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市場調查報告書
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1946530

太陽眼鏡市場 - 全球產業規模、佔有率、趨勢、機會及預測（按產品類型、銷售管道、地區及競爭格局分類，2021-2031年）

Sunglasses Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球太陽眼鏡市場預計將從 2025 年的 317.3 億美元成長到 2031 年的 476.7 億美元，年複合成長率為 7.02%。

太陽眼鏡是保護眼睛免受有害紫外線和眩光侵害的必備裝備，同時也是個人風格的重要組成部分。市場成長的主要驅動力是全球對眼部健康風險意識的提高以及可支配收入的增加，這使得眼鏡產品成為一種常見的時尚投資。為了說明該行業的經濟規模，視覺委員會（The Vision Council）報告稱，預計到2024年，美國非處方太陽眼鏡市場的銷售額將達到178億美元。

市場概覽
預測期 2027-2031
市場規模：2025年 317.3億美元
市場規模：2031年 476.7億美元
複合年成長率：2026-2031年 7.02%
成長最快的細分市場 線上
最大的市場 歐洲

然而，市場面臨著一個巨大的障礙：仿冒品的廣泛流通，這不僅損害了收入來源，也損害了品牌信譽。這些未經授權的產品不符合認證的安全標準，並透過大量低價替代品充斥市場，蠶食了合法製造商的市場佔有率。因此，知名品牌被迫投入大量資源防偽，無暇顧及產品研發和業務拓展。

市場促進因素

智慧眼鏡技術的進步和創新的鏡片設計正在將數位功能與傳統眼鏡融合，從而改變整個行業。製造商正積極地將人工智慧、擴增實境和音訊功能融入鏡框，使太陽眼鏡從被動的配件轉變為穿戴式的智慧型裝置。這種時尚與科技的融合吸引了追求多功能便利且不失時尚感的科技達人，其成功也體現在主要企業的財務表現中。例如，MarketScreener在2025年10月報道稱，依視路陸遜梯卡(EssilorLuxottica)第三季銷售額達69億歐元，年比成長11.7%，這顯然得益於消費者對該公司人工智慧驅動的穿戴式產品的強勁需求。

此外，時尚潮流和不斷成長的社群媒體影響力正推動太陽眼鏡成為必備的生活方式單品。奢侈品集團和獨立品牌正利用與名人合作來引領美學潮流，並鼓勵消費者購買多副太陽眼鏡以適應不同場合。這使得太陽眼鏡的價值在經濟波動中保持了持續成長。例如，開雲集團於2025年2月發布的2024年財務報告指出，其眼鏡產品部門的銷售額達到16億歐元，年增6%，這主要得益於其強大的品牌組合。然而，市場仍然按價格區間分類。根據2025年視覺委員會的一項調查，58%的美國受訪者最近一次購買眼鏡的花費低於50美元，這凸顯了在奢侈品市場成長的同時，消費者對價格適中的眼鏡的需求依然旺盛。

市場挑戰

猖獗的仿冒品對全球太陽眼鏡市場的財務表現和長期穩定構成重大威脅。非法生產商向零售市場傾銷劣質仿冒品，混淆消費者視聽，並導致合法相關人員損失大量收入。這種市場飽和迫使知名品牌以人為壓低的價格競爭，有效降低了利潤率，並削弱了奢侈眼鏡產品的獨特性。此外，劣質產品也會損害消費者的信任。不知情的消費者購買仿冒品後，往往會將品質問題歸咎於合法製造商，造成難以挽回的聲譽損失。

問題的嚴重性迫使企業將大量資金重新分配到品牌保護而非成長導向措施。以配件產業非法貿易的嚴重性為例，法國製造商聯合會（UNIFAB）報告稱，2024年法國海關查獲了超過2,147萬件仿冒品，估計價值6.45億歐元。如此大量的仿冒品湧入迫使製造商優先考慮執法和智慧財產權保護，而非產品創新和市場擴張，最終拖慢了整個產業的發展步伐。

市場趨勢

隨著消費者對環保產品的需求日益成長，向永續和生物基材料的轉變正在從根本上改變製造流程。生產商正逐步以再生聚合物和生物基替代品取代傳統的醋酸纖維，以減少碳排放並實現循環經濟目標。這項轉變需要對供應鏈進行重大重組，以確保符合全球環境、社會和治理 (ESG) 標準，同時保持產品的耐用性和美觀性。 Safilo 集團在 2025 年 3 月發布的「2024 年永續發展聲明」中表示，其新款眼鏡產品系列中約 23% 將採用再生或生物基材料製成，這標誌著其在減少原生塑膠使用方面取得了顯著進展。

同時，直銷（D2C）和全通路零售的擴張正在重塑分銷網路，使品牌能夠繞過傳統仲介業者，直接與終端用戶建立聯繫。將電商平台與體驗式實體店結合，使企業能夠控制品牌故事，取得第一方數據，並透過垂直整合提高利潤率。這種通路演變對於成長至關重要，與批發模式相比，能夠更靈活地回應消費者偏好。例如，Vision Monday在2025年10月報道稱，依視路陸遜梯卡集團（EssilorLuxottica）的直銷部門在今年前九個月的銷售額成長了10.7%，證實了這種零售模式相對於第三方分銷的戰略優勢。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球太陽眼鏡市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品類型（偏振光、非偏振光）
    • 依銷售管道（超級市場/大賣場、專賣店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美太陽眼鏡市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲太陽眼鏡市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區太陽眼鏡市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲太陽眼鏡市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲太陽眼鏡市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球太陽眼鏡市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Luxottica Group
  • Safilo Group
  • Maui Jim
  • De Rigo
  • Charmant
  • Specsavers Optical
  • Revo
  • Fielmann AG
  • Pivothead
  • LVMH Group

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 20868

The Global Sunglasses Market is projected to expand from USD 31.73 Billion in 2025 to USD 47.67 Billion by 2031, reflecting a compound annual growth rate (CAGR) of 7.02%. Sunglasses function as both essential protective gear against harmful ultraviolet radiation and glare and as pivotal elements of personal style. The market's growth is primarily driven by heightened global awareness regarding eye health risks and rising disposable incomes, which position eyewear as a frequent lifestyle investment. Underscoring the sector's economic scale, The Vision Council reported that the non-prescription sunglasses segment in the United States generated $17.8 billion in sales value in 2024.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 31.73 Billion
Market Size 2031USD 47.67 Billion
CAGR 2026-20317.02%
Fastest Growing SegmentOnline
Largest MarketEurope

However, the market faces a substantial obstacle in the widespread proliferation of counterfeit goods, which compromise revenue streams and brand integrity. These unauthorized products fail to meet certified safety standards and flood the marketplace with low-cost alternatives, thereby eroding the market share of legitimate manufacturers. Consequently, established brands are compelled to divert significant resources toward anti-counterfeiting efforts instead of focusing on product development or commercial expansion.

Market Driver

Advancements in Smart Glass Technology and Innovative Lens Designs are reshaping the industry by merging digital capabilities with conventional eyewear. Manufacturers are actively embedding artificial intelligence, augmented reality, and audio features into frames, converting sunglasses from passive accessories into connected wearable devices. This fusion of fashion and technology attracts tech-oriented consumers desiring multifunctional convenience without sacrificing style, a success reflected in the financial results of major players. For instance, MarketScreener reported in October 2025 that EssilorLuxottica achieved an 11.7 percent year-on-year revenue increase to €6.9 billion in the third quarter, explicitly attributed to robust consumer demand for their AI-powered wearables.

Additionally, the Growing Influence of Fashion Trends and Social Media Endorsements serves as a parallel catalyst, reinforcing the status of sunglasses as essential lifestyle items. Luxury groups and independent brands utilize high-profile collaborations to drive aesthetic shifts, prompting consumers to acquire multiple pairs for various occasions, which sustains value growth despite economic volatility. As evidence, Kering's '2024 Annual Results' in February 2025 noted that Kering Eyewear reached €1.6 billion in revenue, a 6 percent comparable increase driven by its brand portfolio strength. However, the market remains segmented by price; The Vision Council indicated in 2025 that 58 percent of U.S. respondents spent less than $50 on their latest purchase, highlighting the enduring demand for affordability alongside luxury growth.

Market Challenge

The rampant circulation of counterfeit products constitutes a critical threat to the financial performance and long-term stability of the global sunglasses market. Illicit producers inundate the retail landscape with inferior replicas, confusing consumers and siphoning substantial revenue away from legitimate stakeholders. This saturation forces reputable brands to compete against artificially low prices, effectively eroding profit margins and diminishing the perceived exclusivity of premium eyewear. Moreover, substandard goods undermine consumer confidence, as buyers who unwittingly acquire fakes often attribute the poor quality to the genuine manufacturer, causing reputational damage that is difficult to reverse.

The magnitude of this issue necessitates that companies reallocate significant capital toward brand protection rather than growth-oriented initiatives. Highlighting the severity of illicit trade in the accessories sector, Union des Fabricants (UNIFAB) reported that French customs seized over 21.47 million counterfeit items worth an estimated €645 million in 2024. This overwhelming influx of fake merchandise compels manufacturers to prioritize legal enforcement and defensive intellectual property tactics over product innovation or market expansion, effectively retarding the industry's overall developmental trajectory.

Market Trends

The Shift Toward Sustainable and Bio-Based Materials is fundamentally changing manufacturing processes as companies address growing consumer insistence on environmentally conscious products. Producers are progressively substituting traditional acetate with recycled polymers and bio-based alternatives to lower carbon emissions and meet circular economy goals. This shift requires substantial supply chain reorganization to ensure adherence to global ESG standards while preserving product durability and aesthetics. In its '2024 Sustainability Statement' from March 2025, Safilo Group noted that approximately 23 percent of its new eyewear collections were made using recycled or bio-based materials, marking a significant operational move away from virgin plastics.

Simultaneously, the Expansion of Direct-to-Consumer and Omnichannel Retailing is transforming distribution networks, enabling brands to bypass traditional intermediaries and forge direct connections with end-users. By combining e-commerce platforms with experiential physical boutiques, companies can manage the brand narrative, acquire first-party data, and enhance profit margins through vertical integration. This channel evolution is vital for growth, offering superior agility in meeting consumer preferences compared to wholesale structures. For example, VisionMonday reported in October 2025 that EssilorLuxottica's direct-to-consumer division saw a 10.7 percent revenue rise in the first nine months of the year, underscoring the strategic advantage of this retail model over third-party distribution.

Key Market Players

  • Luxottica Group
  • Safilo Group
  • Maui Jim
  • De Rigo
  • Charmant
  • Specsavers Optical
  • Revo
  • Fielmann AG
  • Pivothead
  • LVMH Group

Report Scope

In this report, the Global Sunglasses Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sunglasses Market, By Product Type

  • Polarized
  • Non-polarized

Sunglasses Market, By Sales Channel

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online
  • Others

Sunglasses Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Sunglasses Market.

Available Customizations:

Global Sunglasses Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Sunglasses Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Polarized, Non-polarized)
    • 5.2.2. By Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Sunglasses Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Sunglasses Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Sunglasses Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Sunglasses Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Sunglasses Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Sunglasses Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Sunglasses Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Sunglasses Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Sunglasses Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Sunglasses Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Sunglasses Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Sunglasses Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Sunglasses Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Sunglasses Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Sunglasses Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Sunglasses Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Sunglasses Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Sunglasses Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Sunglasses Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Sunglasses Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel

10. South America Sunglasses Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Sunglasses Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Sunglasses Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Sunglasses Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Sunglasses Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Luxottica Group
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Safilo Group
  • 15.3. Maui Jim
  • 15.4. De Rigo
  • 15.5. Charmant
  • 15.6. Specsavers Optical
  • 15.7. Revo
  • 15.8. Fielmann AG
  • 15.9. Pivothead
  • 15.10. LVMH Group

16. Strategic Recommendations

17. About Us & Disclaimer