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市場調查報告書
商品編碼
1744533
2032 年雲端語音通訊服務市場預測:按部署、企業規模、網路、應用程式、最終用戶和地區進行的全球分析Cloud Telephony Services Market Forecasts to 2032 - Global Analysis By Deployment (Cloud, Hosted and On-Premise), Enterprise Size (Small and Medium Enterprises and Large Enterprises), Network, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球雲端語音通訊服務市場預計在 2025 年達到 279.5 億美元,到 2032 年將達到 587.6 億美元,預測期內的複合年成長率為 11.2%。
雲端語音通訊服務是指使企業能夠透過網路而非傳統電話線管理通話和通訊的通訊技術。這些服務提供靈活且可擴展的語音、簡訊、呼叫路由、IVR(互動語音回覆系統)和分析解決方案,並且通常與 CRM 和其他業務工具整合。透過利用雲端基礎設施,企業可以降低硬體和維護成本,支援遠端員工,並改善客戶互動。此外,客戶服務、銷售和行銷團隊尤其受益於雲端語音通訊,因為他們可以在任何有網路連線的地方有效工作。
印度電訊監管局 (TRAI) 表示,雲端服務已被確定為印度數位基礎設施發展的關鍵組成部分。 TRAI 在建議中,提案了針對雲端服務供應商(CSP) 的寬鬆法規結構,並倡導建立根據 1860 年《社團註冊法》註冊的行業主導組織。
擴大混合工作模式和遠距工作的使用
隨著遠距辦公和混合辦公模式的興起,對雲端基礎的通訊平台的需求呈指數級成長。雲端語音通訊允許員工使用任何連網設備撥打和接聽電話,無需在辦公室環境中進行面對面會議。這種適應性確保即使在緊急情況或停工期間也能持續溝通,從而提高員工的工作效率。此外,雲端語音通訊使部門、客戶和合作夥伴無論身在何處都能輕鬆溝通,因此語音通訊的企業選擇雲端電話來管理遠端團隊。
隱私問題和資料安全
雖然雲端語音通訊帶來許多優勢,但隱私和資料安全問題仍然是一大障礙。由於通訊資料(包括通話記錄、客戶資訊和交易歷史記錄)在線上儲存和傳輸,這些資料很容易受到網路攻擊、未授權存取和資料外洩。政府、醫療保健和金融等監管嚴格的行業企業必須遵守《一般資料保護規範》(GDPR)、《健康保險流通與責任法案》(HIPAA)和印度的《資料保護資料保護法案》(DPDP Act)。這使得一些企業在沒有強大的合規框架、安全託管和端對端加密保障的情況下難以採用雲端語音通訊。
與自動化和人工智慧的整合
雲端語音通訊平台透過整合人工智慧、機器學習和自動化,開啟了新的使用案例和價值提案。人工智慧 (AI) 正在透過虛擬助理、即時轉錄、情緒分析、語音分析和智慧呼叫路由等功能徹底改變客戶服務業務。聊天機器人、自動化 IVR 系統和預測撥號能夠提高生產力、降低營運成本並提升客戶滿意度。此外,這些發展不僅為服務提供者帶來了競爭優勢,還創造了新的收入來源和針對特定行業的客製化應用。
價格和市場競爭加劇
雲端語音通訊服務市場正變得越來越擁擠,不僅有區域性和國際供應商,還有提供類似服務的新興科技公司。激烈的價格戰以及VoIP通話、IVR和通話錄音等關鍵服務的商品化,正是這種激烈競爭的結果。利潤率面臨壓力,尤其是對於那些規模和品牌知名度不如Zoom、RingCentral和Twilio等大型企業的中小型供應商。此外,免費增值經營模式和開放原始碼電話平台的出現,可能會進一步削弱現有供應商的定價能力。
新冠疫情顯著加速了雲端語音通訊服務的普及,全球企業迅速轉向遠距辦公和混合辦公模式。為了在實體辦公基礎設施遭到破壞後仍能保持順暢的客戶服務、內部協作和業務連續性,企業紛紛轉向雲端基礎的通訊工具。雲端語音通訊被用於應對日益成長的通話量和線上互動,尤其是在醫療保健、電子商務、教育和金融服務等行業。此外,疫情最終改變了企業的溝通偏好,使雲端語音通訊成為現代業務永續營運和數位轉型策略的重要組成部分。
網際網路通訊協定語音 (VOIP) 市場預計將成為預測期內最大的市場
預計在預測期內,網際網路通訊協定語音 (VOIP) 領域將佔據最大的市場佔有率。相較於傳統的公共交換電話網 (PSTN),VoIP 憑藉其成本效益、擴充性和靈活性,已成為主流技術。視訊通話、語音郵件到語音郵件通話以及 CRM 整合只是 VoIP 支援的眾多先進功能中的一小部分,這些功能均可提升客戶服務品質並提高生產力。此外,整合通訊(UC) 和遠距辦公解決方案的日益普及,進一步推動了各垂直產業對基於 VoIP 的雲端電話系統的需求。
預計預測期內客戶關係管理 (CRM) 部門的複合年成長率最高。
預計客戶關係管理 (CRM) 領域將在預測期內實現最高成長率。隨著企業越來越重視高效、個人化的客戶互動,將雲端電話與 CRM 平台整合已變得至關重要。這種整合可實現流暢的通話錄音、客戶資料搜尋、通話分析和自動跟進,從而提高客戶滿意度和座席效率。此外,雲端電話與 CRM 整合可促進全通路溝通,並確保語音、簡訊和電子郵件之間的連續性,對於優先考慮以客戶為中心的業務而言,這無疑是一項策略性投資。
由於主要市場參與者的存在、雲端基礎解決方案的廣泛採用以及先進的IT基礎設施,預計北美將在預測期內佔據最大的市場佔有率。該地區受益於IT、金融服務、保險和保險業(BFSI)、醫療保健和零售等行業對擴充性合理的通訊系統的高需求。遠距辦公趨勢的興起和網際網路的廣泛普及也推動了雲端語音通訊的擴張。此外,由於各國政府推動數位轉型的措施以及對雲端技術的大量投資,北美已成為全球雲端電話市場的領先地區。
預計亞太地區在預測期內的複合年成長率最高。快速數位化、網路使用率的上升以及中國和印度等國家日益普及的雲端技術是這一成長的主要驅動力。這些國家的中小企業 (SME) 部門為雲端語音通訊提供者帶來了巨大的機會。電子商務和數位客戶服務的成長,以及政府支持數位基礎設施的舉措,正在推動市場擴充性。此外,該地區的企業正在尋求可擴展且價格合理的通訊解決方案,這預計將推動對雲端語音通訊服務的需求。
According to Stratistics MRC, the Global Cloud Telephony Services Market is accounted for $27.95 billion in 2025 and is expected to reach $58.76 billion by 2032 growing at a CAGR of 11.2% during the forecast period. Cloud telephony services refer to a communication technology that allows businesses to manage phone calls and messaging over the internet rather than through traditional telephone lines. These services provide flexible and scalable voice, SMS, call routing, IVR (Interactive Voice Response), and analytics solutions; they are frequently integrated with CRM and other business tools. Utilizing cloud infrastructure allows businesses to lower hardware and maintenance costs, support remote workers, and improve customer interactions. Moreover, customer service, sales, and marketing teams especially benefit from cloud telephony since it allows them to work effectively from any location with internet access.
According to the Telecom Regulatory Authority of India (TRAI), cloud services are recognized as a pivotal component in the evolution of India's digital infrastructure. In its 2020 recommendations, TRAI proposed a light-touch regulatory framework for cloud service providers (CSPs), advocating for the establishment of an industry-led body registered under the Societies Registration Act, 1860.
Growing use of hybrid work models and remote work
The need for cloud-based communication platforms has grown dramatically as a result of the move to remote and hybrid work settings. Employees can make and receive calls using internet-connected devices owing to cloud telephony, which does away with the need for in-person presence in office settings. This adaptability guarantees continuous communication even in the event of emergencies or lockdowns and boosts worker productivity. Additionally, companies are using cloud telephony more and more to manage remote teams because it allows departments, clients, and partners to communicate easily regardless of where they are in the world.
Privacy issues and data security
Cloud telephony has many advantages, but privacy and data security issues continue to be a significant obstacle. Communication data is susceptible to cyber attacks, unauthorized access, and data breaches since it is stored and transmitted online, including call recordings, customer information, and transaction histories. Strict data protection laws like GDPR, HIPAA, and India's DPDP Act must be followed by companies in highly regulated industries like government, healthcare, and finance. Because of this, some businesses find it challenging to implement cloud telephony in the absence of robust compliance frameworks, secure hosting, and end-to-end encryption guarantees.
Integration with automation and artificial intelligence
Cloud telephony platforms are opening up new use cases and value propositions through the incorporation of AI, machine learning, and automation. Artificial intelligence (AI) is revolutionizing customer service operations through features like virtual assistants, real-time transcription, sentiment analysis, speech analytics, and intelligent call routing. Chatbots, automated IVR systems, and predictive dialing can boost productivity, lower operating expenses, and improves customer satisfaction. Furthermore, these developments are giving providers a competitive advantage while also generating new sources of income and applications tailored to particular industries.
Increasing price wars and market competition
The market for cloud phone services is getting more and more crowded with regional and international vendors as well as new tech companies that provide comparable services. Violent pricing tactics and the commoditization of essential services like VoIP calling, IVR, and call recording are the results of this fierce competition. Profit margins are thus under pressure, particularly for small and mid-sized providers that do not have the same scale or level of brand awareness as major players such as Zoom, RingCentral, or Twilio. Moreover, established providers' pricing power may be further undermined by the emergence of freemium business models and open-source phone platforms.
The COVID-19 pandemic caused businesses all over the world to quickly switch to remote and hybrid work models, which greatly accelerated the adoption of cloud telephony services. Businesses resorted to cloud-based communication tools in order to preserve smooth customer service, internal collaboration, and operational continuity after physical office infrastructures were disrupted. Cloud telephony was especially used by sectors like healthcare, e-commerce, education, and financial services to handle rising call volumes and online interaction. Additionally, the pandemic eventually changed enterprise communication preferences, making cloud telephony a crucial part of contemporary business continuity and digital transformation strategies, even though the initial spike was motivated by necessity.
The voice-over-internet protocol (VOIP) segment is expected to be the largest during the forecast period
The voice-over-internet protocol (VOIP) segment is expected to account for the largest market share during the forecast period. VoIP's cost-effectiveness, scalability, and flexibility over conventional Public Switched Telephone Networks (PSTNs) have made it the dominant technology. Video calls, voicemail-to-email, and CRM integration are just a few of the many sophisticated features it supports, all of which improve customer service and productivity. Furthermore, the need for VoIP-based cloud telephony systems across industries has been further stimulated by the expanding use of unified communications and remote work solutions.
The customer relationship management (CRM) segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the customer relationship management (CRM) segment is predicted to witness the highest growth rate. Cloud telephony integration with CRM platforms has become essential as companies place a greater emphasis on efficient and personalized customer interactions. The smooth call logging, customer data retrieval, call analytics, and automated follow-ups made possible by this integration improve customer satisfaction and agent productivity. Moreover, cloud telephony-CRM integration is a strategic investment for businesses that prioritize customer-centric operations because it facilitates omnichannel communication, guaranteeing continuity across voice, SMS, and email.
During the forecast period, the North American region is expected to hold the largest market share, driven by the presence of major market players, the widespread use of cloud-based solutions, and sophisticated IT infrastructure. The area benefits from high demand for scalable and affordable communication systems from sectors like IT, BFSI, healthcare, and retail. The expansion of cloud telephony is also fueled by rising remote work trends and broad internet penetration. Additionally, North America is the leading regional player in this market worldwide owing to government initiatives promoting digital transformation and significant investments in cloud technologies.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid digitalization, rising internet usage, and the expanding use of cloud technologies in nations like China and India are the main drivers of this growth. For cloud telephony providers, the sizable small and medium-sized enterprise (SME) sector in these nations offers substantial opportunities. The growth of e-commerce and digital customer service, along with government initiatives supporting digital infrastructure, are driving market expansion. Furthermore, the demand for cloud telephony services is expected to rise as companies in the area look for scalable, affordable communication solutions.
Key players in the market
Some of the key players in Cloud Telephony Services Market include Cisco Systems Inc, Exotel Techcom Pvt. Ltd., Microsoft Corporation, 8x8 Inc., Vonage Holdings Corp., Dialpad Inc, Tripudio Ltd., Avoxi Inc., Nextiva Inc., Voxx International, BroadSoft Inc., Nfon AG, RingCentral Inc., Mitel Networks Corporation and Plivo Inc.
In December 2024, VOXX International Corporation announced that VOXX and Gentex Corporation have entered into a definitive agreement and plan of merger for Gentex to acquire VOXX in an all-cash transaction. Under the terms of the Merger Agreement, Gentex will acquire all of the issued and outstanding shares of VOXX common stock not already owned by Gentex for $7.50 per share, representing an aggregate enterprise value of approximately $196 million.
In November 2024, Cisco Systems, Inc. inked a 5.5-year Whole Portfolio Agreement (WPA) with MGM Resorts International, granting MGM access to Cisco's software portfolio. The portfolio includes cybersecurity, software-defined networking, WAN, digital experience assurance, and data center services. This collaboration aims to enhance the guest and employee experience across all MGM Resorts properties.
In June 2024, Microsoft Corp and Hitachi Ltd. announced projected multibillion-dollar collaboration over the next three years that will accelerate social innovation with generative AI. Through this strategic alliance, Hitachi will propel growth of the Lumada business, with a planned revenue of 2.65 trillion yen (18.9 billion USD)*1 in FY2024, and will promote operational efficiency and productivity improvements for Hitachi Group's 270,000 employees.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.