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市場調查報告書
商品編碼
1948763

個人驅蚊劑市場－全球產業規模、佔有率、趨勢、機會及預測（依產品類型、通路、地區及競爭格局分類，2021-2031年）

Body Worn Insect Repellent Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Apparel, Oils & Creams, Others), By Distribution Channel (Offline, Online), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球穿戴式驅蟲劑市場預計將從 2025 年的 5.1885 億美元大幅成長至 2031 年的 8.6396 億美元，複合年成長率達 8.87%。

此細分市場包括噴霧、乳霜和乳液等外用產品，以及驅避吸血節肢動物的貼片和腕帶等穿戴式產品。推動成長的主要因素是媒介傳播疾病發生率的上升和戶外休閒活動的激增。例如，歐洲疾病預防控制中心 (ECDC) 報告稱，到 2024 年，全球將有超過 1,400 萬例登革熱病例和 1 萬例相關死亡，這凸顯了日益嚴重的疾病負擔亟需有效防護蜱蟲和蚊蟲叮咬。

市場概覽
預測期 2027-2031
市場規模：2025年 5.1885億美元
市場規模：2031年 8.6396億美元
複合年成長率：2026-2031年 8.87%
成長最快的細分市場 線上
最大的市場 北美洲

儘管存在這些有利條件，但化學活性成分監管環境的嚴格性仍為該行業帶來了許多挑戰。例如，DEET等化合物的嚴格安全通訊協定和環境問題常常導致產品核可延遲和配方選擇受限。這些監管障礙迫使製造商投入大量資源進行安全測試和合規性審查，可能阻礙市場擴張並限制新產品上市。

市場促進因素

蟲媒感染疾病的加速蔓延是全球穿戴式驅蚊產品市場的主要驅動力，消費者對這類產品的認知也從生活風格配件轉變為醫療必需品。都市化和氣候變遷正在擴大攜帶疾病的節肢動物的分佈範圍，導致疫情在以往安全的地區爆發。美洲衛生組織（PAHO）2024年3月發布的新聞稿凸顯了這一嚴峻局勢。新聞稿指出，美洲地區的登革熱病例數達到歷史新高，2024年初報告病例超過350萬例，是去年同期的三倍。感染率的急劇上升將即時引發驅蚊產品的銷售成長，因為人們會尋求減少接觸這些害蟲的機會。

同時，全球戶外休閒的增加也推高了市場需求，因為這使得更多人面臨被昆蟲叮咬的風險。疫情後的趨勢表明，人們對自然旅遊、健行和露營的興趣仍然濃厚，直接推動了防護乳液和噴霧的銷售。根據美國露營地協會2024年4月發布的報告，2024年露營家庭數量較2019年增加了約1,100萬戶。這種持續的需求體現在頻譜 Brands等主要企業的強勁業績上，該公司報告稱，2024會計年度第三季度淨銷售額成長了6.0%，這主要得益於有利的天氣刺激了家居和園藝領域的需求。

市場挑戰

對化學活性成分的嚴格法規結構對全球穿戴式驅蚊劑市場構成重大障礙。這種嚴格的合規環境限制了市場成長，導致產品核可顯著延誤，並增加了製造商的營運成本。企業必須投入大量資金進行環境影響評估和嚴格的安全測試，限制了可用於研發的資源。因此，創新溫和型產品的上市往往被推遲，使其無法快速回應季節性需求高峰，也無法掌握新興的消費趨勢。

這些監管負擔對經濟產生了切實的影響，限制了產業的擴張。根據美國化學理事會的數據，包括驅蟲劑活性成分在內的特種化學品產量在2024年下降了3.2%，主要原因是市場挑戰和監管審查力度加大。關鍵化學成分供應減少限制了成品的生產能力。這些限制已通過核准活性成分供應的嚴格法規實際上造成了瓶頸，阻礙了市場擴大生產規模以滿足全球日益成長的個人防護需求。

市場趨勢

隨著消費者越來越重視護膚的溫和性和安全性，而非合成化學物質的功效，市場格局正在重塑，轉向不含避蚊胺（DEET）和植物來源配方的產品。為了應對這一轉變，老牌生產商正在其產品線中添加活性成分，例如派卡瑞丁和檸檬桉油，這些成分被視為更溫和的日常使用選擇。頻譜策略正在帶來積極的財務成果。 Spectrum Brands 發布的 2024 會計年度第四季度報告顯示，其 2024 年 11 月的驅蚊產品銷售額實現了兩位數成長，這表明包括天然產品在內的多樣化驅蚊解決方案具有商業性可行性，且市場需求不斷成長。

同時，不油膩、無味的感官特性正在消除傳統的使用障礙，尤其受到那些不喜歡刺鼻氣味和黏膩噴霧的注重美容的消費者的青睞。諸如精華液輸送系統等創新技術，使驅蚊劑能夠模仿高階化妝品乳液的觸感，從而提高用戶依從性，並拓展其在戶外運動以外的應用範圍。正如花王株式會社2024年6月發布的更新報告所示，製造商正積極拓展此細分市場以滿足當地需求。該公司在包括台灣和新加坡在內的四個亞洲新市場推出了其不油膩的BioAgard苔蘚阻隔精華液，以滿足日益成長的舒適個人防護需求。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球個人驅蚊劑市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品類型（服裝、精油/乳霜、其他）
    • 按分銷管道（線下、線上）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章 北美個人驅蚊劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

7. 歐洲個人驅蚊劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

8. 亞太地區個人驅蚊劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

9. 中東和非洲個人驅蚊劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美個人驅蚊劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球個人驅蚊劑市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Godrej Consumer Products Limited
  • Sawyer Products, Inc.
  • Reckitt Benckiser Group Plc.
  • Dabur International Ltd
  • ExOfficio LLC
  • Coghlan's Ltd
  • PIC Corporation
  • 3M
  • Spectrum Brands Holdings, Inc.
  • Johnson and Johnson Services, Inc

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 17643

The Global Body Worn Insect Repellent Market is projected to expand significantly, rising from USD 518.85 Million in 2025 to USD 863.96 Million by 2031, registering a CAGR of 8.87%. This sector encompasses topical solutions such as sprays, creams, and lotions, as well as wearable items like patches and wristbands intended to ward off biting arthropods. Growth is largely fueled by the increasing incidence of vector-borne diseases and a surge in outdoor recreational engagement. For instance, the European Centre for Disease Prevention and Control reported over 14 million cases of dengue and more than 10,000 related deaths globally in 2024, highlighting how the escalating burden of disease drives the urgent demand for effective protection against ticks and mosquitoes.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 518.85 Million
Market Size 2031USD 863.96 Million
CAGR 2026-20318.87%
Fastest Growing SegmentOnline
Largest MarketNorth America

Despite these favorable conditions, the industry faces substantial obstacles stemming from the rigid regulatory environment governing chemical active ingredients. Strict safety protocols and environmental concerns regarding compounds such as DEET often result in delayed product approvals and limited formulation choices. These regulatory barriers force manufacturers to dedicate substantial resources to safety testing and compliance, which can hinder the speed of market expansion and restrict the launch of new products.

Market Driver

The accelerating prevalence of vector-borne illnesses serves as the primary catalyst for the Global Body Worn Insect Repellent Market, shifting consumer perception of these products from lifestyle accessories to medical necessities. Urbanization and climate variability have broadened the reach of disease-carrying arthropods, causing outbreaks in areas previously deemed safe. This critical situation is highlighted by data from the Pan American Health Organization's March 2024 press release, which noted a record surge in dengue cases in the Americas; the region recorded over 3.5 million cases in early 2024, a threefold increase compared to the same period in 2023. Such dramatic spikes in infection rates trigger immediate increases in repellent sales as people strive to reduce their exposure.

Concurrently, the market is bolstered by growing global participation in outdoor recreation, exposing a wider demographic to insect bites. Post-pandemic trends have maintained strong interest in nature-based tourism, hiking, and camping, directly boosting sales of protective lotions and sprays. According to the April 2024 report by Kampgrounds of America, roughly 11 million additional households participated in camping in 2024 compared to 2019 levels. This sustained engagement translates into robust financial results for major industry players; for example, Spectrum Brands reported a 6.0% rise in net sales for its third fiscal quarter of 2024, largely driven by favorable weather that spurred demand in its Home & Garden segment.

Market Challenge

A stringent regulatory framework regarding chemical active ingredients poses a significant hurdle to the Global Body Worn Insect Repellent Market. This demanding compliance environment restricts growth by causing substantial delays in product approvals and raising operational costs for manufacturers. Companies must divert considerable capital toward environmental impact assessments and rigorous safety testing, limiting the resources available for research and development. As a result, the launch of innovative, skin-friendly products is often delayed, preventing companies from quickly addressing seasonal demand surges or capitalizing on emerging consumer trends.

These regulatory burdens have tangible economic consequences that limit industry expansion. Data from the American Chemistry Council indicates that in 2024, production volumes for specialty chemicals-a category including active ingredients for repellents-fell by 3.2% largely due to market challenges and intensified regulatory scrutiny. This reduction in the supply of critical chemical components constrains the manufacturing capacity for finished products. By limiting the availability of approved active ingredients, these strict regulations effectively create a bottleneck, hindering the market's ability to scale production to meet the growing global need for personal protection.

Market Trends

The market is being reshaped by a transition toward DEET-free and plant-based formulations, as consumers increasingly prioritize skin-friendliness and safety over the potency of synthetic chemicals. This shift is prompting established manufacturers to expand their product lines with active ingredients such as picaridin and oil of lemon eucalyptus, which are viewed as gentler options for daily application. This strategy is generating positive financial outcomes; Spectrum Brands' Fiscal 2024 Fourth Quarter report highlighted double-digit sales growth in its Repellents category in November 2024, demonstrating the commercial viability and rising demand for diverse insect control solutions, including natural product lines.

Simultaneously, the development of non-greasy and odorless sensory profiles is removing historical barriers to usage, especially among beauty-conscious consumers who dislike pungent or sticky sprays. Innovations such as serum-based delivery systems enable repellents to mimic high-end cosmetic lotions, improving user compliance and extending usage into occasions beyond rugged outdoor activities. Manufacturers are aggressively expanding into this niche to meet regional demands, as evidenced by Kao Corporation's June 2024 update; the company launched its non-sticky Biore GUARD Mos Block Serum in four new Asian markets, including Taiwan and Singapore, to address the growing need for comfortable personal protection.

Key Market Players

  • Godrej Consumer Products Limited
  • Sawyer Products, Inc.
  • Reckitt Benckiser Group Plc.
  • Dabur International Ltd
  • ExOfficio LLC
  • Coghlan's Ltd
  • PIC Corporation
  • 3M
  • Spectrum Brands Holdings, Inc.
  • Johnson and Johnson Services, Inc

Report Scope

In this report, the Global Body Worn Insect Repellent Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Body Worn Insect Repellent Market, By Product Type

  • Apparel
  • Oils & Creams
  • Others

Body Worn Insect Repellent Market, By Distribution Channel

  • Offline
  • Online

Body Worn Insect Repellent Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Body Worn Insect Repellent Market.

Available Customizations:

Global Body Worn Insect Repellent Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Body Worn Insect Repellent Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Apparel, Oils & Creams, Others)
    • 5.2.2. By Distribution Channel (Offline, Online)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Body Worn Insect Repellent Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Body Worn Insect Repellent Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Body Worn Insect Repellent Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Body Worn Insect Repellent Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Body Worn Insect Repellent Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Body Worn Insect Repellent Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Body Worn Insect Repellent Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Body Worn Insect Repellent Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Body Worn Insect Repellent Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Body Worn Insect Repellent Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Body Worn Insect Repellent Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Body Worn Insect Repellent Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Body Worn Insect Repellent Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Body Worn Insect Repellent Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Body Worn Insect Repellent Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Body Worn Insect Repellent Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Body Worn Insect Repellent Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Body Worn Insect Repellent Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Body Worn Insect Repellent Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Body Worn Insect Repellent Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Body Worn Insect Repellent Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Body Worn Insect Repellent Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Body Worn Insect Repellent Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Body Worn Insect Repellent Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Body Worn Insect Repellent Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Godrej Consumer Products Limited
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Sawyer Products, Inc.
  • 15.3. Reckitt Benckiser Group Plc.
  • 15.4. Dabur International Ltd
  • 15.5. ExOfficio LLC
  • 15.6. Coghlan's Ltd
  • 15.7. PIC Corporation
  • 15.8. 3M
  • 15.9. Spectrum Brands Holdings, Inc.
  • 15.10. Johnson and Johnson Services, Inc

16. Strategic Recommendations

17. About Us & Disclaimer