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市場調查報告書
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1946407

車載資訊娛樂市場－全球產業規模、佔有率、趨勢、機會及預測（依安裝類型、車輛類型、地區及競爭格局分類，2021-2031年）

In-Vehicle Infotainment Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Installation Type, By Vehicle Type, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球車載資訊娛樂市場預計將從 2025 年的 278.5 億美元成長到 2031 年的 444.7 億美元，複合年成長率為 8.11%。

這些車載資訊娛樂系統由整合的軟硬體解決方案組成，旨在透過視訊、音訊和觸控螢幕介面為車內乘客提供互聯、資訊和娛樂功能。市場成長趨勢的主要驅動力是消費者對無縫智慧型手機整合的需求不斷成長，以及電動車的普及化——電動車需要先進的數位顯示器來進行路線規劃和電池管理。歐洲汽車製造商協會 (ACEA) 的報告顯示，到 2024 年，西歐超過 45% 的新車將至少配備一項付費連網服務，這反映了汽車產業向以軟體為中心的收入模式轉變的趨勢。

市場概覽
預測期 2027-2031
市場規模：2025年 278.5億美元
市場規模：2031年 444.7億美元
複合年成長率：2026-2031年 8.11%
成長最快的細分市場 搭乘用車
最大的市場 亞太地區

然而，市場擴張的一大障礙是與互聯出行相關的網路安全漏洞風險日益增加。隨著車輛越來越依賴開放原始碼軟體和外部資料網路，資料被盜和駭客攻擊的風險也隨之上升，迫使汽車製造商在安全通訊協定方面投入大量資金。此外，嚴格遵守不斷變化的全球安全法規往往會延長研發週期，並顯著增加汽車製造商的生產成本。

市場促進因素

高速5G和V2X通訊技術的快速普及正在變革車載資訊娛樂產業，實現身臨其境型內容傳送和即時數據交換。隨著汽車製造商採用這些先進標準，車輛正在演變為行動樞紐，能夠支援高頻寬功能，例如高級導航、高清串流媒體和空中軟體更新。這一轉變離不開大規模的基礎建設。根據GSMA於2024年2月發布的《2024年行動經濟》報告，預計2029年，5G將佔全球行動連線總數的一半以上，從而建構一個對下一代互聯出行至關重要的強大網路環境。

此外，電動車 (EV) 市場的成長需要引入先進的數位駕駛座來處理複雜的電池系統和充電數據。與傳統的內燃機汽車不同，電動車依靠集中式數位介面來傳遞關鍵訊息，例如能耗、續航里程和路線效率。這促使人們擴大安裝大型高解析度顯示器。這一趨勢與電氣化的發展同步。國際能源總署 (IEA) 於 2024 年 4 月發布的《2024 年全球電動車展望》預測，到 2023 年，全球電動車銷量將接近 1,400 萬輛。高通公司的數據也印證了這項轉型帶來的經濟意義。該公司公佈的 2024 會計年度第四季汽車業務營收年增 68%，這主要歸功於其數位駕駛座平台的應用。

市場挑戰

互聯出行領域日益嚴峻的網路安全漏洞威脅，已成為全球車載資訊娛樂市場擴張的一大障礙。現代汽車越來越依賴開放原始碼軟體和外部資料網路來獲取資訊和娛樂，這使其成為未授權存取和惡意駭客攻擊的主要目標。這些漏洞迫使汽車製造商投入大量技術和資金來實施嚴格的安全通訊協定，而非專注於功能創新。因此，他們必須遵守不斷變化的全球安全法規，導致生產成本上升，研發週期延長。這有效地降低了利潤率，並延緩了先進資訊娛樂系統的大規模普及。

這種軟體複雜性帶來的財務和營運影響十分嚴重且可衡量。例如，美國國家公路交通安全管理局 (NHTSA) 報告稱，2024 年，美國約有 220 萬輛汽車因軟體相容性問​​題而大規模召回。如此大規模的產品變更凸顯了整合數位系統固有的巨大風險。大規模的實體維修和空中升級 (OTA) 責任為原始設備製造商 (OEM) 帶來了不確定性，迫使企業採取更謹慎且資本密集的互聯互通方式，從而抑制了市場成長，並減緩了下一代技術的快速推廣。

市場趨勢

隨著汽車製造商從基本的語音指令轉向由大型語言模型 (LLM) 驅動的虛擬助手，人工智慧 (AI) 在打造高度個人化用戶體驗方面的應用正在從根本上改變車載領域。這些虛擬助理能夠主動適應乘客的偏好。這種變革需要強大的車載運算能力來處理即時數據並實現直覺的操作，從而推動了對集中式運算平台和高效能 AI 處理器的需求激增。這一趨勢的財務影響在供應鏈指標中清晰可見。 NVIDIA 在 2025 年 12 月發布的「2026 會計年度第三季財務業績」中報告稱，其汽車業務收入同比成長 32% 至 5.92 億美元，這主要得益於其 AI 計算和自動駕駛解決方案的加速普及。

同時，汽車產業正進行策略轉型，從依賴智慧型手機應用程式轉向原生Android Automotive和開放原始碼作業系統，強調深度嵌入式架構，以控制車輛的核心功能。汽車製造商正日益利用這些原生生態系統來簡化開發，並提供對第三方應用程式的無縫訪問，而無需連接行動裝置。這一趨勢正迅速獲得商業性動力。 2025年5月，Android開發者部落格發表了一篇題為「全新的車載應用體驗」的文章，報導全球已有超過50款車型內建了Google功能，這凸顯了汽車產業對整合媒體、導航和車輛設定的軟體平台的重視。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球車載資訊娛樂市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依安裝類型（車載資訊娛樂系統、後座資訊娛樂系統）
    • 依車輛類型（乘用車、商用車）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美車載資訊娛樂市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲車載資訊娛樂市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區車載資訊娛樂市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲車載資訊娛樂市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美車載資訊娛樂市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球車載資訊娛樂市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Denso Corporation
  • Robert Bosch GmbH
  • Continental AG
  • Harman International Industries Inc.
  • Magnetic Marelli SpA
  • Kenwood Corporation
  • Alpine Electronics Inc.
  • Mitsubishi Electric Corporation
  • Visteon Corporation
  • Pioneer Corporation

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 2082

The Global In-Vehicle Infotainment Market is projected to experience substantial growth, expanding from USD 27.85 Billion in 2025 to USD 44.47 Billion by 2031, with a Compound Annual Growth Rate (CAGR) of 8.11%. These infotainment systems comprise integrated software and hardware solutions designed to provide vehicle occupants with connectivity, information, and entertainment via video, audio, and touchscreen interfaces. The market's upward trajectory is primarily driven by increasing consumer demand for seamless smartphone integration and the widespread adoption of electric vehicles, which necessitate advanced digital displays for route planning and battery management. Highlighting the industry's pivot toward software-centric revenue models, the European Automobile Manufacturers' Association reported that in 2024, over 45% of new cars in Western Europe featured at least one paid connected service.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 27.85 Billion
Market Size 2031USD 44.47 Billion
CAGR 2026-20318.11%
Fastest Growing SegmentPassenger Cars
Largest MarketAsia Pacific

However, a major obstacle threatening market expansion is the rising danger of cybersecurity vulnerabilities linked to connected mobility. As vehicles depend increasingly on open-source software and external data networks, they become more susceptible to data theft and hacking, compelling manufacturers to invest heavily in security protocols. The requirement for strict adherence to evolving global safety regulations often prolongs development cycles and significantly raises production costs for automotive original equipment manufacturers.

Market Driver

The rapid implementation of high-speed 5G and V2X communication technologies is transforming the in-vehicle infotainment sector by facilitating immersive content delivery and real-time data exchange. As automakers adopt these advanced standards, vehicles are becoming mobile hubs capable of supporting high-bandwidth functions like enhanced navigation, high-definition streaming, and over-the-air software updates. This shift is supported by substantial infrastructure development; according to the GSMA's 'The Mobile Economy 2024' report from February 2024, 5G is expected to comprise more than half of all global mobile connections by 2029, establishing the robust network environment essential for next-generation connected mobility.

Additionally, the growth of the electric vehicle (EV) market requires the deployment of sophisticated digital cockpits to handle complex battery systems and charging data. Unlike traditional combustion engine vehicles, EVs rely on centralized digital interfaces to relay critical information about energy consumption, range, and route efficiency, leading to the increased installation of larger, high-resolution displays. This trend parallels the rise in electrification; the International Energy Agency's 'Global EV Outlook 2024' from April 2024 notes that global electric car sales neared 14 million units in 2023. The financial significance of this transition is underscored by Qualcomm, which reported a 68% year-over-year revenue increase in its automotive segment during the fourth fiscal quarter of 2024, largely due to the adoption of its digital cockpit platforms.

Market Challenge

The growing threat of cybersecurity vulnerabilities in connected mobility creates a significant barrier to the expansion of the Global In-Vehicle Infotainment Market. Because modern vehicles increasingly rely on open-source software and external data networks to provide information and entertainment, they are becoming prime targets for unauthorized data access and malicious hacking. This vulnerability forces automotive manufacturers to divert considerable technical and financial resources toward implementing rigorous security protocols instead of focusing on feature innovation. Consequently, the need to comply with changing global safety regulations increases production costs and extends development timelines, effectively eroding profit margins and delaying the mass rollout of advanced infotainment systems.

The financial and operational consequences of this software complexity are severe and measurable. For example, the National Highway Traffic Safety Administration (NHTSA) reported in 2024 that software-related compliance issues caused a single major safety recall involving nearly 2.2 million vehicles in the United States. Such extensive product corrections highlight the immense risks inherent in integrated digital systems. The responsibility for executing large-scale physical repairs or over-the-air updates creates instability for original equipment manufacturers, impeding market growth by forcing companies to take a more cautious, capital-intensive approach to connectivity, which slows the aggressive deployment of next-generation technologies.

Market Trends

The integration of Artificial Intelligence for hyper-personalized user experiences is radically transforming vehicle interiors, as automakers shift from basic voice commands to virtual assistants powered by Large Language Models that proactively adapt to occupant preferences. This evolution demands substantial onboard computing power to process real-time data and facilitate intuitive interactions, driving a surge in demand for centralized computing platforms and high-performance AI processors. The financial impact of this trend is evident in supply chain metrics; NVIDIA reported in its 'Financial Results for Third Quarter Fiscal 2026' in December 2025 that automotive revenue reached $592 million, a 32% increase from the prior year, largely attributed to the accelerated adoption of its AI-enabled computing and self-driving solutions.

Simultaneously, the industry is witnessing a strategic shift toward Native Android Automotive and open-source operating systems, moving away from smartphone projection in favor of deeply embedded architectures that control core vehicle functions. Manufacturers are increasingly utilizing these native ecosystems to simplify development and provide seamless access to third-party applications without needing a mobile device connection. This trend is gaining rapid commercial momentum; the Android Developers Blog noted in a May 2025 article titled 'New in-car app experiences' that over 50 vehicle models globally now feature Google built-in, emphasizing the industry's dedication to integrated software platforms that unify media, navigation, and vehicle settings.

Key Market Players

  • Denso Corporation
  • Robert Bosch GmbH
  • Continental AG
  • Harman International Industries Inc.
  • Magnetic Marelli SpA
  • Kenwood Corporation
  • Alpine Electronics Inc.
  • Mitsubishi Electric Corporation
  • Visteon Corporation
  • Pioneer Corporation

Report Scope

In this report, the Global In-Vehicle Infotainment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

In-Vehicle Infotainment Market, By Installation Type

  • In-dash Infotainment
  • Rear Seat Infotainment

In-Vehicle Infotainment Market, By Vehicle Type

  • Passenger Cars
  • Commercial Vehicles

In-Vehicle Infotainment Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global In-Vehicle Infotainment Market.

Available Customizations:

Global In-Vehicle Infotainment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global In-Vehicle Infotainment Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Installation Type (In-dash Infotainment, Rear Seat Infotainment)
    • 5.2.2. By Vehicle Type (Passenger Cars, Commercial Vehicles)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America In-Vehicle Infotainment Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Installation Type
    • 6.2.2. By Vehicle Type
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States In-Vehicle Infotainment Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Installation Type
        • 6.3.1.2.2. By Vehicle Type
    • 6.3.2. Canada In-Vehicle Infotainment Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Installation Type
        • 6.3.2.2.2. By Vehicle Type
    • 6.3.3. Mexico In-Vehicle Infotainment Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Installation Type
        • 6.3.3.2.2. By Vehicle Type

7. Europe In-Vehicle Infotainment Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Installation Type
    • 7.2.2. By Vehicle Type
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany In-Vehicle Infotainment Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Installation Type
        • 7.3.1.2.2. By Vehicle Type
    • 7.3.2. France In-Vehicle Infotainment Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Installation Type
        • 7.3.2.2.2. By Vehicle Type
    • 7.3.3. United Kingdom In-Vehicle Infotainment Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Installation Type
        • 7.3.3.2.2. By Vehicle Type
    • 7.3.4. Italy In-Vehicle Infotainment Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Installation Type
        • 7.3.4.2.2. By Vehicle Type
    • 7.3.5. Spain In-Vehicle Infotainment Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Installation Type
        • 7.3.5.2.2. By Vehicle Type

8. Asia Pacific In-Vehicle Infotainment Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Installation Type
    • 8.2.2. By Vehicle Type
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China In-Vehicle Infotainment Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Installation Type
        • 8.3.1.2.2. By Vehicle Type
    • 8.3.2. India In-Vehicle Infotainment Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Installation Type
        • 8.3.2.2.2. By Vehicle Type
    • 8.3.3. Japan In-Vehicle Infotainment Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Installation Type
        • 8.3.3.2.2. By Vehicle Type
    • 8.3.4. South Korea In-Vehicle Infotainment Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Installation Type
        • 8.3.4.2.2. By Vehicle Type
    • 8.3.5. Australia In-Vehicle Infotainment Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Installation Type
        • 8.3.5.2.2. By Vehicle Type

9. Middle East & Africa In-Vehicle Infotainment Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Installation Type
    • 9.2.2. By Vehicle Type
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia In-Vehicle Infotainment Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Installation Type
        • 9.3.1.2.2. By Vehicle Type
    • 9.3.2. UAE In-Vehicle Infotainment Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Installation Type
        • 9.3.2.2.2. By Vehicle Type
    • 9.3.3. South Africa In-Vehicle Infotainment Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Installation Type
        • 9.3.3.2.2. By Vehicle Type

10. South America In-Vehicle Infotainment Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Installation Type
    • 10.2.2. By Vehicle Type
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil In-Vehicle Infotainment Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Installation Type
        • 10.3.1.2.2. By Vehicle Type
    • 10.3.2. Colombia In-Vehicle Infotainment Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Installation Type
        • 10.3.2.2.2. By Vehicle Type
    • 10.3.3. Argentina In-Vehicle Infotainment Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Installation Type
        • 10.3.3.2.2. By Vehicle Type

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global In-Vehicle Infotainment Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Denso Corporation
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Robert Bosch GmbH
  • 15.3. Continental AG
  • 15.4. Harman International Industries Inc.
  • 15.5. Magnetic Marelli SpA
  • 15.6. Kenwood Corporation
  • 15.7. Alpine Electronics Inc.
  • 15.8. Mitsubishi Electric Corporation
  • 15.9. Visteon Corporation
  • 15.10. Pioneer Corporation

16. Strategic Recommendations

17. About Us & Disclaimer