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1948840

嬰兒爽身粉市場－全球產業規模、佔有率、趨勢、機會及預測（依產品、通路、地區及競爭格局分類，2021-2031年）

Baby Powder Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Talc-based, Talc-free), By Distribution Channel (Online and Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球嬰兒爽身粉市場預計將從 2025 年的 12.4 億美元成長到 2031 年的 17.5 億美元，複合年成長率為 5.91%。

嬰兒爽身粉是一種個人護理必需品，通常由滑石粉或玉米粉製成，旨在透過吸收水分和減少摩擦來預防尿布疹和皮膚刺激。全球出生率上升、都市化加快以及新興經濟體可支配收入增加推動了市場成長，這些因素共同促使父母優先考慮高品質的衛生用品。這些經濟指標，以及人們對嬰幼兒皮膚健康的日益關注，是全球需求的關鍵促進因素，使該行業走上了永續成長的道路，擺脫了短暫的消費趨勢。

市場概覽
預測期 2027-2031
市場規模：2025年 12.4億美元
市場規模：2031年 17.5億美元
複合年成長率：2026-2031年 5.91%
成長最快的細分市場 線上
最大的市場 亞太地區

然而，由於滑石粉成分安全性方面的嚴格法律規範和訴訟，該行業面臨著許多挑戰，迫使製造商投入大量資源進行產品重新設計。儘管存在這些障礙，但該行業背後有著雄厚的財力支撐。根據歐洲化妝品協會（Cosmetics Europe）預測，到2024年，歐洲化妝品和個人護理市場零售額預計將達到1040億歐元，這表明該行業擁有穩固的經濟基礎，足以支持對嬰兒護理領域安全標準和產品創新的持續投資。

市場促進因素

全球嬰兒爽身粉市場正經歷重塑，無滑石粉和天然配方產品的需求日益成長，這主要源於父母對產品安全性的強烈關注以及針對含滑石粉產品的持續訴訟。製造商正積極轉向植物來源替代品，例如玉米粉和葛根粉，以滿足注重健康、優先考慮潔淨標示和低致敏性的消費者的需求。這項策略轉變正為無毒產品領域的領導品牌帶來可觀的財務成功。例如，The Honest Company在2025年2月發布的「2024會計年度第四季及全年」財報中顯示，全年銷售額成長10%，達到3.78億美元。這一成長主要得益於其永續設計的嬰兒護理和個人保健產品線的強勁表現。

同時，新興經濟體和發展中地區不斷上升的出生率仍然是推動市場成長的關鍵因素，其需求量超過了成熟市場。已開發國家經常面臨人口停滯，而主要新興市場則展現出人口韌性和復甦勢頭，從而擴大了嬰幼兒衛生用品的消費群。根據中國國家統計局2025年1月發布的數據，2024年新生兒數將達到954萬，比前一年增加52萬，顯示全球第二大經濟體的出生率趨於穩定。相較之下，美國疾病管制與預防中心（CDC）截至2025年7月的數據預測，2024年新生兒數暫定為362萬，凸顯了新興地區在全球嬰幼兒照護市場持續維持的顯著規模優勢。

市場挑戰

全球嬰兒爽身粉市場面臨的主要障礙是監管審查日益嚴格以及針對滑石粉成分安全性的訴訟不斷增加。這種不利的法律環境迫使製造商將大量資金從業務成長、行銷和研發中轉移出來，用於支付不斷上漲的法律辯護費用和預留和解賠償金，從而阻礙了市場擴張。持續不斷的指控健康危害的訴訟嚴重削弱了消費者信心，導致對傳統爽身粉產品的需求下降。此外，這種法律風險迫使零售商減少滑石粉產品的貨架空間，從而縮小了可進入的市場，並為無法承擔這些監管負擔的新進入者設置了很高的准入門檻。

這些法律糾紛造成的金融不穩定導致了投資環境的不確定性，並抑制了產業的經濟成長動能。據美國侵權改革研究所稱，該行業面臨嚴重的責任危機，光是2025年就有一起與滑石粉相關的訴訟判決金額高達10億美元，凸顯了製造商面臨的巨大財務風險。此類潛在損失迫使企業採取防禦性管理策略，優先考慮風險規避而非成長策略，最終導致整體市場發展放緩，並限制了現有產品線的商業性潛力。

市場趨勢

隨著製造商積極應對日益成長的環境問題和減少塑膠廢棄物的監管要求，向永續和可生物分解包裝解決方案的轉變正在對市場產生重大影響。品牌商正將焦點從配方安全擴展到整個產品生命週期，逐步摒棄一次性塑膠，轉而使用消費後回收材料 (PCR)、可重複填充系統和紙盒。這種循環經濟原則的運用正成為吸引注重環保的父母的關鍵差異化因素，因為他們將包裝的永續性視為重要考量。例如，Kenview 於 2025 年 6 月發布的《健康生活使命報告》顯示，該公司全球包裝組合中 69% 的產品目前可回收或可重複填充，這標誌著產業正朝著減少環境影響的方向發生重大轉變。

同時，高階小眾潔淨標示品牌的崛起正在改變競爭格局，挑戰著大型傳統企業憑藉數位化優先策略和透明價值提案擁有的優勢。現代消費者越來越青睞那些提供嚴格安全認證和生活方式導向品牌形象的精品品牌，並且願意為卓越的品質和道德標準支付更高的價格。這一趨勢得益於直銷管道（DTC），小眾品牌正在透過該管道建立信任關係並加速市場擴張。例如，The Honest Company 在 2025 年 2 月發布的「2024 會計年度第四季及全年財務業績」報告中指出，其最大的數位客戶群在第四季度的產品消費量成長了 35%，凸顯了以價值為主導的挑戰者在數位領域的強勁實力。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球嬰兒爽身粉市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品（含滑石粉、不含滑石粉）
    • 依分銷管道（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美嬰兒爽身粉市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲嬰兒爽身粉市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章 亞太地區嬰兒爽身粉市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲嬰兒爽身粉市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲嬰兒爽身粉市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球嬰兒爽身粉市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Johnson & Johnson
  • Pigeon Corp.
  • Kimberly-Clark Corporation
  • California Baby
  • Artsana Group
  • Mothercare
  • The Clorox Company
  • Lion Corporation
  • Sanofi SA

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 15992

The Global Baby Powder Market is projected to expand from USD 1.24 Billion in 2025 to USD 1.75 Billion by 2031, registering a CAGR of 5.91%. As a personal care essential formulated typically from talc or cornstarch, baby powder is designed to absorb moisture and minimize friction to prevent diaper rash and skin irritation. The market's growth is fundamentally underpinned by increasing global birth rates in emerging economies, rapid urbanization, and rising disposable incomes, which enable parents to prioritize premium hygiene solutions. These economic indicators, coupled with a heightened focus on infant skin health, act as the primary engines driving global demand, establishing a sustainable trajectory distinct from temporary consumer fads.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 1.24 Billion
Market Size 2031USD 1.75 Billion
CAGR 2026-20315.91%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Conversely, the industry confronts substantial hurdles arising from strict regulatory oversight and litigation regarding the safety of talc-based ingredients, forcing manufacturers to commit significant resources to product reformulation. Despite these obstacles, the sector is bolstered by a financially resilient parent industry. According to Cosmetics Europe, the European cosmetics and personal care market achieved a retail sales value of €104 billion in 2024, demonstrating a solid economic backing that supports ongoing investment in safety standards and product innovation within the baby care segment.

Market Driver

The escalating demand for talc-free and natural ingredient formulations is reshaping the global baby powder market, spurred by intense parental concern over product safety and persistent litigation involving talc-based items. Manufacturers are actively shifting towards cornstarch, arrowroot, and other plant-based substitutes to satisfy health-conscious consumers who value clean labels and hypoallergenic qualities. This strategic pivot is delivering measurable financial success for brands leading the non-toxic sector. For example, The Honest Company reported in its 'Fourth Quarter and Full Year 2024 Financial Results' in February 2025 that full-year revenue rose by 10% to $378 million, a growth driven significantly by the strong performance of its sustainably engineered baby and personal care lines.

Concurrently, elevated birth rates in emerging economies and developing regions remain a critical volume driver, generating demand that outstrips that of mature markets. While developed nations frequently encounter population stagnation, key emerging markets are witnessing demographic resilience or recovery, thereby expanding the consumer base for infant hygiene goods. According to the National Bureau of Statistics of China in January 2025, the nation recorded 9.54 million newborns in 2024, an increase of 520,000 from the prior year, indicating stabilization in the world's second-largest economy. By comparison, data from the Centers for Disease Control and Prevention in July 2025 shows provisional births in the United States stood at 3.62 million in 2024, emphasizing the significant volume advantage emerging regions maintain in the global baby care landscape.

Market Challenge

A major impediment to the Global Baby Powder Market is the mounting pressure from rigorous regulatory scrutiny and aggressive litigation concerning the safety of talc-based ingredients. This adverse legal climate hinders market expansion by forcing manufacturers to reallocate significant capital from business growth, marketing, and R&D towards covering escalating legal defense fees and settlement reserves. The persistent influx of lawsuits alleging health hazards has deeply damaged consumer trust, causing a decline in demand for traditional powder products. Additionally, this liability risk compels retailers to cut shelf space for talc items, effectively narrowing the accessible market and establishing high entry barriers for new competitors unable to bear these regulatory burdens.

The financial instability caused by these legal disputes fosters an uncertain investment environment that dampens the sector's economic momentum. According to the American Tort Reform Association, the industry faced a severe liability crisis in 2025 when a single talc-related lawsuit resulted in a verdict of $1 billion, highlighting the massive financial risks manufacturers face. Such potential losses necessitate a defensive operational approach, where companies prioritize risk mitigation over growth strategies, thereby slowing the market's overall progress and restricting the commercial potential of established product lines.

Market Trends

The shift toward sustainable and biodegradable packaging solutions is heavily impacting the market as manufacturers address growing environmental concerns and regulatory mandates to curtail plastic waste. Brands are expanding their focus beyond formula safety to encompass the entire product lifecycle, moving from single-use plastics to post-consumer recycled (PCR) materials, refillable systems, and paper-based containers. This adoption of circular economy principles is becoming a key differentiator for attracting eco-conscious parents who consider packaging sustainability a crucial factor. For instance, Kenvue's 'Healthy Lives Mission Report' from June 2025 noted significant progress, stating that 69% of its global packaging portfolio is now recyclable or refillable, signifying a major industry shift toward reducing environmental footprints.

Simultaneously, the rise of premium and niche clean label brands is transforming the competitive landscape, challenging the dominance of established conglomerates with digital-first strategies and transparent value propositions. Modern consumers are increasingly drawn to boutique labels that provide rigorous safety certifications and lifestyle-oriented branding, often accepting higher prices for perceived superior quality and ethical standards. This trend is bolstered by direct-to-consumer channels that enable niche players to foster high-trust relationships and rapidly expand their market reach. As evidence of this momentum, The Honest Company reported in its 'Fourth Quarter and Full Year 2024 Financial Results' in February 2025 that product consumption at its largest digital customer jumped by 35% in the fourth quarter, highlighting the strength of values-driven challengers in the digital space.

Key Market Players

  • Johnson & Johnson
  • Pigeon Corp.
  • Kimberly-Clark Corporation
  • California Baby
  • Artsana Group
  • Mothercare
  • The Clorox Company
  • Lion Corporation
  • Sanofi S.A.

Report Scope

In this report, the Global Baby Powder Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Baby Powder Market, By Product

  • Talc-based
  • Talc-free

Baby Powder Market, By Distribution Channel

  • Online
  • Offline

Baby Powder Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Baby Powder Market.

Available Customizations:

Global Baby Powder Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Baby Powder Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Talc-based, Talc-free)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Baby Powder Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Baby Powder Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Baby Powder Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Baby Powder Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Distribution Channel

7. Europe Baby Powder Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Baby Powder Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Baby Powder Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Baby Powder Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Baby Powder Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Baby Powder Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Baby Powder Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Baby Powder Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Baby Powder Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Baby Powder Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Baby Powder Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Baby Powder Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Baby Powder Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Baby Powder Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Baby Powder Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Baby Powder Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Distribution Channel

10. South America Baby Powder Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Baby Powder Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Baby Powder Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Baby Powder Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Baby Powder Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Johnson & Johnson
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Pigeon Corp.
  • 15.3. Kimberly-Clark Corporation
  • 15.4. California Baby
  • 15.5. Artsana Group
  • 15.6. Mothercare
  • 15.7. The Clorox Company
  • 15.8. Lion Corporation
  • 15.9. Sanofi S.A.

16. Strategic Recommendations

17. About Us & Disclaimer