服飾市場 - 全球產業規模、佔有率、趨勢、機會及預測（按產品類型、最終用戶、銷售管道、地區和競爭格局分類，2021-2031年）

全球服飾市場預計將從 2025 年的 148.9 億美元成長到 2031 年的 225.9 億美元，複合年成長率為 7.19%。

這個市場涵蓋專門針對睡眠和放鬆的服飾，包括睡衣、罩衣、浴袍和家居服。推動這一市場成長的關鍵因素是消費者日益關注整體健康。這使得睡眠衛生成為一項重要的健康事項，從而帶動了對功能性和透氣性布料的需求。此外，遠距辦公的持續普及也使得人們需要適合在家休息和工作的多功能服裝。美國棉花公司（Cotton Incorporated）的一項研究也印證了這一品類的滲透率之高，該研究報告稱，到2025年，80%的消費者將至少擁有一套睡衣。

然而，原料成本上漲為市場帶來了巨大阻力，尤其是優質天然纖維和永續紡織品，這些產品的需求正在不斷成長。供應鏈的不穩定性以及高品質原料價格的上漲迫使製造商接受更低的利潤率，或將這些成本轉嫁給消費者。這種財務負擔可能會使品牌難以提供價格合理的環保睡衣，從而疏遠價格敏感型消費者，並阻礙大眾市場的銷售成長。

市場促進因素

睡衣與多功能家居服的融合正在從根本上改變整個行業的格局，因為消費者越來越追求能夠輕鬆從臥室過渡到公共場合的百搭服裝。這種「睡衣到街頭」的趨勢模糊了傳統的品類界限，促使品牌打造兼具精緻美感、不透布料和時尚廓形的混合型服裝，使其既適合遠程辦公，也適合休閒社交場合。這種轉變有效地拓展了睡衣的用途，使其不再局限於居家，睡衣和睡袍也搖身一變，成為日常穿著的理想選擇。對於那些將舒適與時尚完美結合的品牌而言，這種演變也帶來了豐厚的回報。根據《奢侈品論壇報》（Luxury Tribune）報道，塑身衣和家居服品牌SKIMS預計到2025年將創造約9億美元的收入，其成長主要得益於其多元化的產品策略。

同時，日益增強的環保意識和監管壓力正推動市場向永續材料採購方向顯著轉變。為了滿足具有環保意識的消費者的需求，製造商正在加速從合成材料和石油基材料轉向有機棉、天絲和再生纖維。這種向負責任採購的轉變正在推動實際的經濟成長。根據美國棉花公司（Cotton Incorporated）發布的《2025年全球生活方式監測調查》，59%的全球消費者願意為天然纖維服飾支付溢價。儘管這些材料在物流方面存在複雜性，但市場規模依然龐大。維多利亞的秘密（Victoria's Secret）於2025年3月發布的2024會計年度財務業績（淨銷售額達62.3億美元）凸顯了全球內衣和睡衣市場的巨大規模。

市場挑戰

原料成本上漲和供應鏈不穩定對全球睡衣市場的擴張構成重大阻礙。這些經濟壓力直接影響高品質、永續服飾的生產，而這些服裝正是該產業目前以健康為導向的成長策略的核心。隨著天然纖維和高檔紡織品價格的上漲，製造商面臨利潤空間壓縮的困境。為了維持運營，這些不斷上漲的投入成本往往轉嫁給消費者，導致零售價格上漲，並可能疏遠對價格敏感的大眾市場消費者。

因此，環保睡衣價格難以控制，阻礙了銷售成長，也限制了一般收入家庭的市場進入。生產成本上漲與消費者價格接受度之間的矛盾，造成了尋求擴大規模的品牌瓶頸。根據國際紡織製造商聯合會（ITMF）2024年的一項調查，27%的全球紡織品生產商表示，原料成本高昂是影響其業務的主要挑戰。這種持續的資金限制使製造商無法充分利用市場對永續產品的需求，從而減緩了整體市場的發展勢頭。

市場趨勢

包容性和適應性尺寸的轉變是一個顯著的趨勢，它推動市場超越標準尺寸範圍，以滿足殘障人士和行動不便者的特定需求。各大品牌越來越意識到這個服務不足群體蘊藏的經濟潛力，因此設計出具有功能性增強的服裝，例如磁性扣件、適合坐姿的剪裁以及觸感舒適的結構。這種轉變不再只是將整體性視為一種行銷策略，而是代表設計架構上的演進，將無障礙設計融入核心產品線。例如，《衛報》報道稱，Primark 於 2025 年 1 月推出了一個包含 49 件單品的無障礙系列，其中包括帶有無障礙扣件的專用女用貼身內衣和睡衣，直接面向殘障消費者群體。

同時，具備溫度調節和吸濕排汗功能的智慧紡織品的應用，正將床上用品從基本的舒適性提升為以功能性為導向的健康保健工具。製造商利用纖維技術，開發出能夠主動調節體溫環境的布料，以滿足夜間出汗和更年期荷爾蒙波動等生理需求。這項創新使現代寢具脫穎而出，在不犧牲柔軟度的前提下，優先考慮主動吸濕排汗和溫度穩定性。例如，蘭精公司於2025年3月發布的2024年度報告和永續發展報告重點介紹了疏水性纖維素纖維的引入，為功能性睡衣應用提供了卓越的吸濕排汗和乾爽性能。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球服飾市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 依產品類型（上衣、下裝、罩衣、睡衣套裝）
  • 依最終用戶（女性、男性、兒童）分類
  • 依銷售管道（超級市場/大賣場、專賣店、線上、其他）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美服飾市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章 歐洲服飾市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區服飾市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

9. 中東和非洲服飾市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲服飾市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進要素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 最新進展

第13章 全球服飾市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的可能性
• 供應商電力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• AEO Management Co.
• Calvin Klein Inc.
• Hanesbrands Inc.
• Jockey International Inc.
• Marks and Spencer Group plc
• Boohoo Group plc
• Hudson's Bay Company
• Selfridges & Co.
• Under Armour Inc.
• Victoria's Secret

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Sleepwear Market is projected to experience substantial growth, expanding from USD 14.89 Billion in 2025 to USD 22.59 Billion by 2031, reflecting a compound annual growth rate of 7.19 percent. This market encompasses apparel specifically tailored for sleep and relaxation, such as pajamas, nightgowns, robes, and loungewear. The primary catalysts for this growth include a growing consumer emphasis on holistic wellness, which elevates sleep hygiene to a health priority and drives demand for functional, breathable fabrics. Furthermore, the persistence of remote work has maintained the necessity for versatile clothing that serves both rest and home-based tasks. The depth of this category's penetration is highlighted by Cotton Incorporated, which noted that in 2025, 80 percent of consumers possessed at least one pair of pajamas.

However, the market faces significant headwinds due to the rising costs of raw materials, particularly regarding the premium natural fibers and sustainable textiles that are increasingly in demand. Instability within the supply chain and elevated prices for high-quality inputs compel manufacturers to either accept reduced margins or transfer these costs to buyers. This financial strain makes it challenging for brands to offer affordable, eco-friendly sleepwear, potentially excluding price-sensitive demographics and hindering overall volume growth within the mass market.

Market Driver

The convergence of sleepwear with multi-functional loungewear is fundamentally reshaping the industry, as consumers increasingly seek versatile garments that move effortlessly from the bedroom to public settings. This "sleep-to-street" trend has obscured traditional category boundaries, prompting brands to create hybrid apparel characterized by sophisticated aesthetics, opaque fabrics, and stylish cuts appropriate for remote work or casual social engagements. This shift effectively extends the utility of sleepwear beyond the home, legitimizing pajamas and robes as acceptable daytime attire. This evolution has proven financially rewarding for brands that bridge the gap between comfort and fashion; according to Luxury Tribune, the shapewear and loungewear brand SKIMS achieved nearly 900 million dollars in revenue in 2025, a growth spurred largely by its versatile product strategy.

Simultaneously, the market is undergoing a pivotal shift toward sustainable material sourcing, driven by environmental awareness and regulatory pressures. Manufacturers are increasingly replacing synthetic, petroleum-based fabrics with organic cotton, Tencel, and recycled fibers to satisfy an eco-conscious customer base. This preference for responsible sourcing has become a tangible economic driver; according to the 2025 Global Lifestyle Monitor Survey by Cotton Incorporated, 59 percent of global consumers expressed a willingness to pay a premium for natural fiber clothing. Despite the logistical complexities of these materials, the market scale remains vast, as demonstrated by Victoria's Secret & Co., which reported net sales of 6.23 billion dollars for the fiscal year 2024 in March 2025, underscoring the magnitude of the global intimate and sleepwear sector.

Market Challenge

The rising cost of raw materials and supply chain instability present a major obstacle to the expansion of the Global Sleepwear Market. These economic pressures directly impact the production of premium and sustainable garments, which are central to the industry's current wellness-oriented growth strategy. As the prices for natural fibers and high-quality textiles increase, manufacturers face compressed profit margins. To remain viable, these higher input costs are often passed down to the consumer, resulting in elevated retail prices that may alienate price-sensitive buyers in the mass market.

Consequently, the difficulty in maintaining affordable pricing for eco-friendly sleepwear limits volume growth and restricts the market's accessibility for average-income households. This tension between escalating production expenses and consumer price tolerance creates a bottleneck for brands attempting to scale. According to the International Textile Manufacturers Federation in 2024, 27 percent of global textile producers identified high raw material costs as a major challenge affecting their operations. This persistent financial constraint prevents manufacturers from fully capitalizing on the demand for sustainable options, thereby slowing the overall momentum of the market.

Market Trends

The move toward inclusive and adaptive sizing is becoming a defining trend, pushing the market beyond standard ranges to address the specific needs of consumers with disabilities and mobility limitations. Brands are increasingly recognizing the economic potential of this underserved demographic by engineering garments with functional modifications, such as magnetic closures, seated-fit cuts, and sensory-friendly construction, rather than treating inclusivity merely as a marketing angle. This shift represents a structural evolution in design, integrating accessibility into core inventories. For instance, The Guardian reported in January 2025 that Primark launched a 49-piece adaptive collection, including specialized lingerie and sleepwear with accessible fastenings, to directly cater to disabled consumers.

In parallel, the integration of temperature-regulating and moisture-wicking smart textiles is upgrading sleepwear from basic comfort apparel to performance-driven wellness equipment. Manufacturers are leveraging fiber technology to create fabrics that actively manage body climate, addressing physiological needs such as night sweats or hormonal fluctuations associated with menopause. This technical innovation differentiates modern sleepwear by prioritizing active moisture management and thermal stability without compromising softness. As an example of this advancement, Lenzing's Annual and Sustainability Report 2024, released in March 2025, highlighted the introduction of hydrophobic cellulose fibers designed to provide superior moisture management and dryness for functional sleepwear applications.

Key Market Players

• AEO Management Co.
• Calvin Klein Inc.
• Hanesbrands Inc.
• Jockey International Inc.
• Marks and Spencer Group plc
• Boohoo Group plc
• Hudson's Bay Company
• Selfridges & Co.
• Under Armour Inc.
• Victoria's Secret

Report Scope

In this report, the Global Sleepwear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sleepwear Market, By Product Type

• Top Wear
• Bottom Wear
• Night Dresses and Gowns
• Sleepwear Set

Sleepwear Market, By End User

• Female
• Male
• Kids

Sleepwear Market, By Sales Channel

• Supermarkets/Hypermarkets
• Exclusive Stores
• Online
• Others

Sleepwear Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Sleepwear Market.

Available Customizations:

Global Sleepwear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Sleepwear Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Top Wear, Bottom Wear, Night Dresses and Gowns, Sleepwear Set)
  • 5.2.2. By End User (Female, Male, Kids)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Exclusive Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Sleepwear Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By End User
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Sleepwear Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By End User
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Sleepwear Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By End User
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Sleepwear Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By End User
      • 6.3.3.2.3. By Sales Channel

7. Europe Sleepwear Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By End User
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Sleepwear Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By End User
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Sleepwear Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By End User
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Sleepwear Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By End User
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Sleepwear Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By End User
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Sleepwear Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By End User
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Sleepwear Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By End User
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Sleepwear Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By End User
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Sleepwear Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By End User
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Sleepwear Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By End User
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Sleepwear Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By End User
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Sleepwear Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By End User
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Sleepwear Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By End User
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Sleepwear Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By End User
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Sleepwear Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By End User
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Sleepwear Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By End User
      • 9.3.3.2.3. By Sales Channel

10. South America Sleepwear Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By End User
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Sleepwear Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By End User
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Sleepwear Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By End User
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Sleepwear Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By End User
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Sleepwear Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. AEO Management Co.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Calvin Klein Inc.
• 15.3. Hanesbrands Inc.
• 15.4. Jockey International Inc.
• 15.5. Marks and Spencer Group plc
• 15.6. Boohoo Group plc
• 15.7. Hudson's Bay Company
• 15.8. Selfridges & Co.
• 15.9. Under Armour Inc.
• 15.10. Victoria's Secret

16. Strategic Recommendations

17. About Us & Disclaimer