![]() |
市場調查報告書
商品編碼
1953677
嬰兒餵食用品及配件市場-全球產業規模、佔有率、趨勢、機會及預測:依產品類型、年齡層、最終用戶、通路、地區及競爭格局分類,2021-2031年Baby Toddler Feeding Product Accessories Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Age Group, By End User, By Distribution Channel, By Region & Competition, 2021-2031F |
||||||
全球嬰兒餵食用品市場預計將從 2025 年的 12.9 億美元成長到 2031 年的 17.1 億美元,複合年成長率為 4.81%。
該行業涵蓋種類繁多的輔助產品,旨在支持嬰兒餵食和衛生,產品範圍從奶瓶奶嘴、吸乳器附件到消毒器、晾乾架和專用清潔工具。該行業的成長主要源於對高效餵食方式的需求,這主要是由於越來越多的女性進入職場,以及父母對產品安全性和清潔度的日益重視。為了滿足消費者對安全優質產品的需求,嬰兒安全聯盟(前身為嬰兒產品製造商協會)在2025年發布報告,介紹了其強化檢驗計畫。該計劃評估了30多個類別中的3200多種產品,以確保其嚴格遵守安全通訊協定。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 12.9億美元 |
| 市場規模:2031年 | 17.1億美元 |
| 複合年成長率:2026-2031年 | 4.81% |
| 成長最快的細分市場 | 刀叉餐具 |
| 最大的市場 | 北美洲 |
然而,儘管存在這些有利條件,但由於主要已開發國家出生率下降,市場仍面臨重大挑戰。人口結構惡化不可避免地導致潛在消費群萎縮,迫使製造商在不斷縮小的目標使用者群體中加劇市場佔有率的競爭。因此,這種結構性變化限制了整體銷售成長的機會,迫使企業在更受限的環境下制定策略。
智慧哺乳技術的融合正在從根本上改變整個產業,其驅動力源自於父母對自動化和連網設備日益成長的便利性需求。各公司正將基於應用程式的監控系統和隱藏的穿戴式組件整合到吸乳器和奶瓶組件中,以提高操作便利性並方便數據分析。這項技術進步尤其吸引那些注重育兒效率、精通科技的千禧世代和Z世代父母。例如,Momcozy 在其「2024年度回顧」報告中指出,到2025年1月,其穿戴式式吸乳器將成為同類產品中全球最暢銷的產品,在全球擁有超過450萬名用戶。此外,這種需求的激增不僅限於電子產品,還延伸至其他必需的配件。 Pigeon Corporation報告稱,2025年奶瓶和奶嘴銷量同比成長超過30%,凸顯了高階嬰兒用品市場的強勁勢頭。
同時,在環保意識日益增強和旨在減少塑膠廢棄物的法規日趨嚴格的背景下,向環保永續材料的轉型正成為技術創新不可或缺的補充。各大品牌正積極推動產品重新設計,採用可生物回收的原料,並重新設計包裝,以減少對環境的影響,這對於維繫品牌忠誠度而言正變得癒發重要。這項轉型包括以可再生資源取代傳統的聚丙烯,以及從供應鏈中淘汰一次性塑膠,以符合嚴格的國際標準。例如,美德樂於2025年7月發布的《2024美德樂關懷影響報告》顯示,零售包裝中原生塑膠的使用量減少了37%,超過了最初設定的目標。隨著永續發展從小眾選擇演變為標準要求,那些能夠有效審核碳排放和原料採購的製造商正在飽和的市場中獲得競爭優勢。
全球嬰幼兒餵食用品市場擴張的主要障礙是主要已開發經濟體出生率的持續下降。這一人口趨勢構成了一項重大的結構性障礙,直接縮小了嬰幼兒餵食和衛生用品的潛在市場規模。隨著新生兒數量的減少,奶瓶、消毒器和晾乾架等輔助產品的基本自然需求必然下降。因此,製造商無法再依賴持續成長的基本客群來推動銷量,而不得不更多地依賴現有用戶的更換需求,而非開發新用戶,以維持其收入來源。
這種萎縮趨勢導致競爭加劇,使得各公司在不斷縮小的消費群體中激烈爭奪市場佔有率。目標人口的減少限制了整個產業的擴張潛力,因為潛在終端使用者的數量趨於穩定甚至下降。重要的產業數據也印證了這一下降趨勢。美國國家健康統計中心報告稱,到2025年,美國暫定總和生育率將降至每千人53.7個嬰兒的歷史新低。這些數據凸顯了挑戰的嚴峻性,並強調了限制該產業實現銷量成長的長期障礙。
防脹氣功能和符合人體工學的安全設計正成為影響消費者選擇的重要因素。父母越來越重視生理上的精準性,以確保嬰兒的舒適和健康。製造商正積極研發特殊的內部通風機制,以減少空氣吸入並防止乳頭混淆,同時也致力於研發符合人體解剖學的奶嘴,以直接解決與胃腸道問題以及從母乳餵養過渡到奶瓶餵養相關的難題。這種以臨床檢驗和健康為中心的設計趨勢,正為那些能夠有效模擬自然餵食過程的品牌帶來可觀的效益。例如,貝親公司於2025年9月發布的「2025會計年度第二季財務業績摘要」顯示,以其支持母乳哺育功能而聞名的蘭思諾品牌奶瓶和奶嘴的銷量年增超過40%。
同時,隨著經濟實用性影響購買行為,多功能可轉換型母乳哺育產品的興起正在改變市場競爭格局。現代父母傾向於選擇能夠適應不同發展階段的多功能耐用產品(例如可以從奶瓶轉換成吸管杯或儲物容器的產品),從而在最大限度提高產品價值的同時,減少家中雜亂。這種對高度靈活實用產品的偏好正在提升各個個人護理領域的績效。皇家飛利浦在其2025年7月發布的2025年第二季報告中也印證了這一成長勢頭,報告顯示,其個人健康業務板塊(包括其高度靈活的母嬰護理產品組合)實現了6%的同比成長。
The Global Baby Toddler Feeding Product Accessories Market is projected to expand from USD 1.29 Billion in 2025 to USD 1.71 Billion by 2031, registering a CAGR of 4.81%. This industry covers a wide array of auxiliary items intended to support infant nutrition and hygiene, ranging from bottle nipples and breast pump attachments to sterilization units, drying racks, and specialized cleaning tools. Growth in this sector is largely fueled by the rising number of women entering the workforce, creating a need for time-efficient feeding methods, as well as an intensified parental emphasis on product safety and cleanliness. Reflecting this demand for secure and high-standard goods, the Baby Safety Alliance (previously the Juvenile Products Manufacturers Association) reported in 2025 that its upgraded verification program evaluated over 3,200 products across more than 30 categories to guarantee strict compliance with safety protocols.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 1.29 Billion |
| Market Size 2031 | USD 1.71 Billion |
| CAGR 2026-2031 | 4.81% |
| Fastest Growing Segment | Cutlery |
| Largest Market | North America |
However, despite these favorable conditions, the market confronts a substantial obstacle due to falling birth rates in key developed nations. This demographic downturn inevitably reduces the potential consumer base, compelling manufacturers to engage in fiercer competition for market share amidst a shrinking population of target users. Consequently, this structural shift limits the opportunities for overall volume growth, forcing companies to strategize within a more constrained environment.
Market Driver
The integration of smart feeding technology is fundamentally transforming the sector, driven by parental demand for automated and connected devices that enhance convenience. Companies are embedding app-based monitoring systems and discreet, wearable components into breast pumps and bottle assemblies, facilitating better mobility and data analysis. This technological evolution is particularly appealing to tech-savvy Millennial and Gen Z parents who value efficiency in childcare routines. Illustrating this trend, Momcozy's '2024 Year in Review' noted in January 2025 that its wearable breast pump secured the top global sales position in its class, serving over 4.5 million mothers internationally. Furthermore, this surge in demand spans beyond electronics to essential accessories; Pigeon Corporation reported in 2025 that sales of nursing bottles and nipples in the U.S. and Europe rose by over 30% year-over-year, highlighting the robust nature of the premium feeding category.
Concurrently, the transition toward eco-friendly and sustainable materials serves as a vital complement to technological advancements, spurred by growing environmental consciousness and regulations aimed at curbing plastic waste. Brands are actively reformulating products using bio-circular feedstocks and redesigning packaging to lower their ecological footprint, a move increasingly critical for sustaining brand loyalty. This shift entails substituting traditional polypropylene with renewable resources and removing single-use plastics from supply chains to align with strict global standards. Demonstrating this commitment, Medela's '2024 Medela Cares Impact Report' released in July 2025 revealed that the company surpassed its initial goals by achieving a 37% reduction in virgin plastic within its retail packaging. As sustainability evolves from a niche offering to a standard requirement, manufacturers that effectively audit their carbon impact and material sourcing are gaining a competitive edge in a saturated market.
Market Challenge
The principal hurdle obstructing the expansion of the Global Baby Toddler Feeding Product Accessories Market is the persistent decrease in birth rates throughout major developed economies. This demographic trend functions as a critical structural barrier by directly reducing the total addressable market of infants who need feeding and hygiene products. With the annual count of newborns dropping, the fundamental organic demand for supplementary goods like bottle nipples, sterilization devices, and drying racks naturally diminishes. As a result, manufacturers can no longer depend on a consistently growing customer base to fuel volume sales, necessitating a heavier reliance on replacement purchases rather than acquiring new users to sustain revenue streams.
This contraction fosters a landscape of heightened rivalry, where firms must battle aggressively for market share within a shrinking consumer pool. The decline in the target population restricts the sector's overall scalability, as the number of potential end-users plateaus or falls. This downward trend is supported by significant industry data; the National Center for Health Statistics reported in 2025 that the provisional general fertility rate in the United States fell to a historic low of 53.7 births per 1,000 women. Such statistics emphasize the severity of the challenge, highlighting a long-term obstacle that constrains the industry's ability to achieve volume-based growth.
Market Trends
The development of anti-colic and ergonomic safety features is emerging as a key driver of consumer choice, with parents increasingly favoring physiological accuracy to ensure the comfort and health of their infants. Manufacturers are actively engineering specialized internal venting mechanisms and anatomically designed nipples that reduce air ingestion and prevent nipple confusion, directly tackling issues related to gastrointestinal distress and the switch between breastfeeding and bottle-feeding. This move toward clinically verified, health-centric designs is driving significant revenue for brands that effectively mimic natural feeding processes. For example, Pigeon Corporation's 'Summary of the Financial Results Briefing for the First Half, FY Dec. 2025' in September 2025 highlighted that sales of its Lansinoh brand nursing bottles and nipples, known for their breastfeeding-supportive attributes, grew by more than 40% compared to the previous year.
Simultaneously, the rise of multifunctional and convertible feeding products is altering the competitive environment as economic practicality shapes purchasing behavior. Modern parents are shifting toward versatile, durable solutions that adjust to various developmental phases-such as bottles that convert into sippy cups or storage vessels-thereby optimizing value and minimizing household clutter. This preference for adaptable, high-utility goods is strengthening the performance of diversified personal care sectors. Confirming this resilience, Royal Philips reported in its 'Q2 2025 Quarterly Report' from July 2025 that its Personal Health segment, which includes its range of adaptable Mother & Childcare innovations, achieved a comparable sales growth of 6% year-over-year.
Report Scope
In this report, the Global Baby Toddler Feeding Product Accessories Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Baby Toddler Feeding Product Accessories Market.
Global Baby Toddler Feeding Product Accessories Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: