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市場調查報告書
商品編碼
1953511
雲端語音通訊服務市場 - 全球產業規模、佔有率、趨勢、機會、預測:按部署方式、網路類型、應用程式、最終用戶、地區和競爭對手分類,2021-2031 年Cloud Telephony Service Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented, By Deployment, By Network Type, By Application, By End-Users, By Region & Competition, 2021-2031F |
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全球雲端語音通訊服務市場預計將從 2025 年的 270.9 億美元大幅成長至 2031 年的 480.2 億美元,複合年成長率達 10.01%。
雲端語音通訊服務透過第三方供應商在雲端託管應用程式、交換功能和存儲,使企業無需專用交換機硬體即可透過網際網路存取通訊功能。推動這一市場擴張的關鍵因素包括對經濟高效的擴充性的需求、遠端和混合辦公環境的廣泛普及以及對整合整合通訊日益成長的需求。根據CTIA對2024年的預測,行動無線數據流量達到了創紀錄的132.5兆兆位元組,凸顯了支援基於IP的通訊服務激增所需的數據容量的顯著成長。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 270.9億美元 |
| 市場規模:2031年 | 480.2億美元 |
| 複合年成長率:2026-2031年 | 10.01% |
| 成長最快的細分市場 | 服務 |
| 最大的市場 | 北美洲 |
儘管市場成長勢頭強勁,但在服務可靠性和品質保證方面仍面臨諸多挑戰。由於雲端語音通訊完全依賴網路連接,封包遺失、抖動和延遲等技術問題會嚴重影響語音品質。這種對網路不穩定性脆弱性的擔憂,對於那些依賴穩定、不間斷語音效能來維持關鍵業務營運的企業而言,是阻礙其採用雲端電話技術的一大障礙。
人工智慧 (AI) 和機器學習的整合正在從根本上改變全球雲端語音通訊服務市場,最佳化營運效率並提升客戶服務品質。服務供應商正在加速採用生成式人工智慧,以實現複雜工作流程的自動化、即時通話分析,並打造傳統系統無法企及的高度個人化體驗。這項技術進步使企業能夠從被動的溝通方式轉向預測性互動策略,創造的價值遠遠超出基本的語音連結。根據 Twilio 於 2024 年 4 月發布的《2024 年客戶參與報告》,十分之七的企業已經在使用人工智慧驅動的內容行銷個人化功能,這凸顯了智慧自動化在現代通訊基礎設施中的重要性。
同時,從傳統PSTN向VoIP解決方案的策略轉型是市場擴張的主要驅動力。這主要歸因於老化的銅纜基礎設施以及基於營運成本(OPEX)的雲端模式所帶來的財務優勢。各組織正在迅速淘汰本地硬體,轉而採用可擴展的、以軟體為中心的平台,以支持混合辦公模式並顯著降低維修成本。這一轉變也體現在主要整合通訊提供者的採用率上。微軟在2024年4月發布的2024會計年度第三季財報中指出,其Teams Phone PSTN用戶已突破2,000萬,顯示向雲端原生電話系統的轉型正在加速。此外,愛立信報告稱,光是2024年第一季,其5G用戶就增加了1.6億,凸顯了行動優先策略對於雲端電話系統可行性的重要性。
全球雲端語音通訊服務市場成長的主要障礙在於這些系統固有的網路不穩定性,這直接影響了服務的可靠性和品質保證。與使用專用線路的傳統系統不同,雲端語音通訊依賴公共網路連線進行語音資料傳輸。這種依賴性意味著延遲和封包遺失等技術波動會立即降低通話清晰度,可能導致語音失真或通話中斷。對於經營關鍵業務的公司而言,這種服務中斷的可能性是一個重大的風險障礙,而網路不穩定性可能損害營運效率和客戶信任的擔憂,使得許多組織在全面遷移到雲端方案時猶豫不決。
近期產業數據顯示網路中斷頻繁發生,印證了這項擔憂。 Uptime Institute 發布的 2024 年報告指出,網路中斷佔所有關鍵 IT 服務中斷的 23%。此數據凸顯了依賴第三方連線所帶來的特定營運風險。因此,由於無法保證絕對穩定性,謹慎的企業傾向於在混合或本地環境中維護備份,從而減緩了純雲端語音通訊解決方案的全面普及。
全通路客戶參與策略的興起,正將市場範圍從獨立的語音服務擴展到更廣泛的領域。在對無縫、情境感知互動需求的驅動下,企業正日益將語音通訊與WhatsApp、RCS等富媒體管道融合。客戶需要能夠在語音通話和通訊應用程式之間自由切換,而不會中斷通話記錄。與傳統的、孤立的客服中心不同,現代雲端語音通訊平台正在發展成為整合式互動中心,協調各種通訊管道,從而提高問題解決率。根據Infobip於2025年3月發布的《2025年通訊趨勢報告》,隨著品牌積極將富通訊功能融入其全通路策略,全球RCS流量激增500%。
此外,可程式語音API和CPaaS功能的興起,標誌著通訊方式從僵化的、打包式的電話系統向高度可自訂、以開發者為中心的解決方案發生了根本性的轉變。企業正在優先考慮能夠將語音功能直接整合到其應用程式和工作流程中的平台,從而實現現成軟體無法實現的獨特客戶體驗。這種結構性轉變使企業能夠客製化通話體驗的各個方面,從基於即時數據的動態路由到自訂應用程式內語音控制,將電話系統視為靈活的軟體功能,而非固定的工具。根據Twilio於2025年6月發布的《2025年客戶參與趨勢報告》,96%的公司計劃建立客製化的CX工具,而不是購買現成的解決方案,這凸顯了市場對可程式通訊技術所提供的適應性的整體偏好。
The Global Cloud Telephony Service Market is projected to experience substantial growth, expanding from a valuation of USD 27.09 billion in 2025 to USD 48.02 billion by 2031, with a compound annual growth rate of 10.01%. Cloud telephony services operate by hosting applications, switching, and storage via third-party providers on the cloud, enabling businesses to access telecommunication functions over the internet without needing on-premise Private Branch Exchange hardware. Key factors driving this market expansion include the need for cost-effective scalability, the widespread transition to remote and hybrid work environments, and increasing demand for integrated unified communications. Data from CTIA in 2024 indicates that mobile wireless data traffic reached a record 132.5 trillion megabytes, highlighting the significant growth in data capacity required to support the adoption of IP-based communication services.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 27.09 Billion |
| Market Size 2031 | USD 48.02 Billion |
| CAGR 2026-2031 | 10.01% |
| Fastest Growing Segment | Services |
| Largest Market | North America |
Despite this strong growth trajectory, the market faces a major challenge regarding service reliability and quality assurance. Since cloud telephony relies entirely on internet connectivity, technical issues such as packet loss, jitter, and latency can severely impact voice quality. This susceptibility to network instability presents a significant barrier to adoption for organizations that depend on guaranteed, uninterrupted voice performance for their essential business operations.
Market Driver
The integration of Artificial Intelligence and Machine Learning is fundamentally transforming the Global Cloud Telephony Service Market by optimizing operational efficiency and enhancing the quality of customer interactions. Service providers are increasingly incorporating generative AI to automate intricate workflows, offer real-time call analytics, and deliver hyper-personalized experiences that traditional systems cannot provide. This technological advancement enables businesses to shift from reactive communication methods to predictive engagement strategies, generating value well beyond basic voice connectivity. According to Twilio's '2024 State of Customer Engagement Report' from April 2024, seven out of ten companies are already using AI to personalize content and marketing, emphasizing the vital role of intelligent automation in modern communication infrastructures.
Concurrent with this, the strategic migration from traditional PSTN to VoIP solutions serves as a primary catalyst for market expansion, driven by the aging copper wire infrastructure and the financial advantages of OPEX-based cloud models. Organizations are rapidly retiring on-premise hardware in favor of scalable, software-centric platforms that support hybrid workforces and significantly lower maintenance costs. This shift is reflected in the adoption rates of major unified communication providers; Microsoft reported in its 'Fiscal Year 2024 Third Quarter Results' from April 2024 that Teams Phone had surpassed 20 million PSTN users, signaling an accelerated move toward cloud-native telephony. Additionally, Ericsson reported that 5G subscriptions grew by 160 million in the first quarter of 2024 alone, reinforcing the mobile-first strategies essential for the viability of cloud telephony.
Market Challenge
The main obstacle hindering the growth of the Global Cloud Telephony Service Market is the inherent vulnerability of these systems to network instability, which directly compromises service reliability and quality assurance. Unlike traditional systems that utilize dedicated lines, cloud telephony depends on public internet connectivity to transmit voice data. This reliance means that technical fluctuations such as latency and packet loss can immediately reduce call clarity, leading to robotic audio or dropped calls. For enterprises managing critical operations, this potential for service disruption creates a substantial risk barrier, causing many organizations to hesitate in fully migrating to cloud-based alternatives due to fears that network volatility could damage operational efficiency and customer trust.
This apprehension is supported by recent industry data highlighting the frequency of network-related disruptions. The Uptime Institute reported in 2024 that outages caused by networking issues increased to account for 23% of all significant IT service interruptions. This statistic underscores the tangible operational risks associated with relying on third-party connectivity. Consequently, the inability to guarantee absolute stability forces cautious enterprises to retain hybrid or on-premise backups, thereby slowing the comprehensive adoption of pure cloud telephony solutions.
Market Trends
The move towards Omnichannel Customer Engagement Strategies is broadening the market's scope beyond standalone voice services, as enterprises increasingly combine telephony with rich media channels like WhatsApp and RCS. This trend is fueled by the need for seamless, context-aware interactions where customers can switch between voice calls and messaging apps without losing conversation history. Unlike traditional call centers that operate in isolation, modern cloud telephony platforms are evolving into unified engagement hubs that orchestrate diverse communication paths to improve resolution rates. Infobip's 'Messaging Trends Report 2025' from March 2025 notes that global RCS traffic surged by 500% as brands actively integrated rich messaging capabilities into their wider omnichannel communication strategies.
Additionally, the rise of Programmable Voice APIs and CPaaS functionality represents a fundamental shift from rigid, pre-packaged phone systems toward highly customizable, developer-centric solutions. Businesses are prioritizing platforms that allow them to embed voice capabilities directly into their own applications and workflows, enabling unique customer journeys that off-the-shelf software cannot accommodate. This structural change empowers organizations to tailor every aspect of the call experience, from dynamic routing based on real-time data to custom in-app voice controls, treating telephony as a flexible software feature rather than a fixed utility. According to Twilio's '2025 State of Customer Engagement Report' from June 2025, 96% of businesses plan to build custom CX tools rather than buying off-the-shelf solutions, highlighting the market-wide preference for the adaptability offered by programmable communication technologies.
Report Scope
In this report, the Global Cloud Telephony Service Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Cloud Telephony Service Market.
Global Cloud Telephony Service Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: