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市場調查報告書
商品編碼
1948745

休閒服飾市場 - 全球產業規模、佔有率、趨勢、機會及預測（依最終用戶、銷售管道、地區及競爭格局分類，2021-2031年）

Loungewear Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By End User (Female, Male, Kids), By Sales Channel (Supermarkets/Hypermarkets, Exclusive Stores, Online, Others), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球家居服市場預計將從 2025 年的 71.1 億美元成長到 2031 年的 118.3 億美元，複合年成長率達到 8.86%。

這個細分市場主要包括旨在放鬆和舒適的服裝（例如運動褲、睡衣、睡袍），逐漸模糊了居家服和公共場合休閒服飾之間的界線。市場成長的驅動力在於混合辦公模式的興起，這種模式使得注重舒適的服裝在職場變得普遍。關鍵成長要素是消費者持續偏好身體舒適而非嚴格的正式感，從而推動了對兼具功能性柔軟舒適和美觀性的多功能服裝的需求。

市場概覽
預測期 2027-2031
市場規模：2025年 71.1億美元
市場規模：2031年 118.3億美元
複合年成長率：2026-2031年 8.86%
成長最快的細分市場 女士
最大的市場 歐洲

儘管需求因素有利，但該行業仍面臨許多挑戰，例如國際貿易壁壘和原料價格波動等因素削弱了供應鏈的穩定性。關稅和不一致的監管政策經常推高生產成本，擠壓利潤空間，迫使價格敏感型買家接受更高的價格。即使在消費高峰期，這種經濟壓力依然存在。根據美國棉花公司（Cotton Incorporated）預測，到2025年，29%的消費者會將衛衣列為上個月穿著頻率最高的服裝。這項數據凸顯了衛衣品類的重要性，儘管它面臨複雜的物流和財務挑戰。

市場促進因素

對符合道德規範且永續的材料日益成長的需求，正在從根本上改變休閒服飾產業的生產策略。隨著環保意識日益增強的消費者群體將個人舒適與生態責任結合，各大品牌正迅速從傳統的棉和合成纖維混紡轉向有機纖維和再生纖維。這種轉變需要對供應鏈透明度和循環時尚計畫進行大規模投資，因為環保資格不再是小眾差異化因素，而是成為市場准入的先決條件。根據H&M集團於2024年3月發布的《2023年度報告和永續發展報告》，該公司在其商業系列產品中使用再生或永續來源材料的比例已達到85%，顯示這種轉變正在大規模發生。

整體健康趨勢與休閒的融合，將身體健康習慣與日常放鬆需求聯繫起來，進一步推動了市場擴張。隨著消費者對健康福祉的日益重視，他們需要兼具吸濕排汗和耐用性等功能性，以及傳統睡衣柔軟舒適的款式。這種功能性融合支撐了高階定價策略，並使其收入在經濟波動中保持成長。根據 Lululemon Athletica 於 2024 年 3 月發布的“2023 年第四季度及全年業績”，淨銷售額成長 19% 至 96 億美元，反映出消費者對健康導向型服裝的強勁需求。此外，Inditex 於 2024 年 3 月發布的「2023 會計年度業績」顯示，線上銷售額成長 16% 至 91 億歐元，印證了全球對多功能時尚服飾的強勁需求。

市場挑戰

原料價格波動和國際貿易壁壘嚴重阻礙了全球家居服市場的擴張，導致供應鏈不穩定和生產成本上升。這些經濟摩擦為生產過程帶來波動，使品牌難以預測成本，也難以維持罩衣、運動褲等基本款產品的穩定庫存水準。當關稅和監管政策的不一致導致商品落地成本上升時，製造商面臨盈利下降的困境，往往被迫提高零售價格。這種價格上漲削弱了家居服的價值提案，因為家居服的價值很大程度上依賴消費者的購買力和頻繁的更換。

這種衝擊迫使企業優先考慮保護利潤率而非提升銷售量，限制了市場潛力。無法保護消費者免受成本上漲的影響，直接影響了對價格敏感族群的需求。根據美國時尚產業理事會預測，到2025年，超過70%的受訪企業表示，關稅上漲導致採購成本增加，最終推高了消費者的購買價格。這種財務壓力抑制了對新產品線的投資，限制了品牌利用舒適性趨勢的能力，最終減緩了整個產業的成長速度。

市場趨勢

隨著智慧材料和溫控布料的融合，居家服市場正迅速發展，超越了基本的舒適性，提供功能性的體溫調節。各大品牌正擴大將吸濕排汗聚合物和保暖纖維等技術應用於罩衣和睡衣套裝中，以滿足消費者對能夠適應室內氣候變化並改善睡眠衛生的服裝的需求。這種技術革新使家居服轉變為以實用性為導向的品類，憑藉其切實的性能優勢，即使在成熟市場也能推動銷售成長。根據迅銷有限公司截至2024年8月的會計年度財務報告（於2024年10月發布），優衣庫國際業務的銷售額年增19.1%，成長主要得益於其功能性LifeWear產品線（包括先進的熱感技術）的全球擴張。

同時，市場正經歷一場結構性變革，其重點轉向包容性強、性別中立的尺碼，從根本上擴大了潛在市場規模。製造商們摒棄了傳統的尺寸表，轉而採用自適應合身設計和擴大尺寸範圍，從而觸及了以往服務不足的消費群體，這些群體更注重合身度而非傳統的性別標籤。這種整體性策略能夠有效提升收入，使新參與企業能夠迅速從老牌內衣品牌手中奪取市場佔有率。根據《The Impression》雜誌2024年5月刊發表的題為《Skims從名流Start-Ups發展成為全球時尚公司》的報導，這家主打包容性家居服和塑身衣的品牌預計在2022年至2024年間將實現37%的複合年成長率，充分展現了其倡導身體理念的產品系列的巨大商業性擴充性。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章：全球休閒服飾市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依最終用戶（女性、男性、兒童）分類
    • 依銷售管道（超級市場/大賣場、專賣店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美休閒服飾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲休閒服飾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章 亞太休閒服飾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲休閒服飾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲休閒服飾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球休閒服飾市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • L Brands Inc.
  • H & M
  • Triumph International Holding GMBH
  • Authentic Brands Group LLC
  • Urban Outfitters
  • Nordstrom Inc.
  • Hanesbrands Inc.
  • Jockey International Inc.
  • Marks & Spencer Group Plc
  • PVH Corporation

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 21115

The Global Loungewear Market is projected to expand from a valuation of USD 7.11 Billion in 2025 to USD 11.83 Billion by 2031, achieving a CAGR of 8.86%. This sector comprises apparel designed principally for relaxation and comfort, such as joggers, sleepwear, and robes, which increasingly obscure the boundaries between domestic attire and public casual fashion. The market is underpinned by the permanence of hybrid work arrangements, which have normalized comfort-oriented clothing for professional settings. A core growth catalyst is the sustained consumer preference for physical well-being over strict formality, fostering demand for versatile clothing that combines functional softness with aesthetic appeal.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 7.11 Billion
Market Size 2031USD 11.83 Billion
CAGR 2026-20318.86%
Fastest Growing SegmentFemale
Largest MarketEurope

Despite these positive demand signals, the industry encounters significant hurdles due to international trade obstacles and volatile raw material costs that disrupt supply chain stability. Tariffs and inconsistent regulations frequently escalate manufacturing expenses and compress profit margins, forcing price increases on price-sensitive buyers. This economic pressure persists even amidst high usage rates; according to Cotton Incorporated, 29 percent of consumers in 2025 reported wearing sweats most frequently in the preceding month. This statistic underscores the category's enduring relevance even as it navigates complex logistical and financial challenges.

Market Driver

The rising demand for ethically sourced and sustainable materials is fundamentally transforming production strategies within the loungewear industry. Brands are swiftly transitioning from conventional cotton and synthetic blends to organic fibers and recycled textiles to satisfy an environmentally conscious demographic that links personal comfort with ecological responsibility. This shift necessitates major investment in supply chain transparency and circular fashion efforts, as green credentials become a prerequisite for market entry rather than a niche differentiator. According to the H&M Group's 'Annual and Sustainability Report 2023' released in March 2024, the use of recycled or sustainably sourced materials in their commercial collections reached 85 percent, illustrating the industrial scale of this transition.

The convergence of holistic wellness trends with athleisure further fuels market expansion by merging physical health routines with daily relaxation needs. As consumers prioritize well-being, they seek versatile apparel that integrates technical performance properties, such as moisture management and durability, with the soft silhouettes of traditional sleepwear. This functional integration supports premium pricing strategies and maintains revenue growth despite economic fluctuations. According to Lululemon Athletica Inc., in their 'Fourth Quarter and Full Year Fiscal 2023 Results' from March 2024, net revenue rose 19 percent to 9.6 billion dollars, reflecting robust uptake of wellness-centric apparel. Furthermore, Inditex reported in their 'FY2023 Results' in March 2024 that online sales grew 16 percent to 9.1 billion euros, underscoring strong global demand for versatile fashion.

Market Challenge

Fluctuating raw material costs and international trade barriers constitute a formidable obstacle to the expansion of the global loungewear market, primarily by destabilizing supply chains and inflating production expenses. These economic frictions introduce volatility into the manufacturing process, making it difficult for brands to forecast costs or maintain consistent inventory levels for staple items like robes and joggers. When tariffs and regulatory inconsistencies increase the landed cost of goods, manufacturers face reduced profitability and are frequently compelled to raise retail prices. This inflation undermines the value proposition of loungewear, which relies heavily on accessibility and frequent replacement by consumers.

This disruption limits market potential by forcing companies to prioritize margin protection over volume growth. The inability to shield consumers from rising costs directly impacts demand among price-sensitive demographics. According to the United States Fashion Industry Association, in 2025, over 70 percent of surveyed companies reported that higher tariffs increased sourcing costs and subsequently led to higher consumer prices. Such financial strain deters investment in new product lines and restricts the ability of brands to capitalize on the trend toward comfort, effectively dampening the sector's overall growth trajectory.

Market Trends

The integration of smart and temperature-regulating textiles is rapidly advancing the loungewear market, moving beyond basic comfort to offer functional thermoregulation. Brands are increasingly embedding technology such as moisture-wicking polymers and heat-retaining fibers into robes and sleep sets, catering to consumers who require garments that adapt to fluctuating indoor climates and improve sleep hygiene. This technical evolution transforms loungewear into a utility-focused category, driving sales even in mature markets by offering tangible performance benefits. According to Fast Retailing Co., Ltd., in October 2024, in the 'Consolidated Financial Results for the Year Ended August 31, 2024', revenue for UNIQLO International increased 19.1 percent year-on-year, a growth trajectory heavily supported by the global expansion of their functional LifeWear product lines which include advanced thermal technologies.

Simultaneously, the market is experiencing a structural pivot through the emphasis on inclusive and gender-neutral sizing, which fundamentally widens the total addressable market. By abandoning standard sizing charts in favor of adaptive fits and extended size ranges, manufacturers are capturing previously underserved demographics who prioritize fit precision over traditional gender labels. This inclusivity strategy has proven to be a potent revenue multiplier, allowing new entrants to rapidly seize market share from legacy intimate brands. According to The Impression, May 2024, in the article 'Skims is Evolving From Celebrity Startup to Global Fashion Powerhouse', the inclusive loungewear and shapewear brand achieved a compound annual growth rate of 37 percent between 2022 and 2024, illustrating the immense commercial scalability of body-positive product assortments.

Key Market Players

  • L Brands Inc.
  • H & M
  • Triumph International Holding GMBH
  • Authentic Brands Group LLC
  • Urban Outfitters
  • Nordstrom Inc.
  • Hanesbrands Inc.
  • Jockey International Inc.
  • Marks & Spencer Group Plc
  • PVH Corporation

Report Scope

In this report, the Global Loungewear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Loungewear Market, By End User

  • Female
  • Male
  • Kids

Loungewear Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Exclusive Stores
  • Online
  • Others

Loungewear Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Loungewear Market.

Available Customizations:

Global Loungewear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Loungewear Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By End User (Female, Male, Kids)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Exclusive Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Loungewear Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By End User
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Loungewear Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By End User
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Loungewear Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By End User
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Loungewear Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By End User
        • 6.3.3.2.2. By Sales Channel

7. Europe Loungewear Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By End User
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Loungewear Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By End User
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Loungewear Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By End User
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Loungewear Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By End User
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Loungewear Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By End User
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Loungewear Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By End User
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Loungewear Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By End User
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Loungewear Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By End User
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Loungewear Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By End User
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Loungewear Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By End User
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Loungewear Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By End User
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Loungewear Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By End User
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Loungewear Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By End User
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Loungewear Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By End User
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Loungewear Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By End User
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Loungewear Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By End User
        • 9.3.3.2.2. By Sales Channel

10. South America Loungewear Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By End User
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Loungewear Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By End User
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Loungewear Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By End User
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Loungewear Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By End User
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Loungewear Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. L Brands Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. H & M
  • 15.3. Triumph International Holding GMBH
  • 15.4. Authentic Brands Group LLC
  • 15.5. Urban Outfitters
  • 15.6. Nordstrom Inc.
  • 15.7. Hanesbrands Inc.
  • 15.8. Jockey International Inc.
  • 15.9. Marks & Spencer Group Plc
  • 15.10. PVH Corporation

16. Strategic Recommendations

17. About Us & Disclaimer