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市場調查報告書
商品編碼
1957261

旅遊零售市場－全球產業規模、佔有率、趨勢、機會和預測：按產品類型、分銷通路、地區和競爭格局分類，2021-2031年

Travel Retail Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球旅遊零售市場預計將從 2025 年的 711.1 億美元成長到 2031 年的 1,193.9 億美元，複合年成長率為 9.02%。

該市場涵蓋在機場、郵輪碼頭和邊境口岸等交通樞紐向旅客進行的商業銷售。該行業的成長主要得益於全球旅遊業的強勁復甦以及持續的基礎設施建設，這些都增加了零售空間的供應。根據國際機場協會 (ACI) 的世界數據，預計到 2024 年，全球旅客吞吐量將達到 95 億人次，年增 10%。旅客數量的激增刺激了客流量的增加，並擴大了免稅區內的交易機會，推動了市場擴張。

市場概覽
預測期 2027-2031
市場規模：2025年 711.1億美元
市場規模：2031年 1193.9億美元
複合年成長率：2026-2031年 9.02%
成長最快的細分市場 葡萄酒和烈酒
最大的市場 亞太地區

然而，由於法規環境複雜且不一致，該行業面臨許多重大挑戰。不同地區行李限額和免稅額度的差異造成了混亂，並阻礙了批量採購。這些監管方面的挑戰，加上消費者自由裁量權支出面臨的經濟壓力，構成了全球旅遊零售業穩定發展的主要障礙。

市場促進因素

國際觀光和航空旅客數量的快速復甦是全球旅遊零售市場的主要驅動力。隨著邊境重新開放和旅行限制的解除，湧入交通樞紐的旅客數量直接轉化為免稅店和旅遊折扣店客流量的增加。這種復甦顯示人們對跨境旅行的信心重燃，為零售商提供了長期穩定的客戶群。根據聯合國世界旅遊組織（UNWTO）2024年5月發布的《全球旅遊晴雨表》，2024年第一季國際觀光到訪量已恢復至疫情前水準的97%。此外，國際航空運輸協會（IATA）報告稱，2023年全年客運量較上年成長36.9%，凸顯了航空業對零售生態系統的強勁支撐作用。

同時，消費者對奢侈品和高階商品的需求不斷成長，正在改變整個產業的收入結構。現代旅客越來越將中轉區域視為購買高階時裝、化妝品和酒類飲品的主要場所，他們渴望購買在國內市場難以尋找的獨家商品。為了順應這股趨勢，零售商正加速打造高品質的產品組合，瞄準那些願意為身分象徵買單的富裕旅客。 LVMH集團於2024年1月發布的一份報告印證了這一經濟影響：該報告顯示，其精選零售部門（包括DFS）在2023年的收入成長了25%。這些數據證實，透過調整產品組合，向高階品類轉型，正在為整個產業創造巨大的價值。

市場挑戰

監管的複雜性仍然是全球旅遊零售市場永續成長的一大障礙。旅客經常面臨不同地區行李限額和免稅優惠政策的不一致，這往往導致困惑和消費減少。這種不統一性阻礙了旅客的購買意願，因為他們擔心在下一個中轉站可能會被沒收物品或被收取意外費用。因此，液體、氣霧劑和凝膠等高價值品類受到的影響尤其顯著，導致交易量下降和平均購買金額降低。

這種監管摩擦正對消費者行為和零售業績產生重大影響。根據免稅世界理事會發布的2024年第三季關鍵績效指標監測報告，16%的全球消費者表示「不想攜帶額外物品」是他們購物的主要障礙。這項數據凸顯了限制性或不明確的行李規定如何直接抑制了購買率。由於旅客優先考慮的是遵守規定而非購物，儘管旅客數量有所成長，但市場仍難以獲得潛在收入，且成長幅度不大。

市場趨勢

消費者對永續和環保產品的需求日益成長，正在從根本上重塑全球旅遊零售市場的營運重點。旅客越來越重視其購買行為對環境的影響，零售商也被要求實施嚴格的供應鏈透明度和積極的脫碳策略。為了因應這一轉變，產業相關人員需要設定可衡量的排放目標，而不是僅僅依賴象徵性的措施。例如，Gebr Heinemann在2024年4月報告稱，其在2019年至2022年間已將其範圍1和範圍2的溫室氣體排放減少了約50%，這表明領先的零售商正在如何調整其經營模式，以滿足具有環保意識的旅客的道德期望。

同時，全通路零售和數位化預訂服務的整合正在突破機場航站大樓的實體限制，拓展商業機會。零售商透過採用先進的數位化平台，讓旅客在抵達中轉區之前即可瀏覽、預訂和支付商品，從而有效地延長了購物機會，並在旅客旅程的早期階段就創造了收益。這種數位轉型是推動旅客參與度提升和銷售點轉移到旅客行動裝置的關鍵動力。根據Avolta在2024年3月發布的新聞稿，該集團2023年的客戶數位化參與度同比成長了一倍，這表明無縫連接已成為現代旅遊零售生態系統中創造銷售的關鍵管道。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球旅遊零售市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 產品類型（時尚服飾及配件、食品及糖果甜點、香水及化妝品、葡萄酒及烈酒、其他（文具、電子產品、手錶等））
    • 通路（機場、郵輪、火車站、邊境、城區、飯店商店）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美旅遊零售市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲旅遊零售市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太旅遊零售市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲旅遊零售市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲旅遊零售市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球旅遊零售市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Aer Rianta International
  • DFS Group Ltd
  • Dubai Duty Free
  • King Power International Co., Ltd.
  • Hotel Shilla Co., Ltd.
  • Flemingo International
  • JR Group
  • China Duty Free Group Co., Ltd.
  • Gebr. Heinemann SE & Co. KG
  • Duty Free Americas, Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 21089

The Global Travel Retail Market is projected to expand from USD 71.11 Billion in 2025 to USD 119.39 Billion by 2031, registering a CAGR of 9.02%. This market encompasses commercial sales to passengers at transit points, including airports, cruise terminals, and border crossings. The sector's growth is primarily fueled by the strong recovery of global tourism and continuous infrastructure improvements that increase retail space availability. Data from Airports Council International World indicates that global passenger traffic was expected to hit 9.5 billion in 2024, a 10 percent rise from the previous year. This surge in traveler numbers supports market expansion by driving higher footfall and increasing transaction potential within duty-free zones.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 71.11 Billion
Market Size 2031USD 119.39 Billion
CAGR 2026-20319.02%
Fastest Growing SegmentWine & Spirits
Largest MarketAsia Pacific

However, the industry faces significant hurdles due to complex and inconsistent regulatory environments. Differing policies regarding baggage allowances and duty-free limits across various jurisdictions create confusion that often discourages high-volume purchasing. When these regulatory challenges are combined with economic pressures on consumer discretionary spending, they form a substantial barrier to the seamless growth of the global travel retail sector.

Market Driver

The rapid resurgence of international tourism and air passenger traffic acts as the main engine for the Global Travel Retail Market. As borders reopen and travel restrictions are lifted, the influx of travelers into transit hubs translates directly into increased footfall for duty-free and travel value shops. This recovery signals a restored confidence in cross-border mobility, providing retailers with a captive audience for extended periods. According to UN Tourism's May 2024 'World Tourism Barometer', international tourist arrivals recovered to 97 percent of pre-pandemic levels in the first quarter of 2024. Additionally, the International Air Transport Association reported that total traffic for the full year of 2023 rose 36.9 percent compared to 2022, highlighting the aviation sector's momentum which underpins the retail ecosystem.

Simultaneously, a growing consumer appetite for luxury and premium goods is reshaping the industry's revenue structure. Modern travelers increasingly view transit zones as prime destinations for high-end fashion, cosmetics, and spirits, often seeking exclusive items unavailable in domestic markets. This trend drives retailers to curate high-quality assortments targeting affluent passengers willing to spend on status symbols. The economic impact is evident in LVMH's January 2024 report, which noted that revenue for its Selective Retailing group, including DFS, grew by 25 percent in 2023. This data confirms that shifting the product mix toward premium categories is generating substantial value within the sector.

Market Challenge

Regulatory complexity remains a significant obstacle to the sustainable growth of the Global Travel Retail Market. Travelers frequently encounter inconsistent rules regarding baggage allowances and duty-free concessions across different regions, leading to confusion that deters purchasing. This lack of uniformity causes hesitation, as passengers fear potential confiscation of goods or unexpected fees at subsequent transit points. Consequently, high-value categories such as liquids, aerosols, and gels are disproportionately affected, resulting in reduced transaction volumes and lower average purchase values.

This regulatory friction measurably impacts consumer behavior and retail performance. The Duty Free World Council's Key Performance Indicator Monitor for the third quarter of 2024 revealed that 16 percent of global shoppers cited the unwillingness to carry additional items as a primary barrier to making a purchase. This statistic highlights how restrictive or unclear carry-on rules directly suppress conversion rates. As travelers prioritize seamless compliance over shopping, the market struggles to capture potential revenue, effectively stalling growth despite rising passenger numbers.

Market Trends

Rising consumer demand for sustainable and eco-conscious products is fundamentally restructuring the operational priorities of the Global Travel Retail Market. Travelers are increasingly evaluating the environmental footprint of their purchases, compelling retailers to implement rigorous supply chain transparency and aggressive decarbonization strategies. This shift requires industry players to adopt measurable targets for reducing emissions rather than relying on token gestures. For instance, Gebr. Heinemann reported in April 2024 that it reduced its Scope 1 and Scope 2 greenhouse gas emissions by approximately 50 percent between 2019 and 2022, demonstrating how leading retailers are realigning their business models to meet the ethical expectations of environmentally aware passengers.

Concurrently, the integration of omnichannel retail and digital pre-order services is expanding commercial opportunities beyond the physical constraints of airport terminals. Retailers are deploying advanced digital platforms that allow travelers to browse, reserve, and pay for goods before arriving at the transit zone, effectively extending the shopping window and capturing revenue earlier in the journey. This digital evolution is becoming a critical driver of passenger interaction, shifting the point of sale to the traveler's mobile device. Avolta's March 2024 presentation noted that the group's customer digital engagement doubled year-over-year in 2023, indicating that seamless connectivity is now a primary channel for securing sales in the modern travel retail ecosystem.

Key Market Players

  • Aer Rianta International
  • DFS Group Ltd
  • Dubai Duty Free
  • King Power International Co., Ltd.
  • Hotel Shilla Co., Ltd.
  • Flemingo International
  • J.R. Group
  • China Duty Free Group Co., Ltd.
  • Gebr. Heinemann SE & Co. KG
  • Duty Free Americas, Inc.

Report Scope

In this report, the Global Travel Retail Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Travel Retail Market, By Product Type

  • Fashion & Accessories
  • Food & Confectionary
  • Fragrances & Cosmetics
  • Wine & Spirits
  • Others (Stationery, Electronics, Watches, etc.)

Travel Retail Market, By Distribution Channel

  • Airports
  • Cruise Liners
  • Railway Stations
  • Border
  • Downtown
  • Hotel Shops

Travel Retail Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Travel Retail Market.

Available Customizations:

Global Travel Retail Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Travel Retail Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Fashion & Accessories, Food & Confectionary, Fragrances & Cosmetics, Wine & Spirits, Others (Stationery, Electronics, Watches, etc.))
    • 5.2.2. By Distribution Channel (Airports, Cruise Liners, Railway Stations, Border, Downtown, Hotel Shops)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Travel Retail Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Travel Retail Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Travel Retail Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Travel Retail Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Travel Retail Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Travel Retail Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Travel Retail Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Travel Retail Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Travel Retail Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Travel Retail Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Travel Retail Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Travel Retail Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Travel Retail Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Travel Retail Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Travel Retail Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Travel Retail Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Travel Retail Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Travel Retail Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Travel Retail Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Travel Retail Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Travel Retail Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Travel Retail Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Travel Retail Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Travel Retail Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Travel Retail Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Aer Rianta International
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. DFS Group Ltd
  • 15.3. Dubai Duty Free
  • 15.4. King Power International Co., Ltd.
  • 15.5. Hotel Shilla Co., Ltd.
  • 15.6. Flemingo International
  • 15.7. J.R. Group
  • 15.8. China Duty Free Group Co., Ltd.
  • 15.9. Gebr. Heinemann SE & Co. KG
  • 15.10. Duty Free Americas, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer