rapid industry transition toward automated, content-centric optimization strategies.

Key Market Players

  • Adobe Inc.
  • Oracle Corporation
  • Salesforce Inc.
  • Google LLC
  • SAS Institute Inc.
  • The Nielsen Company, LLC
  • Lotame Solutions, Inc.
  • TransUnion LLC
  • Acxiom LLC
  • Kenshoo Ltd.

Report Scope

In this report, the Global Data Management Advertising Software Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Data Management Advertising Software Market, By Type

  • First Party
  • Second Party
  • Third Party

Data Management Advertising Software Market, By Data Source

  • Web Analytics Tools
  • Mobile Web
  • Mobile Apps
  • CRM Data
  • POS Data
  • Social Network

Data Management Advertising Software Market, By End Users

  • Ad Agencies
  • Marketers
  • Publishers

Data Management Advertising Software Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Data Management Advertising Software Market.

Available Customizations:

Global Data Management Advertising Software Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Data Management Advertising Software Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (First Party, Second Party, Third Party)
    • 5.2.2. By Data Source (Web Analytics Tools, Mobile Web, Mobile Apps, CRM Data, POS Data, Social Network)
    • 5.2.3. By End Users (Ad Agencies, Marketers, Publishers)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Data Management Advertising Software Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Data Source
    • 6.2.3. By End Users
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Data Management Advertising Software Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Data Source
        • 6.3.1.2.3. By End Users
    • 6.3.2. Canada Data Management Advertising Software Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Data Source
        • 6.3.2.2.3. By End Users
    • 6.3.3. Mexico Data Management Advertising Software Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Data Source
        • 6.3.3.2.3. By End Users

7. Europe Data Management Advertising Software Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Data Source
    • 7.2.3. By End Users
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Data Management Advertising Software Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Data Source
        • 7.3.1.2.3. By End Users
    • 7.3.2. France Data Management Advertising Software Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Data Source
        • 7.3.2.2.3. By End Users
    • 7.3.3. United Kingdom Data Management Advertising Software Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Data Source
        • 7.3.3.2.3. By End Users
    • 7.3.4. Italy Data Management Advertising Software Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Data Source
        • 7.3.4.2.3. By End Users
    • 7.3.5. Spain Data Management Advertising Software Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Data Source
        • 7.3.5.2.3. By End Users

8. Asia Pacific Data Management Advertising Software Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Data Source
    • 8.2.3. By End Users
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Data Management Advertising Software Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Data Source
        • 8.3.1.2.3. By End Users
    • 8.3.2. India Data Management Advertising Software Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Data Source
        • 8.3.2.2.3. By End Users
    • 8.3.3. Japan Data Management Advertising Software Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Data Source
        • 8.3.3.2.3. By End Users
    • 8.3.4. South Korea Data Management Advertising Software Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Data Source
        • 8.3.4.2.3. By End Users
    • 8.3.5. Australia Data Management Advertising Software Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Data Source
        • 8.3.5.2.3. By End Users

9. Middle East & Africa Data Management Advertising Software Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Data Source
    • 9.2.3. By End Users
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Data Management Advertising Software Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Data Source
        • 9.3.1.2.3. By End Users
    • 9.3.2. UAE Data Management Advertising Software Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Data Source
        • 9.3.2.2.3. By End Users
    • 9.3.3. South Africa Data Management Advertising Software Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Data Source
        • 9.3.3.2.3. By End Users

10. South America Data Management Advertising Software Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Data Source
    • 10.2.3. By End Users
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Data Management Advertising Software Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Data Source
        • 10.3.1.2.3. By End Users
    • 10.3.2. Colombia Data Management Advertising Software Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Data Source
        • 10.3.2.2.3. By End Users
    • 10.3.3. Argentina Data Management Advertising Software Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Data Source
        • 10.3.3.2.3. By End Users

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Data Management Advertising Software Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Adobe Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Oracle Corporation
  • 15.3. Salesforce Inc.
  • 15.4. Google LLC
  • 15.5. SAS Institute Inc.
  • 15.6. The Nielsen Company, LLC
  • 15.7. Lotame Solutions, Inc.
  • 15.8. TransUnion LLC
  • 15.9. Acxiom LLC
  • 15.10. Kenshoo Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer