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市場調查報告書
商品編碼
1948735

睫毛精華液市場 - 全球產業規模、佔有率、趨勢、機會及預測（按類型、銷售管道、地區和競爭格局分類，2021-2031年）

Eyelash Serum Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Organic, Conventional), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球睫毛精華液市場預計將從 2025 年的 9.3164 億美元成長到 2031 年的 12.9713 億美元，複合年成長率為 5.67%。

這些精華液是富含維生素、胜肽或前列腺素類似物的專業局部護理產品，旨在刺激毛囊，促進睫毛更長更濃密。其成長主要源自於人們對自然美的日益青睞以及護膚與彩妝的融合，從而降低了對臨時性睫毛嫁接的需求。這項需求也體現在產業整體指標中，歐洲化妝品協會（Cosmetics Europe）報告稱，2024年歐洲彩妝零售額將成長8.2%，證實了消費者對長效滋養方案的持續需求。

市場概覽
預測期 2027-2031
市場規模：2025年 9.3164億美元
市場規模：2031年 12.9713億美元
複合年成長率：2026-2031年 5.67%
成長最快的細分市場 線上
最大的市場 亞太地區

然而，該市場面臨與產品安全和嚴格的監管控制相關的重大障礙。某些活性成分可能引起虹膜變色等不良眼部反應，導致衛生當局加強了審查。這些安全隱患，加上臨床檢驗配方所需的高成本，可能會讓價格敏感型消費者望而卻步，從而阻礙市場普及。

市場促進因素

數位行銷和社群媒體的興起徹底改變了全球睫毛精華液市場，將原本的小眾產品推向了爆炸性成長的潮流。 Instagram 和 TikTok 等平台讓睫毛健康訊息更加普及，用戶生成的內容和「前後對比」的證詞比傳統廣告更能展現其功效。這種數位化的口碑傳播為有效品牌提供了直接的銷售管道，並顯著提升了消費者的認知度。例如，根據 2025 年 10 月發布的《專業美容報告》，英國TikTok 上與睫毛精華液相關的內容獲得了超過 1.13 億次的觀看量，這表明高互動度能夠有效促使消費者做出值得信賴的購買決策。

同時，在追求簡單便捷的美容方式的推動下，人們正加速從人工睫毛轉向自然生長促進方法。消費者更注重睫毛的長期健康，而非嫁接睫毛的暫時效果，這推動了無需去美容院即可增強睫毛自然濃密的精華液市場蓬勃發展。這項需求得到了強勁銷售勢頭的支撐：《曼徹斯特晚報》在2025年10月報道稱，UKLash在2024年6月全球平均每10秒售出一瓶。此外，歐萊雅在2025年2月宣布，其消費品部門在2024會計年度實現了5.4%的同比成長，進一步證實了消費者對價格親民的個人保健產品的持續需求。

市場挑戰

全球睫毛精華液市場面臨的主要障礙之一是嚴格的法律規範，這源自於對產品安全性的擔憂。雖然有效，但活性成分（例如前列腺素類似物）存在引起眼部不良反應的風險，包括眶週脂肪萎縮和永久性虹膜變色。這些健康風險導致監管審查力道加大，合規環境也面臨挑戰。因此，製造商必須克服重重困難來證明這些強效配方的長期安全性，這需要耗資龐大且廣泛的臨床試驗才能獲得核准。

這種嚴格的安全檢驗流程顯著增加了研發成本，直接影響零售價格。 2024年，歐洲化妝品協會（Cosmetics Europe）指出，即使濃度低至0.006%，化妝品產業也需要提交額外的毒性數據來證明使用前列腺素類似物的合理性。如此低的閾值凸顯了製造商面臨的嚴格監管限制。滿足這些嚴格標準的成本迫使品牌商提高精華液的售價，從而有效地將價格敏感型消費者拒之門外，並限制了其更廣泛的市場滲透。

市場趨勢

在消費者對多功能產品需求的推動下，混合型睫毛護理產品的興起正在重塑產品開發格局。這種趨勢常被稱為眼妝的“護膚化”，製造商們將生物素和胜肽等活性成分融入傳統的睫毛打底和睫毛膏中，兼顧即時美妝效果和長期護理功效。這種組合簡化了美容步驟，減少了不必要的步驟，並能持續呵護睫毛。根據BW Confidential 2025年12月發布的報告，產業數據顯示，57%的消費者現在更傾向於多功能化妝品，這迫使品牌在單一精華液之外進行創新。

同時，不含前列腺素配方的興起標誌著產品設計正發生根本性的轉變，安全至上成為主流，這也使現代清潔美容產品區別於傳統醫療治療方法。人們對荷爾蒙類似物副作用的日益關注，正推動市場轉向胜肽複合物替代品，這些替代品在提供益處的同時，避免了眼周萎縮或虹膜變色的風險。這種從處方箋級小眾產品轉向安全、易得配方的轉變，正在擴大該品類在大眾市場和高階市場的佔有率。 Ulta Beauty 2025年12月發布的報告也反映了這一趨勢，報告顯示，在消費者對價格親民、注重健康的美容產品的強勁需求推動下，其淨銷售額成長了12.9%。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球睫毛精華液市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按類型（有機、傳統）
    • 依銷售管道（超級市場/大賣場、專賣店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美睫毛精華液市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲睫毛精華液市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區睫毛精華液市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲睫毛精華液市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美睫毛精華液市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球睫毛精華液市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • JB Cosmetics Group
  • LVMH Group
  • Shiseido Company, Limited
  • RevitaLash
  • Skin Research Laboratories
  • L'Oreal SA
  • RapidLash
  • Pacifica Beauty
  • Elf Cosmetics Inc.
  • Grande Cosmetics LLC

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 16871

The Global Eyelash Serum Market is projected to expand from USD 931.64 Million in 2025 to USD 1297.13 Million by 2031, registering a CAGR of 5.67%. These serums are specialized topical treatments typically fortified with vitamins, peptides, or prostaglandin analogs to stimulate hair follicles for longer, thicker lashes. Growth is largely fueled by a shift toward natural aesthetics and the merging of skincare with cosmetics, reducing the need for temporary lash extensions. This demand is reflected in wider industry metrics; Cosmetics Europe reported an 8.2% rise in retail sales for decorative cosmetics across Europe in 2024, underscoring the enduring interest in long-term conditioning solutions.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 931.64 Million
Market Size 2031USD 1297.13 Million
CAGR 2026-20315.67%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

However, the market confronts substantial obstacles related to product safety and stringent regulatory controls. The potential for adverse ocular reactions, such as iris discoloration linked to certain active ingredients, has prompted intense scrutiny from health officials. These safety issues, along with the elevated costs required for clinically validated formulas, limit affordability for price-sensitive shoppers and may hinder wider market adoption.

Market Driver

The rise of digital marketing and social media has transformed the global eyelash serum market, turning niche products into viral trends. Platforms such as Instagram and TikTok have made lash health information accessible, with efficacy proven through user-generated content and "before-and-after" testimonials rather than traditional advertisements. This digital word-of-mouth serves as a direct sales channel for effective brands, drastically increasing consumer awareness. For instance, a Professional Beauty report from October 2025 noted that lash serum content garnered over 113 million views on TikTok in the UK alone, demonstrating how high engagement drives purchasing decisions based on peer trust.

Concurrently, a move away from false lashes toward natural growth remedies is gaining speed, fueled by a desire for clean, low-maintenance beauty routines. Consumers are prioritizing long-term lash health over the temporary results of extensions, creating a strong market for serums that enhance natural volume without salon visits. This demand is highlighted by significant sales velocity; the Manchester Evening News reported in October 2025 that UKLash sold a bottle every 10 seconds globally in June 2024. Furthermore, L'Oreal reported in February 2025 that its Consumer Products Division saw 5.4% like-for-like sales growth for the 2024 fiscal year, confirming continued demand for accessible personal care.

Market Challenge

The primary obstacle facing the Global Eyelash Serum Market is strict regulatory oversight resulting from product safety concerns. While effective, active ingredients like prostaglandin analogs carry risks of adverse ocular effects, including periorbital fat atrophy and permanent iris discoloration. These health risks have led to rigorous scrutiny by authorities, creating a difficult compliance environment. Consequently, manufacturers must overcome significant barriers to prove the long-term safety of these potent formulas, requiring expensive and extensive clinical testing prior to approval.

This demanding safety validation process significantly raises research and development costs, which directly impacts retail pricing. In 2024, Cosmetics Europe noted that the industry was required to submit extra toxicological data to justify using prostaglandin analogues even at the restricted concentration of 0.006 percent. Such low thresholds highlight the strict regulatory limits manufacturers face. The expense of meeting these exacting standards forces brands to sell serums at premium prices, effectively excluding price-sensitive consumers and restricting broader market penetration.

Market Trends

The rise of hybrid lash-conditioning cosmetics is reshaping product development, driven by consumer demand for multifunctional efficiency. This trend, often called the "skinification" of eye makeup, has led manufacturers to enhance traditional primers and mascaras with active ingredients like biotin and peptides, combining immediate aesthetics with long-term treatment. This convergence simplifies beauty routines by removing extra steps while ensuring ongoing lash care. According to BW Confidential in December 2025, industry data shows that 57% of consumers now prefer multi-benefit cosmetics, compelling brands to innovate beyond standalone serums.

At the same time, the rise of prostaglandin-free formulations marks a structural shift toward safety-conscious product design, distinguishing modern clean beauty from legacy medical treatments. With growing scrutiny over the side effects of hormone-based analogs, the market is turning toward peptide-complex alternatives that deliver results without the risks of periorbital atrophy or iris discoloration. This evolution from niche prescription-style items to accessible, safe formulations is broadening the category's presence in mass-prestige retail. This momentum is reflected in Ulta Beauty's December 2025 report, which cited a 12.9% net sales increase, driven by strong demand for accessible, wellness-focused beauty products.

Key Market Players

  • JB Cosmetics Group
  • LVMH Group
  • Shiseido Company, Limited
  • RevitaLash
  • Skin Research Laboratories
  • L'Oreal S.A.
  • RapidLash
  • Pacifica Beauty
  • E.l.f. Cosmetics Inc.
  • Grande Cosmetics LLC

Report Scope

In this report, the Global Eyelash Serum Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Eyelash Serum Market, By Type

  • Organic
  • Conventional

Eyelash Serum Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online
  • Others

Eyelash Serum Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Eyelash Serum Market.

Available Customizations:

Global Eyelash Serum Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Eyelash Serum Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Organic, Conventional)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Eyelash Serum Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Eyelash Serum Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Eyelash Serum Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Eyelash Serum Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Eyelash Serum Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Eyelash Serum Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Eyelash Serum Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Eyelash Serum Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Eyelash Serum Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Eyelash Serum Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Eyelash Serum Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Eyelash Serum Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Eyelash Serum Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Eyelash Serum Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Eyelash Serum Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Eyelash Serum Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Eyelash Serum Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Eyelash Serum Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Eyelash Serum Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Eyelash Serum Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Sales Channel

10. South America Eyelash Serum Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Eyelash Serum Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Eyelash Serum Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Eyelash Serum Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Eyelash Serum Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. JB Cosmetics Group
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. LVMH Group
  • 15.3. Shiseido Company, Limited
  • 15.4. RevitaLash
  • 15.5. Skin Research Laboratories
  • 15.6. L'Oreal S.A.
  • 15.7. RapidLash
  • 15.8. Pacifica Beauty
  • 15.9. E.l.f. Cosmetics Inc.
  • 15.10. Grande Cosmetics LLC

16. Strategic Recommendations

17. About Us & Disclaimer