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健康美容口腔衛生

口氣清新劑市場規模、佔有率和成長分析（按產品類型、類別、成分、價格分佈、分銷管道和地區分類）－產業預測，2026-2033年

市場調查報告書

商品編碼

1899935

口氣清新劑市場規模、佔有率和成長分析（按產品類型、類別、成分、價格分佈、分銷管道和地區分類）－產業預測，2026-2033年

Mouth Fresheners Market Size, Share, and Growth Analysis, By Product Type (Gums, Spray), By Category (Flavored, Non-Flavored), By Ingredient, By Price Range, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月23日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，口腔清新劑市場規模將達到 172.6 億美元，到 2025 年將達到 182.8 億美元，到 2033 年將達到 289.1 億美元，在預測期（2026-2033 年）內，複合年成長率為 5.9%。

全球口氣清新劑市場正經歷顯著成長，這主要得益於各年齡層消費者口腔衛生意識的不斷提高。菸草、酒精和吸菸等因素會導致口臭和牙齒變色等問題，推高了對口氣清新劑的需求。包裝技術的創新，例如翻蓋式和滑動門式設計，提升了產品的吸引力。不斷擴大的產品系列和多元化的行銷策略預計將進一步推動銷售成長。注重健康的消費者擴大選擇無糖產品，而含有咖啡因、人參和瓜拉納等成分的產品也促進了產業成長。在印度等地區，餐後使用口氣清新劑的習慣十分普遍，為消費者提供了豐富的選擇。然而，監管限制和健康方面的擔憂可能會對市場擴張構成挑戰。

口氣清新劑市場促進因素

意識提升是推動口氣清新劑需求成長的主要因素。隨著人們尋求更有效的口臭解決方案並促進口腔健康，預計口氣清新劑市場將顯著成長。此外，市面上日益豐富的口氣清新劑產品種類也進一步刺激了消費者的興趣和購買行為。口味、配方和包裝方面的創新有望幫助製造商吸引更多客戶並鞏固市場地位。健康意識的增強和產品多樣性的提升，共同推動了口氣清新劑市場在未來幾年的顯著擴張。

限制口氣清新劑市場發展的因素

由於消費者對攝取化學物質的擔憂日益加劇，口氣清新劑市場正面臨嚴峻挑戰。許多消費者越來越關注所用產品的成分，這降低了他們購買口氣清新劑的意願。這種日益增強的意識為製造商帶來了障礙，使他們難以滿足客戶群多樣化的偏好和需求。隨著消費者變得更加挑剔，該行業必須正視這些擔憂，並考慮重新設計產品以確保安全性和透明度，最終影響市場成長和擴張機會。

口氣清新劑市場趨勢

在產品種類日益豐富和創新行銷策略的推動下，口氣清新劑市場正經歷著劇烈的變革。消費者正轉向更健康、無糖的替代品，這反映了健康意識不斷增強的整體趨勢，預計將推動銷售成長。此外，各大品牌正運用先進的行銷技巧，例如積極的媒體廣告和明星代言，來提高品牌知名度並加強消費者互動。這種多元化的行銷方式不僅迎合了消費者不斷變化的偏好，還將口氣清新劑定位為日常生活必需品。預計這一趨勢將吸引眾多追求清新口氣的消費者，從而顯著推動市場成長。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

The Hershey Company（United States）
Nestle SA（Switzerland）
Perfetti Van Melle Group BV（Netherlands）
Ferrero International SA（Luxembourg）
Lotte Co., Ltd.（Japan）
Mondelez International, Inc.（United States）
Mars, Incorporated（United States）
Wrigley Company（United States）
Haribo GmbH & Co. KG（Germany）
Ricola AG（Switzerland）
Peppersmith（United Kingdom）
Lofthouse of Fleetwood Ltd.（United Kingdom）
United Confectioners LLC（Russia）
Kracie Holdings, Ltd.（Japan）
Alpenliebe（Perfetti Van Melle）（Netherlands）
Fisherman's Friend（Lofthouse of Fleetwood Ltd.）（United Kingdom）
Zapp Gum（Saputo Dairy Products Canada GP）（Canada）
The PUR Company Inc.（Canada）

結論與建議

簡介目錄

Product Code: SQMIG30L2093

Mouth Fresheners Market size was valued at USD 17.26 Billion in 2024 and is poised to grow from USD 18.28 Billion in 2025 to USD 28.91 Billion by 2033, growing at a CAGR of 5.9% during the forecast period (2026-2033).

The global mouth freshener market is experiencing significant growth, driven by rising oral hygiene awareness among consumers of all ages. Factors such as tobacco, alcohol, and smoking contribute to issues like bad breath and tooth discoloration, thereby increasing the demand for mouth fresheners. Innovations in packaging, such as flip-top and sliding door designs, are enhancing product appeal. Expanding product portfolios and diverse marketing strategies are expected to further boost sales. Health-conscious consumers are gravitating toward sugar-free options, while the inclusion of ingredients like caffeine, ginseng, and guarana in fresheners is catalyzing industry growth. In regions like India, mouth fresheners are popular after meals, with a wide range available to consumers. However, regulatory constraints and health concerns may pose challenges to market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mouth Fresheners market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mouth Fresheners Market Segments Analysis

Global Mouth Fresheners Market is segmented by Product Type, Category, Ingredient, Price Range, Distribution Channel and region. Based on Product Type, the market is segmented into Gums, Spray, Strips, Capsule and Others. Based on Category, the market is segmented into Flavored and Non-Flavored. Based on Ingredient, the market is segmented into Sugar-free and Conventional. Based on Price Range, the market is segmented into Low, Medium and High. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mouth Fresheners Market

The increasing awareness among consumers regarding the importance of oral hygiene is significantly driving the demand for mouth fresheners. As people seek better solutions for freshening breath and promoting overall oral health, the market is poised for substantial growth. Additionally, the expanding variety of mouth freshener products available will further stimulate consumer interest and purchasing behavior. With innovations in flavors, formulations, and packaging, manufacturers are likely to attract more customers, thereby bolstering the market. This combination of heightened health consciousness and product diversity positions the mouth fresheners market for notable expansion in the coming landscape.

Restraints in the Mouth Fresheners Market

The mouth fresheners market faces significant challenges due to increasing consumer concerns regarding the ingestion of chemicals. Many individuals are becoming more cautious about the ingredients found in products they use, which negatively impacts their willingness to purchase mouth fresheners. This heightened awareness creates barriers for manufacturers, making it difficult for them to meet the diverse preferences and needs of their customer base. As consumers become more discerning about their choices, the industry must navigate these apprehensions and potentially reformulate products to ensure safety and transparency, ultimately affecting market growth and expansion opportunities.

Market Trends of the Mouth Fresheners Market

The mouth fresheners market is witnessing a dynamic shift driven by an increase in product variety and innovative marketing strategies. Consumers are gravitating towards healthier, sugar-free alternatives, reflecting a broader trend in health consciousness that is set to boost sales. Moreover, brands are leveraging advanced marketing techniques, including aggressive media advertising and strategic celebrity endorsements, to enhance visibility and consumer engagement. This multifaceted approach not only caters to evolving consumer preferences but also positions mouth fresheners as indispensable lifestyle products. Such developments are expected to drive significant growth in the market, appealing to a wide demographic looking for fresh breath solutions.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Study Analysis
Customer And Buying Criteria Analysis

Global Mouth Fresheners Market Size by Product Type & CAGR (2026-2033)

Market Overview
Gums
Spray
Strips
Capsule
Others

Global Mouth Fresheners Market Size by Category & CAGR (2026-2033)

Market Overview
Flavored
Non-Flavored

Global Mouth Fresheners Market Size by Ingredient & CAGR (2026-2033)

Market Overview
Sugar-free
Conventional

Global Mouth Fresheners Market Size by Price Range & CAGR (2026-2033)

Market Overview
Low
Medium
High

Global Mouth Fresheners Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Online
Offline

Global Mouth Fresheners Market Size & CAGR (2026-2033)

North America (Product Type, Category, Ingredient, Price Range, Distribution Channel)
- US
- Canada
Europe (Product Type, Category, Ingredient, Price Range, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Category, Ingredient, Price Range, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Category, Ingredient, Price Range, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Category, Ingredient, Price Range, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

The Hershey Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Perfetti Van Melle Group B.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ferrero International S.A. (Luxembourg)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lotte Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mondelez International, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mars, Incorporated (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wrigley Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Haribo GmbH & Co. KG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ricola AG (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Peppersmith (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lofthouse of Fleetwood Ltd. (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
United Confectioners LLC (Russia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kracie Holdings, Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alpenliebe (Perfetti Van Melle) (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fisherman's Friend (Lofthouse of Fleetwood Ltd.) (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zapp Gum (Saputo Dairy Products Canada G.P.) (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The PUR Company Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments