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市場調查報告書
商品編碼
1948793

口氣清新劑市場－全球產業規模、佔有率、趨勢、機會及預測（依產品類型、通路、地區及競爭格局分類，2021-2031年）

Mouth Freshener Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Spray, Mint Candies, Gum, Others), By Distribution Channel (Offline, Online), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球口臭治療市場預計將從 2025 年的 196.6 億美元成長到 2031 年的 280.8 億美元，複合年成長率達到 6.12%。

這些口腔衛生產品包括口氣清新貼文、口香糖、薄荷糖、噴霧等等，旨在消除口臭，同時帶來清新的感官體驗。推動這些產品成長的關鍵因素是全球對整裝儀容和社交禮儀的日益重視，這催生了對能夠提升職場和社交場合口氣清新自信的產品的需求。此外，便利的便攜包裝滿足了忙碌消費者在吸菸或進食後快速改善口氣的需求。例如，美國國家糖果甜點協會 (NCA) 報告稱，預計到 2024 年，美國口香糖的銷售額將達到 44 億美元，這足以說明這些關鍵品類的經濟重要性。

市場概覽
預測期 2027-2031
市場規模：2025年 196.6億美元
市場規模：2031年 280.8億美元
複合年成長率：2026-2031年 6.12%
成長最快的細分市場 線上
最大的市場 北美洲

然而，該市場面臨著與成分安全和監管壓力相關的重大障礙。注重健康的消費者越來越擔心這些產品中常見的高糖和人工甜味劑可能帶來的負面影響。政府對人工添加劑的嚴格監管進一步加劇了消費者的這種疑慮，為生產者帶來了合規的挑戰。因此，企業被迫採取成本高昂的配方調整策略，最終阻礙了市場的廣泛擴張。

市場促進因素

重塑全球口氣清新劑市場格局的關鍵因素之一是消費者對無糖、更健康替代品的需求日益成長，這主要源自於意識提升。隨著人們越來越重視減少卡路里攝取和口腔健康，製造商正積極改進產品配方，添加木糖醇等功能性成分，這些成分在不犧牲口感的前提下，能夠有效預防齲齒。這一趨勢體現在無糖口氣清新劑市場的強勁表現上，該市場持續超越傳統含糖產品，滿足消費者對無負擔口氣清新的需求。例如，根據2024年9月發布的《零食食品及批發烘焙業趨勢報告》，截至6月份的52週內，無糖口香糖的銷售額達到30億美元，年增7.7%。

同時，電子商務通路的激增以及創新產品口味和形式的拓展，顯著拓寬了市場涵蓋範圍，提升了消費者參與度。各大品牌正突破傳統薄荷口味的限制，嘗試直銷模式和功能性植物成分，以滿足小眾偏好，並提供便利的購買方式。這種數位轉型使企業能夠繞過傳統零售的束縛，快速測試新概念，進而吸引年輕消費者。例如，《現代零售》雜誌在2023年12月報道稱，天然口香糖品牌Simply Gum的年度數位銷售額成長了47%，這主要得益於線上銷售產品的強勁表現。此類創新對於維持產業發展動能至關重要。根據《糖果新聞》2024年7月報道，市場領導瑪氏箭牌2023年的糖果甜點總銷售額達220億美元。

市場挑戰

由於配方監管壓力日益增大以及對成分安全性的嚴格審查，全球口氣清新劑市場正面臨嚴峻挑戰。隨著消費者越來越重視整體健康和口腔衛生，他們越來越反感含有人工甜味劑和高糖的產品，而這些成分歷來是口氣清新劑的主要成分。衛生部門的嚴格指導方針進一步加劇了這種疑慮，造成了複雜的合規環境，迫使製造商修改現有產品配方。以成本較高的天然替代品取代經濟實惠的人工添加劑，導致生產成本上升，需要投入大量資源進行配方調整，從而將資金從行銷和業務擴張轉移到其他方面。

受此挑戰，該行業的表現明顯落後於其他糖果甜點類別。在努力留住注重健康的消費者的同時，也要克服監管限制，這大大抑制了其財務成長勢頭。根據美國糖果甜點協會預測，2024年，口香糖和薄荷醣類別在特定通路的銷售成長率預計僅1.9%，遠低於其他糖果甜點類別。這一疲軟的成長率凸顯了嚴格的合規標準和消費者對成分的謹慎態度如何共同阻礙了市場擴張。

市場趨勢

向更永續、更永續的包裝材料轉型正在迅速改變製造業格局。隨著全球各大公司努力減少廢棄物塑膠容器和泡殼包裝對環境的影響，糖果甜點巨頭們正在加速用可分解紙板和消費後回收塑膠（PCR）材料取代原生塑膠。這是一項策略性轉變，旨在滿足環保意識強的消費者的需求，並實現雄心勃勃的循環經濟目標。這需要對供應鏈進行重大調整，以確保新材料在保持產品新鮮度的同時，最大限度地減少廢棄物掩埋。例如，2025年7月《資源回收》雜誌發表的一篇報導《糖果巨頭瑪氏公司到2024年實現7%的PCR使用率》報道，瑪氏公司將在2024年將其包裝產品組合中納入14,000公噸再生材料，並大幅擴大永續樹脂的使用，這體現了其對材料創新的承諾。

同時，添加維生素和咖啡因等功能性成分，使口氣清新劑不再只是去除異味，而是發展成為多功能的提升表現的產品。消費者越來越傾向於選擇添加維生素的薄荷糖和“能量口香糖”，將其作為攜帶式補充劑，除了口腔衛生益處外，還能立即提升生理機能。隨著品牌將這些產品作為能量飲料和咖啡的替代品推向市場，以滿足注重效率的消費者的需求，這個細分市場正經歷著快速成長。為了佐證這些功能性產品日益成長的人氣，《零食與批發烘焙》雜誌於2024年9月發布的《2024年行業趨勢：口香糖銷量持續成長》報告顯示，能量口香糖品牌Rev的銷售額達到1070萬美元，同比成長106.8%。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球口氣清新劑市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品類型（噴霧劑、薄荷糖、口香糖、其他）
    • 按分銷管道（線下、線上）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章 北美口氣清新劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

7. 歐洲口氣清新劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章 亞太地區口氣清新劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

9. 中東和非洲口氣清新劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章 南美口氣清新劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球口氣清新劑市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Johnson & Johnson
  • Mars
  • The Hershey Company
  • Kraft Foods Inc.
  • Perfetti Van Melle
  • Lotte
  • Haribo GmbH & co.
  • Midas Care
  • Dabur Binaca
  • Cadbury Trebor Basset

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 19624

The Global Mouth Freshener Market is projected to expand from USD 19.66 Billion in 2025 to USD 28.08 Billion by 2031, achieving a compound annual growth rate (CAGR) of 6.12%. These oral hygiene products, which encompass breath strips, chewing gums, mints, and sprays, are designed to neutralize halitosis while delivering a refreshing sensory experience. Growth is primarily driven by a global focus on personal grooming and social etiquette, creating a demand for products that instill breath confidence in both professional and social environments. Additionally, the convenience of portable packaging suits the fast-paced lives of consumers seeking immediate breath correction following tobacco or food consumption. Highlighting the economic magnitude of these key categories, the National Confectioners Association reported that U.S. gum sales reached $4.4 billion in 2024.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 19.66 Billion
Market Size 2031USD 28.08 Billion
CAGR 2026-20316.12%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, the market faces significant obstacles related to ingredient safety and regulatory pressures. Health-conscious buyers are becoming increasingly cautious about the potential negative effects of high sugar levels and synthetic sweeteners frequently found in these products. This consumer skepticism is exacerbated by strict government regulations regarding artificial additives, which create compliance challenges for manufacturers. Consequently, companies are forced to undertake expensive reformulation strategies, which ultimately hinders broader market expansion.

Market Driver

A primary force reshaping the global mouth freshener market is the rising demand for sugar-free and healthier alternatives, fueled by increased consumer awareness regarding sugar intake and oral hygiene. As individuals prioritize calorie reduction and dental health, manufacturers are actively reformulating products to incorporate functional ingredients such as xylitol, which provides cavity-fighting benefits without sacrificing taste. This trend is reflected in the strong performance of the sugarless sector, which continues to surpass traditional sugary options as consumers look for guilt-free breath solutions. For example, according to Snack Food & Wholesale Bakery's 'State of the Industry 2024' report from September 2024, sugarless gum sales hit $3 billion for the 52 weeks ending in June, representing a 7.7% year-over-year increase.

Concurrently, the proliferation of e-commerce channels and the expansion of innovative product flavors and formats are significantly broadening market accessibility and consumer engagement. Brands are diversifying beyond standard mint flavors to experiment with direct-to-consumer models and functional botanical ingredients that appeal to niche preferences and offer convenient purchasing options. This digital shift enables companies to bypass traditional retail limitations and rapidly test new concepts to attract younger consumers. For instance, Modern Retail reported in December 2023 that the natural gum brand Simply Gum saw a 47% growth in digital sales for the year, driven by online-exclusive products. Such innovation is vital for maintaining momentum in the sector, where market leader Mars Wrigley generated $22 billion in total confectionery sales in 2023, according to Confectionery News in July 2024.

Market Challenge

The Global Mouth Freshener Market encounters significant headwinds due to intensifying regulatory pressure regarding formulations and heightened scrutiny over ingredient safety. As consumers increasingly prioritize systemic and oral health, there is a rising aversion to products containing synthetic sweeteners and high sugar levels, which have traditionally been staple ingredients in breath fresheners. This skepticism is bolstered by strict guidelines from health authorities, establishing a complex compliance environment that compels manufacturers to modify established product recipes. The necessity to substitute cost-effective artificial additives with natural, often pricier alternatives increases production costs and requires resource-heavy reformulation strategies, thereby diverting capital away from marketing and expansion efforts.

The direct consequence of this challenging landscape is visible in the sector's subdued performance compared to other confectionery segments. The effort to retain health-conscious consumers while navigating regulatory constraints has noticeably slowed financial momentum. According to the National Confectioners Association, the gum and mints category achieved a dollar sales growth of just 1.9% in measured channels in 2024, significantly trailing other treating categories. This sluggish rate of growth highlights how the combined pressures of strict compliance standards and consumer ingredient wariness are effectively impeding the market's ability to scale.

Market Trends

The shift toward eco-friendly and sustainable packaging materials is rapidly transforming the manufacturing landscape as major global players attempt to reduce the environmental impact of waste-intensive plastic canisters and blister packs. Confectionery giants are increasingly replacing virgin plastics with biodegradable paperboard and post-consumer recycled (PCR) content to satisfy eco-conscious consumers and meet ambitious circular economy goals. This strategic transition requires substantial supply chain modifications to ensure these new materials preserve product freshness while minimizing landfill waste. Demonstrating this commitment to material innovation, the article 'Candy giant Mars reached 7% PCR use in 2024' from Resource Recycling, July 2025, noted that Mars incorporated 14,000 metric tons of recycled materials into its packaging portfolio during 2024, significantly increasing its utilization of sustainable resins.

Simultaneously, the inclusion of functional ingredients such as vitamins and caffeine is evolving mouth fresheners into multi-benefit performance aids, taking the category beyond mere odor neutralization. Consumers are increasingly embracing vitamin-infused mints and "energy gums" as portable, convenient supplements that provide an immediate physiological boost in addition to oral hygiene benefits. This sub-segment is seeing aggressive growth as brands market these products as alternatives to energy drinks or coffee for productivity-focused demographics. Highlighting the rising popularity of these functional formulations, the 'State of the Industry 2024: Gum sales continue to increase' report by Snack Food & Wholesale Bakery in September 2024 revealed that the energy gum brand Rev achieved sales of $10.7 million, marking a 106.8% increase over the previous year.

Key Market Players

  • Johnson & Johnson
  • Mars
  • The Hershey Company
  • Kraft Foods Inc.
  • Perfetti Van Melle
  • Lotte
  • Haribo GmbH & co.
  • Midas Care
  • Dabur Binaca
  • Cadbury Trebor Basset

Report Scope

In this report, the Global Mouth Freshener Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mouth Freshener Market, By Product Type

  • Spray
  • Mint Candies
  • Gum
  • Others

Mouth Freshener Market, By Distribution Channel

  • Offline
  • Online

Mouth Freshener Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mouth Freshener Market.

Available Customizations:

Global Mouth Freshener Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mouth Freshener Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Spray, Mint Candies, Gum, Others)
    • 5.2.2. By Distribution Channel (Offline, Online)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Mouth Freshener Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Mouth Freshener Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Mouth Freshener Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Mouth Freshener Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Mouth Freshener Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Mouth Freshener Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Mouth Freshener Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Mouth Freshener Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Mouth Freshener Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Mouth Freshener Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Mouth Freshener Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Mouth Freshener Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Mouth Freshener Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Mouth Freshener Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Mouth Freshener Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Mouth Freshener Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Mouth Freshener Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Mouth Freshener Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Mouth Freshener Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Mouth Freshener Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Mouth Freshener Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Mouth Freshener Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Mouth Freshener Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Mouth Freshener Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Mouth Freshener Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Johnson & Johnson
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Mars
  • 15.3. The Hershey Company
  • 15.4. Kraft Foods Inc.
  • 15.5. Perfetti Van Melle
  • 15.6. Lotte
  • 15.7. Haribo GmbH & co.
  • 15.8. Midas Care
  • 15.9. Dabur Binaca
  • 15.10. Cadbury Trebor Basset

16. Strategic Recommendations

17. About Us & Disclaimer