旅遊零售市場規模、佔有率和成長分析（按產品類型、產業、分銷管道、最終用戶和地區分類）－2026-2033年產業預測

預計到 2024 年，旅遊零售市場規模將達到 1,363.5 億美元，到 2025 年將達到 1,491.4 億美元，到 2033 年將達到 3055.7 億美元，在預測期（2026-2033 年）內，複合年成長率為 9.38%。

受可支配收入成長、旅遊業蓬勃發展以及消費者對奢侈品和體驗的需求轉變的推動，旅遊零售市場正經歷強勁成長。該行業涵蓋在機場、免稅店和郵輪上向旅客銷售產品和服務。如今，旅客重視獨特且個人化的購物體驗，這推動了體驗式零售概念的發展。零售商正致力於打造身臨其境型環境、提供獨家產品和卓越的客戶服務，從而顯著提升了旅遊零售體驗。這些策略性舉措不僅促進了銷售成長，也增強了顧客忠誠度，預示著隨著消費者偏好的不斷變化，全球旅遊零售業將擁有光明的前景。

旅遊零售市場促進因素

旅遊業的成長對旅遊零售市場產生了顯著影響。著名旅遊目的地吸引大量遊客，其中許多人傾向於購買奢侈品、時尚單品、化妝品以及旅遊零售店提供的各種商品。旅遊活動頻繁的地區，尤其是以旅遊景點聞名的大城市，旅遊零售業的參與度很高。這種旅遊趨勢不僅提高了零售店的曝光率，也創造了一個充滿活力的購物環境，讓遊客能夠享受獨特的購物體驗，從而進一步推動了對面向國際遊客的各類商品的需求。

旅遊零售市場限制

旅遊零售和國內零售之間的價格差異可能會嚇退潛在客戶。這些價格差異可能源自於稅收、免稅規定和價值鏈成本等因素。當消費者感知到顯著的價格差異時，他們可能會推遲購買或尋找其他管道購買所需產品。這種猶豫不決會對旅遊零售產品的銷售和整體吸引力產生負面影響，因為消費者會仔細權衡各種選擇並尋找更具成本效益的購買管道。最終，這些價格方面的挑戰可能會阻礙旅遊零售市場的成長和吸引力。

旅遊零售市場趨勢

旅遊零售市場正呈現出顯著的永續永續性趨勢，反映出旅客群對環保產品的強烈偏好。這一趨勢的驅動力源於消費者日益增強的環保意識，促使品牌和零售商透過提供永續採購和生產的免稅商品來應對這一趨勢。機場零售商正積極推廣永續舉措，例如加強廢棄物管理、永續的包裝解決方案以及與符合道德規範的供應商合作。這種環保理念不僅滿足了消費者的需求，而且有望透過抓住機遇，培養品牌忠誠度並吸引具有環保意識的客戶群，從而推動旅遊零售行業的成長。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析和影響

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 專利分析
• 案例研究

全球旅遊零售市場規模（依產品類型分類）及複合年成長率（2026-2033 年）

• 香水和化妝品
• 葡萄酒和烈酒
• 時尚配件
• 菸草製品
• 電子產品和禮品
• 食品和糖果甜點

全球旅遊零售市場規模（依產業分類）及複合年成長率（2026-2033 年）

• 免稅店
• 課稅項目

全球旅遊零售市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 機場/航空公司商店
• 港口和郵輪商店
• 邊境、市中心、飯店商店
• 火車站商店
• 其他

全球旅遊零售市場規模（依最終用戶分類）及複合年成長率（2026-2033 年）

• 男性
• 女士
• 適合兒童

全球旅遊零售市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2021-2023年營收年比比較

主要企業簡介

• Dufry AG
• LVMH Moet Hennessy Louis Vuitton
• Lagardere Travel Retail
• Heinemann SE & Co. KG
• King Power International Group
• Shilla Duty Free
• Lotte Duty Free
• China Duty Free Group
• Duty Free Americas, Inc.
• Aer Rianta International
• 3Sixty Duty Free
• Gebr. Heinemann
• Dubai Duty Free

結論與建議

Travel Retail Market size was valued at USD 136.35 Billion in 2024 and is poised to grow from USD 149.14 Billion in 2025 to USD 305.57 Billion by 2033, growing at a CAGR of 9.38% during the forecast period (2026-2033).

The travel retail market is experiencing dynamic growth fueled by rising disposable incomes, an expanding tourism sector, and a shift towards luxury goods and experiences. This sector encompasses the sale of products and services to travelers at airports, duty-free stores, and cruise ships. Currently, travelers prioritize unique, personalized shopping experiences, prompting the development of experiential retail concepts. Retailers are now concentrating on creating immersive environments, offering exclusive products, and delivering exceptional customer service, which significantly enhances the travel retail experience. These strategic efforts have not only led to increased sales but also fostered greater customer loyalty, indicating a robust future for global travel retail with evolving consumer preferences shaping its landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Travel Retail market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Travel Retail Market Segments Analysis

Global Travel Retail Market is segmented by product type, sector, distribution channel, end user and region. Based on product type, the market is segmented into perfumes & cosmetics, wines & spirits, fashion & accessories, tobacco products, electronics & gifts and food & confectionery. Based on sector, the market is segmented into duty-free and duty-paid. Based on distribution channel, the market is segmented into airport & airline shops, seaport & cruise line shops, border, downtown & hotel shops, railway station shops and others. Based on end user, the market is segmented into men, women and children. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Travel Retail Market

The growth of the tourism industry significantly influences the travel retail market. Renowned tourist destinations draw in large numbers of travelers, many of whom are inclined to purchase luxury goods, fashionable items, cosmetics, and various products offered at travel retail locations. Areas with increased tourist activity, particularly major cities known for their attractions, witness considerable engagement in the travel retail sector. This upward trend in tourism not only enhances the visibility of retail outlets but also fosters a thriving environment where travelers can enjoy unique shopping experiences, further propelling the demand for diverse products tailored to international visitors.

Restraints in the Travel Retail Market

Price differences between travel retail and domestic retail can often deter potential customers. Such variations in pricing can stem from factors such as taxes, duty-free regulations, and supply chain expenses. When consumers perceive substantial disparities in prices, they may opt to postpone their purchases or look for alternative venues to acquire the products they desire. This hesitation can negatively impact sales and overall interest in travel retail offerings, as consumers weigh their options carefully and consider the best value for their money. Ultimately, these pricing challenges can impede the growth and attractiveness of the travel retail market.

Market Trends of the Travel Retail Market

The travel retail market is witnessing a significant trend towards sustainability, reflecting a pronounced consumer preference for eco-friendly products among travelers. This shift is fueled by a growing awareness of environmental issues, compelling brands and retailers to adapt by offering sustainably sourced and produced duty-free items. Airport retailers are proactively embracing sustainable practices, such as enhanced waste management, biodegradable packaging solutions, and partnerships with ethical suppliers. This commitment to eco-consciousness not only meets consumer demand but also positions the travel retail sector for growth, capitalizing on the opportunity to cultivate brand loyalty and attract a more environmentally aware customer base.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Patent Analysis
• Case Studies

Global Travel Retail Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Perfumes & Cosmetics
• Wines & Spirits
• Fashion & Accessories
• Tobacco Products
• Electronics & Gifts
• Food & Confectionery

Global Travel Retail Market Size by Sector & CAGR (2026-2033)

• Market Overview
• Duty-Free
• Duty-Paid

Global Travel Retail Market Size by Distribution channel & CAGR (2026-2033)

• Market Overview
• Airport & Airline Shops
• Seaport & Cruise Line Shops
• Border, Downtown & Hotel Shops
• Railway Station Shops
• Others

Global Travel Retail Market Size by End User & CAGR (2026-2033)

• Market Overview
• Men
• Women
• Children

Global Travel Retail Market Size & CAGR (2026-2033)

• North America, (Product Type, Sector, Distribution channel, End User)
  • US
  • Canada
• Europe, (Product Type, Sector, Distribution channel, End User)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product Type, Sector, Distribution channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product Type, Sector, Distribution channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product Type, Sector, Distribution channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Dufry AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lagardere Travel Retail
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heinemann SE & Co. KG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• King Power International Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shilla Duty Free
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotte Duty Free
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Duty Free Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duty Free Americas, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aer Rianta International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3Sixty Duty Free
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gebr. Heinemann
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dubai Duty Free
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation