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市場調查報告書
商品編碼
1948756

嬰兒油市場 - 全球產業規模、佔有率、趨勢、機會及預測（按應用、分銷管道、地區和競爭格局分類，2021-2031年）

Baby Oil Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Application (Body Use and Hair Use), By Distribution Channel (Store-based Retail and Non-Store-based Retail), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球嬰兒油市場預計將從 2025 年的 32.4 億美元成長到 2031 年的 42.9 億美元，年複合成長率為 4.79%。

嬰兒油是指專門配製的惰性液體配方，通常由精煉礦物油或植物來源的潤膚劑製成，有助於滋潤和保護嬰兒嬌嫩的表皮。市場擴張的主要驅動力是父母對嬰兒衛生標準的日益重視以及全球可支配收入的成長，這使得人們更容易獲得優質的護膚產品。此外，嬰兒按摩這一廣泛的文化習俗也確保了不同國際人口對高品質潤滑劑的穩定需求。

市場概覽
預測期 2027-2031
市場規模：2025年 32.4億美元
市場規模：2031年 42.9億美元
複合年成長率：2026-2031年 4.79%
成長最快的細分市場 非實體店面零售
最大的市場 亞太地區

限制市場普及的一大障礙是消費者日益關注合成礦物油成分可能引起的過敏反應和皮膚不良反應。這種疑慮要求進行嚴格的安全檢驗，並且常常導致消費者轉向其他保濕產品。為了說明競爭格局的激烈程度，《歐洲化妝品》雜誌報告稱，包括嬰兒潤膚劑和防護油在內的護膚類將在2024年繼續保持其在歐洲市場的領先地位，市場估值將達到301億歐元。這一主導性凸顯了製造商在應對安全問題的同時，必須克服的重重挑戰。

市場促進因素

消費者對有機和植物來源產品的需求激增，從根本上改變了市場競爭格局。這主要源自於父母越來越傾向選擇「潔淨標示」產品，避免使用合成礦物油。這種轉變源自於消費者對成分安全性的日益關注，以及對可生物分解、低致敏性潤膚劑的偏好，這些都符合永續育兒的概念。製造商正積極將椰子油、杏仁油和荷荷巴油等植物成分添加到產品系列中，這些成分被認為對嬰兒敏感肌膚安全。這種偏好轉變所帶來的經濟影響顯而易見。例如，在2024年11月發布的「2024年第三季財務業績報告」中，The Honest Company公佈了創紀錄的9,900萬美元銷售額，年成長15%，這主要得益於其清潔配方嬰兒產品的強勁銷售。

同時，主要發展中地區的高出生率支撐著銷售量的持續成長，並成為抵禦西方市場人口停滯的重要緩衝。新興經濟體，尤其是亞洲經濟體，憑藉其龐大的人口基數和與嬰幼兒照護相關的文化習俗，仍然是銷售成長的關鍵驅動力。例如，根據中國國家統計局2025年1月發布的數據，預計2024年中國新生兒數量將比上年增加52萬，達到954萬，顯示出人口趨於穩定的跡象，並為嬰幼兒護理品牌帶來了新的機會。這種人口韌性直接推動了在這些地區運營的大型全球公司的收入成長。正如Pigeon Corporation2025年報告所示，其2024會計年度淨銷售額成長10.3%，達到1041億日元，這主要得益於其海外業務部門的強勁表現。

市場挑戰

全球嬰兒油市場成長面臨的一大挑戰是消費者對合成礦物油成分安全性的日益擔憂。這種疑慮通常源自於對潛在過敏反應和皮膚不良反應的擔憂，嚴重阻礙了市場滲透。隨著父母越來越重視成分透明度，消費者普遍認為礦物油是一種非天然或潛在有害成分，這使得相當一部分消費者對購買傳統配方產品猶豫不決。這種迴避行為直接影響了以礦物油為主要成分的大眾市場品類的銷售，有效限制了現有產品線的覆蓋範圍，並減緩了整體市場擴張。

因此，製造商面臨著一個受限的環境，需要應對消費者對產品安全性的負面看法，這成為銷售週期中的摩擦點。對這些成分的嚴格審查分散了注意力和資源，使得在這個高度敏感的行業中維護消費者信任變得更加複雜。為了體現這些趨勢發生的經濟環境，英國化妝品、盥洗用品和香水協會 (CTPA) 預測，到 2024 年，英國盥洗用品和美容行業的銷售額將達到 103 億英鎊。這一規模表明，在如此高價值的行業中，普遍存在的成分懷疑會如何嚴重損害嬰兒潤膚劑等關鍵子類別的業績，凸顯了其中蘊含的巨大經濟風險。

市場趨勢

隨著家長們越來越重視臨床證據而非傳統品牌知名度，高階和皮膚科醫生推薦的小眾品牌的崛起正在從根本上改變市場動態。這一趨勢的特點是，消費者開始青睞經小兒科核准的配方，以及針對濕疹等皮膚問題的專業護理產品，這些產品不僅提供基礎保濕，還能提供醫用級的皮膚屏障保護。推動這項品類優質化源自於家長願意投資價格較高的產品，因為這些產品承諾具有科學的有效性和安全性。這種對皮膚科權威性的追求正在為主要參與者帶來顯著的經濟效益。例如，歐萊雅集團在2025年2月發布的「2024會計年度財務表現」報告中指出，其皮膚科美容部門（包括一條基於臨床的嬰幼兒護理產品線）實現了9.8%的同比成長，顯著超過了整體美容市場的成長速度。

同時，維蕾德正積極拓展成人美容及個人護理業務，使其消費族群不再侷限於嬰幼兒。這主要得益於社群媒體上的流行趨勢，例如使用嬰兒油卸妝，打造「水光肌」。這種跨世代的吸引力使得製造商能夠將這些油類產品定位為適合全家使用的多功能美容必備品，從而提升了購買頻率和銷售量。維蕾德策略性地調整其以嬰兒為中心的產品系列，以滿足成人護膚需求，這極大地促進了營收成長。根據維蕾德於2025年4月發布的《2024年度永續發展報告》，該公司銷售額成長8.3%，達到4.562億歐元，創歷史最佳業績，這主要得益於其煥膚臉部保養產品和久經考驗的嬰兒產品系列廣受歡迎。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球嬰兒油市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 用途（用於身體和頭髮）
    • 按分銷通路（實體店零售及非實體店零售）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美嬰兒油市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲嬰兒油市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章 亞太地區嬰兒油市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲嬰兒油市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲嬰兒油市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球嬰兒油市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Johnson & Johnson
  • Procter & Gamble
  • Unilever
  • Beiersdorf AG
  • Artsana SpA
  • Burt's Bees Inc.
  • California Baby
  • Dabur Ltd.
  • Farlin
  • Himalaya Drug Company

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 3993

The Global Baby Oil Market is projected to expand from USD 3.24 Billion in 2025 to USD 4.29 Billion by 2031, reflecting a compound annual growth rate (CAGR) of 4.79%. Defined as a specialized inert liquid preparation usually formulated from purified mineral oil or vegetable-based emollients, baby oil serves to preserve moisture and protect the delicate epidermis of infants. Market expansion is largely supported by increasing parental awareness regarding infant hygiene standards and a global rise in disposable income, which facilitates access to premium skincare formulations. Additionally, the widespread cultural practice of infant massage ensures a steady demand for high-quality lubricating agents across various international demographics.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 3.24 Billion
Market Size 2031USD 4.29 Billion
CAGR 2026-20314.79%
Fastest Growing SegmentNon-Store-based Retail
Largest MarketAsia Pacific

A significant hurdle limiting wider market adoption is the growing consumer anxiety regarding potential allergic reactions or adverse dermatological effects linked to synthetic mineral oil ingredients. This skepticism necessitates strict safety validation and frequently pushes consumers toward alternative hydration solutions. To highlight the magnitude of the competitive landscape, Cosmetics Europe reported that in 2024, the skin care category-which includes infant emollients and protective oils-maintained its lead in the European market with a valuation of €30.1 billion. This dominance emphasizes the intense environment manufacturers must navigate while addressing safety concerns.

Market Driver

The surging demand for organic and plant-based formulations is fundamentally reshaping the competitive landscape as parents increasingly reject synthetic mineral oils in favor of "clean label" alternatives. This shift is driven by intensified scrutiny of ingredient safety and a preference for biodegradable, hypoallergenic emollients that align with sustainable parenting values. Manufacturers are aggressively capitalizing on this trend by expanding portfolios with botanical ingredients like coconut, almond, and jojoba oils, which are perceived as safer for sensitive infant skin. The financial impact of this preference shift is evident; for instance, The Honest Company reported in its 'Q3 2024 Earnings Report' in November 2024 that it achieved record revenue of $99 million, a 15% increase from the prior year, specifically driven by strong consumption of its clean-formulated baby products.

Simultaneously, high birth rates in key developing regions continue to sustain volume growth, serving as a critical buffer against stagnating demographics in Western markets. Emerging economies, particularly in Asia, remain the primary engine for volume expansion due to large population bases and cultural propensities for infant care rituals. For example, according to the National Bureau of Statistics of China in January 2025, the number of births in China increased by 520,000 to reach 9.54 million in 2024, signaling a stabilization that offers renewed opportunities for infant care brands. This demographic resilience directly bolsters the revenues of major global incumbents operating in these territories, as illustrated by Pigeon Corporation's 2025 report stating that net sales for fiscal year 2024 rose by 10.3% to ¥104.1 billion, fueled primarily by robust performance in its overseas business segments.

Market Challenge

A major challenge hindering the growth of the Global Baby Oil Market is the escalating consumer apprehension regarding the safety of synthetic mineral oil ingredients. This skepticism, often stemming from fears of potential allergic reactions or adverse dermatological effects, acts as a substantial barrier to market penetration. As parents increasingly prioritize ingredient transparency, the perception of mineral oil as a non-natural or potentially harmful agent deters a considerable segment of the demographic from purchasing traditional formulations. This avoidance directly hampers sales volume in the mass-market category, where mineral oil remains a primary component, effectively limiting the reach of established product lines and slowing overall market expansion.

Consequently, manufacturers face a restrictive environment where the necessity to counteract negative safety perceptions creates a friction point in the sales cycle. The rigorous scrutiny applied to these ingredients diverts attention and resources, complicating the retention of consumer trust in a highly sensitive sector. To contextualize the economic environment where these dynamics unfold, according to the Cosmetic, Toiletry and Perfumery Association, in 2024, sales of the toiletries and beauty sectors in Great Britain reached £10.3 billion. This magnitude highlights the financial stakes involved, as widespread ingredient skepticism can significantly disrupt the performance of essential sub-categories like infant emollients within such a valuable industry.

Market Trends

The rise of premium and dermatologist-endorsed niche brands is fundamentally altering market dynamics, as parents increasingly prioritize clinical validation over traditional heritage. This trend is characterized by a migration toward formulations that boast pediatric approval and specialized care for conditions like eczema, moving beyond basic hydration to offer medical-grade skin barrier protection. The premiumization of this sector is fueled by the willingness of caregivers to invest in higher-priced items that promise efficacy and safety backed by scientific research. This shift toward dermatological authority is delivering substantial financial returns for key players; for instance, L'Oreal Group reported in its '2024 Annual Results' in February 2025 that the Dermatological Beauty Division, which houses clinically positioned infant care lines, achieved a like-for-like growth of 9.8%, significantly outperforming the broader beauty market.

Simultaneously, the expansion into adult beauty and personal care regimens is expanding the consumer base beyond infants, driven by viral social media trends promoting baby oil for makeup removal and "glass skin" routines. This cross-generational appeal is prompting manufacturers to market these oils as versatile, multi-functional beauty staples suitable for the entire family, thereby increasing purchase frequency and volume. The strategic pivoting of baby-centric portfolios to address adult skincare needs is proving to be a potent revenue accelerator. According to Weleda's 'Annual and Sustainability Report 2024' released in April 2025, the company achieved a turnover increase of 8.3% to €456.2 million, a record performance attributed to the dual popularity of its rejuvenating facial care and proven baby product lines among a broader demographic.

Key Market Players

  • Johnson & Johnson
  • Procter & Gamble
  • Unilever
  • Beiersdorf AG
  • Artsana S.p.A
  • Burt's Bees Inc.
  • California Baby
  • Dabur Ltd.
  • Farlin
  • Himalaya Drug Company

Report Scope

In this report, the Global Baby Oil Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Baby Oil Market, By Application

  • Body Use and Hair Use

Baby Oil Market, By Distribution Channel

  • Store-based Retail and Non-Store-based Retail

Baby Oil Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Baby Oil Market.

Available Customizations:

Global Baby Oil Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Baby Oil Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Application (Body Use and Hair Use)
    • 5.2.2. By Distribution Channel (Store-based Retail and Non-Store-based Retail)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Baby Oil Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Application
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Baby Oil Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Application
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Baby Oil Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Application
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Baby Oil Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Application
        • 6.3.3.2.2. By Distribution Channel

7. Europe Baby Oil Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Application
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Baby Oil Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Application
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Baby Oil Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Application
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Baby Oil Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Application
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Baby Oil Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Application
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Baby Oil Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Application
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Baby Oil Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Application
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Baby Oil Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Application
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Baby Oil Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Application
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Baby Oil Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Application
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Baby Oil Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Application
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Baby Oil Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Application
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Baby Oil Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Application
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Baby Oil Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Application
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Baby Oil Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Application
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Baby Oil Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Application
        • 9.3.3.2.2. By Distribution Channel

10. South America Baby Oil Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Application
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Baby Oil Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Application
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Baby Oil Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Application
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Baby Oil Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Application
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Baby Oil Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Johnson & Johnson
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Procter & Gamble
  • 15.3. Unilever
  • 15.4. Beiersdorf AG
  • 15.5. Artsana S.p.A
  • 15.6. Burt's Bees Inc.
  • 15.7. California Baby
  • 15.8. Dabur Ltd.
  • 15.9. Farlin
  • 15.10. Himalaya Drug Company

16. Strategic Recommendations

17. About Us & Disclaimer