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市場調查報告書
商品編碼
1900421
嬰兒爽身粉市場規模、佔有率及成長分析（按類型、包裝規格、價格分佈、包裝形式、通路、應用及地區分類）－2026-2033年產業預測Baby Powder Market Size, Share, and Growth Analysis, By Type (Talc-free, Talc-based Baby Powder), By Pack Size, By Price, By Packaging, By Distribution Channel, By Application, By Region - Industry Forecast 2026-2033 |
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預計到 2024 年，嬰兒爽身粉市場規模將達到 13.6 億美元，到 2025 年將達到 14.4 億美元，到 2033 年將達到 22.2 億美元，在預測期（2026-2033 年）內，複合年成長率為 5.6%。
嬰兒爽身粉市場正經歷強勁成長，這主要得益於消費者衛生意識的提高、可支配收入的增加以及產品選擇的多樣化。市場旨在為父母和看護者提供高品質、安全的嬰兒爽身粉，幫助他們保持寶寶的舒適乾燥。同時，消費者對某些成分（尤其是滑石粉類爽身粉，已被證實與健康問題相關）的安全性擔憂也在影響他們的偏好。因此，消費者對玉米粉類爽身粉等替代品的需求日益成長，這些產品被認為更安全、更天然。這種市場格局的變化預示著，嬰兒護理產品不僅要滿足基本的功能需求，還要符合消費者日益成長的健康和安全意識。
嬰兒爽身粉市場促進因素
消費者越來越意識到為嬰幼兒選擇安全有效的產品的重要性。這種意識的增強推動了對天然有機成分嬰兒爽身粉的需求，尤其注重產品不含任何有害化學物質。此外，家長們也越來越傾向選擇經過臨床試驗並獲得相關監管機構核准的產品。隨著越來越多的家庭在購買嬰兒護理產品時將孩子的健康放在首位，這種對安全和健康的重視預計將顯著促進嬰兒爽身粉市場的擴張。
限制嬰兒爽身粉市場的因素
消費者對產品成分日益成長的關注度是嬰兒爽身粉市場面臨的主要阻礙因素。父母越來越傾向於選擇天然有機的嬰兒產品，認為它們更安全、更環保。這種偏好的轉變對使用合成化學成分的傳統嬰兒爽身粉產品構成了挑戰，迫使市場上的企業做出調整。為了保持競爭力，製造商必須優先考慮研發，專注於開發採用天然有機成分配製的嬰兒爽身粉。這種轉變不僅滿足了消費者的需求，也符合嬰兒護理產業整體追求更健康、更環保產品的趨勢。
嬰兒爽身粉市場趨勢
全球嬰兒爽身粉市場正呈現出明顯的趨勢，即採用天然和有機成分，這主要得益於消費者對產品成分日益成長的關注。家長們正在尋找傳統滑石粉爽身粉的替代品，並且越來越傾向於選擇以玉米粉為基礎的產品，因為玉米澱粉具有天然吸濕性，且對敏感肌膚溫和。同時，製造商也不斷創新，將蘆薈和洋甘菊等舒緩成分添加到爽身粉中，以增強產品功效。此外，環保包裝也日益受到重視，製造商紛紛採用永續材料，以滿足具有環保意識的消費者的偏好。健康與永續性的融合正在塑造嬰兒爽身粉市場的未來發展前景。
目錄
介紹
- 調查目標
- 調查範圍
- 定義
調查方法
- 資訊收集
- 二手資料和一手資料方法
- 市場規模預測
- 市場假設與限制
執行摘要
- 全球市場展望
- 供需趨勢分析
- 細分市場機會分析
市場動態與展望
- 市場規模
- 市場動態
- 促進因素和機遇
- 限制與挑戰
- 波特分析
關鍵市場考察
- 關鍵成功因素
- 競爭程度
- 關鍵投資機會
- 市場生態系統
- 市場吸引力指數（2025）
- PESTEL 分析
- 總體經濟指標
- 價值鏈分析
- 定價分析
全球嬰兒爽身粉市場規模（按類型及複合年成長率分類）（2026-2033年）
- 不含滑石粉
- 滑石粉嬰兒爽身粉
- 玉米粉嬰兒爽身粉
- 米澱粉嬰兒粉
- 草本嬰兒爽身粉
全球嬰兒爽身粉市場規模（依包裝規格及複合年成長率分類）（2026-2033 年）
- 不足100克
- 100克至500克
- 超過500克
全球嬰兒爽身粉市場規模（按價格和複合年成長率分類）（2026-2033 年）
- 價格分佈
- 中價格分佈
- 高價格分佈
全球嬰兒爽身粉市場規模（依包裝類型及複合年成長率分類）（2026-2033 年）
- 搖搖杯
- 容器
- 袋裝
- 滾珠棒
全球嬰兒爽身粉市場規模（依通路分類）及複合年成長率（2026-2033 年）
- 線上
- 離線
全球嬰兒爽身粉市場規模（按應用領域分類）及複合年成長率（2026-2033 年）
- 預防皮疹
- 皮膚保護
- 保濕
- 香味
全球嬰兒爽身粉市場規模及複合年成長率（2026-2033）
- 北美洲
- 美國
- 加拿大
- 歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
- 拉丁美洲
- 巴西
- 其他拉丁美洲地區
- 中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區
競爭資訊
- 前五大公司對比
- 主要企業的市場定位（2025 年）
- 主要市場參與者所採取的策略
- 近期市場趨勢
- 公司市佔率分析（2025 年）
- 主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較
主要企業簡介
- Johnson & Johnson（USA）
- Procter & Gamble Co.（USA）
- Unilever PLC（UK）
- Kimberly-Clark Corporation（USA）
- Beiersdorf AG（Germany）
- Nestle SA（Switzerland）
- Reckitt Benckiser Group PLC（UK）
- GlaxoSmithKline PLC（UK）
- Sanofi SA（France）
- Colgate-Palmolive Company（USA）
- Avon Products, Inc.（UK）
- PZ Cussons PLC（UK）
- Henkel AG & Co. KGaA（Germany）
- L'Oreal SA（France）
- The Clorox Company（USA）
- Church & Dwight Co., Inc.（USA）
- Kao Corporation（Japan）
- Amorepacific Corporation（South Korea）
- Himalaya Wellness Company（India）
結論與建議
Baby Powder Market size was valued at USD 1.36 Billion in 2024 and is poised to grow from USD 1.44 Billion in 2025 to USD 2.22 Billion by 2033, growing at a CAGR of 5.6% during the forecast period (2026-2033).
The baby powder market is witnessing robust growth, fueled by heightened awareness around hygiene, increasing disposable incomes, and a diverse range of available products. This market aims to equip parents and caregivers with high-quality, safe options to maintain baby comfort and dryness. Alongside this growth, safety concerns about certain ingredients, particularly in talc-based powders linked to health issues, are shaping consumer preferences. Consequently, there is a rising demand for alternatives, such as cornstarch-based powders, which are viewed as safer and more natural. This evolving landscape indicates a shift towards products that not only fulfill the functional needs of baby care but also align with the growing consumer desire for wellness and safety.
Top-down and bottom-up approaches were used to estimate and validate the size of the Baby Powder market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Baby Powder Market Segments Analysis
Global Baby Powder Market is segmented by Type, Pack Size, Price, Packaging, Distribution Channel, Application and region. Based on Type, the market is segmented into Talc-free, Talc-based Baby Powder, Cornstarch-based Baby Powder, Rice Starch-based Baby Powder and Herbal Baby Powder. Based on Pack Size, the market is segmented into Below 100 gm, 100 gm - 500gm and Above 500gm. Based on Price, the market is segmented into Low, Medium and High. Based on Packaging, the market is segmented into Shaker Bottles, Tubs, Pouch Packs and Roll-On Sticks. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Rash Prevention, Skin Protection, Moisturizing and Fragrance. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Baby Powder Market
There is a rising awareness among consumers regarding the necessity of utilizing safe and effective products for their infants. This heightened consciousness is leading to an increased demand for baby powders that are natural and organic, emphasizing the absence of harmful chemicals. Additionally, parents are seeking out products that have undergone clinical testing and received approval from relevant regulatory authorities. This shift towards safety and health in baby care products is anticipated to significantly contribute to the expansion of the baby powder market, as more families prioritize the well-being of their children in their purchasing decisions.
Restraints in the Baby Powder Market
The growing consumer awareness regarding product ingredients poses a significant restraint on the baby powder market. Increasingly, parents are seeking natural and organic baby care alternatives, viewing them as safer and more environmentally sustainable options. This shift in preference challenges traditional baby powder products that utilize synthetic or chemical ingredients, making it imperative for companies within the market to adapt. To remain competitive, manufacturers must prioritize research and development initiatives that focus on formulating natural and organic baby powders. This transition not only caters to consumer demands but also aligns with the broader trend towards healthier, eco-friendly products in the baby care sector.
Market Trends of the Baby Powder Market
The global baby powder market is witnessing significant trends characterized by a shift towards natural and organic formulations, driven by heightened consumer awareness of product ingredients. Parents increasingly seek alternatives to traditional talc-based powders, favoring cornstarch-based options that naturally absorb moisture and provide gentle care for sensitive skin. Alongside this, brands are innovating by incorporating skin-soothing additives like aloe vera and chamomile to enhance product benefits. Additionally, there is a growing emphasis on eco-friendly packaging, with manufacturers adopting sustainable materials to align with environmentally conscious consumer preferences. This blend of health and sustainability is shaping the future of the baby powder market.
Table of Contents
Introduction
- Objectives of the Study
- Scope of the Report
- Definitions
Research Methodology
- Information Procurement
- Secondary & Primary Data Methods
- Market Size Estimation
- Market Assumptions & Limitations
Executive Summary
- Global Market Outlook
- Supply & Demand Trend Analysis
- Segmental Opportunity Analysis
Market Dynamics & Outlook
- Market Overview
- Market Size
- Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
- Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers
Key Market Insights
- Key Success Factors
- Degree of Competition
- Top Investment Pockets
- Market Ecosystem
- Market Attractiveness Index, 2025
- PESTEL Analysis
- Macro-Economic Indicators
- Value Chain Analysis
- Pricing Analysis
Global Baby Powder Market Size by Type & CAGR (2026-2033)
- Market Overview
- Talc-free
- Talc-based Baby Powder
- Cornstarch-based Baby Powder
- Rice Starch-based Baby Powder
- Herbal Baby Powder
Global Baby Powder Market Size by Pack Size & CAGR (2026-2033)
- Market Overview
- Below 100 gm
- 100 gm - 500gm
- Above 500gm
Global Baby Powder Market Size by Price & CAGR (2026-2033)
- Market Overview
- Low
- Medium
- High
Global Baby Powder Market Size by Packaging & CAGR (2026-2033)
- Market Overview
- Shaker Bottles
- Tubs
- Pouch Packs
- Roll-On Sticks
Global Baby Powder Market Size by Distribution Channel & CAGR (2026-2033)
- Market Overview
- Online
- Offline
Global Baby Powder Market Size by Application & CAGR (2026-2033)
- Market Overview
- Rash Prevention
- Skin Protection
- Moisturizing
- Fragrance
Global Baby Powder Market Size & CAGR (2026-2033)
- North America (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
- US
- Canada
- Europe (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
- Asia Pacific (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
- Brazil
- Rest of Latin America
- Middle East & Africa (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Competitive Intelligence
- Top 5 Player Comparison
- Market Positioning of Key Players, 2025
- Strategies Adopted by Key Market Players
- Recent Developments in the Market
- Company Market Share Analysis, 2025
- Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)
Key Company Profiles
- Johnson & Johnson (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Procter & Gamble Co. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Unilever PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Kimberly-Clark Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Beiersdorf AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Nestle S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Reckitt Benckiser Group PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- GlaxoSmithKline PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sanofi S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Colgate-Palmolive Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Avon Products, Inc. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- PZ Cussons PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Henkel AG & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- L'Oreal S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Clorox Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Church & Dwight Co., Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Amorepacific Corporation (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Himalaya Wellness Company (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
