查看購物車
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1946374

植物來源棒市場－全球產業規模、佔有率、趨勢、機會及預測（依產品類型、性質、通路、地區及競爭格局分類，2021-2031年）

Plant-based Bars Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Nature, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

價格

We offer 8 hour analyst time for an additional research. Please contact us for the details.

簡介目錄

全球植物性能量棒市場預計將從 2025 年的 29.3 億美元成長到 2031 年的 44.1 億美元，複合年成長率為 7.05%。

這些攜帶式營養產品提供以種子、堅果、豌豆和大豆等原料製成的機能性食品，不含任何動物性成分。推動成長的關鍵因素是消費者對環境永續性和個人健康的日益關注，這促使人們轉向純素和彈性素食的生活方式。植物性食品協會的報告也凸顯了該產業的韌性，該報告預測，到2024年，美國零售植物性食品市場的價值將維持在81億美元。

市場概覽
預測期 2027-2031
市場規模：2025年 29.3億美元
市場規模：2031年 44.1億美元
複合年成長率：2026-2031年 7.05%
成長最快的細分市場 線上
最大的市場 歐洲

儘管市場發展勢頭良好，但在與傳統動物性零食的價格競爭方面，植物蛋白市場仍面臨嚴峻挑戰。優質植物蛋白的高昂採購成本和複雜的生產流程往往會推高零售價格，限制了注重預算的消費者的購買力。此外，關鍵原料供應鏈的不穩定性也會影響生產的穩定性，使得製造商難以在與成熟的乳製品替代品競爭的情況下高效擴大生產規模。

市場促進因素

隨著彈性素食主義和純素生活方式的日益流行，消費者越來越重視非動物性營養，全球植物性能量棒市場也因此發生根本性轉變。這一趨勢不僅限於嚴格的純素，更廣泛地涵蓋了出於健康原因而優先選擇植物性食品的人群，迫使生產商將供應範圍從利基市場擴展到主流零售商。根據國際食品資訊理事會（IFIC）於2024年6月發布的《2024年食品與健康調查》，54%的消費者在過去一年中遵循了特定的飲食模式，其中高蛋白飲食最為流行。這種日益增強的飲食意識鞏固了植物性能量棒作為家庭必備食品的地位。植物性食品協會於2024年5月發布的《2023年市場報告》也印證了這一趨勢，報告指出，62%的美國家庭曾購買過植物性食品。

機能性食品和植物性運動營養品的興起進一步推動了市場成長。能量棒不再只是零食，它們正被視為提升運動表現的有效工具。消費者現在需要兼具飽足感、肌肉恢復和持久能量的多功能零食，同時也要符合道德標準。領先品牌正在透過添加適應原、堅果和豌豆蛋白等成分來增強產品。身體健康與零食之間的連結是推動消費者購買的關鍵因素。根據億滋國際於2024年3月發布的《第五份年度零食趨勢報告》，全球70%的消費者會透過零食來實現健身目標。這種對功能性的需求正在推動配方和質地的創新，使植物來源產品能夠有效地與傳統的乳清蛋白補充劑競爭。

市場挑戰

與傳統動物性零食的價格競爭力仍是全球植物性能量棒市場擴張的一大障礙。製造商需要投入大量成本採購優質植物蛋白（例如大豆和豌豆），並採用複雜的加工流程來複製傳統口味和口感。這些成本導致零售價格上漲，限制了其在小眾群體之外的吸引力，並疏遠了對價格敏感的消費者。因此，在經濟狀況不景氣時期，彈性素食者更有可能回歸價格較低的穀物和乳製品替代品，這直接影響了植物性品牌的銷售。

這種價格差異嚴重阻礙了該產業維持銷售成長的能力。雖然通膨相關的價格上漲可能使美元估值看起來穩定，但實際的單位需求卻難以擴張。近期行業數據顯示消費量萎縮，凸顯了這個問題。根據良好食品研究所和植物性食品協會的數據顯示，2024年美國零售市場植物性食品的單位銷售量較去年同期下降了5%。這項降幅表明，高價策略如何持續阻礙企業效率和市場滲透。

市場趨勢

在產品中添加後生元、益生菌和益生元正成為一項重要的創新趨勢，使植物性能量棒從簡單的能源來源轉變為功能性消化補充劑。在「食療」理念的驅動下，消費者越來越傾向於選擇能夠支持免疫功能和腸道菌叢平衡的便捷零食。製造商正在添加益生元纖維（例如菊苣根）和耐熱的芽孢益生菌，以確保產品功效的同時，不影響口感或保存期限。這一趨勢的規模十分顯著：Puratos 於 2024 年 6 月發布的《品味未來》報告顯示，全球 75% 的消費者對旨在改善腸道健康的食品感興趣。

同時，為了在減少糖分攝取的同時兼顧潔淨標示，新型天然甜味劑（例如木糖和阿洛酮糖）的使用正在增加。與可能引起消化器官系統問題的傳統糖醇不同，這些現代甜味劑口感類似糖，但熱量極低，既滿足了消費者對代謝健康和偏好的需求。在公眾日益關注添加糖的背景下，這種轉變至關重要。根據國際食品資訊理事會於2024年6月發布的《2024年食品與健康調查》，66%的美國人正在積極嘗試限制或避免攝取添加糖，這凸顯了食品業向這些先進甜味解決方案轉型的必要性。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球植物來源棒市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按產品類型（蛋白棒、Granola/穀物棒、其他）
    • 自然界（有機的，傳統的）
    • 依分銷管道（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

6. 北美植物來源棒市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

7. 歐洲植物來源棒市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

8. 亞太地區植物來源棒市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

9. 中東和非洲植物來源棒市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲植物來源棒市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球植物來源棒市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Kellogg's
  • Greens Gone Wild, LLC.
  • GNC Holdings, LLC
  • Rise Bar
  • MadeGood
  • Vaxa Bars
  • Clif Bar & Company
  • General Mills Inc.
  • 88 ACRES
  • GoMacro, LLC

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 19707

The Global Plant-based Bars Market is projected to expand from USD 2.93 Billion in 2025 to USD 4.41 Billion by 2031, reflecting a CAGR of 7.05%. These portable nutritional products utilize ingredients like seeds, nuts, pea, and soy to provide functional sustenance without any animal-derived components. Growth is largely propelled by a rising consumer focus on environmental sustainability and personal health, which is encouraging a shift toward vegan and flexitarian lifestyles. This sector's resilience is highlighted by the Plant Based Foods Association, which reported that the U.S. retail plant-based food market maintained an $8.1 billion valuation in 2024.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 2.93 Billion
Market Size 2031USD 4.41 Billion
CAGR 2026-20317.05%
Fastest Growing SegmentOnline
Largest MarketEurope

Despite positive momentum, the market faces significant hurdles regarding price parity with conventional animal-based snacks. The high costs associated with sourcing premium plant proteins and complex manufacturing processes often result in higher retail prices, restricting access for budget-conscious buyers. Additionally, volatility in the supply chain for key ingredients can interrupt production stability, making it challenging for manufacturers to scale efficiently while competing against established dairy-based alternatives.

Market Driver

The increasing adoption of flexitarian and vegan lifestyles is fundamentally transforming the Global Plant-based Bars Market, as consumers prioritize nutrition from non-animal sources. This movement extends beyond strict veganism to a wider demographic incorporating plant-forward choices for health reasons, prompting manufacturers to expand availability from niche stores to mainstream retail. According to the International Food Information Council's '2024 Food & Health Survey' from June 2024, 54% of consumers followed a specific eating pattern over the past year, with high-protein diets being the most popular. This dietary awareness has established plant-based bars as household staples, a trend supported by the Plant Based Foods Association's '2023 State of the Marketplace' report in May 2024, which noted that 62% of U.S. households purchased plant-based food products.

Market growth is further accelerated by the rising popularity of functional foods and plant-based sports nutrition, where bars are valued as performance tools rather than mere treats. Consumers now seek multi-functional snacks providing satiety, muscle recovery, and sustained energy without sacrificing ethical standards, leading brands to fortify products with ingredients like adaptogens, nuts, and pea protein. The connection between physical well-being and snacking is a key purchasing driver; Mondelez International's 'fifth annual State of Snacking report' from March 2024 indicates that 70% of global consumers snack to support fitness goals. This functional demand drives innovation in formulation and texture, ensuring plant-based options compete effectively with traditional whey-based supplements.

Market Challenge

Achieving price parity with conventional animal-based snacks remains a major obstacle limiting the scalability of the Global Plant-based Bars Market. Manufacturers face high costs for sourcing premium plant proteins like soy or pea and employing complex processing methods to mimic traditional tastes and textures. These expenses force companies to set higher retail prices, which limits the category's appeal to a niche audience and alienates cost-conscious shoppers. Consequently, during tight economic conditions, flexitarian consumers frequently return to cheaper grain or dairy-based alternatives, directly impacting sales volumes for plant-based brands.

This price gap significantly hinders the sector's ability to maintain volume growth. Although dollar valuations might seem stable due to inflation-related price increases, actual unit demand struggles to expand. This issue is highlighted by recent industry data showing a contraction in consumption volume; according to the Good Food Institute and the Plant Based Foods Association, unit sales of plant-based foods in U.S. retail fell by five percent in 2024 compared to the prior year. This decline emphasizes how premium pricing structures continue to obstruct operational efficiency and broader market penetration.

Market Trends

The fortification of products with postbiotics, probiotics, and prebiotics is emerging as a primary innovation trend, converting plant-based bars from simple energy sources into functional digestive aids. Driven by the "food as medicine" philosophy, consumers are increasingly seeking convenient snacks that support immune function and microbiome balance. Manufacturers are addressing this by incorporating prebiotic fibers like chicory root and heat-stable spore-forming probiotics to ensure effectiveness without affecting texture or shelf stability. The magnitude of this trend is significant; according to the 'Taste Tomorrow' report by Puratos in June 2024, 75% of global consumers expressed interest in food products designed to improve gut health.

Simultaneously, the use of novel natural sweeteners like monk fruit and allulose is growing as brands aim to reduce sugar content while preserving clean-label status. Unlike traditional sugar alcohols that may cause digestive issues, these modern sweeteners provide a sugar-like taste with minimal caloric impact, satisfying consumer desires for both metabolic health and indulgence. This shift is essential as public concern regarding added sugars increases; the International Food Information Council's '2024 Food & Health Survey' from June 2024 reports that 66% of Americans are actively trying to limit or avoid dietary sugars, necessitating an industry move toward these advanced sweetening solutions.

Key Market Players

  • Kellogg's
  • Greens Gone Wild, LLC.
  • GNC Holdings, LLC
  • Rise Bar
  • MadeGood
  • Vaxa Bars
  • Clif Bar & Company
  • General Mills Inc.
  • 88 ACRES
  • GoMacro, LLC

Report Scope

In this report, the Global Plant-based Bars Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Plant-based Bars Market, By Product Type

  • Protein Bars
  • Granola/Cereal Bars
  • Others

Plant-based Bars Market, By Nature

  • Organic
  • Conventional

Plant-based Bars Market, By Distribution Channel

  • Online
  • Offline

Plant-based Bars Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Plant-based Bars Market.

Available Customizations:

Global Plant-based Bars Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Plant-based Bars Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Protein Bars, Granola/Cereal Bars, Others)
    • 5.2.2. By Nature (Organic, Conventional)
    • 5.2.3. By Distribution Channel (Online, Offline)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Plant-based Bars Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Nature
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Plant-based Bars Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Nature
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Plant-based Bars Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Nature
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Plant-based Bars Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Nature
        • 6.3.3.2.3. By Distribution Channel

7. Europe Plant-based Bars Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Nature
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Plant-based Bars Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Nature
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. France Plant-based Bars Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Nature
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. United Kingdom Plant-based Bars Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Nature
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Plant-based Bars Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Nature
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. Spain Plant-based Bars Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Nature
        • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Plant-based Bars Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Nature
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Plant-based Bars Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Nature
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. India Plant-based Bars Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Nature
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. Japan Plant-based Bars Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Nature
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Plant-based Bars Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Nature
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Australia Plant-based Bars Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Nature
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Plant-based Bars Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Nature
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Plant-based Bars Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Nature
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. UAE Plant-based Bars Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Nature
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. South Africa Plant-based Bars Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Nature
        • 9.3.3.2.3. By Distribution Channel

10. South America Plant-based Bars Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Nature
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Plant-based Bars Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Nature
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Colombia Plant-based Bars Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Nature
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Argentina Plant-based Bars Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Nature
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Plant-based Bars Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Kellogg's
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Greens Gone Wild, LLC.
  • 15.3. GNC Holdings, LLC
  • 15.4. Rise Bar
  • 15.5. MadeGood
  • 15.6. Vaxa Bars
  • 15.7. Clif Bar & Company
  • 15.8. General Mills Inc.
  • 15.9. 88 ACRES
  • 15.10. GoMacro, LLC

16. Strategic Recommendations

17. About Us & Disclaimer